Beyoncé has unveiled her latest venture, SirDavis Whiskey, named in tribute to her paternal great-grandfather, Davis Hogue, who was a moonshiner during the Prohibition era in the American South. The launch of SirDavis is a result of Beyoncé's partnership with luxury brand Moët Hennessy, a subsidiary of LVMH.

In her statement about the new brand, Beyoncé shared, “I’ve always been drawn to the power and confidence I feel when drinking quality whiskey and wanted to invite more people to experience that feeling. In partnering with Moët Hennessy, we have crafted a delicious American whiskey that respects tradition but also empowers people to experience something new and unique in the category.”

The creation of SirDavis Whiskey was a meticulous process, with Beyoncé working closely with Dr. Bill Lumsden, a master distiller renowned for his work with Glenmorangie and Ardbeg distilleries in Scotland. The whiskey is crafted from a mash bill that is 51% rye and 49% malted barley, giving it a distinct flavor profile. After an initial aging period in American oak barrels, the whiskey undergoes a second maturation in Pedro Ximénez (PX) Sherry casks. The final product is bottled at 44% ABV and is non-chill-filtered with no added coloring.

The official tasting notes describe the whiskey’s aroma as a blend of tangy Seville oranges, raisins, clove, cinnamon, ginger, toffee, and Demerara sugar. On the palate, it delivers flavors of toffee, spices, and classic rye, followed by malty and biscuit notes with vibrant citrus. The finish is marked by honey, sultanas, and ripe cherries.

SirDavis Whiskey, priced at $89, is now available for pre-order in the U.S. through the official website, with wider distribution planned for September in select locations, including London, Paris, Tokyo, and several airports.

Beyoncé’s passion for whiskey was influenced by discovering her great-grandfather’s moonshining history, which she found to be a fateful connection. This legacy and her dedication to quality and tradition led to the creation of SirDavis. Moët Hennessy, in collaboration with MGP Ingredients, produced the whiskey, which is finished, blended, and bottled in Texas, reflecting Beyoncé’s roots.

Bernard Arnault, Chairman and CEO of LVMH, praised the product, stating, “SirDavis is not only a revelatory and exceptional American Whiskey, which we are very proud of. It is also a testament of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyoncé Knowles-Carter.”

Dr. Lumsden added, “With SirDavis, we looked to challenge the category norms and offer something new in the space. The distinctive grain selection and unusual secondary maturation in sherry casks helped us achieve a signature profile completely unique to SirDavis, one of bold sophistication.”

SirDavis is set to join the ranks of other celebrity-owned alcohol brands, marking Beyoncé’s continued expansion into diverse business ventures.