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By Manu Vardhan Kannan
Published on June 5, 2025
Baskin Robbins India, known as the home of ‘The Happiest Ice Cream in the World’, has launched an exciting new Italian Gelato Range, featuring a vibrant collaboration with popular actor Rohit Saraf. This digital campaign brings a playful twist to dessert indulgence, combining fun, flavours, and a touch of celebrity charm.
The new Italian Gelato Range features scoops and sundaes inspired by authentic Italian dessert craftsmanship, with indulgent textures and rich flavours. To mark the launch, Rohit Saraf took part in a spirited game of Truth or Dare at a Baskin Robbins outlet, where he delighted fans with his spontaneity, from yelling a dramatic “Mamma Mia!” to sharing his fear of flying.
In a moment of sweet creativity, Rohit even curated his very own gelato sundae, the Salted Caramel & Brownie Gelato Sundae, now fondly known as the ‘Rohit Sundae’. This creation reflects the essence of Baskin Robbins’ world of indulgence and joy, merging bold flavours with a fun-loving twist.
Want to try the sundae everyone’s talking about? You can now enjoy the Italian Gelato Range at your nearest Baskin Robbins parlour or order it online. Use the code BR100 on Swiggy India for an exclusive discount on your next Gelato treat!
This collaboration showcases Baskin Robbins' innovative spirit and continued focus on delivering delightful dessert moments to its growing fan base in India.
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