Beesline International S.A.L., a leading name in natural skincare, has selected Centric PLM™ from Centric Software® to support its fast-paced global expansion and improve scientific and regulatory data management. This strategic move is aimed at enhancing the brand’s innovation capabilities while ensuring robust compliance with global regulations.

Founded in 1993 by Mohamad Arayssi and Maha Arayssi Rifai, Beesline has more than 30 years of expertise in developing clean, effective skincare products. The company manufactures in ISO 22716-certified facilities across Lebanon, Egypt, and the UAE, and its products are now available in over 20 countries, with recent expansions into Italy, France, Germany, Cyprus, and China.

“Centric PLM will enable our scientific teams to work more cohesively by linking formulation development with evolving regulatory frameworks in real time,” said Maha Arayssi Rifai, Co-founder and Chief Scientific Officer at Beesline. “This ensures our R&D processes remain agile and compliant, empowering us to deliver scalable, science-backed innovation to global markets.”

With a focus on operational transparency, compliance, and faster time-to-market, Beesline is adopting Centric PLM for Cosmetics and Personal Care. This platform will centralize product and regulatory data, streamline artwork and supplier collaboration, and provide a unified source of truth across the entire development process.

“After evaluating several PLM solutions, we chose Centric for its seamless integration with compliance platforms like FoodChain ID and its proven success in the cosmetics sector,” said Ghassan Geara, IT Director of Beesline. “Centric’s capabilities will help improve coordination across our teams and enhance data flow for better decision-making.”

By leveraging Centric PLM, Beesline expects significant improvements in regulatory compliance, workflow efficiency, and product launch speed, while upholding its commitment to quality and sustainability.

“We are excited to partner with Beesline as they accelerate their international growth and innovation,” said Chris Groves, CEO of Centric Software. “Their dedication to sustainable, science-based skincare aligns with our mission, and we look forward to supporting their success in global markets.”

As Beesline scales its presence worldwide, Centric PLM will serve as a foundational tool in aligning innovation with compliance, ensuring the brand continues to deliver safe, effective, and trusted skincare solutions.