Beverly Wilshire, A Four Seasons Hotel, is taking a significant leap forward in the hospitality industry by integrating advanced hologram technology into its luxurious Penthouse and Presidential Suites. This pioneering move makes Beverly Wilshire the first hotel to employ such technology to elevate the level of guest service provided.

The hotel has partnered with Proto, a Los Angeles-based company known for being the first and only platform to offer holographic communications. The introduction of the Proto M device into the hotel suites enables a unique form of interaction where the hotel’s Guest Experience team can beam directly into the rooms. This technology not only adds a futuristic touch but also enhances the personalized service that Beverly Wilshire is known for.

Serge Sturbois, the hotel’s Director of Guest Experience, expressed excitement about this innovation, stating, "We are elated to provide our guests with yet another way to communicate with us. Guests can now choose to connect with us through in-person interactions, Four Seasons Chat, text, calls, or the cutting-edge hologram technology."

The Proto M device allows real-time communication between the staff and guests, making it possible to discuss the day’s itinerary, suite features, and more, all through a live holographic display. This method has been adopted by Fortune 500 companies, top universities, and Hollywood studios, showing significant improvements in the quality of communication over traditional video solutions.

Reed Kandalaft, Regional Vice President and General Manager of Beverly Wilshire, highlighted the hotel’s commitment to innovation, "Introducing The Proto M is yet another way we continue to pioneer in this ever-evolving landscape. Our guests expect the latest in technology, experiences, and design, and we're proud to exceed those expectations."

This addition to Beverly Wilshire’s guest services not only reinforces the hotel’s reputation as a leader in providing unique and advanced amenities but also sets a new standard in the luxury hospitality industry.