Barista Coffee has partnered with Yoga Bar to introduce a new Protein Coffee Range across its cafés in India. Launched under the 'Kaafi Protein Hai' campaign, the new range brings together coffee and protein through a selection of beverages and café favourites.

The collaboration comes as more consumers look for food and beverage options that offer both taste and added nutritional value. With fitness-focused lifestyles and awareness around daily protein intake growing, the partnership aims to make protein a more natural part of everyday café visits.

The new range features two protein beverages, the Iced Caramel Whey-chino and the Mocha Pro-Muscle Shake, along with a Chicken Tikka Sandwich. Customers can also add Yoga Bar Whey Protein to any drink on the Barista menu, allowing them to customise their favourite beverages.

Speaking about the launch, Rajat Agrawal, CEO, Barista Coffee, said, "Honestly, protein isn't a niche thing anymore; it's just become part of how people think about food and drink every day. With 'Kaafi Protein Hai', we are not just launching a new product; we are trying to build a whole new category, one that sits right at the intersection of café culture and functional nutrition. This feels like where café experiences are headed, and having Yoga Bar as a partner gives us the credibility to actually lead that shift, not just follow it."

Anuj Bansal, CBO, Yoga Bar, ITC Limited said, "At Yoga Bar, we've been championing the importance of protein for almost a decade, long before it became a mainstream conversation. Our focus has always been on finding innovative ways to make quality protein a natural part of everyday life. This collaboration with Barista is yet another exciting step in that journey. Coffee is a daily ritual for millions of Indians, and by bringing our high-quality whey protein into their favorite café beverages, we are making it easier for coffee lovers to enjoy the nutrition they need without changing the habits they love. Together with Barista, we're redefining the café experience by showing that great taste and better nutrition can go hand in hand."

The new menu is now available across Barista cafés nationwide, giving customers the option to add protein to their regular coffee or explore the new protein-focused drinks and food options. The partnership reflects the changing café habits of Indian consumers, combining Barista's coffee experience with Yoga Bar's focus on nutrition-led products.

Yoga Bar, which was recently acquired by ITC Limited, offers a range of products including health bars, muesli, oats, protein shakes, protein powder, healthy snacks, peanut butter, nuts & seeds and nutrition-focused breakfast products.