BeeYoung Launches Their New Variant Beer 'BeeYoung Beyond’

BeeYoung Launches Their New Variant Beer 'BeeYoung Beyond’

By Nishang Narayan

Published on October 14, 2024

In a bold move to redefine the craft beer landscape in India, BeeYoung, the nation's first handcrafted strong beer, has unveiled its latest creation: BeeYoung Beyond. This "Crafted International Style Pilsner" merges traditional regional flavors with international brewing standards, delivering a premium beer that is proudly Indian and aimed at exceeding consumer expectations.

Crafted with a distinctive blend of Doon Basmati rice from Uttarakhand and Belgian specialty malt, BeeYoung Beyond pays homage to India's rich agricultural heritage while offering a smooth, velvety mouthfeel. The use of this locally sourced rice reflects the Himalayas' beauty—the birthplace of Kimaya Himalayan Beverages—capturing the essence of local life and culture. The result is a robust and smooth beer infused with subtle earthy, spicy, and floral aromas from carefully selected hops.

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“At BeeYoung, we've always believed in pushing the boundaries of what craft beer can be. BeeYoung Beyond is a testament to our commitment to craft excellence,” said Abhinav Jindal, Founder & CEO of Kimaya Himalayan Beverages LLP. “The inclusion of Doon Basmati rice in our brew speaks to the unique flavor profile and reflects our dedication to sourcing local, high-quality ingredients that celebrate India's provenance. We are thrilled to offer our consumers something that goes beyond just beer—a true experience in every sip.”

With BeeYoung Beyond, the brand aims to provide a refreshing and versatile beer that can be enjoyed in various settings, promising an unforgettable experience with each sip.


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