Big Bowl Partners with Actress Anupama Parameswaran for a Flavorful Collaboration

Big Bowl Partners with Actress Anupama Parameswaran for a Flavorful Collaboration

By Manu Vardhan Kannan

Published on March 2, 2025

Big Bowl, the popular food brand specializing in flavorful Indian and Chinese bowls, has announced an exciting collaboration with South Indian actress Anupama Parameswaran. Known for her stellar performances in Premam, Kodi, and Karthikeya 2, Anupama brings her signature charm to Big Bowl’s latest campaign, celebrating affordable, delicious, and culturally rich food experiences.

In a lively promotional reel, Anupama indulges in Big Bowl’s signature dishes while engaging with her audience using humorous regional movie dialogues and vibrant reactions. Her Telugu expression, “Idhi fire kaadhu, wild fireu!” (This isn’t fire; this is wild fire!), and her Tamil phrase, “Taste chumma adhurdhula!” (The taste is just mind-blowing!) capture the bold and irresistible flavors that Big Bowl is known for—all starting at just ₹149.

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Big Bowl is a cloud kitchen brand under Lenexis Foodworks, a leading name in India’s food service industry. With a focus on customizable meal options, it caters to modern consumers looking for convenient yet flavorful dining choices. The brand recently achieved a major milestone, surpassing INR 100 crore ARR within four years of launch, with projections to cross INR 150 crore ARR by FY26.

Speaking on the collaboration, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, expressed his excitement: “We are delighted to collaborate with Anupama Parameswaran. Her love for food and energetic personality perfectly complement Big Bowl’s ethos of bringing people together through affordable and delicious meals. This partnership is a step forward in expanding our footprint and connecting with audiences across India.”

Lenexis Foodworks operates multiple successful Quick Service Restaurant (QSR) brands, including Chinese Wok, Big Bowl, and The Momo Co., redefining India’s dining landscape with an emphasis on affordability, quality, and innovation. Chinese Wok, the flagship brand of Lenexis Foodworks, is India’s largest Chinese QSR chain, with over 200 outlets in 30+ cities, including Mumbai, Delhi, Bangalore, Chennai, and Hyderabad.

With this collaboration, Big Bowl aims to further strengthen its presence in India’s food industry, bringing delicious flavors to more food lovers while reinforcing its commitment to accessibility and quality. As the brand continues to grow, its mission remains clear—to deliver great-tasting meals at pocket-friendly prices, making every bowl an experience to savor.


The Den Bengaluru Presents a Floral-Themed Holi Celebration

The Den Bengaluru Presents a Floral-Themed Holi Celebration

By Hariharan U

Published on March 4, 2026

Marking Holi with elegance and restraint, The Den Bengaluru is presenting a celebration that reinterprets the festival through florals and flavour. Moving away from the usual splash of colours, the hotel is embracing fragrant petals and refined décor to create a setting that symbolises joy, harmony and togetherness.

Guests will be welcomed by an elaborate floral rangoli installation, setting a graceful tone for the afternoon. The décor has been thoughtfully designed to balance festive vibrancy with a calm, contemporary aesthetic, offering a celebration that feels intimate yet distinctly seasonal.

The highlight of the experience is a specially curated Holi buffet featuring beloved dishes from across India. The spread includes Chole Banarasi Style, Gatte ki Sabzi, Vegetable Kofta Curry and Ajwain Poori, alongside a selection of traditional Gujiyas that bring nostalgic festive flavours to the table. Each preparation reflects regional culinary influences while maintaining authenticity.

Adding to the celebratory spirit, The Creek will host a live Thandai and Lassi counter, serving chilled festive blends that complement the elaborate buffet.

With its floral accents, curated menu and tranquil ambience, The Den Bengaluru offers a Holi celebration that is vibrant yet composed, creating a memorable festive experience for guests seeking something refined.


Hydrama Opens in Noida, Redefining the Sports Bar Experience

Hydrama Opens in Noida, Redefining the Sports Bar Experience

By Manu Vardhan Kannan

Published on March 4, 2026

Hydrama has opened its doors in Sector 50, bringing a fresh take on the sports bar concept to the city. Located at TF-02, Third Floor, Central 50, Sector 50, Noida, the new destination introduces an all-day format that smoothly shifts from relaxed daytime catch-ups to match-night buzz and late-evening energy.

Conceptualised by Priykant Gautam, Hydrama is designed around mood and movement. Instead of being limited to peak nightlife hours, the space changes through the day with evolving soundscapes, dramatic lighting, live acts, and match-day rituals. The idea is to create a space that feels alive at every hour, turning a regular outing into a shared experience.

The interiors draw inspiration from the feel of a live stadium, with industrial textures, neon highlights, graffiti art, and LED scoreboards. At the same time, carefully planned seating zones allow guests to enjoy calm daytime lounging or step into a more energetic setting as the evening builds.

The bar takes centre stage with cocktails that are smoked, flamed, and infused, inspired by iconic global sporting moments. The food menu features elevated bar favourites, global small plates, artisanal pizzas, and shareable platters made for long conversations and group dining.

Sharing his vision, Priykant Gautam, Founder, Hydrama, says, "I wanted Hydrama to feel alive, a space that builds energy through the day and peaks at night. It's not about watching the game or the DJ; it's about being part of the atmosphere that unfolds around you."

With its focus on experience, expression, and community, Hydrama positions itself as a new social arena for Noida,  immersive, energetic, and built for those who enjoy being part of the moment rather than just watching it.


The Chamomile Estate Introduces Tea Tasting in Mukteshwar

The Chamomile Estate Introduces Tea Tasting in Mukteshwar

By Manu Vardhan Kannan

Published on March 4, 2026

The Chamomile Estate, set atop a private 2.5-acre hill in Guniyalekh, a peaceful tea-growing hamlet in Mukteshwar, has unveiled its new Tea Tasting Experience. Surrounded by the calm and untouched beauty of Uttarakhand, the estate is inviting guests to slow down and enjoy tea in a more meaningful way.

This thoughtfully curated session is designed for tea lovers, wellness seekers and experiential travellers who appreciate finer details. The experience brings together storytelling, aroma discovery, flavour understanding and mindful brewing methods. Each tea is introduced with care, helping guests understand its origin, character and wellness benefits.

The tasting menu features a rich selection that includes Oolong Tea, Blooming Tea, Hibiscus Tea, Chamomile Tea, Kashmiri Kahwa, Apple Cinnamon Tea, Masala CTC Tea, along with thematic blends such as Stressbuster, forever young, and throat rescue teas. From light floral infusions to strong spiced blends, every cup highlights its own colour, taste and health properties.

Guests can observe blooming teas gently open up in glassware, explore the layered notes of oolong, learn about chamomile’s calming qualities and enjoy the comforting warmth of traditional favourites like Kashmiri Kahwa and Masala CTC. The session also shares insights on antioxidant benefits, digestion support, relaxation properties and the right brewing techniques to get the best flavour and wellness value from each cup.

Sharing his thoughts, Mr Anirudh Lakhotia, Director, Ivory Destinations Pvt Ltd said, “Tea is more than a beverage, it is a sensory journey and a mindful ritual. At The Chamomile Estate, surrounded by nature’s stillness, we have created an experience where guests can slow down, reconnect, and rediscover tea as a luxurious and holistic indulgence. In fact The Chamomile Estate’s signature charm lies in its uniquely themed rooms, each inspired by a distinct tea blend, designed to offer both comfort and exclusivity”.

Ideal for intimate gatherings, curated retreats, corporate offsites and hospitality collaborations, the Tea Tasting Experience reflects The Chamomile Estate’s focus on experiential wellness and refined living in the lap of the Himalayas.

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