Baskin Robbins India Rolls Out GST Reduction for Consumers

Baskin Robbins India Rolls Out GST Reduction for Consumers

By Hariharan U

Published on September 20, 2025

Baskin Robbins India has officially rolled out a GST reduction on its products, with effect from September 22, 2025. The tax rate has dropped from 18% to 5%, and the brand has ensured that the entire benefit is passed directly to customers across its parlours and packaged product range.

Under the revised billing structure, all invoices from distributors to parlour outlets now reflect the lower 5% GST. Consumers will find the updated rate clearly mentioned on both printed and digital receipts. In addition, digital screens at parlours are carrying a live ticker announcing the change, while laminated price lists near billing counters show the reduced prices for tubs, cakes, sticks, and other offerings.

Base prices on parlour display panels remain unchanged since they are exclusive of GST, ensuring transparency for walk-in customers. While some packaged products may still show older GST-inclusive MRPs, customers are charged at the revised lower rates in line with the laminated lists. The company clarified that re-stickering has not been done to avoid risks to product quality caused by thermal shock.

To make the transition seamless, Baskin Robbins has also launched a full “before and after” price list on its official website, while using both digital and traditional platforms to spread awareness.

Commenting on the move, Mohit Khattar, CEO of Graviss Foods, said, “We welcome the government’s GST rationalisation as a timely step that will strengthen consumption across categories. At Baskin Robbins, we are delighted to pass on the full benefit of this reduction to our consumers with immediate effect. We are adopting a multi-channel approach to communicate this change from social media announcements to in-store displays and transparent invoicing  ensuring that both our consumers and trade partners are fully informed. This not only makes the transition seamless but also reflects our commitment to value and trust. As India’s largest ice cream parlour network, we believe this move makes indulgence more accessible and contributes to the larger growth story of India’s consumer economy.”

With this change, Baskin Robbins not only makes indulgence more affordable but also reaffirms its position as a consumer-first brand in India’s growing retail landscape.


Elanpro Showcases India’s Largest Glass Top Freezer Range at Ice Cream Expo 2025

Elanpro Showcases India’s Largest Glass Top Freezer Range at Ice Cream Expo 2025

By Hariharan U

Published on October 10, 2025

Elanpro, India’s leading commercial refrigeration company, made a standout presence at the Indian Ice Cream Expo 2025 in New Delhi, showcasing the country’s widest range of Glass Top Freezers. The display featured 13 models, attracting ice cream manufacturers, parlour owners, and retail operators eager for efficient, high-visibility cooling solutions ahead of the busy season.

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Over three days, Elanpro’s exhibition highlighted a balance of visibility, energy efficiency, and engineering precision, key factors that influence both sales and product quality in the ice cream business. With impulse purchases driving nearly half of all ice cream sales, attractive product display alongside reliable cooling has become crucial for retailers.

The showcased freezers feature dual condenser technology for rapid temperature pull-down and 70 mm high-density insulation to minimize energy loss. Capable of maintaining stable temperatures as low as –32°C (hard top), these units protect ice cream’s shape, texture, and flavour while reducing melt risk and product waste.

Elanpro also focused on space optimization and internal design. The units accommodate standard 6×6×8 inch ice cream packs, allowing efficient stacking, clear product visibility, and better inventory management.

The range includes five flat glass and eight curved glass/parlour models, catering to different retail formats. Flat glass models are designed for durability and clarity in high-traffic outlets, while curved glass variants add a premium touch for modern parlours and experiential spaces.

Sanjay Jain, Director, Elanpro, said, “Visibility drives purchase, but performance protects reputation. With our extensive flat and curved glass freezer range, we are addressing the real needs of ice cream brands, parlours, and retailers. This range represents our commitment to helping businesses grow without compromise.

Elanpro’s participation underlines its role as a trusted refrigeration partner in India’s expanding frozen dessert sector, helping brands and retailers deliver freshness, maintain visual appeal, and optimize operations.

About Elanpro:

Founded in 2009, Elanpro is a pioneer in commercial refrigeration, catering to sectors like HoReCa, Food & Beverage Retail, Pharmaceuticals, and Healthcare. Headquartered in Gurugram, the company has nearly 700 channel partners across India and is known for products tailored to perform in challenging Indian weather while maintaining quality and durability


From Ballrooms to Beaches: Hotels Shaping India’s Wedding Landscape

From Ballrooms to Beaches: Hotels Shaping India’s Wedding Landscape

By Manu Vardhan Kannan

Published on October 9, 2025

India’s weddings are far more than ceremonies; they are intricate, emotion-charged productions that ripple through the economy. Behind the visible glamour of décor, choreography, and couture lies another key player: hotels. From small-town gatherings to multi-day destination weddings, hotels quietly act as the backbone of the wedding ecosystem, orchestrating logistics, enabling creativity, and converting rituals into seamless guest experiences.

According to Nikhil Mahajan, Director at Kestone Utsav, “India’s wedding industry has evolved into a multi-billion-dollar ecosystem, currently valued at around $130 billion (₹10.7 lakh crore). Hotels are pivotal, offering more than elegant venues. They architect experiences that blend tradition, luxury, and personalization, transforming weddings into unforgettable memories.”

Hotels today are curating specialized wedding packages that go beyond the conventional. From themed décor and regional cuisines to operational support for planners and bespoke welcome experiences, hotels actively shape every facet of a wedding, ensuring each celebration is immersive, unique, and flawlessly executed.

In 2024, India’s wedding season alone witnessed an estimated 4.8 million weddings, generating around ₹6 lakh crore in business. The destination wedding market is projected to reach $18.37 billion by 2025, growing at a CAGR of 14.8% until 2033. By combining operational excellence with cultural sensitivity and innovation, hotels have become essential enablers of India’s vibrant wedding economy.

Hotels’ Multi-Faceted Role in Weddings:

  • Operational Command Centers: Hotels provide infrastructure few private venues can match, professional kitchens, power backup, climate control, housekeeping, security, and logistics for performers. This allows planners and families to attempt grander and more inventive formats with confidence.

  • Culinary Leadership: With multi-course menus, regional specialties, and bespoke tasting experiences, hotels handle dietary needs, last-minute sourcing, and days-long celebrations with professionalism.

  • Integrated Service Packages: Modern hotels bundle accommodation, catering, décor, AV, transportation, and guest services, reducing stress for families while creating recurring revenue streams.

  • Regulatory & Risk Management: From permits and safety checks to insurance and crowd control, hotels absorb responsibilities that would otherwise burden families or planners.

  • Local Ecosystem Building: Hotels contract florists, entertainers, decorators, and transport providers, acting as the primary local partner, especially for destination weddings.

  • Hospitality as Emotional Labor: Wedding days are high-stress. Experienced hotel teams manage crises like sudden rain or VIP itinerary changes with calm professionalism, ensuring a smooth experience.

Dilbir Sahni aka Bob, founder of IndoBangkok Weddings, adds: “People see the décor, food, and dance, but hotels manage everything from the first guest’s arrival to the final farewell. Their role goes far beyond providing rooms or ballrooms; they are the problem-solvers who hold everything together, making India’s complex weddings feel effortless.”

Challenges and Opportunities

Seasonality, talent shortages, sustainability concerns, and rising expectations for tech-enabled experiences create pressures. However, these challenges also open doors for hotels to innovate through modular infrastructure, sustainable practices, training programs, digital guest-management, and curated cultural experiences. Flexible pricing and creative packages can also extend the reach beyond premium urban and destination markets.

From local community halls to sun-drenched beaches hosting multi-day celebrations, hotels are the silent partners powering India’s wedding economy. Their contributions are operational, cultural, and economic, enabling scale, preserving tradition, and creating hospitality-driven memories. Recognizing hotels as active co-creators rather than just venues helps explain why India’s wedding industry remains a powerful engine of growth, employment, and cultural expression.


Vegas Mall and PUMA Ignite Delhi with High-Energy Nitro Run

Vegas Mall and PUMA Ignite Delhi with High-Energy Nitro Run

By Hariharan U

Published on October 9, 2025

Vegas Mall in Dwarka, Delhi, proved once again why it’s a favorite lifestyle destination by teaming up with PUMA to host the brand’s exclusive Nitro Run. With more than 1,000 runners taking part across 5K and 10K categories, the mall came alive with energy, enthusiasm, and a shared spirit of fitness.

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The event went beyond being a race; it celebrated togetherness, wellness, and the joy of an active lifestyle. Activity zones like a Glitter Station and T-shirt distribution counters added a fun, memorable touch for participants, making it a complete community experience.

“Vegas has always envisioned itself as more than just a shopping destination – we are a hub for lifestyle, fitness, and entertainment. Hosting the PUMA Nitro Run reflects our commitment to curating experiences that bring communities together while promoting health and well-being,” said Ravinder Choudhary, Vice President, Vegas Mall.

The Nitro Run successfully combined fitness, brand engagement, and community celebration, reinforcing Vegas Mall’s position as a go-to destination for large-scale, vibrant events in Delhi NCR.

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