Big Bowl Partners with Actress Anupama Parameswaran for a Flavorful Collaboration

Big Bowl Partners with Actress Anupama Parameswaran for a Flavorful Collaboration

By Manu Vardhan Kannan

Published on March 2, 2025

Big Bowl, the popular food brand specializing in flavorful Indian and Chinese bowls, has announced an exciting collaboration with South Indian actress Anupama Parameswaran. Known for her stellar performances in Premam, Kodi, and Karthikeya 2, Anupama brings her signature charm to Big Bowl’s latest campaign, celebrating affordable, delicious, and culturally rich food experiences.

In a lively promotional reel, Anupama indulges in Big Bowl’s signature dishes while engaging with her audience using humorous regional movie dialogues and vibrant reactions. Her Telugu expression, “Idhi fire kaadhu, wild fireu!” (This isn’t fire; this is wild fire!), and her Tamil phrase, “Taste chumma adhurdhula!” (The taste is just mind-blowing!) capture the bold and irresistible flavors that Big Bowl is known for—all starting at just ₹149.

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Big Bowl is a cloud kitchen brand under Lenexis Foodworks, a leading name in India’s food service industry. With a focus on customizable meal options, it caters to modern consumers looking for convenient yet flavorful dining choices. The brand recently achieved a major milestone, surpassing INR 100 crore ARR within four years of launch, with projections to cross INR 150 crore ARR by FY26.

Speaking on the collaboration, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, expressed his excitement: “We are delighted to collaborate with Anupama Parameswaran. Her love for food and energetic personality perfectly complement Big Bowl’s ethos of bringing people together through affordable and delicious meals. This partnership is a step forward in expanding our footprint and connecting with audiences across India.”

Lenexis Foodworks operates multiple successful Quick Service Restaurant (QSR) brands, including Chinese Wok, Big Bowl, and The Momo Co., redefining India’s dining landscape with an emphasis on affordability, quality, and innovation. Chinese Wok, the flagship brand of Lenexis Foodworks, is India’s largest Chinese QSR chain, with over 200 outlets in 30+ cities, including Mumbai, Delhi, Bangalore, Chennai, and Hyderabad.

With this collaboration, Big Bowl aims to further strengthen its presence in India’s food industry, bringing delicious flavors to more food lovers while reinforcing its commitment to accessibility and quality. As the brand continues to grow, its mission remains clear—to deliver great-tasting meals at pocket-friendly prices, making every bowl an experience to savor.


Scuzo Ice 'O' Magic Expands in Lucknow with Three New Outlets

Scuzo Ice 'O' Magic Expands in Lucknow with Three New Outlets

By Nishang Narayan

Published on March 18, 2025

Lucknow, get ready to indulge! Scuzo Ice 'O' Magic, India's pioneering gelato and live popsicle brand, has expanded its footprint in the city with the launch of three new outlets. Now serving dessert lovers in Ashiyana (Sector K), Gol Market in Mahanagar, and Lulu Mall Food Court, Scuzo continues to redefine frozen treats with its innovative, all-natural creations.

A Dessert Experience Like No Other

What sets Scuzo Ice 'O' Magic apart is its live popsicle experience—customers can watch fresh fruits of their choice transform into delicious popsicles in minutes. The menu also features:

  • Handcrafted gelatos
  • Crisp and light waffles
  • Fluffy pancakes
  • Creamy milkshakes
  • Rich dessert cakes & sundaes

Committed to healthy indulgence, Scuzo’s desserts are made from 100% real fruits, premium ingredients, and are free from chemicals and preservatives.

A Growing Presence in Lucknow

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The three new stores have been launched in partnership with:

  • Ashiyana (Sector K) & Gol Market in Mahanagar – Mr. Mohsin Raza Khan
  • Lulu Mall Food Court – Gyansootr Consulting (OPC) Pvt. Ltd., represented by Mr. Ankit Rajput

“Lucknow has given us a warm welcome, and we are excited to serve our signature products at these new outlets. Our focus on quality and innovation remains strong as we continue to delight dessert lovers in the city,” said Gagan Anand, Founder, Scuzo Ice 'O' Magic.

Sustainability Meets Sweet Indulgence

Beyond taste, Scuzo champions sustainability with eco-friendly initiatives, including creative edible flavored rice straws. The brand remains dedicated to offering desserts that not only satisfy cravings but also contribute to a greener planet.

“We are excited to bring a unique dessert experience to more people in Lucknow. Our goal is to introduce innovative flavors and spread happiness to every customer,” added Mohsin Raza Khan, Franchise Unit Partner.

With this expansion, Scuzo Ice 'O' Magic continues its mission to redefine frozen desserts in India, one indulgent bite at a time.


The South Place Presents: The Great Biryani Festival

The South Place Presents: The Great Biryani Festival

By Nishang Narayan

Published on March 18, 2025

Bengaluru’s biryani lovers, get ready for a feast! The South Place, Whitefield, is bringing you The Great Biryani Festival, a culinary celebration of India’s most beloved dish. Running from March 14 to March 30, this festival offers an indulgent selection of both non-vegetarian and vegetarian biryanis, crafted with authentic regional flavors.

An Epicurean Journey Through India's Biryani Traditions

From the bold spices of Chettinad Prawn Biryani to the tangy punch of Avakai Chicken Dum Biryani, each dish tells a story of its region. Savor the delicate, aromatic Thalasseri Chicken Biryani, the smoky Donne Biryani, or indulge in the royal richness of Hyderabadi Mutton Biryani.

Vegetarians can enjoy the Chettinad Mushroom Biryani, packed with robust spices, or the Ulavacharu Biryani, a unique dish featuring the subtle sourness of horse gram.

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This dinner-only event is the perfect opportunity to explore India’s diverse biryani heritage with family and friends.

  • Where: The South Place, 2nd Floor, PrimeCo Union City, Off ITPL Main Road, Whitefield, Bengaluru
  • When: March 14 – March 30
  • Time: 7:30 PM onwards (Dinner only)

Reservations: +91 72044 38530

Come hungry and leave with a heart full of flavors!


Trippy Goat Expands to The Bay at RMZ Ecoworld, Bringing a Sophisticated Yet Approachable Dining Experience

Trippy Goat Expands to The Bay at RMZ Ecoworld, Bringing a Sophisticated Yet Approachable Dining Experience

By Manu Vardhan Kannan

Published on March 17, 2025

Trippy Goat, a brand celebrated for its creative and innovative culinary approach, has officially opened its latest outlet at The Bay, RMZ Ecoworld, Bangalore. Designed to offer a sophisticated yet approachable dining experience, the new location seamlessly merges fine dining with corporate convenience, catering to both professionals and food enthusiasts.

A Thoughtful Ambiance

The restaurant's 50-seat layout reflects a blend of old-world Bangalore charm and contemporary elegance, centered around a captivating Omakase-style bar. With a harmonious mix of indoor and outdoor spaces, Trippy Goat creates an inviting atmosphere, ideal for solo diners and groups looking for meaningful dining experiences.

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A Refined Yet Accessible Menu

Staying true to its cuisine-agnostic philosophy, the menu balances sophistication with familiarity. Guests can enjoy favorites from Trippy Goat’s Cunningham Road location, along with exclusive corporate lunch selections tailored for the EcoWorld community. Signature dishes include:

  • Burrata Aglio Olio Milagaiccino – An artisanal pasta infused with unique flavors.

  • Lamb Ghee Roast Pizza – A fusion of local and international influences.

  • Mini Masa Sukka Tacos – A creative take on classic flavors.

"Trippy Goat is a brand that caters to popular consumer aspirations with a menu that's not fussy but classy," says Co-Founder Vishal Nagpal. "It reflects the soul of the city, which appreciates a top-notch product in a casually elegant setting."

Curated Wine & Coffee Experiences

The bar program continues Trippy Goat’s tradition of signature wine cocktails and a carefully curated wine selection. Additionally, the coffee offerings celebrate craftsmanship, featuring sustainably sourced beans brewed with precision.

Strategically positioned in Bangalore’s leading tech park, the restaurant is designed for corporate gatherings, executive meetings, and networking events. Guests can also enjoy curated experiences such as wine tastings and coffee workshops, along with private dining options for business occasions.

A Commitment to Sustainability

Beyond culinary artistry, Trippy Goat remains committed to sustainability, working closely with local farmers and artisans while supporting environmental and animal welfare initiatives. The EcoWorld outlet stands as a testament to the brand’s philosophy—creating not just a restaurant, but a space where food, culture, and community converge.

Co-Founder Vivek Poonacha shares: “Bangalore will always hold a special place in our hearts, not only as our city but also as a thriving hub of diverse cultures and cuisines.”

Co-Founder Abhijit Muralidhar adds: “This outlet at EcoWorld is an opportunity to engage a discerning audience that values fine dining experiences, high-quality food, and impeccable beverages.”

Visit Trippy Goat at RMZ Ecoworld

Address: Trippy Goat, Level 1, The Bay, Ecoworld, Adarsh Palm Retreat, Bellandur, Bengaluru, Karnataka 560103
Timings: 10 AM – 11 PM (Delivery Available)

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