Baskin Robbins, India’s largest ice cream brand, has introduced a brand-new Gelato range as part of its summer offerings, marking a significant move to redefine itself as a premium dessert destination in the country. This launch includes a rich variety of artisanal gelato flavours, decadent sundaes, and a playful kids’ gelato sundae range, all crafted to offer a refreshing new dessert experience to Indian consumers.

The summer lineup features three new categories: Gelato Flavours, Gelato Sundaes, and a Kids’ Special Gelato Sundae Range. The newly introduced flavours, such as Chocolate & Roasted Hazelnut and Blueberry Cheesecake, are made with premium ingredients to offer a smooth, velvety texture and bold, indulgent taste inspired by authentic Italian gelato.

The indulgent sundaes include Berry Me in Cheesecake, Mango & Cream, and Chocolate & Roasted Hazelnut, each layered with unique toppings like Nutella, blueberry compote, cheesecake cubes, mango bits, and caramelised hazelnuts. These combinations are finished with chocolate-coated waffle garnishes, designed to appeal to evolving consumer palates.

For younger dessert lovers, Baskin Robbins has created the Wonderland Gelato Sundae with cotton candy flavours, strawberry compote, and colourful gems, as well as a Salted Caramel & Brownie sundae featuring gooey brownie fudge—both aiming to spark joy and imagination.

Speaking on the launch, Mohit Khattar, CEO of Graviss Group (Baskin Robbins India), said, “We’ve cultivated a deep understanding of evolving consumer preferences through consistent market analysis and direct customer feedback. This insight drives our innovation strategy, enabling us to launch artisanal gelato flavours and sundaes that offer consumers an elevated dessert experience beyond traditional ice cream.”

The launch aligns with Baskin Robbins' strategic direction towards innovation and premiumisation. The company is projecting a strong 20% top-line growth for FY25, with expectations of continued double-digit growth in FY26. Over the past year, Baskin Robbins expanded rapidly, opening its 1000th store and adding 120 new outlets across India and neighbouring regions.

Now present in over 290 cities, the brand has steadily grown not just its retail parlour presence but also its packaged consumer goods (CPG) segment and institutional partnerships with hotels, restaurants, multiplexes, and hospitals.

The newly launched gelato range is now available in all Baskin Robbins parlours nationwide. For more details, visit www.baskinrobbinsindia.com