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By Manu Vardhan Kannan
Published on May 14, 2025
Bhagat Halwai, a name steeped in over two centuries of Indian sweet-making heritage, has just rolled out a refreshing addition to its offerings—the Fusion Mithai Line. This new collection combines the soul of traditional Indian mithai with modern, global flavors, designed especially for today's health-aware and adventurous consumers.
What sets this range apart is its commitment to mindful indulgence. With a growing focus on wellness, Bhagat Halwai has crafted sweets that are not only rich in flavor but also cater to dietary needs. The range includes low-sugar and sugar-free options, packed with premium dry fruits and made from organic, locally sourced ingredients. It's a delightful blend of the old and the new, offering something special for every generation.
“Customer loyalty is the heart of our enduring legacy. By preserving authentic flavors, ensuring uncompromising quality, and embracing innovation, we have become more than just a sweets and snacks label—it is a part of countless family traditions and memories. With the launch of our Fusion Mithai Line, Bhagat Halwai invites both long-time patrons and new generations to rediscover mithai as an experience that is rich, responsible, and refreshingly modern,” said Shri Shivam Bhagat, Director at Bhagat Halwai.
Ms. Riddhi Bhagat, Strategic Director, shared, “Today's consumers are evolving—they want the nostalgia of age-old recipes but also seek wellness and novelty in every bite. Our Fusion Mithai Line is our response to that demand. We've combined centuries-old craftsmanship with modern culinary trends to create sweets that are both soulful and smart. Each piece tells a story—of tradition reimagined, of indulgence made mindful.”
This launch is a key milestone in Bhagat Halwai’s journey of evolution. What began as a sweets-only destination has now blossomed into a diverse culinary space, offering everything from savory delights to multi-cuisine specialties. The transformation reflects years of serving loyal customers and adapting to their growing love for variety—all under one roof.
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Published on July 20, 2026
Soy Soi, one of Chennai's leading destinations for Pan Asian cuisine, is celebrating the rich traditions of Asian charcoal grilling with its limited-time food promotion, 'Embers of Grills', available at its Kotturpuram outlet until July 19, 2026.
Inspired by the bustling satay stalls of Kuala Lumpur, Japan's robata grills, and the charcoal street food culture of Bangkok, Hanoi and Chengdu, the promotion brings together authentic open-fire cooking techniques from across Southeast and East Asia.
The specially curated menu highlights Soy Soi's signature grilled dishes alongside regional favourites, offering guests an opportunity to experience the bold, smoky flavours that have become synonymous with Asian charcoal grilling.
Among the featured dishes are Moo Ping with Spicy Peanut Sauce, featuring Thai-style marinated pork skewers; Ga Nuong – Grilled Chicken Leg, prepared with fragrant lemongrass and charcoal-grilled to perfection; Spiced Tofu Kin, made with Burmese spices and chilli paste; and Xinjiang Lamb Skewers, seasoned with cumin and served alongside a numbing Sichuan chilli sauce.
Drawing inspiration from the vibrant street food culture of Asia, Embers of Grills recreates the experience of live charcoal cooking in a restaurant setting through bold marinades, authentic flavours and a menu designed to cater to a variety of preferences.
With this special promotion, Soy Soi invites guests to savour the distinctive taste of charcoal-grilled cuisine and explore the diverse grilling traditions that continue to define some of Asia's most loved culinary destinations.
Event Details:
Venue: Soy Soi, Gandhi Mandapam Road, Chitra Nagar, Kotturpuram, Chennai – 600085
Dates: Till July 19, 2026
Timings: 12:00 PM – 3:30 PM and 6:30 PM – 10:30 PM
Riding the wave of one of the internet's most popular dessert trends, Maize & Malt has introduced its latest creation, Rose Jalebi Tres Leches, offering a fresh take on the classic milk-soaked cake with flavours inspired by Indian sweets.
Tres Leches has become a favourite among dessert lovers worldwide, with creative variations appearing across cafés and restaurants. Adding its own signature touch, Maize & Malt has combined the richness of the classic dessert with the familiar flavours of crispy jalebi and fragrant rose.
The dessert features a soft and airy sponge cake soaked in three kinds of milk, topped with crunchy jalebi and finished with delicate rose notes. The combination brings together traditional Indian flavours and the creamy texture of Tres Leches, creating a dessert that is both nostalgic and contemporary.
Designed for those who enjoy discovering new food trends as well as lovers of Indian-inspired desserts, the Rose Jalebi Tres Leches adds a distinctive option to Bengaluru's growing dessert scene.
The dessert is now available at Maize & Malt, located at 3, 4th Cross Road, near Whitefield, Vigneshwar Nagar, Kaveri Nagar, Mahadevapura, Bengaluru, Karnataka 560048.
By Hariharan U
Published on July 19, 2026
Haldiram’s, one of India’s most recognised brands in sweets, snacks, and dining, has strengthened its presence in Uttar Pradesh with the opening of its latest outlet in Prayagraj.
Located at WP Arena, Hot Stuff Chauraha, Lal Bahadur Shastri Marg, the new restaurant was inaugurated by Er. Harshvardhan Bajpayee, MLA, Prayagraj North, in the presence of customers, local dignitaries, and community members.
The launch marks another step in Haldiram’s expansion strategy of entering emerging markets beyond major metropolitan cities while bringing its legacy of traditional Indian flavours closer to consumers across the country. The opening is also aligned with the brand’s “Acche Din Aa Rahe Hai!” campaign, highlighting its continued growth journey.
Known as one of India’s most culturally significant cities, Prayagraj holds a special place in the country’s spiritual and intellectual heritage. Home to the iconic Triveni Sangam, where the Ganga, Yamuna, and mythical Saraswati rivers meet, the city attracts millions of visitors during the Kumbh Mela and continues to be a major destination for travellers, pilgrims, and scholars.
Beyond its cultural importance, Prayagraj has emerged as an important educational, administrative, and commercial hub in Uttar Pradesh. With increasing infrastructure development and rising tourism, the city has witnessed growing demand for quality dining experiences.
Recognising this evolving consumer landscape, Haldiram’s has introduced its new outlet to offer residents and visitors a trusted destination for traditional Indian cuisine combined with modern dining comfort.
Designed to cater to families, groups, and travellers, the outlet offers Haldiram’s extensive portfolio of Indian sweets, namkeens, regional favourites, chaats, complete meals, and contemporary beverages.
The expansion into Prayagraj reflects Haldiram’s broader vision of reaching new markets while preserving the traditions, flavours, and hospitality that have shaped the brand over decades.
With its growing footprint across India, Haldiram’s continues to focus on delivering authentic Indian culinary experiences while adapting to the changing preferences of today’s consumers.
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