Begam Expands to Noida with a New Location in Gardens Galleria Mall

Begam Expands to Noida with a New Location in Gardens Galleria Mall

By Nishang Narayan

Published on July 22, 2024

After making a mark in Delhi with its artistry and culinary brilliance, Belcibo's Begam has now opened its doors to Noida's discerning food lovers. The new outlet, located at Gardens Galleria Mall, Noida, officially launched on July 17, 2024. Founded by seasoned restaurateurs Naresh and Sharad Madan, Begam promises an exquisite culinary journey with a focus on Turkish and Mediterranean cuisines.

Spanning 5000 sq ft, the new Begam location is a tribute to contemporary women, celebrating their strength and elegance through its innovative concept. This restaurant blends modern sophistication with classic grandeur, offering a unique space where guests can immerse themselves in a memorable dining experience.

Sharad Madan, Director & Co-Founder at Belcibo Hospitality Pvt. Ltd, expressed enthusiasm about the new launch: "Begam is for those seeking an immersive dining experience that transcends the ordinary. We aim to become the go-to destination in Noida for fine dining, mixology, and a sophisticated atmosphere. Our vision is to offer a space that combines culinary excellence with cultural richness, creating cherished memories and building loyal patronage."

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The Noida outlet mirrors its Delhi counterpart with Rajasthani and Mughal-inspired interiors, transporting guests to an era of royalty. The restaurant features intricate arches, ornate chandeliers, and romantic candle-light settings, creating a royal ambiance infused with contemporary luxury. The dynamic dining spaces, ranging from intimate areas to a lively bar, cater to both small gatherings and large celebrations.

Begam's menu offers a delightful blend of authentic Turkish and Mediterranean flavors, expertly crafted by skilled chefs. Highlights include Beyati Kebab, Beetroot Borani, Charred Courgette, and Coconut Malabi. The menu's creativity and use of lesser-known ingredients reflect Begam’s innovative spirit and dedication to culinary craftsmanship.

Naresh Madan, Director & Co-Founder, shared his excitement about the new location: "We are thrilled to introduce Begam to Noida following the success of our Delhi restaurant. We look forward to innovating our menu with seasonal dishes and enhancing customer experience with refined service and special events based on feedback."

The Madan brothers have ambitious plans, including the opening of six new restaurants across the Delhi NCR region, a boutique resort and restaurant in Goa, and a fort venue for weddings along the Delhi-Jaipur highway. Additionally, they plan to launch a private estate and a homestay in Himachal Pradesh by mid-2025.

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Fact Sheet

  • Address: Begam Noida, Building no 105, opposite Kidzania, Gardens Galleria Mall, Sector 38, Noida, Uttar Pradesh.

  • Contact Number: +91 80691 68844

  • Cost for Two: ₹3,500 (approx.) without alcohol

  • Operation Timings: 12 Noon to 1:00 AM

For more updates, follow Begam on Instagram and Facebook:




Sweet Truth Celebrates Mother’s Day with ‘Sweet Mom of Mine’ Campaign

Sweet Truth Celebrates Mother’s Day with ‘Sweet Mom of Mine’ Campaign

By Manu Vardhan Kannan

Published on May 7, 2026

Sweet Truth, a desserts brand from Rebel Foods, is celebrating Mother’s Day with its heartfelt campaign ‘Sweet Mom of Mine’. The initiative focuses on the small, everyday acts of love that often go unnoticed but play a big role in shaping our lives.

Built around the idea that the most meaningful memories come from simple and consistent gestures, the campaign highlights moments like packing tiffins, staying up late, or remembering little preferences. These everyday actions form the emotional core of the campaign, bringing attention to the quiet ways in which mothers care for their families.

At the centre of the campaign is the ‘Receipt of Love’ Mother’s Day card, a creative take on a retail bill. The card lists familiar gestures, each marked at ₹0, symbolising that a mother’s love has no price. It ends with the word ‘Priceless’, capturing the message in a simple yet powerful way. This card will be included with every order from Sweet Truth across its 380+ locations PAN India, turning each delivery into a thoughtful experience during the campaign period.

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Commenting on the campaign, Nishant Kedia, CMO at Rebel Foods said, “At Sweet Truth, we believe that the most meaningful expressions of love often lie in the smallest, everyday moments. With ‘Sweet Mom of Mine’, we wanted to celebrate these quiet gestures that shape our lives in profound ways, even if we don’t always recognise them at the time. The ‘Receipt of Love’ is a simple yet powerful reminder that a mother’s care is truly priceless, and we hope it inspires people to pause, reflect, and express their gratitude this Mother’s Day.”

Along with the campaign, the brand is also encouraging customers to celebrate with its range of desserts. From specially curated Mother’s Day cakes to dessert boxes, the idea is to create a complete “sweet + sentiment” gifting experience, suitable for both at-home celebrations and surprise moments.

The campaign will also extend to digital platforms, where short films and social media content will highlight relatable “mom moments”, those small yet meaningful experiences that stay with us over time. Adding to this, influencers and content creators will share their personal stories, recreating memories and presenting the ‘Receipt of Love’ card along with desserts, inviting audiences to reflect on their own journeys with their mothers.

With this initiative, Sweet Truth brings together emotion and indulgence, making Mother’s Day celebrations more personal and memorable across the country.


Harajuku Bakehouse Celebrates Alphonso Mango Season with New Menu

Harajuku Bakehouse Celebrates Alphonso Mango Season with New Menu

By Manu Vardhan Kannan

Published on May 7, 2026

Harajuku Bakehouse brings the joy of mango season to life with a thoughtfully curated menu that celebrates Alphonso in its most delightful form. This limited-time offering features seven desserts, each blending the finesse of Japanese pastry techniques with the richness of India’s most loved summer fruit. Made using fresh Alphonso mangoes, every creation reflects the signature detail and warmth the Bakehouse is known for.

The menu features a range of desserts that feel both comforting and exciting. The Hokkaido Mango Milk Cake stands out with its soft vanilla sponge soaked in mango-flavoured milk and topped with fresh Alphonso. The Mango Rose Tart pairs an almond sablé base with mango vanilla pastry cream, finished neatly with pistachios. Each dessert is crafted to bring out the natural sweetness and freshness of mango in a simple yet memorable way.

Other highlights include the Mango Mochi, where soft Japanese dough wraps around fresh mango and vanilla cream, and the Mango Roll Cake, made with light chiffon layers and smooth mango cream. The Puru Puru Pudding adds a playful touch with its delicate wobble, served alongside cookie crumbs and mango sauce. The Mango Fraisier and Mango Bento complete the menu with rich layers and satisfying textures that stay true to the season.

For those looking to try just one, the Mango Rose Tart comes highly recommended, bringing together pistachios, Alphonso mango, and a pastry cream that truly stands out.

This special menu captures mango at its best, fresh, vibrant, and full of summer character, making it a must-visit experience for dessert lovers.

  • What: Mango Seasonal Menu
  • Where: Harajuku Bakehouse, Mumbai
  • When: Limited time during the mango season


Dandy & Dandy Opens in Hyderabad, Blending Dining and Nightlife

Dandy & Dandy Opens in Hyderabad, Blending Dining and Nightlife

By Manu Vardhan Kannan

Published on May 7, 2026

A new space in Hyderabad is rethinking how people experience dining and nightlife. Dandy & Dandy enters the city with a concept that blends both worlds into one fluid experience. Built on the idea of “Two Dandies. One Door. Same Room. Two Moods,” the space moves away from the usual divide between a restaurant and a bar, offering a setting that evolves naturally through the day.

Instead of separating occasions, Dandy & Dandy is designed around how people actually spend their time today. It creates a space where afternoons can flow into evenings without interruption, allowing guests to stay, unwind and shift with the mood without needing to move elsewhere.

At its core is a clear sense of duality. One side focuses on a more refined and ingredient-led approach to food, keeping things simple, seasonal and balanced. The other side brings in a more social and energetic vibe, where cocktails, music and interaction take the lead. Both identities exist together, complementing each other rather than competing.

The shift from day to night happens gradually. During the day, the space feels open and relaxed, making it ideal for long lunches and easy conversations. As the evening sets in, the mood changes subtly. Lighting, music and energy build up, turning the space into a more lively and immersive setting where the bar becomes the centre of attention.

Design plays an important role in this transition. A central bar anchors the space, while lighting and colours shift through the day to create different moods without changing the structure. Shades of deep red, black and warm tones give it a clean look during the day and a more dramatic feel at night.

The food and beverage experience follows a similar flow. The menu is globally inspired but easy to enjoy, with shareable dishes that suit different moods and timings. The cocktail programme is designed around a gradual progression, starting with lighter options and moving towards stronger, more layered drinks as the evening unfolds. Music is also curated to match this rhythm, beginning softly and building into high-energy sets later in the night.

Speaking on the concept, Kaushik Rachapudi, Managing Director, Dandy & Dandy shares, “Dandy & Dandy is built around how people actually live today. There’s no clear divide between work and social life anymore. We wanted to create a space that respects that fluidity where you can begin with intent and naturally move into something more expressive, without ever needing to change your environment.”

He adds, “The idea is deceptively simple: the same space, different energy. But delivering that seamlessly requires discipline. If you’re doing both day and night, you have to do both with equal conviction; there’s no halfway.”

With nearly three decades of experience, Rehan Guha brings a strong understanding of hospitality and evolving consumer preferences, helping shape a space that feels natural and easy to connect with.

Positioned as an accessible premium destination, Dandy & Dandy caters to a new generation that prefers thoughtful experiences over loud settings. It offers a balanced space that feels just as comfortable in the afternoon as it does late at night.

In a city where dining and nightlife have mostly remained separate, this new concept creates a middle ground that feels seamless and relevant. Here, the experience doesn’t ask you to choose between day and night , it invites you to stay for both.

Location: 5th Floor, THE LOFT, Nexity, HITEC City, Hyderabad, Telangana 500032.

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