Bengaluru's Newest Microbrewery ICB-Indian Craft Brewery Sets a New Benchmark in Craft Beer and Culinary Experience

Bengaluru's Newest Microbrewery ICB-Indian Craft Brewery Sets a New Benchmark in Craft Beer and Culinary Experience

By Manu Vardhan Kannan

Published on December 25, 2024

Bengaluru’s latest addition to its vibrant beer and dining culture, ICB-Indian Craft Brewery, has opened its doors, promising to redefine the craft beer experience in India. Situated in the heart of Manyata Tech Park Nagavara, this expansive 1,500-seater microbrewery covers two acres and combines India’s ancient brewing traditions with modern, global influences.

A Unique Indian Craft Beer Experience
ICB stands out by deeply integrating India's cultural heritage, indigenous ingredients, and rich culinary flavors into its brewing process. According to Gopi Chand Cherukuri, co-founder of ICB, the microbrewery aims to reinvent craft beer in India. "With our dedicated craftsmanship and a team of seasoned brewmasters, including a master brewer from Costa Rica, and culinary experts, we’ve perfected the art of creating unique flavors that are global and deeply rooted in India’s rich history," he said.

Cultural Zones to Explore
The brewery’s architecture is designed with the COAST philosophy in mind—Culture, Opinion, Art, Sustainability, and Taste. This approach invites guests to explore different experiential spaces known as zones, each curated to reflect ICB’s Indian roots while providing a sense of belonging and cultural connection. The first zone is already open, and the second zone is scheduled to launch in January 2025.

Innovative Brews and Signature Offerings
ICB’s brewing philosophy is grounded in deep research into India’s diverse culinary landscape. The microbrewery has established a dedicated R&D center in Belgium for driving beer innovations, ensuring that every beer served is a result of global expertise and local inspiration. One of its signature offerings is Ramanujan, a range of premium non-alcoholic beers named in homage to the legendary Indian mathematician Srinivasa Ramanujan.

The Future of Indian Craft Beer
ICB’s impact goes beyond its beers. It is set to become a cultural hotspot, hosting curated pop-up experiences led by renowned chefs. Beginning next month, these pop-ups will feature royal heirloom recipes passed down by Maharajas from across India, offering diners an exclusive opportunity to savor traditional recipes from India’s royal kitchens.

The New Face of Bengaluru’s Dining Culture
ICB-Indian Craft Brewery promises to be a game-changer in Bengaluru’s beer and dining scene, offering a fresh and exciting experience for beer lovers, food enthusiasts, and cultural explorers alike.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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