Beneath the Roman Sun: a New Jewel in Bulgari's Crown

By Author

Published on December 22, 2023

Where ancient whispers mingle with contemporary elegance, a new jewel has risen beneath the Roman sun. The BVLGARI Hotel Roma, not just a testament to modern hospitality but a bold leap into a new realm for the iconic luxury brand, welcomes you to experience the Eternal City like never before. Stepping into this haven is to transcend time, embracing the opulent tapestry of Roman history interwoven with the timeless allure of Bulgari's exquisite craftsmanship.

For decades, Bulgari has captivated the world with its masterful jewelry and boundless creativity. Now, they bring their vision to the world of hospitality, transforming a majestic palazzo on Piazza Augusto Imperatore into a sanctuary of contemporary grandeur. Every detail, from the awe-inspiring architecture to the impeccable service, reflects the meticulous attention to detail and unwavering commitment to luxury that are hallmarks of the Bulgari brand.

The building itself is a masterpiece of art deco grandeur reimagined. Sleek lines and expansive windows frame breathtaking vistas of the city, while exquisite Italian marble and hand-painted frescoes whisper tales of Rome's golden age. Every detail, from the cascading waterfall in the lobby to the mosaic-clad spa, is a testament to Bulgari's meticulous craftsmanship and dedication to artistic expression.

Prepare your palate for a symphony of flavors orchestrated by Niko Romito, a three-Michelin-starred maestro, at Il Ristorante. Fresh, seasonal ingredients dance on the plate, reinterpreted with Romito's signature touch, while panoramic city views provide the perfect accompaniment. Journey through Italian culinary traditions at the Bulgari Bar, where expertly crafted cocktails and delectable light bites tantalize your senses.

Beyond the confines of the hotel, Rome unfolds as your playground. Stroll through ancient piazzas and marvel at timeless monuments, or lose yourself in the vibrant maze of cobbled streets and bustling markets. For moments of tranquility, the Bulgari Spa awaits, a haven of rejuvenation where ancient Roman bathing rituals meet modern wellness therapies. Unwind in the serene indoor pool, indulge in a pampering massage, or simply bask in the sun-drenched rooftop garden, a verdant oasis in the heart of the city.

The BVLGARI Hotel Roma is not merely a place to stay; it's an invitation to be swept away by a story. A story where heritage and innovation seamlessly blend, where every detail is meticulously crafted to tell the narrative of Roman grandeur reimagined through the lens of Bulgari's exquisite artistry. Come, awaken your senses, indulge in unforgettable experiences, and discover a new chapter in both the timeless allure of Rome and the ever-evolving legacy of Bulgari.

Coolberg’s ‘No Rules, Just Cool’ Campaign Speaks Gen Z’s Language

By Nishang Narayan

Published on April 18, 2025

Coolberg, India’s leading non-alcoholic beer brand, has just dropped a campaign that’s as fearless and refreshing as its drinks. Titled “No Rules, Just Cool,” the campaign celebrates individuality, quirk, and the spirit of doing your own thing—just the way Gen Z likes it.

In a world shaped by social filters and rulebooks, Coolberg throws the script out the window. The campaign is more than just a marketing push—it’s a mindset. From bold relationship advice to powerful messaging around authenticity, it encourages people to be unapologetically themselves. Because for Coolberg, cool isn’t about fitting in—it’s about standing out.

Rolling out across platforms like Snapchat, Spotify, Meta, and top OTT channels, the campaign connects with young audiences where they are. And the message is clear: “The best rebounds aren’t people. They’re mindset shifts.”

“Coolberg is the ultimate drink for Gen Z as it's fun, inclusive and unique,” says Shubham Shukla, Head – Marketing at Ghodawat Consumer Limited. “With No Rules, Just Cool, we aim to align with Gen Z’s mindset—a generation that thrives on authenticity, individuality, and freedom of expression. We’re not just selling a beverage; we’re building a culture.”

Coolberg’s journey has been nothing short of dynamic. Acquired in 2022 by Ghodawat Consumer Limited (GCL), a key player in India’s FMCG space, Coolberg quickly scaled up. Today, it's available in over 50,000 retail outlets across 150 cities and exported to 15+ countries. The brand is also served at major fast food chains like KFC, Barbeque Nation, and WoW Momos, and is listed on Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, and Amazon.

About Ghodawat Consumer Limited (GCL)

GCL, the FMCG arm of Sanjay Ghodawat Group, has been redefining everyday consumption with its wide range of products under the ‘Star’ brand—covering everything from cooking oils and atta to snacks and beverages. Its premium portfolio includes TBH (a real veggie snack brand) and Coolberg.

About Sanjay Ghodawat Group (SGG)

Founded in 1993, SGG is a diversified conglomerate with interests in aviation, education, retail, energy, and more. With over 10,000 employees and 21,000+ students across institutions, SGG continues to impact lives with its innovation-driven approach and commitment to excellence.

PM Modi Inaugurates India’s First Vertical Lift Sea Bridge in Rameswaram

By Nishang Narayan

Published on April 7, 2025

Prime Minister Narendra Modi marked a historic moment on the occasion of Ram Navami by inaugurating India’s first vertical lift sea bridge—the new Pamban Bridge—in Rameswaram, Tamil Nadu. The event was accompanied by the launch of the Rameswaram–Tambaram Express, a new train service enhancing connectivity between the temple town and Chennai.

Built at a cost of over ₹550 crore, the 2.08-kilometre-long bridge connects Rameswaram Island to mainland India and features a 72.5-metre vertical lift span that can rise up to 17 metres, allowing ships to pass smoothly without disrupting train movement. Designed by Rail Vikas Nigam Limited (RVNL), this modern engineering marvel replaces the iconic British-era Pamban Bridge, which served pilgrims and traders for over a century since 1914.

The new structure incorporates advanced materials like stainless steel reinforcements, high-grade protective coatings, and fully welded joints, making it highly durable and corrosion-resistant. Capable of handling speeds up to 80 kmph, the bridge is designed for a 100-year lifespan and supports dual rail tracks for future traffic needs.

PM Modi also flagged off a Coast Guard ship that sailed beneath the elevated span during the event, showcasing the bridge's sea-lift functionality. Visuals of the first train crossing the newly inaugurated bridge added to the symbolic significance of the day, as the event coincided with the “Surya Tilak” celebration in Ayodhya—an alignment the Prime Minister referred to as a “divine coincidence.”

Notable dignitaries present at the ceremony included Union Minister Ashwini Vaishnaw, Tamil Nadu Governor RN Ravi, and state Finance Minister Thangam Thennarasu. The absence of Chief Minister MK Stalin was noted. PM Modi had just returned from a three-day visit to Sri Lanka and received a warm welcome from local leaders, including Union Minister L Murugan and BJP Tamil Nadu chief K Annamalai.

With improved connectivity and a future-ready design, the new Pamban Bridge is poised to become a key gateway to South India's spiritual tourism circuit, while also strengthening regional infrastructure.

Kadak Surve – Chai Bhari: Society Tea Unveils Power-Packed Ad Film Featuring Riteish Deshmukh

By Nishang Narayan

Published on February 26, 2025

Society Tea, a brand deeply rooted in Maharashtra’s tea culture, has launched its latest ad campaign, ‘Kadak Surve – Chai Bhari’, starring Bollywood actor Riteish Deshmukh. The film pays homage to the bold and full-bodied essence of kadak chai, a favorite across the state.

The campaign introduces Riteish Deshmukh as Kadak Surve, a fearless cop who embodies the spirit of kadakness. Shot in Marathi and Hindi, the ad film reflects the deep-rooted love for strong, dust tea in Maharashtra, with high-energy storytelling, dynamic visuals, and a compelling narrative.

A Tribute to Maharashtra’s Love for Chai

"Kadak chai is more than just a beverage—it's an emotion," said Karan Shah, Director, Society Tea. "With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!"

The power-packed ad film is now live across Meta and YouTube, inviting chai lovers to experience the boldness of Society Tea’s dust tea.

TVC Credits

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