Big Bowl Partners with Actress Anupama Parameswaran for a Flavorful Collaboration

Big Bowl Partners with Actress Anupama Parameswaran for a Flavorful Collaboration

By Manu Vardhan Kannan

Published on March 2, 2025

Big Bowl, the popular food brand specializing in flavorful Indian and Chinese bowls, has announced an exciting collaboration with South Indian actress Anupama Parameswaran. Known for her stellar performances in Premam, Kodi, and Karthikeya 2, Anupama brings her signature charm to Big Bowl’s latest campaign, celebrating affordable, delicious, and culturally rich food experiences.

In a lively promotional reel, Anupama indulges in Big Bowl’s signature dishes while engaging with her audience using humorous regional movie dialogues and vibrant reactions. Her Telugu expression, “Idhi fire kaadhu, wild fireu!” (This isn’t fire; this is wild fire!), and her Tamil phrase, “Taste chumma adhurdhula!” (The taste is just mind-blowing!) capture the bold and irresistible flavors that Big Bowl is known for—all starting at just ₹149.

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Big Bowl is a cloud kitchen brand under Lenexis Foodworks, a leading name in India’s food service industry. With a focus on customizable meal options, it caters to modern consumers looking for convenient yet flavorful dining choices. The brand recently achieved a major milestone, surpassing INR 100 crore ARR within four years of launch, with projections to cross INR 150 crore ARR by FY26.

Speaking on the collaboration, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, expressed his excitement: “We are delighted to collaborate with Anupama Parameswaran. Her love for food and energetic personality perfectly complement Big Bowl’s ethos of bringing people together through affordable and delicious meals. This partnership is a step forward in expanding our footprint and connecting with audiences across India.”

Lenexis Foodworks operates multiple successful Quick Service Restaurant (QSR) brands, including Chinese Wok, Big Bowl, and The Momo Co., redefining India’s dining landscape with an emphasis on affordability, quality, and innovation. Chinese Wok, the flagship brand of Lenexis Foodworks, is India’s largest Chinese QSR chain, with over 200 outlets in 30+ cities, including Mumbai, Delhi, Bangalore, Chennai, and Hyderabad.

With this collaboration, Big Bowl aims to further strengthen its presence in India’s food industry, bringing delicious flavors to more food lovers while reinforcing its commitment to accessibility and quality. As the brand continues to grow, its mission remains clear—to deliver great-tasting meals at pocket-friendly prices, making every bowl an experience to savor.


BarQat Returns to JW Marriott Mumbai Sahar with a Celebration of Abundance

BarQat Returns to JW Marriott Mumbai Sahar with a Celebration of Abundance

By Hariharan U

Published on October 16, 2025

JW Marriott Mumbai Sahar has opened the doors to its latest dining experience, BarQat, a restaurant that reimagines India’s rich culinary traditions through the lens of heritage and innovation. Meaning “abundance” in Urdu, BarQat captures the spirit of generosity and connection through food, celebrating regional flavours from Kashmir, Lucknow, Bhopal, and Hyderabad.

Designed as a culinary journey along India’s historical route, BarQat brings together the nuanced flavours and stories of these four regions, each offering its own interpretation of classic dishes. The restaurant’s philosophy is simple yet profound, to honour heirloom recipes while giving them a contemporary touch. Every dish tells a story of how shared roots evolved into diverse traditions across India’s culinary landscape.

Speaking about the relaunch, Sachin Mylavarapu, General Manager at JW Marriott Mumbai Sahar, said, “At JW Marriott Mumbai Sahar, we believe true luxury is found in abundance — abundance of flavour, culture, connection, and celebration. The relaunch of BarQat embodies this philosophy. We've created a space where Straight-line Cuisine comes to life and the abundance of India's culinary heritage unfolds through heirloom recipes passed down through generations. Here, every gathering becomes an opportunity to foster deeper bonds with loved ones. From the lavish spread of regional delicacies to the warm embrace of shared meals, BarQat is designed for those special moments of togetherness. It's about celebrating abundance in every form — on your plate, in your conversations, and in the memories you create.”

Open daily from 7:00 PM to midnight, BarQat offers guests a place to unwind, celebrate, and savour the flavours of India’s most storied kitchens. With its rich textures, soulful aromas, and immersive storytelling, BarQat promises a dining experience that feels both timeless and contemporary.

Guests can reserve their tables by calling +91 7710009250 or visiting www.jwmumbai.com.


Crazy Cock Wins Best Indian Single Malt Whisky at IWS Awards

Crazy Cock Wins Best Indian Single Malt Whisky at IWS Awards

By Hariharan U

Published on October 16, 2025

At the seventh edition of the IWS Awards, held at the iconic Taj Lands End, Crazy Cock Indian Single Malt Whisky secured the highest rating and was crowned Best in Show in the Indian Single Malt Whisky category. The recognition cements Crazy Cock’s position among India’s finest whiskies and alongside some of the world’s most celebrated names.

Born from a century-old legacy of craftsmanship at South Seas Distilleries, Crazy Cock is the result of patience, precision, and quiet obsession. Established long before India’s single malt revolution took hold, South Seas Distilleries stands today among the few whose heritage can be mentioned in the same breath as Yamazaki Distillery of Japan and Glenturret Distillery of Scotland.

Hosted by Vinexposium Paris, the IWS Awards are regarded as one of the world’s most respected wine and spirits recognitions. This year’s event was curated by Sonal C. Holland, Chairperson of the IWS Awards, and graced by Grace Ghazale.

Over the years, South Seas has built India’s largest private cask collection, sourcing exclusive bourbon and sherry casks from across the globe. Each drop of Crazy Cock Single Malt is drawn from this collection, matured with precision, and bottled in limited batches, ensuring every release remains truly exceptional.

At South Seas, time is the ultimate artisan. Each cask, nurtured under India’s tropical sun between the mountains and the sea, yields whisky with profound depth and bold character. The result is a spirit of extraordinary complexity and distinction, admired by connoisseurs worldwide.

“The distillery has always been obsessed with quality and meticulous in its attention to detail. Its unique location gives our whiskies the benefit of tropical maturation, creating Indian single malts of unmatched richness and character,” says Hamavand Chinoy, Director, South Seas Distilleries.

Available in select domestic markets and duty-free locations, Crazy Cock Indian Single Malt Whisky offers a rare and refined experience for those who seek India’s best.


Raise a Toast to Mirth’s ‘Gin and the Genie’ This World Gin and Tonic Day

Raise a Toast to Mirth’s ‘Gin and the Genie’ This World Gin and Tonic Day

By Hariharan U

Published on October 16, 2025

This World Gin and Tonic Day, Mirth invites cocktail enthusiasts to discover its latest creation, Gin and the Genie. A refreshing take on the classic gin and tonic, this cocktail perfectly balances crisp, citrusy, and spicy notes for a drink that’s both vibrant and playful.

The Gin and the Genie blends gin with raw mango cordial, adding a tangy burst of flavour that pairs beautifully with the spirit’s juniper base. A chilli salt rim adds a gentle heat, giving each sip a bold finish that feels distinctly Indian.

It’s a cocktail that captures summer in a glass — lively, layered, and refreshingly unexpected.

Ingredients:

  • Gin – 60 ml

  • Raw Mango Cordial – 45 ml

  • Tonic Water – 90 ml

  • Housemade Bitters – 1 dash

Instructions:

Rim a highball glass with chilli salt for a hint of spice, then pour in gin, raw mango cordial, and a dash of bitters. Fill the glass with ice and stir gently to blend the flavours. Top it off with tonic water for a refreshing finish — a perfect balance of spice, zest, and spirit in every sip.

Method: Build Up
Glass: Nude Highball
Garnish: Chilli Salt Rim

Crafted with precision and a touch of creativity, Gin and the Genie is a refreshing nod to Mirth’s inventive approach to mixology — a celebration of flavour, craftsmanship, and the timeless charm of the gin and tonic.

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