Baskin Robbins India is adding a playful twist to your ice cream outings by teaming up with the much-loved Smurfs movie franchise. This cheerful collaboration brings together the joy of scoops and the charm of everyone’s favourite blue characters—creating a fun and flavourful adventure for kids and families across the country.

Inspired by the adventurous world of The Smurfs, Baskin Robbins has introduced a lively new flavour called Splish Splash. This vibrant blue scoop captures the energy and mischief of the Smurfs, blending colour and taste into one joyful bite.

But the excitement doesn’t stop at the counter. Speaking about the partnership, Aleesha Desai, General Manager (Marketing) – Baskin Robbins India, shared,

“At Baskin Robbins, our mission is to spread smiles over a scoop of happiness. Collaborating with the beloved Smurfs helps us do that in a playful way.”

The celebration extends beyond flavours, Baskin Robbins is lighting up its parlours with Smurfs-themed in-store activations, engaging games, and social media contests. The brand has even gone full blue on its Instagram feed, making fans a part of the blue wave.

To bring the magic closer to fans, special product activations will take place at movie screenings, with influencers and content creators joining in for Smurfs-themed celebrations. Lucky fans will also get the chance to win limited-edition Smurfs goodies, turning every visit into a memorable moment.

With this colourful collaboration, Baskin Robbins once again proves that it’s more than just an ice cream brand, it’s a creator of joyful memories. While the love for ice cream spans all ages, this Smurfs-inspired tie-up is sure to leave kids smiling from ear to ear and parents reaching for another scoop.