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By Manu Vardhan Kannan
Published on April 11, 2025
Baskin Robbins, India’s largest ice cream brand, has introduced a brand-new Gelato range as part of its summer offerings, marking a significant move to redefine itself as a premium dessert destination in the country. This launch includes a rich variety of artisanal gelato flavours, decadent sundaes, and a playful kids’ gelato sundae range, all crafted to offer a refreshing new dessert experience to Indian consumers.
The summer lineup features three new categories: Gelato Flavours, Gelato Sundaes, and a Kids’ Special Gelato Sundae Range. The newly introduced flavours, such as Chocolate & Roasted Hazelnut and Blueberry Cheesecake, are made with premium ingredients to offer a smooth, velvety texture and bold, indulgent taste inspired by authentic Italian gelato.
The indulgent sundaes include Berry Me in Cheesecake, Mango & Cream, and Chocolate & Roasted Hazelnut, each layered with unique toppings like Nutella, blueberry compote, cheesecake cubes, mango bits, and caramelised hazelnuts. These combinations are finished with chocolate-coated waffle garnishes, designed to appeal to evolving consumer palates.
For younger dessert lovers, Baskin Robbins has created the Wonderland Gelato Sundae with cotton candy flavours, strawberry compote, and colourful gems, as well as a Salted Caramel & Brownie sundae featuring gooey brownie fudge—both aiming to spark joy and imagination.
Speaking on the launch, Mohit Khattar, CEO of Graviss Group (Baskin Robbins India), said, “We’ve cultivated a deep understanding of evolving consumer preferences through consistent market analysis and direct customer feedback. This insight drives our innovation strategy, enabling us to launch artisanal gelato flavours and sundaes that offer consumers an elevated dessert experience beyond traditional ice cream.”
The launch aligns with Baskin Robbins' strategic direction towards innovation and premiumisation. The company is projecting a strong 20% top-line growth for FY25, with expectations of continued double-digit growth in FY26. Over the past year, Baskin Robbins expanded rapidly, opening its 1000th store and adding 120 new outlets across India and neighbouring regions.
Now present in over 290 cities, the brand has steadily grown not just its retail parlour presence but also its packaged consumer goods (CPG) segment and institutional partnerships with hotels, restaurants, multiplexes, and hospitals.
The newly launched gelato range is now available in all Baskin Robbins parlours nationwide. For more details, visit www.baskinrobbinsindia.com
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By Author
Published on April 19, 2025
Wagh Bakri Tea Lounge, a part of Wagh Bakri Tea Group, has unveiled the Summer in Korea campaign, a delightful celebration of Korean culture that brings the globally loved bubble tea trend to Indian audiences in a fresh, flavourful way.
This summer initiative introduces traditional Korean bubble tea flavours with a distinctly Indian twist, embodying the youthful, refreshing essence of Korean summers. The campaign aims to resonate with the growing popularity of Boba among Indian consumers while offering a truly immersive and authentic experience within the comfort of Wagh Bakri Tea Lounges.
In addition to bubble teas, the Summer in Korea menu also features chilled Iced Teas and indulgent Frappes – creating the perfect trio of beverages to beat the summer heat. The campaign embraces the aesthetic and ambience of Korean café culture while preserving the warmth and homeliness for which Wagh Bakri Tea Lounge is known.
Speaking about the campaign, Sanjay Singal, CEO of Wagh Bakri Tea Group, said, "At Wagh Bakri Tea Lounge, we are constantly looking for ways to innovate and connect with our customers in meaningful ways. The 'Summer in Korea' campaign is our tribute to the dynamic and evolving tea culture. By blending the Korean bubble teas with an Indianised taste, we hope to offer a cross-cultural refreshing experience."
Mr. Ko Young Soon, President of The Korean Association of Gujarat, said, "For over 134 years, the Wagh Bakri Tea Group has stood as a symbol of excellence in tea blending and quality. Renowned among tea enthusiasts not just in India but across the globe, Wagh Bakri continues to win hearts with its rich legacy. I extend my heartfelt congratulations to the Wagh Bakri Tea Group for celebrating Korean culture through the 'Summer in Korea' campaign. Bubble tea, now an integral part of contemporary Korean lifestyle, has seen a remarkable rise in popularity worldwide — including right here in India."
Patrons can enjoy their preferred beverages alongside freshly prepared Indian and continental snacks, carefully selected to complement Wagh Bakri Tea Lounge's extensive collection of over 100 premium hot and cold teas. From herbal and spiced blends to floral, berry-infused, and green teas, each cup is brewed to perfection, ensuring a memorable tea experience.
About Wagh Bakri:Wagh Bakri Tea Group, well-known for its premium tea, is having a presence in tea business since 1892. Today, Wagh Bakri Tea Group owns and operates, under its umbrella, one of the leading packaged tea companies in India with over 50 million Kg of tea distribution. The group is a leading stride in tea exports and retail consumers all over the world. With a huge number of Wagh Bakri tea lovers around the world, it has emerged as a truly global brand.
By Nishang Narayan
BLR Restaurants Pvt Ltd, the team behind popular names like BLR Brewing Co. and Bean Lore, has just added another feather to its cap—Hamilton, a grand cocktail bar that promises to take Bangalore’s mixology scene to new heights, this time in Whitefield.
Located in Hoodi-Whitefield, Hamilton spreads across 7,500 sq. ft. and accommodates up to 250 guests, making it one of the city's largest dedicated cocktail bars. This bold move marks a shift in Bengaluru’s nightlife culture—one that’s no longer confined to MG Road or Indiranagar.
“Our vision with Hamilton is to make exceptional cocktails and hospitality more accessible,” shares Prasanna Kumar, Co-founder, BLR Restaurants Pvt Ltd. “Whitefield deserves its own destination bar, and Hamilton brings just that—luxury, performance, and stellar drinks.”
Stepping into Hamilton is like walking into another era. Behind its modest exterior lies a stunning triple-height space lined with colonial-style balconies, ornate railings, and a towering central bar. The interiors are rich in detail—dark wood, metalwork, and plush accents—blending nostalgia with luxury. From an elegant dinner setting to a live music venue, the space transitions effortlessly. A massive LED screen behind the stage allows for a full-on performance setup—perfect for jazz, DJs, and everything in between.
At its core, Hamilton features the “Moving Era” cocktail program, curated by Counter Top India. Each drink is a tribute to a different historical era—from the playful Smoked Monarchy of the Prohibition era to the decadent Velvet Cabinet inspired by French aristocracy. Guests can sip on the Golden Rhapsody, rich with peanut butter and banana, or drift into a Nocturnal Affair with plum, port, and chocolate. Other standouts like The Pea Coat and Letters from Lady H combine storytelling and taste in truly inventive ways.
The culinary side of Hamilton doesn’t take a back seat either. The food menu is a global affair, inspired by colonial opulence and bold Indian flavors. Small plates like Potato Pave Cheese Queso, Chorizo-Filled Dates, and Tandoori Prawn Tacos set the tone for indulgence with finesse.
Hamilton isn’t just a bar—it’s a statement. A destination that celebrates good drinks, great food, and unforgettable vibes, right in the heart of Whitefield.
Address:#2, behind HDFC Bank, Doddanakundi Industrial Area 2, Seetharampalya, Hoodi, Bengaluru, Karnataka 560048
Chalu Apna Desi Chinese, the beloved Indian-Chinese restaurant chain known for its unique fusion of Indian spices with traditional Chinese flavors, has been crowned as ‘India’s Biggest Indo-Chinese Brand 2024’ at the prestigious Sardar Patel Unity Awards 2025 in Goa. The award ceremony, held on April 11, 2025, at the Hotel Marriott Resort in Goa, was organized in association with AAJ Tak International and India News, with Lifestyle Magazine as the magazine partner.
The event was graced by distinguished guests, including Dr. Pramod Sawant, Chief Minister of Goa, and Shri Shiv Pratap Shukla, Governor of Himachal Pradesh, both of whom attended as chief guests.
The Sardar Patel Unity Awards, organized by the Topnotch Foundation, honor exceptional contributions in various sectors such as business, health, and education. The 2025 edition upheld this tradition by gathering business leaders and dignitaries to celebrate excellence and innovation.
The esteemed title of “India’s Biggest Indo-Chinese Brand 2024” was presented to Chalu Apna Desi Chinese by Shri Pramod Sawant, Honourable Chief Minister of Goa, Shri Sripad Nayak, Hon'ble Minister of State for New and Renewable Energy of India, and Mrs. Hema Malini, Hon'ble Member of Parliament. This recognition marked a historic milestone in the brand's journey.
Expressing gratitude for the honor, the founder of Chalu Apna Desi Chinese, Vibhanshu Mishra, said, "Winning this award is incredibly special for me and the entire Chalu Apna Desi Chinese family. We started as a small dream to bring bold, flavorful Indo-Chinese food to every corner of India, but we have been fortunate to expand globally, starting with our first outlet in Ontario, Canada. This acknowledgment fuels our passion even more, and we look forward to growing further. I am immensely thankful to our loyal customers, diligent teams, and everyone who has been part of this journey."
Founded in 2020, Chalu Apna Desi Chinese has expanded rapidly across India, delighting customers in over 33 cities with more than 200 outlets. The brand has become a household name by blending the rich spices of Indian cooking with the umami flavors of Chinese dishes, offering signature items like Hakka Noodles with a desi twist and aromatic Manchurian curries. Every dish is crafted to offer an explosion of flavors tailored to both Indian and global palates.
The 'India's Biggest Indo-Chinese Brand 2024' award is a testament to Chalu Apna Desi Chinese's impressive growth, commitment to quality, and pioneering spirit in the food sector. The brand’s focus on using fresh, natural ingredients without MSG, palm oil, or artificial enhancers has made it a trendsetter in the culinary industry.
About Chalu Apna Desi Chinese:
Chalu Apna Desi Chinese is a Quick Service Restaurant (QSR) founded by Vibhanshu Mishra. Established in 2020, the brand offers a unique fusion of Indian and Chinese cuisines, combining bold Indian spices with Chinese umami flavors. Known for its fresh, high-quality food, quick service, and home deliveries, Chalu Apna Desi Chinese operates over 33 locations and is celebrated for its “desi twist” on traditional Chinese dishes.
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