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By Manu Vardhan Kannan
Published on March 2, 2025
Big Bowl, the popular food brand specializing in flavorful Indian and Chinese bowls, has announced an exciting collaboration with South Indian actress Anupama Parameswaran. Known for her stellar performances in Premam, Kodi, and Karthikeya 2, Anupama brings her signature charm to Big Bowl’s latest campaign, celebrating affordable, delicious, and culturally rich food experiences.
In a lively promotional reel, Anupama indulges in Big Bowl’s signature dishes while engaging with her audience using humorous regional movie dialogues and vibrant reactions. Her Telugu expression, “Idhi fire kaadhu, wild fireu!” (This isn’t fire; this is wild fire!), and her Tamil phrase, “Taste chumma adhurdhula!” (The taste is just mind-blowing!) capture the bold and irresistible flavors that Big Bowl is known for—all starting at just ₹149.
Big Bowl is a cloud kitchen brand under Lenexis Foodworks, a leading name in India’s food service industry. With a focus on customizable meal options, it caters to modern consumers looking for convenient yet flavorful dining choices. The brand recently achieved a major milestone, surpassing INR 100 crore ARR within four years of launch, with projections to cross INR 150 crore ARR by FY26.
Speaking on the collaboration, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, expressed his excitement: “We are delighted to collaborate with Anupama Parameswaran. Her love for food and energetic personality perfectly complement Big Bowl’s ethos of bringing people together through affordable and delicious meals. This partnership is a step forward in expanding our footprint and connecting with audiences across India.”
Lenexis Foodworks operates multiple successful Quick Service Restaurant (QSR) brands, including Chinese Wok, Big Bowl, and The Momo Co., redefining India’s dining landscape with an emphasis on affordability, quality, and innovation. Chinese Wok, the flagship brand of Lenexis Foodworks, is India’s largest Chinese QSR chain, with over 200 outlets in 30+ cities, including Mumbai, Delhi, Bangalore, Chennai, and Hyderabad.
With this collaboration, Big Bowl aims to further strengthen its presence in India’s food industry, bringing delicious flavors to more food lovers while reinforcing its commitment to accessibility and quality. As the brand continues to grow, its mission remains clear—to deliver great-tasting meals at pocket-friendly prices, making every bowl an experience to savor.
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By Hariharan U
Published on February 10, 2026
Mumbai’s Valentine’s celebrations this year move beyond predictable dinners, unfolding instead through music-led evenings, narrative cocktails and comfort-driven dining across some of the city’s most distinctive venues. From Andheri to Juhu and Versova, spaces are curating experiences that feel personal, expressive and unhurried.
At The Stables on Airport Road, Valentine’s Day becomes an intimate blend of sound and flavour. Known for its rustic-chic aesthetic and evolving 7-days-7-experiences calendar, the venue adds a romantic layer with a special evening featuring live music by Mumbai-based singer-songwriter Suhayb Nazyr. His soulful originals, contemporary Sufi influences and Bollywood renditions set a reflective, immersive tone for couples. Complementing the music is The Stables’ Sweetheart’s Menu, a Valentine’s-exclusive cocktail line-up inspired by love stories from across the world. From the floral, tropical notes of A Korean Affair to the citrus brightness of An Italian Romance and the bold warmth of An Irish Promise, the menu also includes playful mocktails and indulgent shots designed to be shared..
In Juhu, KOJAK stretches Valentine’s into a week-long narrative. From 10th to 15th February, the bar introduces a specially curated Valentine’s menu featuring cocktails, food and desserts built around fresh flavours and shareable formats. The celebrations evolve each night, beginning with flute and violin performances, moving into a Magic & Cocktails evening, and culminating in a high-energy bar night with Ravetek. Interactive elements such as a spin-the-wheel experience, a nostalgic dessert cart and intimate seating corners add depth, with reservations recommended to maintain a limited, immersive feel.
For couples seeking a quieter celebration, Kefi in Versova offers a comforting Valentine’s Day menu centred on familiar flavours. Featuring dim sums, baos, indulgent mains, decadent desserts and relaxed sips, the experience leans into warmth and simplicity within Kefi’s cosy setting. The Valentine’s offering is available in the evening onwards, Together, these venues reflect Mumbai’s evolving Valentine’s mood—less about spectacle, more about connection, stories and shared moments
This Valentine’s Day, Mirth Cocktail Conservatory is redefining romance with the launch of its special “Wild Hearts & Clear Intentions” collection, inviting guests to celebrate love through craft-driven cocktails rather than predictable tropes. Designed for modern romantics, the curated menu focuses on texture, clarity and expressive flavours, making it equally suited for first dates and long-standing toasts.
The collection features four signature serves that highlight Mirth’s mixology philosophy of intention over excess. The Cheesecake Sour pairs a robust whiskey base with a silky cheesecake foam, offering a dessert-inspired indulgence, while the Strawberry Negroni reimagines the classic with an airy strawberry cloud that softens its bitter-sweet profile. For bolder palates, the Wild Heart delivers a vibrant mix of tart berry shrub accented by a distinctive jamun strip, and the Clear Intention showcases technical finesse through a crystal-clear, clarified blend of gin, basil and lychee.
Set within Mirth’s intimate, velvet-toned interiors in Indiranagar, the Valentine’s collection underscores the bar’s reputation for contemporary, experimental mixology. With this limited-time offering, Mirth positions cocktails not just as drinks, but as expressions of mood, chemistry and connection, encouraging guests to celebrate romance with clarity, confidence and a sense of play
As Valentine’s season sets in, Barista Coffee Company is spreading the spirit of love with the launch of its special campaign, “Currently Romantic,” inviting customers to celebrate togetherness over thoughtfully crafted flavours. Rooted in the idea of creating meaningful moments, the campaign reflects Barista’s focus on turning everyday café visits into warm, memorable experiences for couples, friends and self-care enthusiasts alike.
Available from 1 February across Barista outlets, the limited-time Valentine’s menu features indulgent offerings designed to balance comfort and celebration. Highlights include the Strawberry Brownie Frappe, which blends fruity freshness with rich chocolate notes, and the Brownie Latte, a creamy and indulgent coffee crafted for those seeking a cosy, dessert-inspired cup. Adding to the festive spread is the Valentine’s Cake, positioned as a shareable sweet treat that captures the emotion of the season in every slice.
Commenting on the initiative, Rajat Agrawal, CEO, Barista Coffee Company, said the campaign is aimed at making people feel special during the season of love by spreading warmth, happiness and indulgence across cities. He noted that the specially curated treats are meant to bring customers closer to their loved ones, whether through a quiet café date, a cheerful outing or a simple moment of self-indulgence.
The “Currently Romantic” campaign stays true to Barista’s vibrant brand identity, combining flavour, emotion and experience. With visually appealing, ‘gram-worthy’ desserts and beverages, the Valentine’s menu encourages customers to create and share moments over coffee. The exclusive offerings will be available at select Barista cafés across India from 1 February, inviting everyone to indulge, celebrate and fall in love with every sip and bite
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