Big Bowl, the popular food brand specializing in flavorful Indian and Chinese bowls, has announced an exciting collaboration with South Indian actress Anupama Parameswaran. Known for her stellar performances in Premam, Kodi, and Karthikeya 2, Anupama brings her signature charm to Big Bowl’s latest campaign, celebrating affordable, delicious, and culturally rich food experiences.

In a lively promotional reel, Anupama indulges in Big Bowl’s signature dishes while engaging with her audience using humorous regional movie dialogues and vibrant reactions. Her Telugu expression, “Idhi fire kaadhu, wild fireu!” (This isn’t fire; this is wild fire!), and her Tamil phrase, “Taste chumma adhurdhula!” (The taste is just mind-blowing!) capture the bold and irresistible flavors that Big Bowl is known for—all starting at just ₹149.

Big Bowl is a cloud kitchen brand under Lenexis Foodworks, a leading name in India’s food service industry. With a focus on customizable meal options, it caters to modern consumers looking for convenient yet flavorful dining choices. The brand recently achieved a major milestone, surpassing INR 100 crore ARR within four years of launch, with projections to cross INR 150 crore ARR by FY26.

Speaking on the collaboration, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, expressed his excitement: “We are delighted to collaborate with Anupama Parameswaran. Her love for food and energetic personality perfectly complement Big Bowl’s ethos of bringing people together through affordable and delicious meals. This partnership is a step forward in expanding our footprint and connecting with audiences across India.”

Lenexis Foodworks operates multiple successful Quick Service Restaurant (QSR) brands, including Chinese Wok, Big Bowl, and The Momo Co., redefining India’s dining landscape with an emphasis on affordability, quality, and innovation. Chinese Wok, the flagship brand of Lenexis Foodworks, is India’s largest Chinese QSR chain, with over 200 outlets in 30+ cities, including Mumbai, Delhi, Bangalore, Chennai, and Hyderabad.

With this collaboration, Big Bowl aims to further strengthen its presence in India’s food industry, bringing delicious flavors to more food lovers while reinforcing its commitment to accessibility and quality. As the brand continues to grow, its mission remains clear—to deliver great-tasting meals at pocket-friendly prices, making every bowl an experience to savor.