Banyan Tree Samui, a MICHELIN-listed luxury resort perched on the southeastern coast of Koh Samui, is celebrating the rising global attention on the island with a series of new "White Lotus"-inspired offerings. This surge in interest, known as the "White Lotus Effect," stems from the acclaimed U.S. TV series, which has significantly boosted Koh Samui's status as a dream destination.

While the show wasn’t filmed at Banyan Tree Samui, guests will recognize the resort’s similar panoramic vistas and lush rainforest setting. "We expect an influx of visitors drawn to Koh Samui’s luxury appeal," said Remko Kroesen, General Manager of Banyan Tree Samui. "The show has put the island on the radar of travelers seeking premium, authentic experiences."

To mark the occasion, Banyan Tree Samui has launched new experiences inspired by the show. The resort’s Banyan Tree Spa Samui now offers the "Sense of Lotus" spa package, a 120-minute rejuvenating treatment that includes a White Lotus Polisher exfoliation followed by a calming body massage. Guests can also savour the exclusive White Lotus cocktail, blending vodka, white rum, lychee juice, coconut milk, and fresh lychee, garnished with dried rose petals.

For adventure seekers, the resort’s private speedboat, Sense of the Sea, is available for day trips to the Mu Koh Ang Thong Marine Park, which features prominently in the latest season of the series.

Set amid 38 acres of tropical gardens, Banyan Tree Samui features 88 villas, each with a private infinity pool overlooking the Gulf of Thailand. The resort is also home to three restaurants, including the MICHELIN-listed Saffron, an award-winning spa with hydrotherapy facilities, a kids' club, and a fitness centre.

With these new offerings, Banyan Tree Samui invites guests to experience the beauty and charm of Koh Samui, enriched by the allure of the "White Lotus" phenomenon.

For bookings and enquiries, contact samui@banyantree.com