BCCM and Birchwood University Join Forces as Training and Delivery Partners

BCCM and Birchwood University Join Forces as Training and Delivery Partners

By Author

Published on July 5, 2023

The British Columbia College of Management (BCCM) has recently forged a significant collaboration with Birchwood University, solidifying their alliance as esteemed training and delivery partners. This partnership underscores BCCM's unwavering commitment to delivering high-quality education in the field of hospitality and providing students with invaluable learning experiences.

Mr Deepak Jha, MD & CEO of BCCM, expressed his enthusiasm about the collaboration, stating, "BCCM is dedicated to integrating the best practices from India and around the world in hospitality education. We take immense pride in our association with Birchwood University, a renowned institution. This partnership paves the way for Indian students to compete globally. The courses offered through this collaboration will significantly enhance our students' education, equipping them with the skills and knowledge necessary to thrive in the international arena. Before joining forces, BCCM underwent a rigorous evaluation process, ensuring that we met Birchwood University's high standards in terms of infrastructure, faculty, teaching methodologies, excellence, and adherence to prescribed parameters."

Sunny Dua, Director of Partnerships at Birchwood University, acknowledged BCCM as a distinguished training and delivery partner, recognizing their dedication to providing high-quality education and fostering valuable learning experiences. This collaboration signifies a shared commitment to excellence and the pursuit of educational greatness.

Birchwood University is renowned for its exceptional teaching and research pedagogy. All programs offered through the university are developed collaboratively with industry partners, who are responsible for creating study materials and evaluating program effectiveness. Regardless of their geographical location, students enrolled in Birchwood University programs benefit from the same high standards of education, a multidisciplinary approach, high-quality instruction, and collaboration with partners to address global challenges.

In addition to Birchwood University, BCCM has established partnerships with prominent entities such as the National Skill Development Council (NSDC), Tourism & Hospitality Skill Council (THSC), Shri Venkateshwara University, Lingaya's Vidyapeeth in India, and Selkirk College, Can Pathways, Yogi's Kitchen, Niagara College, and World Trade Centre BRNO in Canada. These partnerships aim to maximize opportunities for BCCM students. The institute also enjoys the support of Zucol, Careerera, Radisson Hotel Greater Noida, Atharva Hotels and Resorts, and L&T Financial Services. BCCM has forged ties with major recruiters in the hospitality industry, including Marriott, Accor Hotels, Edhas Hotels, The Lalit, J W Marriott, IHG Resorts, Fortune Hotels, Lemon Tree Hotels, Ramada, Holiday Inn, Crowne Plaza, Radisson Hotels and Resorts, and Taj Hotels, Resorts and Palaces. Moreover, BCCM has established educational associations with Coventry University in the UK and Birchwood University in the USA.

More recently, BCCM has partnered with the European Institute of Management and Technology (EIMT) as an authorized Programme Delivery Associate. This collaboration allows BCCM to provide guidance, counselling, and admissions assistance to students interested in the various courses offered at EIMT. With its incorporation in Switzerland, one of the world's most sought-after and vibrant destinations, the European Institute of Management and Technology offers an exceptional blend of high-quality education and an exemplary quality of life.

One notable aspect of BCCM's offerings is their commitment to a 100% job placement guarantee for all courses. With many promising ventures on the horizon, the institute is poised for continued success in the coming years. Recognizing the financial concerns of students and parents, BCCM provides easy finance options, bringing students closer to realizing their international dreams.

Extendam Acquires Hilton Garden Inn Sevilla

Extendam Acquires Hilton Garden Inn Sevilla

By Nithyakala Neelakandan

Published on April 18, 2024

Extendam, a prominent player in the hospitality sector, has made waves with its recent acquisition of the Hilton Garden Inn Sevilla Hotel from Aliseda Inmobiliaria, a subsidiary of Blackstone. This strategic move adds another gem to Extendam's portfolio, marking its seventh operation in Spain.

Strategically located in Seville's bustling Torneo Empresarial business district, the 4-star hotel boasts 140 keys, a restaurant, fitness center, and meeting rooms, making it an ideal choice for both business and leisure travelers. Notably, the hotel underwent a refurbishment of its common areas in 2023, ensuring a contemporary and inviting ambiance for guests.


Partnering with Continuum Hospitality Group for operations, Extendam is poised to offer exceptional services and experiences to patrons of the Hilton Garden Inn Sevilla. With its prime location adjacent to a bus and metro station, proximity to San Pablo airport and Santa Justa train station, and easy access to Seville's attractions, the hotel caters to a diverse clientele.

Jean-Marc Palhon, President of Extendam, expressed optimism about the investment, citing Seville's robust tourism sector and favorable market conditions. He highlighted Seville's status as the fourth most visited city in Spain, emphasizing its resilience to seasonality and potential for revenue growth.

Continuum Hospitality Group's expertise in the Spanish market further solidifies Extendam's confidence in this venture. The partnership underscores Extendam's commitment to delivering excellence while adhering to stringent ESG (Environmental, Social, and Governance) standards set by both Extendam and the Hilton brand.


In line with Hilton's sustainability initiatives, the hotel management will prioritize environmental conservation, particularly in addressing water scarcity and reducing energy consumption.

The transaction received support from BPCE and CBRE, further underscoring the collaborative efforts behind this successful endeavor.

Extendam's acquisition of the Hilton Garden Inn Sevilla Hotel reflects its strategic vision and commitment to enhancing the hospitality landscape in Spain. With a focus on quality, sustainability, and guest satisfaction, Extendam and its partners are set to elevate the guest experience while driving value for stakeholders in the vibrant city of Seville.

Saudi Arabia Announces Plans for Oxagon, the World’s Largest Floating Structure in Neom

Saudi Arabia Announces Plans for Oxagon, the World’s Largest Floating Structure in Neom

By Nishang Narayan

Published on April 17, 2024

Saudi Arabia is set to redefine industrial and economic development with its ambitious project, Oxagon, touted to be the world's largest floating structure. Part of the expansive Neom development in the northeastern region of the Kingdom, Oxagon is strategically positioned on the Red Sea, near the bustling shipping lanes of the Suez Canal.

Designed with a unique octagonal shape, Oxagon will combine onshore and offshore developments with a significant portion extending into the Red Sea. The city is planned to serve as both a port and a logistics hub, enhancing Neom's role as a centre powered by renewable energy within Saudi Arabia’s Vision 2030 initiative. This initiative aims to diversify the nation’s economy and reduce its dependence on oil.


One of the project’s striking features will be the division between the land-connected base and its massive floating counterpart, which is claimed to be the largest of its kind globally. The floating section is expected to feature innovative water-filled squares and small canals, a state-of-the-art cruise terminal, and an oceanographic research centre.

Saudi Crown Prince Mohammed bin Salman emphasised that Oxagon will act as a catalyst for economic growth and diversification in Neom and across the Kingdom. He noted, "Oxagon will contribute to redefining the global approach to industrial development in the future, focusing on environmental protection while simultaneously creating job opportunities and stimulating economic growth."


The project also aims to enhance Saudi Arabia's role in regional and global trade, positioning Neom as a new key player in international trade flows. This development is part of the broader Neom project, which includes various other futuristic initiatives like The Line, a 170-kilometre-long city designed to house nine million people with minimal environmental impact.

As Oxagon takes shape, it stands as a testament to Saudi Arabia's forward-thinking approach to blending advanced technology with sustainable urban planning. However, the Neom project continues to face scrutiny over sustainability practices and the impacts on local communities, highlighting the challenges of undertaking such transformative developments.

Experience the Essence of Ethiopian Coffee with Luckin Coffee's Gesha Series

Experience the Essence of Ethiopian Coffee with Luckin Coffee's Gesha Series

By Nithyakala Neelakandan

Published on April 11, 2024

Luckin Coffee, the renowned Chinese coffeehouse chain, has unveiled its newest addition to the menu: the SEO Black Cup Gesha series. This exclusive lineup features single-origin espresso (SOE) beverages crafted from Gesha beans sourced from Bench Maji, Ethiopia.

Handpicked by Luckin Coffee's global bean-hunting team, these beans are cultivated at elevations ranging from 1,909m to 2,609m, resulting in a distinct flavor profile that coffee aficionados are sure to appreciate.

The Gesha series offers a variety of options including Americano, Flat White, Latte, and Dirty. Each cup is priced at $4.50 and is available in limited quantities, ensuring a premium coffee experience.


For those eager to try out this new series, Luckin Coffee is offering a special promotion for new app users, allowing them to purchase their first Luckin Black Cup for just $0.99.

Crafted under the guidance of the World Barista Championship team, the Gesha series exemplifies the essence of single-origin espresso, showcasing the unique flavors influenced by the region's climate, soil, and altitude.

In addition to the Gesha series, Luckin Coffee has introduced other premium offerings such as the Hambella line and the SOE Yirgacheffe collection, with plans to launch the Sumatra Gayo range in the near future.

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