Baskin Robbins India has officially rolled out a GST reduction on its products, with effect from September 22, 2025. The tax rate has dropped from 18% to 5%, and the brand has ensured that the entire benefit is passed directly to customers across its parlours and packaged product range.

Under the revised billing structure, all invoices from distributors to parlour outlets now reflect the lower 5% GST. Consumers will find the updated rate clearly mentioned on both printed and digital receipts. In addition, digital screens at parlours are carrying a live ticker announcing the change, while laminated price lists near billing counters show the reduced prices for tubs, cakes, sticks, and other offerings.

Base prices on parlour display panels remain unchanged since they are exclusive of GST, ensuring transparency for walk-in customers. While some packaged products may still show older GST-inclusive MRPs, customers are charged at the revised lower rates in line with the laminated lists. The company clarified that re-stickering has not been done to avoid risks to product quality caused by thermal shock.

To make the transition seamless, Baskin Robbins has also launched a full “before and after” price list on its official website, while using both digital and traditional platforms to spread awareness.

Commenting on the move, Mohit Khattar, CEO of Graviss Foods, said, “We welcome the government’s GST rationalisation as a timely step that will strengthen consumption across categories. At Baskin Robbins, we are delighted to pass on the full benefit of this reduction to our consumers with immediate effect. We are adopting a multi-channel approach to communicate this change from social media announcements to in-store displays and transparent invoicing  ensuring that both our consumers and trade partners are fully informed. This not only makes the transition seamless but also reflects our commitment to value and trust. As India’s largest ice cream parlour network, we believe this move makes indulgence more accessible and contributes to the larger growth story of India’s consumer economy.”

With this change, Baskin Robbins not only makes indulgence more affordable but also reaffirms its position as a consumer-first brand in India’s growing retail landscape.