Big Bowl Heats Up Cricket Season with Special Deals and Contests

Big Bowl Heats Up Cricket Season with Special Deals and Contests

By Manu Vardhan Kannan

Published on March 27, 2025

Big Bowl, a popular name for flavorful Indian and Chinese bowls, is embracing the cricket fever with a lively campaign designed to engage fans and elevate their match-day experience. The brand has rolled out a multi-platform initiative featuring enticing deals, contests, and strategic collaborations that aim to strengthen its presence in the food industry.

To capture the excitement of the season, Big Bowl is airing a 20-second advertisement throughout the cricket tournament. The ad highlights its signature bowls at attractive prices, making it a preferred choice for those looking for delicious and budget-friendly meal options during the matches.

Adding to the excitement, Big Bowl has introduced interactive contests on its Instagram page (@official_bigbowl), encouraging fans to participate and engage with the brand. These contests offer a fun way for customers to connect, share their experiences, and win exciting rewards. 

Here are the links to watch the Instagram and YouTube campaigns.

YouTube Video Link:  https://www.youtube.com/watch?v=ii29SdeT8Jw

Instagram Video Link: https://www.instagram.com/reel/DHnV1j4AyCx/?igsh=Z3h1MnpxcXBuY2xu

Beyond ads and social media engagement, the campaign includes a series of cricket-themed content and promotional activities set to roll out throughout the season. From exclusive deals and influencer partnerships to creative digital initiatives, Big Bowl is leaving no stone unturned to keep cricket enthusiasts entertained. The brand has already teamed up with popular figures like Anupama and Jannat Zubair, expanding its reach to a broader audience.

Big Bowl, a cloud kitchen brand under Lenexis Foodworks, is known for its commitment to delivering delicious and convenient meal options. Having recently crossed INR 100 crore ARR within just four years, the brand is on track to surpass INR 150 crore ARR by FY26, reinforcing its strong market position.

Lenexis Foodworks, the powerhouse behind Big Bowl, Chinese Wok, and The Momo Co., has redefined India’s quick-service restaurant (QSR) landscape with its focus on quality, affordability, and innovation.

“Cricket is not just a sport—it’s a national celebration. At Big Bowl, we believe good food makes these moments even more special. As fans come together to cheer for their teams, we want Big Bowl to be an essential part of their celebrations. This campaign reflects our passion for bringing people closer through great food,” said Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks.

With its growing footprint and commitment to customer engagement, Big Bowl’s cricket campaign highlights its strategic approach to strengthening brand loyalty and making match-time meals even more enjoyable.


Arabian Delites Opens Its 6th Outlet in Delhi with a New Cloud Kitchen in Vasant Kunj

Arabian Delites Opens Its 6th Outlet in Delhi with a New Cloud Kitchen in Vasant Kunj

By Hariharan U

Published on December 4, 2025

Arabian Delites has wrapped up 2025 with a major milestone as the brand opens its newest cloud kitchen in Vasant Kunj, marking its 6th outlet and 3rd cloud kitchen in Delhi. The launch strengthens the brand’s delivery network and brings its well-loved Middle Eastern flavours to yet another neighbourhood in the capital.

Founded in 1994 by K.D. Singh, Arabian Delites has spent over three decades building a strong reputation for flavour-forward, wholesome, and authentic Lebanese food. From shawarmas and doners to hummus bowls and falafels, the brand has remained consistent in offering meals that balance taste with a clean, health-first approach, a key reason behind its loyal customer base across Delhi-NCR.

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The year 2025 proved transformational for the brand. Arabian Delites doubled its team size, upgraded tech systems for smoother operations, and expanded its store count, laying a strong foundation for efficient national growth. The menu also expanded with new offerings, including traditional Middle Eastern desserts like Baklavas, giving customers more reasons to indulge.

The new Vasant Kunj kitchen continues this momentum. Designed to serve high delivery demand without compromising quality, the outlet will offer the full menu across major food delivery platforms. Customers can enjoy signature dishes such as doners, shawarmas, rice bowls, hummus, falafels, and desserts prepared fresh in a modern cloud-kitchen format.

Speaking about the expansion, Mandeep Singh, Director, Arabian Delites, said, “We are excited to continue expanding our reach across Delhi-NCR with this launch. With a solid foundation built in 2025, we are now well-prepared to scale responsibly across India as sustainable growth is more important to us than overnight expansion.”

Looking ahead, Arabian Delites has ambitious plans. The brand aims to reach 100 outlets by 2028 and is set to double its store count in 2026, moving steadily towards a pan-India presence


Daysie MG Road Unveils a Classic British Christmas Menu for the Festive Season

Daysie MG Road Unveils a Classic British Christmas Menu for the Festive Season

By Hariharan U

Published on December 4, 2025

Bengaluru is set for a cosy and classic Christmas this year as Daysie MG Road rolls out its British-inspired festive menu. With warm flavours, indulgent plates, and handcrafted holiday cocktails, the menu brings together comfort, nostalgia, and a little festive sparkle — just right for December gatherings in the city.

The menu opens with the Truffle Parsnip Velouté, a silky, earthy soup finished with chive oil and hazelnut crumble, a simple, elegant start to the meal.

Small plates bring comforting favourites with a gourmet twist. The Spinach & Ricotta Croquettes come crisp and creamy, paired with a light touch of honey and cranberry. The Duck Carpaccio adds a fresh, bright note with pickled pear and orange gel, while the Moroccan Lamb Cigars deliver bold, spiced warmth with a smoky harissa mayo.

For mains, the kitchen keeps the mood festive and hearty. The Spinach, Mushroom & Citrus Ricotta Cannelloni packs soft, clean, herb-forward flavours. Meat lovers can choose the Five-Spice Roast Duck, glazed with rosemary-plum and served with mushroom ragout and sautéed spinach. The Pork Chop with Mustard–Maple Glaze brings a sweet-savory balance with red cabbage and roasted Brussels sprouts.

Desserts stay true to the season. The Roasted Fig & Honey-Thyme Tart blends warm figs, mascarpone, and pistachio, while the Christmas Spiced Pavlova comes chai-kissed with bourbon-vanilla cream and winter fruits.

Alongside the food, Daysie presents a festive cocktail lineup. Classics like Eggnog and Mulled Wine bring familiar holiday warmth, while signatures such as Santa’s Little Secret, North Pole Adas, and the spiced Christmas Fashioned add playful indulgence to the celebrations.

With cosy flavours, festive drinks, and a warm Christmas mood, Daysie MG Road sets the perfect table for the season.


CYK Hospitalities Launches LANY, a Fresh and Modern Dessert QSR in Gurugram

CYK Hospitalities Launches LANY, a Fresh and Modern Dessert QSR in Gurugram

By Manu Vardhan Kannan

Published on December 4, 2025

CYK Hospitalities, one of India’s well-known F&B consultancies, has launched its newest dessert QSR creation, LANY, at Ambience Mall in Gurugram. The brand brings a fresh, youthful, global-inspired take to India’s dessert scene and highlights CYK Hospitalities’ ability to build innovative models within this category.

LANY takes its name and personality from the cultural energy shared between Los Angeles and New York. The founders, Sanchita Sarin and Harsh Sarin, drew from their travels and mutual love for desserts to shape the brand’s identity, visuals and overall vibe. Their idea was to blend global inspiration with flavours and formats that feel instantly lovable in India.

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The menu brings together soft-serve desserts, stick waffles and its standout offering Taiyaki Cones. By positioning Taiyaki as its hero product, LANY steps into a niche space that connects familiar international formats with a modern appeal for Indian consumers.

Throughout the brand-building journey, CYK Hospitalities worked closely with the founders, offering support in conceptualization, menu planning, hiring, training, location selection and complete design direction. The aim was to create a seamless brand story that carries LANY’s multicultural inspiration effortlessly.

Sanchita Sarin shares, “LANY is built on a feeling that desserts should lift you instantly. We wanted to create something that has a global soul but is deeply lovable in India, simple, joyful, and instantly repeatable. CYK Hospitalities helped us convert this emotion into a brand that truly speaks to what we dreamt. CYK Hospitalities has been with us in forming this from the inner core to the outer covering, every minute detail, layer, and decision. We together have an entity that is globally connected yet India-specific.”

Speaking about the collaboration, Pulkit Arora, Director and Culinary Expert, CYK Hospitalities says, “The desserts category requires very clear, quick, and pleasant communication. With LANY, we aimed at making it large, sharp, and emotionally sticky. The whole conception was to form a dessert personality that consumers will very easily recall and very naturally come back to.”

Simran Jeet Singh, Director, CYK Hospitalities adds, "The choice of location is the point where the brand story starts. Ambience Mall is enabling LANY to reach out directly to the people who already like experiential global formats, thus making this concept very favourable for high conversions and repeat takes. This is the kind of placement that starts to lend brand equity right from day one, and at the same time, prepares the ground for the whole country to expand."

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