Bebo's Back: How Poo’s Glam Touch Turned Goibibo into Goibebo!

Bebo's Back: How Poo’s Glam Touch Turned Goibibo into Goibebo!

By Author

Published on October 15, 2023

Bebo's taking the digital world by storm, and this time, it's all about travel! Goibibo’s socials have a new queen, and it's none other than the ever-charming Kareena Kapoor Khan, or as the world adores her, Bebo.

Bebo’s Reign on Goibibo

In an innovative campaign, ‘Hotels aise on Goibibo, full marks by Bebo’, we see the return of the iconic ‘Poo’ from Kabhi Khushi Kabhie Gham. This time, Poo is not rating prom dates but hotels, and guess what? Goibibo is getting full marks!

Poo's Encore

Who could forget the posh, sassy, and utterly unapologetic Poo? Bebo revives this beloved character to assure travelers that Goibibo’s hotel selections are nothing short of fabulous. If Poo approves, who are we to disagree?

A Match Made in Digital Heaven

It’s a fusion of nostalgia and modern flair. Poo’s iconic standard of luxury meets Goibibo’s exemplary service. It’s a match made in digital heaven, a confluence where classic Bollywood charm meets contemporary service excellence.

A Campaign with Character

The campaign, conceived by the creative minds at Talented and brought to life by Dharma 2.0, is rooted in the universal desire to be the star of our own stories, especially when we’re vacationing. Every traveler is the main character, and with Goibibo, the journey is always blockbuster-worthy.

Goibibo or Goibebo?

With Bebo’s seal of approval, Goibibo is not just a travel platform; it’s a star-studded experience promising authenticity and top-tier service. The collaboration is not just a marketing strategy but an experience, a journey where every traveler gets to feel like a superstar.

So, when planning your next getaway, remember - if it’s good enough for Poo, it’s perfect for you! Step into a world where every booking is a ticket to stardom, every stay is glamorous, and every traveler is the star of the show - only with Goibibo, or as we like to call it now, Goibebo!

In a world where customer approval is the ultimate prize, who better than Poo to give the final nod? With her stamp, every stay booked via Goibibo isn’t just a reservation - it’s a golden ticket to an experience curated for Bollywood royalty.

So, what are you waiting for? Your star-studded journey awaits. Lights, camera, Goibibo!


Maldives Steps Up Efforts to Attract Indian Tourists with Road Shows

Maldives Steps Up Efforts to Attract Indian Tourists with Road Shows

By Nishang Narayan

Published on April 15, 2024

The Maldives tourism sector, once a top choice for Indian holidaymakers, is making concerted efforts to win back travellers from India. This push comes after the island nation observed a significant decline in Indian visitors, spurred by a social media incident where Maldivian officials made derogatory comments about India and its Prime Minister, Narendra Modi.

The Maldives Association of Travel Agents and Tour Operators (MATATO) is spearheading this initiative by planning to conduct road shows in several major Indian cities. These events aim to mend ties and promote the Maldives as an ideal vacation spot. In addition, MATATO has expressed a desire to enhance tourism collaboration with India during discussions with India's high commissioner in the Maldives, Munu Mahawar.

image

Despite traditionally being one of the Maldives' largest tourist markets, India recently fell to the sixth position in terms of visitor numbers, overtaken by countries like China and the United Kingdom. To address this, MATATO is not only focusing on road shows but also planning influencer and media familiarisation trips in the upcoming months.

This renewed focus on attracting Indian tourists is part of a broader strategy to strengthen bilateral ties and boost the tourism sector, which is crucial for the Maldives' economy. The initiative reflects both nations' interests in maintaining strong travel and tourism relations, despite recent political tensions.


Philippines Eyes Seven Accolades at World Travel Awards 2024

Philippines Eyes Seven Accolades at World Travel Awards 2024

By Nithyakala Neelakandan

Published on April 15, 2024

The Philippines is once again in the spotlight as it competes for seven prestigious awards at the World Travel Awards (WTA) 2024, reaffirming its status as a top destination in Asia and beyond.

This year, the country is nominated for Asia’s Leading Beach Destination, Dive Destination, and Island Destination, showcasing its diverse array of natural wonders and attractions. Additionally, iconic landmarks such as Intramuros, Boracay, and Cebu have received nominations in various categories, highlighting their cultural significance and tourism appeal.

Expressing gratitude for the nominations, Tourism Secretary Christina Garcia Frasco emphasized the importance of showcasing the Philippines' diverse tourism offerings on the global stage. She highlighted the significance of these accolades in not only adding prestige but also creating livelihood opportunities for millions of Filipinos whose well-being depends on tourism.

image

The Philippines' tourism achievements in 2023 were noteworthy, with several recognitions from the WTA, including the World’s Leading Dive Destination and the World’s Leading City Destination. The country also received the Global Tourism Resilience award, underscoring its leadership and innovation in overcoming challenges and adversity in the industry.

As the voting for the WTA continues until July 28, travelers and industry professionals have the opportunity to support the Philippines' outstanding tourism initiatives and contribute to its sustained growth in the tourism sector. By casting their votes, they can play a vital role in promoting the Philippines as a premier travel destination and showcasing its rich cultural heritage, breathtaking landscapes, and warm hospitality to the world.

With its rich natural beauty, diverse attractions, and vibrant culture, the Philippines remains a top contender in the global tourism landscape, poised to capture the hearts of travelers worldwide and solidify its position as an unrivaled destination for unforgettable experiences and adventures.


Surge in Pilgrims Anticipated in Uttar Pradesh Ahead of Festival Season

Surge in Pilgrims Anticipated in Uttar Pradesh Ahead of Festival Season

By Nishang Narayan

Published on April 14, 2024

As Uttar Pradesh gears up for the festive season, religious tourism is seeing a notable revival. Cities like Varanasi, Ayodhya, and Mathura are at the forefront, preparing to host millions of pilgrims for events such as Ram Navami and Navratri. Varanasi alone witnessed a staggering 95.63 lakh pilgrims in March, predominantly for darshan at the Kashi Vishwanath Temple.

The state's tourism infrastructure is under significant enhancement to accommodate this surge. The recent inauguration of the Kashi Vishwanath Corridor has already increased visitor numbers, with donations to the temple reaching new heights. Similarly, the new Ram Lalla Temple in Ayodhya, following the consecration of the Ram Lalla idol, is attracting a daily average of over two lakh visitors.

image

The increase in pilgrims has also been supported by improved air connectivity, with Ayodhya now offering 24 daily flights, including new routes to major cities like Hyderabad and Mumbai. These developments have not only facilitated easier access for devotees but also spurred economic growth in the region.

Local markets are expected to benefit significantly from the influx of tourists, particularly through the One District One Product (ODOP) initiative, which promotes local crafts and specialties. This surge in tourism is anticipated to create numerous indirect employment opportunities, enhancing the livelihoods of the local populace.

image

As the state continues to develop its religious tourism infrastructure, including the construction of the Mathura-Vrindavan Corridor, the potential for cultural exchange and economic prosperity appears promising. This holistic approach aims not only to enhance the spiritual experience for visitors but also to foster community development and empowerment across Uttar Pradesh.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.