Big Bowl Partners with Actress Anupama Parameswaran for a Flavorful Collaboration

Big Bowl Partners with Actress Anupama Parameswaran for a Flavorful Collaboration

By Manu Vardhan Kannan

Published on March 2, 2025

Big Bowl, the popular food brand specializing in flavorful Indian and Chinese bowls, has announced an exciting collaboration with South Indian actress Anupama Parameswaran. Known for her stellar performances in Premam, Kodi, and Karthikeya 2, Anupama brings her signature charm to Big Bowl’s latest campaign, celebrating affordable, delicious, and culturally rich food experiences.

In a lively promotional reel, Anupama indulges in Big Bowl’s signature dishes while engaging with her audience using humorous regional movie dialogues and vibrant reactions. Her Telugu expression, “Idhi fire kaadhu, wild fireu!” (This isn’t fire; this is wild fire!), and her Tamil phrase, “Taste chumma adhurdhula!” (The taste is just mind-blowing!) capture the bold and irresistible flavors that Big Bowl is known for—all starting at just ₹149.

image

Big Bowl is a cloud kitchen brand under Lenexis Foodworks, a leading name in India’s food service industry. With a focus on customizable meal options, it caters to modern consumers looking for convenient yet flavorful dining choices. The brand recently achieved a major milestone, surpassing INR 100 crore ARR within four years of launch, with projections to cross INR 150 crore ARR by FY26.

Speaking on the collaboration, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, expressed his excitement: “We are delighted to collaborate with Anupama Parameswaran. Her love for food and energetic personality perfectly complement Big Bowl’s ethos of bringing people together through affordable and delicious meals. This partnership is a step forward in expanding our footprint and connecting with audiences across India.”

Lenexis Foodworks operates multiple successful Quick Service Restaurant (QSR) brands, including Chinese Wok, Big Bowl, and The Momo Co., redefining India’s dining landscape with an emphasis on affordability, quality, and innovation. Chinese Wok, the flagship brand of Lenexis Foodworks, is India’s largest Chinese QSR chain, with over 200 outlets in 30+ cities, including Mumbai, Delhi, Bangalore, Chennai, and Hyderabad.

With this collaboration, Big Bowl aims to further strengthen its presence in India’s food industry, bringing delicious flavors to more food lovers while reinforcing its commitment to accessibility and quality. As the brand continues to grow, its mission remains clear—to deliver great-tasting meals at pocket-friendly prices, making every bowl an experience to savor.


Hangyo Launches Belagavi Kunda Ice Cream Inspired by India's Traditional Milk Sweet

Hangyo Launches Belagavi Kunda Ice Cream Inspired by India's Traditional Milk Sweet

By Hariharan U

Published on November 3, 2026

Hangyo Ice Creams has introduced Belagavi Kunda Ice Cream, bringing Karnataka's traditional milk-based sweet into a year-round frozen dessert format. The new flavour draws inspiration from a familiar Indian favourite known by different names across regions: Kunda in Karnataka, Paalkova in Tamil Nadu, Khava in Maharashtra and Mawa across much of North India.

The launch takes a traditional sweet associated with regional food memories and presents it as an everyday ice cream flavour. While milk cake is typically best consumed fresh, Hangyo's new offering aims to retain its characteristic milky texture and caramelised flavour in a format that can be stored in the freezer.

According to the company, developing the flavour involved years of work to balance milk, sugar and milk solids. The objective was to recreate the texture and caramel depth of the original sweet rather than simply produce an ice cream with a Kunda-inspired flavour.

Unlike a seasonal or festive launch, Belagavi Kunda Ice Cream will be a permanent addition to Hangyo's product portfolio. The company also plans to develop a wider range of ice creams inspired by traditional Indian sweets.

Availability and Pricing

The product will be available in two pack formats:

  • 100 ml tub: ₹50

  • 4-litre bulk pack: ₹1,500

The ice cream will be distributed across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Kerala and Goa. Hangyo also highlights the use of real milk in the product.

About Hangyo Ice Creams

Founded in 1997 by the Pai brothers in Mangaluru, Hangyo Ice Creams began with a softee ice cream offering and has since expanded its presence across southern and western India.

The company describes itself as one of India's top 15 ice cream brands and among the country's top 67 Minicorns. Its distribution network spans more than 45,000 retail outlets and 450 distributors across seven states.

Hangyo manufactures its products using real milk at facilities located in Udupi, Uttara Kannada and Tirupati.

With Belagavi Kunda Ice Cream, the brand is bringing a traditional regional sweet into the packaged ice cream category, while signalling plans to explore more Indian dessert flavours through its upcoming product range.


Hangyo Launches Belagavi Kunda Ice Cream as a Year-Round Flavour

Hangyo Launches Belagavi Kunda Ice Cream as a Year-Round Flavour

By Manu Vardhan Kannan

Published on November 2, 2026

Hangyo has launched Belagavi Kunda Ice Cream, bringing a much-loved Indian milk sweet into a frozen dessert format. The new flavour is a permanent addition to its range, allowing consumers to enjoy the familiar taste of Kunda beyond festive occasions.

Known by different names across India, the sweet is called Kunda in Karnataka, Paalkova in Tamil Nadu, Khava in Marathi-speaking households and Mawa across much of North India. While the name varies by region, the traditional milk-based sweet remains a familiar favourite in many Indian homes.

Fresh milk cake is generally best consumed within around 48 hours. By transforming the sweet into ice cream, Hangyo aims to extend the enjoyment of its traditional taste, making it available as an everyday dessert rather than a short-lived treat.

The company spent years balancing milk, sugar and milk solids to recreate the original sweet's texture and caramel depth. Instead of offering an ice cream with a simple Kunda-style flavour, the aim was to capture the character of the traditional dessert in a new format.

Belagavi Kunda Ice Cream is also the first product in Hangyo's planned range of traditional Indian sweets reimagined as ice cream.

The flavour is available in 100 ml tubs for individual consumption and 4-litre bulk packs. It will be available across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Kerala and Goa. The product is made with real milk.


UK-Based Oodles Wok Enters India as Its Fifth International Market

UK-Based Oodles Wok Enters India as Its Fifth International Market

By Hariharan U

Published on November 1, 2026

UK-founded Asian fusion quick-service restaurant (QSR) brand Oodles Wok has announced its entry into India, marking its fifth international market. The brand has partnered with FranGlobal, the international business arm of Franchise India Group, to support its expansion through franchise development and local partnerships.

Founded in Leicester, UK, in 2010, Oodles Wok began as a family-owned restaurant with a focus on making freshly prepared, flavour-led Asian fusion food accessible to a wider audience. Over the past 16 years, it has grown into a multi-award-winning international restaurant franchise with more than 50 locations across the United Kingdom, United Arab Emirates, Canada and Qatar.

India will become the brand's fifth market as it looks to extend its international footprint and tap into the country's established quick-service restaurant sector.

Bringing the Oodles Wok Experience to India

A key feature of the brand's offering is its signature Build Your Own Box concept, which allows customers to customise meals by selecting from a range of bases, sauces and freshly wok-prepared dishes.

The format combines live cooking, customisation and Asian-inspired flavours within an accessible QSR dining model. Oodles Wok aims to bring this experience to Indian consumers while building a presence suited to the local market.

Through its partnership with FranGlobal, the company will focus on franchise development, identifying local partners and establishing a foundation for long-term growth. Further details about its launch plans and expansion roadmap in India are expected to be announced in due course.

Commenting on the expansion, Shoyab Umar, Founder and CEO of Oodles Wok, said, "Expanding into India as our fifth market is another huge milestone for us, especially with its incredible food culture and appreciation for bold flavours. We're looking forward to introducing Oodles Wok to a whole new audience and continuing our journey as a global brand."

Ismail Patel, Co-Founder and COO of Oodles Wok, added, "As we enter this vibrant market, our focus is on building strong local partnerships, delivering the Oodles Wok experience and creating a brand that Indian customers can connect with."

Strengthening Its International Franchise Network

The India expansion forms part of Oodles Wok's wider strategy to strengthen its position as an international Asian fusion QSR franchise. Its existing presence across four markets provides a base for further growth through franchise partnerships.

For the Indian market, the partnership with FranGlobal will be central to developing the brand's franchise network and identifying opportunities for expansion. The approach will need to bring together the brand's established menu concept and operating model with local market requirements.

With more than 50 locations across its existing markets, Oodles Wok is now looking to build its next phase of international growth in India.

About Oodles Wok

Founded in Leicester, UK, in 2010, Oodles Wok is an Asian fusion quick-service restaurant brand specialising in freshly prepared, wok-cooked dishes. Its signature Build Your Own Box concept allows customers to customise meals with different bases, sauces and ingredients. The brand currently operates more than 50 locations across the UK, UAE, Canada and Qatar

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.