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By Manu Vardhan Kannan
Published on June 5, 2025
Baskin Robbins India, known as the home of ‘The Happiest Ice Cream in the World’, has launched an exciting new Italian Gelato Range, featuring a vibrant collaboration with popular actor Rohit Saraf. This digital campaign brings a playful twist to dessert indulgence, combining fun, flavours, and a touch of celebrity charm.
The new Italian Gelato Range features scoops and sundaes inspired by authentic Italian dessert craftsmanship, with indulgent textures and rich flavours. To mark the launch, Rohit Saraf took part in a spirited game of Truth or Dare at a Baskin Robbins outlet, where he delighted fans with his spontaneity, from yelling a dramatic “Mamma Mia!” to sharing his fear of flying.
In a moment of sweet creativity, Rohit even curated his very own gelato sundae, the Salted Caramel & Brownie Gelato Sundae, now fondly known as the ‘Rohit Sundae’. This creation reflects the essence of Baskin Robbins’ world of indulgence and joy, merging bold flavours with a fun-loving twist.
Want to try the sundae everyone’s talking about? You can now enjoy the Italian Gelato Range at your nearest Baskin Robbins parlour or order it online. Use the code BR100 on Swiggy India for an exclusive discount on your next Gelato treat!
This collaboration showcases Baskin Robbins' innovative spirit and continued focus on delivering delightful dessert moments to its growing fan base in India.
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Published on June 27, 2025
Chinese Wok, one of India’s leading Desi Chinese quick service restaurant (QSR) brands, has unveiled a revamped dine-in menu that simplifies choices, introduces sharper pricing, and delivers a bolder dining experience. The transformation is part of the brand’s continued evolution, informed by extensive consumer research and AI-led behavioural analytics.
The new two-page menu, designed to reduce complexity and decision fatigue, replaces the earlier expansive list of over 100 items and 1,000 possible combinations. Guests can now enjoy 12 customisable value combos, offering up to 40% savings, alongside popular picks like the Super Bowl. The result: a 35% reduction in ordering time, improved guest accessibility, and faster in-store operations.
“We noticed a pattern — customers were increasingly defaulting to à la carte orders, which often led to unplanned spends and slower decision-making,” said Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks. “Our trials during Sunday and Wednesday offers proved that the right pricing and packaging could shift this behaviour significantly. The new menu is a direct response to those insights — designed to simplify choices, accelerate order time, and drive higher combo adoption. It’s about making indulgence easier while strengthening dine-in efficiency and profitability.”
As part of this strategic revamp, hero products like Kurkure Momos and Desi Chowmein now take centre stage, reflecting the brand’s commitment to innovation and scaling high-demand favourites.
Complementing the menu update are refreshed interiors across Chinese Wok outlets, featuring bold colour palettes, dynamic graphics, modernised furniture, upgraded lighting, curated music, and AR-powered digital experiences — all curated to foster a vibrant, social, and immersive dining atmosphere.
The menu and store redesigns arrive at a pivotal point in Chinese Wok’s 10-year journey. With over 235 stores operating under a COCO (Company-Owned, Company-Operated) model, the brand ensures consistency in quality and service. As it aims for a ₹1000 crore target, this consumer-focused transformation is set to drive the next phase of growth.
As a proud homegrown QSR, Chinese Wok continues to set new standards in Indian-style Chinese cuisine—blending innovation, scalability, and consumer delight to solidify its place as a frontrunner in India's evolving food retail landscape.
By Nishang Narayan
The iconic Sampan restaurant at Novotel Mumbai Juhu Beach has reimagined itself—now reopening as Sampan 2.0, a bold new Pan-Asian experience that blends regional authenticity with modern indulgence. Known for its legendary status in Mumbai’s Indo-Chinese dining scene, the new avatar brings an elevated, immersive twist to Asian cuisine.
The reinvented menu spans the culinary spectrum of East Asia, spotlighting fiery Korean flavors, comforting Thai curries, refined Japanese delicacies, and the robust spice profiles of Sichuan. Whether you’re craving the soulful warmth of a Prawns Egg Drop Soup, the crunch of Homemade Furikake Corn Ribs, or the interactive fun of Crispy Duck Pancakes, each dish is crafted with attention to detail and respect for tradition.
Sampan 2.0 invites guests to witness the magic of live cooking stations and interactive counters that recreate the excitement of Asian street-style kitchens. From sizzling teppanyaki and fresh hand-rolled sushi to umami-rich miso ramen and delicate dim sums, the culinary storytelling unfolds in real time.
Signature dishes include:
– Lemon & Coriander Soup– Dragon Roll– Crispy Squid Takrai– Edamame Stir-Fry– Spicy Veg Miso Ramen– Roast Lamb in Your Choice of Sauce
While the mains are served table-side, the dynamic live counters add drama and aroma to the dining experience, appealing to all five senses. The setting balances contemporary design with traditional Asian motifs, making it perfect for both intimate dinners and group celebrations.
“Sampan 2.0 isn't just a menu upgrade—it’s a cultural journey through the heart of Asia,” say the culinary leads behind the transformation.
Whether you’re a loyal patron or a curious first-timer, Sampan 2.0 is your new destination for elevated Asian dining in Juhu.
Location: Sampan, Novotel Mumbai Juhu Beach, Balraj Sahni Rd, Juhu, MumbaiTimings:– Lunch: 12:30 PM – 3:00 PM– Dinner: 7:30 PM – 11:30 PM
Peche Mignon, the quaint French patisserie at Novotel Mumbai Juhu Beach, has just added a delicious new twist to its offerings—a Neapolitan pizza menu that brings the heart of Naples to the coast of Juhu.
Famed for its flaky croissants, indulgent desserts, and artisanal breads, Peche Mignon now ventures into Italian territory with handcrafted, wood-fired pizzas. Think classic crusts kissed by flame, topped with gourmet ingredients, and served in the café’s signature Parisian-style setting.
The new menu features a well-curated variety for pizza lovers. Highlights include the rich and creamy Quattro Formaggi, loaded with pecorino romano, parmesan, mozzarella, and goat cheese; the vibrant Pollo Al Pesto, pairing basil pesto with grilled chicken and mozzarella on a bed of tomato sauce; and the bold BBQ Chipotle Chicken, which layers spicy BBQ sauce, pickled jalapeños, and buffalo mozzarella for an extra kick.
Balancing cheese, spice, and the rustic charm of an authentic wood-fired crust, each pizza offers a satisfying slice of comfort. Whether you’re in for a casual lunch, an evening treat, or just a change from the sweet temptations, this new menu brings variety and depth to the café's otherwise French-leaning repertoire.
Set against a backdrop of cozy pastels, elegant counters, and relaxed charm, Peche Mignon continues to be Juhu’s go-to café for all-day indulgence—now with a side of Naples.
Location: Peche Mignon, Novotel Mumbai Juhu Beach, Balraj Sahni Rd, MumbaiTiming: 10 AM – 8 PMPrice: À la carte menu
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