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By Author
Published on January 19, 2024
Barista Coffee, a prominent name in the global coffee industry, celebrates a significant achievement with the inauguration of its 400th café at the Rajiv Chowk Metro Station in New Delhi.
The choice of Rajiv Chowk, one of Delhi's biggest transit hubs, underlines Barista's commitment to providing enriching and vibrant coffee experiences across India. The new outlet is poised to become a preferred destination for both locals and commuters, embodying Barista's vision of creating inviting spaces for coffee enthusiasts.
Speaking on this accomplishment, Rajat Agrawal, CEO of Barista Coffee, expresses overwhelming pride, stating, “We are overwhelmed to achieve this milestone of opening our 400th café for our guests as 2024 begins. As we expand our presence and strengthen our network reach, the key focus is on guest engagement and consistency in our services. Rajiv Chowk is a unique location that showcases the brand to a larger universe that commutes through the metro network, I am sure this would become a preferred place for travelers as a perfect meeting hub.”
The fresh establishment is positioned not just as a café but as a meeting hub for travelers commuting through the metro network. Rajat Agrawal emphasizes the brand’s commitment to a balanced set of growth, indicating a strategy to double the store count to 800 by 2028. Barista plans to adjust the ownership model between company-owned and franchise-run outlets, aiming for a 50:50 ratio.
Founded in 2000, Barista Coffee Company Limited set out to provide an international coffee experience in a warm, friendly, and peaceful environment. Today, with outlets in India, Sri Lanka, and the Maldives, Barista looks ahead to reaching the 500-store milestone by 2024.
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