Big Bowl Launches a Spooky ‘Smash Your Hunger’ Campaign This Halloween

Big Bowl Launches a Spooky ‘Smash Your Hunger’ Campaign This Halloween

By Hariharan U

Published on November 3, 2025

Adding a playful twist to Halloween, Big Bowl, one of India’s fastest-growing cloud kitchen brands, has launched its latest campaign — ‘Smash Your Hunger with Big Bowl.’ The digital-first initiative turns everyday hunger pangs into spooky, laugh-out-loud moments, just in time for the festive season.

Launched across YouTube, Instagram, and OTT pre-rolls, the campaign features two short horror-comedy films that hilariously portray hunger as a monster everyone loves to defeat. From late-night study marathons to boring work hours, the films tap into everyday situations that Gen Z can instantly relate to blending humour, horror, and hunger with Big Bowl’s signature desi tone.

Big Bowl once again positions itself as the go-to comfort food brand for young, busy Indians. Its catchy tagline, “Smash Your Hunger with Big Bowl,” perfectly sums up its energetic, bold, and relatable appeal.

Taking the theme further, Big Bowl has introduced new space-inspired packaging, featuring astronauts and aliens to depict how hunger exists everywhere, but only one brand can save the day.

Speaking about the campaign, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, shared, “Big Bowl continues to stay at the intersection of value, variety, and convenience  three things that define modern food delivery in India. This campaign is not just about food; it’s about owning that hunger moment in a fun and memorable way. As we expand our offerings and move into outdoor catering, our mission remains simple to make great food accessible and satisfying.”

Adding to this, Vikas Iyer, Marketing Head, Lenexis Foodworks, said, “Every Gen Z consumer has a ‘hunger story’', those unexpected moments when hunger hits hard. With ‘Smash Your Hunger,’ we turned hunger into a character that’s funny, scary, and totally relatable. The Halloween timing gave us the perfect chance to mix spooky visuals with digital-first humour that today’s audiences love.”

The campaign extends beyond films with #SmashYourHungerChallenge on social media, inviting fans to share their funniest or scariest hunger moments. Influencer collaborations and new menu additions across Indian and Chinese bowls further build excitement for the festive season.

Currently present across 240+ locations in 40+ cities, Big Bowl continues to grow rapidly under Lenexis Foodworks, which also operates successful QSR brands like Chinese Wok and The Momo Co. The brand is on track to cross ₹150 crore ARR this financial year, solidifying its place among India’s leading delivery-first food companies.


Antica Ceramica Unveils New Tile Collection Designed for Modern Hospitality Spaces

Antica Ceramica Unveils New Tile Collection Designed for Modern Hospitality Spaces

By Manu Vardhan Kannan

Published on November 23, 2025

Antica Ceramica, known for its innovative approach to architectural surfaces, has launched a new collection of wall and floor tiles created specifically for cafés, restaurants, boutique hotels, lounges, and modern hospitality spaces. The collection focuses on meeting the evolving design expectations of the industry by combining global aesthetics with advanced material technology.

The tiles are crafted in the versatile 600 x 1200 mm size with a 10 mm thickness, offering convenience in installation and suitability for a wide range of layouts. Their durability makes them ideal for commercial spaces that require both visual appeal and long-lasting performance. They are designed to resist stains, handle heavy foot traffic, and maintain their finish over time.

The new collection includes a variety of design styles such as warm wood-inspired textures, luxurious stone looks, and intricate global motifs. These surfaces help designers create themed environments, from calm Mediterranean-style cafés to bold patterned restaurant floors and sophisticated bar backdrops. Each tile can be used individually or paired creatively to enhance zoning, ambience, and storytelling within a space.

The brand highlights how thoughtfully selected tiles can transform hospitality environments. Whether it is a café patio with geometric floors, a bistro with contrasting patterns, a cozy dining corner with textured 3D walls, or a bar setting enhanced by elongated block-style tiles, the collection offers design flexibility for every concept.

Speaking about the launch, Mr. Rahul Bhugra, Director of Antica Ceramica, said, "Design in the hospitality industry today is all about creating memorable spaces that resonate with people. Our new wall and floor tile collection is crafted for exactly that, helping designers and brands express identity, emotion, and experience through surfaces. Every tile in this collection is designed to elevate a space into something meaningful and unforgettable."

With this launch, Antica Ceramica strengthens its presence as a leader in contemporary architectural materials, offering solutions that support design-forward hospitality environments across India and beyond.

The collection is available at Antica Ceramica, 40 Raja Garden, Opp. Metro Pillar No. 371, New Delhi – 110015. More details can be found on their website.


Suba Hotels Announces Opening of Comfort Inn Vindhyan in Mirzapur

Suba Hotels Announces Opening of Comfort Inn Vindhyan in Mirzapur

By Manu Vardhan Kannan

Published on November 23, 2025

Suba Hotels has announced that Comfort Inn Vindhyan in Mirzapur will open tomorrow (23rd November), bringing a new and refreshing hospitality experience to the city. Designed to offer comfort, warmth, and memorable stays, the hotel is ready to welcome both tourists and pilgrims visiting this culturally rich region.

Located close to the famous Maa Vindhyavasini Temple, the property is set to support Mirzapur’s growing traveller movement with its thoughtful amenities and inviting atmosphere. Guests can enjoy dining at Chahal Pahal Restaurant, which promises wholesome meals, and unwind at Bean Haven Café and Lounge, a relaxed space crafted for conversations and comfort.

With the opening of this new property, Suba Hotels adds yet another feather to its hat, continuing its commitment to delivering quality service and meaningful guest experiences across India. The group aims to make Comfort Inn Vindhyan a reliable stay choice for visitors seeking convenience and warm hospitality in Mirzapur.


SaffronStays Introduces Junglebrooke, India’s First Pet-First Escape in Kolad

SaffronStays Introduces Junglebrooke, India’s First Pet-First Escape in Kolad

By Manu Vardhan Kannan

Published on November 22, 2025

SaffronStays has opened Junglebrooke, a unique pet-first escape in Kolad, Maharashtra, set within the lush AMTM Kolad campus. Owned by Ganesh Nayak, the founder of Animals Matter To Me, the retreat is built as a space where strays are cared for with love and pets come first, while humans are welcomed as companions in their world. The property follows a simple philosophy — “Pets Over People”, creating a setting where animals live freely and travellers can unwind with them.

The retreat features eight thoughtfully designed cottages, eco-friendly interiors and recycled furniture sourced from Film City sets. Spread across an acre of green landscapes, Junglebrooke allows guests to stay close to a caring rescue ecosystem. Through guided tours, animal interactions, yoga sessions and reading corners set amid nature, visitors can slow down, reflect, and be part of meaningful moments that support animal welfare.

Every stay includes space for two guests along with one pet at no extra charge. Complimentary pet meals, pool access, yoga, karaoke and other experiences make it a relaxed escape for both pets and people. The retreat is home to a wide range of animals,  from dogs and cats to cows, pigs, ducks, rabbits and geese, each now living a safe and peaceful life. A 10,000 square feet cage-free cattery offers a comforting environment for rescued cats, while the gaushala shelters gentle cows away from harm.

Junglebrooke paints an inviting picture for conscious travellers: mornings spent feeding a rescued calf, afternoons splashing in the infinity pool with your dog, and quiet evenings watching the sunset while your pet rests beside you. Surrounded by nature, guests can enjoy a holiday that not only rejuvenates but also contributes to a kinder world.

AMTM has long supported more than 400 rescued animals across Kolad and Mumbai, with help from philanthropists and industrialists like Nawshir Mirza, Cyrus Mistry and the Tata Group. Their support has strengthened the organisation’s rescue mission and helped expand its facilities.

“Junglebrooke is our way of giving a voice to the voiceless, those with paws, claws, wings, and whiskers. It’s built as a space where pets can truly be themselves, and humans are happy companions in their world. A place where dogs can run free, cats can nap under trees, and their people can unwind right alongside them. Every stay becomes a small step toward a kinder world for animals and for us,” said Devendra Parulekar, founder of SaffronStays.

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