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By Manu Vardhan Kannan
Published on March 27, 2025
Big Bowl, a popular name for flavorful Indian and Chinese bowls, is embracing the cricket fever with a lively campaign designed to engage fans and elevate their match-day experience. The brand has rolled out a multi-platform initiative featuring enticing deals, contests, and strategic collaborations that aim to strengthen its presence in the food industry.
To capture the excitement of the season, Big Bowl is airing a 20-second advertisement throughout the cricket tournament. The ad highlights its signature bowls at attractive prices, making it a preferred choice for those looking for delicious and budget-friendly meal options during the matches.
Adding to the excitement, Big Bowl has introduced interactive contests on its Instagram page (@official_bigbowl), encouraging fans to participate and engage with the brand. These contests offer a fun way for customers to connect, share their experiences, and win exciting rewards.
Here are the links to watch the Instagram and YouTube campaigns.
YouTube Video Link: https://www.youtube.com/watch?v=ii29SdeT8Jw
Instagram Video Link: https://www.instagram.com/reel/DHnV1j4AyCx/?igsh=Z3h1MnpxcXBuY2xu
Beyond ads and social media engagement, the campaign includes a series of cricket-themed content and promotional activities set to roll out throughout the season. From exclusive deals and influencer partnerships to creative digital initiatives, Big Bowl is leaving no stone unturned to keep cricket enthusiasts entertained. The brand has already teamed up with popular figures like Anupama and Jannat Zubair, expanding its reach to a broader audience.
Big Bowl, a cloud kitchen brand under Lenexis Foodworks, is known for its commitment to delivering delicious and convenient meal options. Having recently crossed INR 100 crore ARR within just four years, the brand is on track to surpass INR 150 crore ARR by FY26, reinforcing its strong market position.
Lenexis Foodworks, the powerhouse behind Big Bowl, Chinese Wok, and The Momo Co., has redefined India’s quick-service restaurant (QSR) landscape with its focus on quality, affordability, and innovation.
“Cricket is not just a sport—it’s a national celebration. At Big Bowl, we believe good food makes these moments even more special. As fans come together to cheer for their teams, we want Big Bowl to be an essential part of their celebrations. This campaign reflects our passion for bringing people closer through great food,” said Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks.
With its growing footprint and commitment to customer engagement, Big Bowl’s cricket campaign highlights its strategic approach to strengthening brand loyalty and making match-time meals even more enjoyable.
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Published on May 9, 2025
The Formula 1 weekend in Miami just got a high-powered desi twist as Rana Daggubati, Indian actor and entrepreneur, lit up the city’s nightlife with his Loca Loka tequila crew at an exclusive party that blended global glam with Indian flair.
Held during one of the most anticipated weekends on Miami’s social calendar, the event saw Rana rubbing shoulders with hip-hop legend 50 Cent, rap star Flo Rida, and Oscar-winning actor Cuba Gooding Jr. Photos and videos from the night captured Rana enjoying the vibe, sharing light moments and tequila shots with global icons, and enjoying a surprise performance by 50 Cent that took the energy up a notch.
Rana, co-owner of the premium tequila brand Loca Loka, was in Miami promoting the label alongside partners Anirudh Ravichander, India's music sensation and Sree Harsha Vadlamudi, a known serial entrepreneur. The Loca Loka bash became a hotspot for networking, celebration, and showcasing how Indian creativity is making waves on a global scale.
Known for fusing business with pop culture, Rana has been steadily positioning Loca Loka as a bold lifestyle brand. The F1 party was a celebration of this vision where Indian enterprise met global swagger in the heart of Miami.
From catching up backstage with 50 Cent to toasting with Flo Rida and laughing with Cuba Gooding Jr., Rana Daggubati’s Miami moment was a vivid reflection of his growing presence in the global lifestyle space.
While F1 was all about speed, for Rana and Loca Loka, it was about style, celebration, and cultural crossover, a spirited moment for Indian entrepreneurship on the world stage.
By Nishang Narayan
The Park Navi Mumbai is turning up the summer vibes with a month-long celebration that blends flavours, music, and mixology across its two signature destinations — Dusk and Aqua.
At Dusk, the energy is all about bold cocktails, live acoustic sessions, and a curated food and drink experience titled the “Month of Flavour, Music & Mixology.” Here’s what’s on offer:
Mango Mania (May 1–31): The king of fruits takes centre stage across cocktails, plates, and desserts.
Serenade Afternoons (Sundays): Easy acoustic live music paired with signature cocktails for lazy weekend chill-outs.
World Cocktail Week (May 13–18): A global spin on mixology featuring international recipes and hands-on masterclasses.
National Wine Weekend (May 23–25): A three-day celebration of wines, with sangrias, bubbles, and sips to savour.
Just a few steps away, Aqua—The Park’s poolside venue—offers a breezy escape with “A May to Remember,” perfect for long afternoons and sundown soirees. Guests can enjoy:
Mango Festival (May 1–31): Summer-inspired tropical dishes and cocktails designed to refresh.
DIY Cocktail Station (Wednesdays & Sundays): Guests can shake up their own cocktails under expert guidance.
IPL Live Screening (Until May 25): Cricket fans can catch the excitement with big screens, match-day snacks, and chilled beverages.
Grill & Chill Feast (May 1–31): Every evening brings sizzling grills and open-air relaxation under the stars.
Together, Dusk and Aqua present a complete destination for foodies, cocktail lovers, music fans, and summer explorers. With Instagram-worthy setups and specially curated experiences, The Park Navi Mumbai is redefining how the city celebrates summer.
Whether you're looking for a chill Sunday, a spirited midweek mixer, or a wine-soaked weekend, there’s something every day to discover.
About THE Park Hotels:
THE Park Hotels – Navi Mumbai are pioneers in luxury boutique hospitality, known for their contemporary design, curated experiences, and pulse-driven energy across India’s top destinations.
Wynnd Hotels, one of NCR’s emerging hospitality names, proudly unveils The Dark Room—a striking new cafe-club concept that reintroduces the pulse of authentic nightlife to Noida. Located on the 5th floor of Galaxy Blue Sapphire Mall, Greater Noida West, The Dark Room is more than just a venue—it’s a vibe.
Designed for night owls, music lovers, and adventurers, The Dark Room channels the raw energy and allure of classic underground clubs. With bold black-and-red interiors and owl motifs across its walls, the space exudes an atmosphere that is both mysterious and magnetic. It’s crafted to evoke the nostalgia of a time when stepping into a club meant stepping into another world.
“The Dark Room is our response to what nightlife has lacked,” says Gaurav Sapra, Founder of The Dark Room by Wynnd Hotels. “At one point, entering a club was like entering another universe—where the lights, the music, and the people all combined to make you feel alive. That’s the vibe we’ve brought back here. It’s a place for those seeking more than a drink—they’re looking for an experience that lingers.”
The venue is open until 2:00 a.m., making it a perfect late-night haven for those looking to unwind, groove to live music, or dance through the night. At a time when much of the city’s nightlife has shifted toward quieter cafe culture, The Dark Room reclaims the essence of high-energy clubbing.
Beyond its music and ambiance, The Dark Room is also a premium dining destination. Guests can indulge in a diverse multi-cuisine menu, offering international flavours, gourmet bar food, and comfort dishes—carefully curated to pair with the club’s exotic beverage selection. The full-service bar features super-premium spirits, seasonal blends, and creative signature cocktails and mocktails.
Whether you're there for the beats, the bites, or the buzz, The Dark Room promises a return to nightlife that’s vibrant, unapologetic, and unforgettable.
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