Big Bowl Partners with Actress Anupama Parameswaran for a Flavorful Collaboration

Big Bowl Partners with Actress Anupama Parameswaran for a Flavorful Collaboration

By Manu Vardhan Kannan

Published on March 2, 2025

Big Bowl, the popular food brand specializing in flavorful Indian and Chinese bowls, has announced an exciting collaboration with South Indian actress Anupama Parameswaran. Known for her stellar performances in Premam, Kodi, and Karthikeya 2, Anupama brings her signature charm to Big Bowl’s latest campaign, celebrating affordable, delicious, and culturally rich food experiences.

In a lively promotional reel, Anupama indulges in Big Bowl’s signature dishes while engaging with her audience using humorous regional movie dialogues and vibrant reactions. Her Telugu expression, “Idhi fire kaadhu, wild fireu!” (This isn’t fire; this is wild fire!), and her Tamil phrase, “Taste chumma adhurdhula!” (The taste is just mind-blowing!) capture the bold and irresistible flavors that Big Bowl is known for—all starting at just ₹149.

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Big Bowl is a cloud kitchen brand under Lenexis Foodworks, a leading name in India’s food service industry. With a focus on customizable meal options, it caters to modern consumers looking for convenient yet flavorful dining choices. The brand recently achieved a major milestone, surpassing INR 100 crore ARR within four years of launch, with projections to cross INR 150 crore ARR by FY26.

Speaking on the collaboration, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, expressed his excitement: “We are delighted to collaborate with Anupama Parameswaran. Her love for food and energetic personality perfectly complement Big Bowl’s ethos of bringing people together through affordable and delicious meals. This partnership is a step forward in expanding our footprint and connecting with audiences across India.”

Lenexis Foodworks operates multiple successful Quick Service Restaurant (QSR) brands, including Chinese Wok, Big Bowl, and The Momo Co., redefining India’s dining landscape with an emphasis on affordability, quality, and innovation. Chinese Wok, the flagship brand of Lenexis Foodworks, is India’s largest Chinese QSR chain, with over 200 outlets in 30+ cities, including Mumbai, Delhi, Bangalore, Chennai, and Hyderabad.

With this collaboration, Big Bowl aims to further strengthen its presence in India’s food industry, bringing delicious flavors to more food lovers while reinforcing its commitment to accessibility and quality. As the brand continues to grow, its mission remains clear—to deliver great-tasting meals at pocket-friendly prices, making every bowl an experience to savor.


The Filter Coffee Expands Its South Indian Story with a Fresh Lunch and Dinner Menu

The Filter Coffee Expands Its South Indian Story with a Fresh Lunch and Dinner Menu

By Manu Vardhan Kannan

Published on July 22, 2025

Bengaluru’s much-loved South Indian eatery, The Filter Coffee, is stepping into a new culinary chapter with the launch of its refreshed lunch and dinner menu, titled ‘Beyond the Leaf.’ The rollout begins today across four of its popular outlets: Kalyan Nagar, Indiranagar, Brookefield, and Koramangala, available for dine-in, takeaway, and on Swiggy and Zomato.

Known for serving soulful South Indian breakfasts and nostalgic snacks, the brand now broadens its focus to offer a richer, everyday dining experience. The new menu is a thoughtful evolution, keeping tradition intact while catering to today’s tastes and mealtime habits.

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“We’ve always been about comfort and familiarity, the kind of dishes people grew up with and came back to. But now, with changing preferences and a growing customer base, it felt like the right time to offer more. This menu reflects that next step, blending tradition with how people eat today, whether it’s dinner with family or a late-night delivery,” shared Avinit Bagri, Co-founder of The Filter Coffee.

Expect a vibrant spread  from flavour-packed soup rasams and small plates to indulgent mains, sides, and desserts. Signature picks include Ennai Kathirikkai with bun parottas or ghee rice, Chettinad Mushroom Gravy from Tamil Nadu, Malabar Paneer from Kerala, and Mangalore Aloo Curry from Karnataka. The Malabar Paneer Gravy with Bun Parotta is already a team favourite.

Desserts, too, bring a wave of nostalgia like Kavuni Rice Pudding and Broken Wheat Jaggery Payasam, comforting, balanced, and rooted in tradition.

“What makes this menu truly special is the depth behind each dish. We revisited the origins, how ingredients and cooking styles varied by climate, region, and availability, long before modern kitchens existed. That respect for legacy continues in our kitchens today. Every element is chosen with intention, from spices to gravies and pairings,” added Sankrit Iyer, Co-founder of The Filter Coffee.

Adding more excitement to this relaunch is the brand-new Dosa Buffet, with 28+ varieties ranging from Podi Onion Dosai and Paper Ghee Roast to Classic Uthappams, all served on traditional banana leaves with the brand’s signature chutneys and sambar. It’s a true celebration of South India’s timeless tiffin culture.

The new menu also introduces half-sized portions of many beloved dishes, making it easier for customers to explore more flavours in one sitting. This update reflects The Filter Coffee’s continued passion for authenticity, regional diversity, and the joy of everyday South Indian meals, made with care, served with pride, and always rooted in legacy.


Burger King® India and Nestlé® KitKat® Unveil the Irresistible BK® Fusion Range

Burger King® India and Nestlé® KitKat® Unveil the Irresistible BK® Fusion Range

By Nishang Narayan

Published on July 22, 2025

Burger King® India, one of the country’s most loved QSR brands, has just dropped a delicious surprise for dessert lovers! In an exciting collaboration with Nestlé® KitKat®, the brand has launched its new BK® Fusion range featuring two lip-smacking options: the BK® Fusion KitKat® Shake and the BK® Fusion KitKat® Sundae.

These two new indulgences promise a perfect blend of creamy delight and the signature crunch of KitKat® that fans across generations have grown to love.

  • BK® Fusion Shake: A thick, creamy shake blended with real KitKat® for the ultimate chocolate fix.

  • BK® Fusion Sundae: A decadent dessert layered with crispy KitKat® chunks and rich chocolate sauce for that perfect bite of crunch and creaminess.

Speaking about the launch, Kapil Grover, CMO, Burger King India, said, “With this launch, we're adding an exciting BK Fusion range by introducing a co-branded offering with KitKat® — a brand that's much loved by our Gen Z and millennial guests. The creamy-chocolaty combo is a flavour we believe will instantly connect with our audience and keep them coming back for more.”

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Nestlé India echoed the enthusiasm. Saurabh Makhija, Director, Nestlé Professional India, said, “We are excited to enter into a collaboration with BURGER KING India, a brand that shares our commitment to innovation and quality. The all-new BK Fusion KITKAT® Shake and Sundae will give our consumers two new and innovative ways to enjoy their favourite KITKAT®.”

The campaign is backed by a high-energy social media rollout, featuring a user-generated content (UGC) contest and influencer-led promotions aimed at creating buzz and connecting with dessert enthusiasts across the country.

Now available for dine-in, takeaway, and delivery via the BK App and leading platforms, the BK Fusion KitKat® range is ready to become your next go-to treat.


Chai, Chill & Rooftop Thrills: 16th Affair’s Monsoon Menu Hits All the Right Notes

Chai, Chill & Rooftop Thrills: 16th Affair’s Monsoon Menu Hits All the Right Notes

By Nishang Narayan

Published on July 22, 2025

There’s something about rainy days that calls for chai, pakoras, and cozy conversations. 16th Affair, the rooftop club and kitchen by Wynnd Hotels, has launched a limited-time Monsoon Menu that taps right into that emotion. Served daily from 4 PM to 6 PM until August 14, this specially curated offering brings together Indian comfort food and panoramic rooftop views.

Set on the 16th floor of Galaxy Diamond Plaza in Greater Noida West, 16th Affair has already earned its stripes as one of NCR’s go-to rooftop venues. Now, with the monsoon draping the city in romantic grey, the venue is offering an experience steeped in nostalgia. Guests can indulge in classic treats like assorted pakoras, cocktail samosas with spicy veggie fillings, and gooey cheese chilli toast — all served with unlimited pours of freshly brewed masala tea.

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“This collaboration is about more than food, it's about emotion and nostalgia,” shared Himanshu Sapra, Co-founder of The Dark Room, while speaking about the menu concept. “Monsoons have an emotional flavour for all of us — it’s home, warmth, and comfort food with friends and family. The Monsoon Menu at 16th Affair is an ode to those sensory memories. It's not just a menu — it's a mood, it’s an experience.”

The Victorian-meets-contemporary setting enhances the entire vibe — breezy, slightly misty, and perfect for those who want to take a break from the rush. Whether you're a city dweller looking for a quiet moment or a monsoon romantic hoping to turn rain into poetry, this two-hour experience offers the perfect excuse to slow down and sip on something warm.

And while it’s designed to be casual and soul-soothing, the team recommends booking a table in advance — especially on weekends — to make the most of this rainy-day escape.

So if your soul is craving chai, crisp snacks, and cloud-kissed views, 16th Affair is where you need to be. Come for the menu. Stay for the mood.

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