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By Author
Published on October 19, 2023
In the dynamic dance of the digital world, the traditional metrics of evaluating a hotel’s online performance by its own previous standards is akin to dancing to a tune that’s long stopped playing. In the sprawling space of the internet, a symphony of data points weaves the narrative of a hotel’s online story. But how do we discern the melody amidst the noise?
Why Year-to-Year Website Performance Comparison Falls Short?
While it's common to measure a hotel's growth against its own past performance, this method is no longer as reliable. The digital landscape is a dynamic world, constantly shifting and evolving. A hotel's improved metrics from last year might still lag behind in today's competitive and fast-paced digital realm. Relying solely on past data can overlook current industry trends, evolving guest expectations, and the growing influence of various booking platforms. In essence, a broader, more contextual view is essential to accurately gauge a hotel's online standing and strategize for future success.
How Potential Guests Discover Hotels Online
The journey of potential guests is intricate, involving multiple touchpoints. They don’t just land on a hotel's website; their discovery process includes search engines, online travel agencies (OTAs), social media, and review platforms. Each touchpoint impacts the others; for example, poor reviews can affect the effectiveness of paid ads.
The Role of Big Data in Digital Marketing Strategies
Big data is transforming how hotels measure their online performance. It enables comparison not just with the hotel’s past data but against industry benchmarks and competitors. This granular data analysis provides actionable insights for enhanced strategic planning and decision-making.
The Importance of Choosing the Right Data Sources
Traditional data sources like the Property Management System (PMS) don’t capture the entire guest journey. The shift towards more comprehensive sources like the Central Reservation System (CRS) provides a broader view of the guest’s online interactions, offering richer insights to inform marketing strategies.
Developing an Online Scorecard for Performance Assessment
An online scorecard goes beyond traditional metrics, offering a more comprehensive view of a hotel's online performance. It considers various aspects including brand.com contribution, OTA mix, and website conversions, painting a holistic picture of the hotel’s online standing and areas for improvement.
Identifying and Addressing Gaps in Online Presence
Big data is instrumental in pinpointing gaps in a hotel’s online strategy. It offers a roadmap to enhance digital presence, optimise marketing spend, and improve overall online performance. In the world of digital marketing, informed, data-driven strategies lead to enhanced guest experiences and business profitability.
With this new perspective, the dance of digital marketing is not just a set of rehearsed steps but an art, where every move is a brushstroke, every strategy a hue, painting a masterpiece that’s not just seen but felt, experienced, and remembered. Welcome to the renaissance of hotel digital marketing, where big data is the choreographer, and your hotel, the star gracing the stage with poise, grace, and an allure that turns every stay into a standing ovation.
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By Nishang Narayan
Published on April 15, 2025
Monday Hotels, the emerging hospitality brand catering to the modern-day traveler, has reported a strong first quarter in 2025. With an average occupancy of 75% across its eight operational properties, the brand credits its success to a growing number of direct bookings, repeat guests, and its promise of delivering value-driven stays.
Launched in 2023, Monday Hotels has made a name for itself by blending smart design and full-service amenities with a warm, personalized guest experience. Its brand philosophy, "We Value You," has resonated with both business and leisure travelers seeking quality and comfort at affordable prices in key city locations.
“We're extremely pleased with the performance in Q1,” shared Salim Shaikh, Co-Founder of Monday Hotels. “The response from our guests affirms our belief that business travel doesn't have to compromise on comfort or experience. Our team remains focused on driving consistent service, operational efficiency, and guest satisfaction.”
Looking ahead, the brand is preparing to expand its footprint with upcoming properties in Hyderabad and Bengaluru, scheduled for launch in Q2 and Q3 of 2025. With a sharp eye on growth in Tier 2 and Tier 3 cities, Monday Hotels aims to redefine affordable luxury in markets that are often overlooked.
As the brand continues to scale, it stays rooted in its mission to offer thoughtfully curated experiences that strike the right balance between practicality and premium comfort.
Published on April 4, 2025
Wendor, a leading innovator in smart vending solutions, has raised $2.5 million (INR 21 crore) in a strategic investment from Elanpro, a market leader in commercial refrigeration equipment. The funding, structured as a mix of equity (INR 5 crore) and debt (INR 16 crore), will fuel Wendor’s AI-driven retail automation, operational expansion, and global market entry.
The fresh capital will enhance Wendor’s AI vending technology, focusing on:
Speaking on the milestone, Lakshit Anand, Founder & CEO of Wendor, stated:"This investment marks a turning point in Wendor’s mission to revolutionize automated retail. With Elanpro’s financial backing and operational expertise, we are well-positioned to execute an ambitious expansion strategy across India and internationally. Our focus on AI-driven innovation will redefine vending as a smarter, more efficient, and engaging retail experience."
The partnership grants Wendor access to Elanpro’s robust service infrastructure, including:
Sanjay Jain, Director of Elanpro, expressed enthusiasm about the collaboration:"We are excited to support Wendor’s growth journey. Our extensive service network, import-export capabilities, and dealer partnerships will provide Wendor the operational muscle needed to scale efficiently. This partnership strengthens Wendor’s position in India while setting the stage for global expansion."
To strengthen its market presence, Wendor plans to launch ten experience centers across key metro and Tier-1 cities in the next two months, showcasing:
Beyond India, Wendor is targeting international expansion, with a focus on the Middle East and Southeast Asia as key growth markets.
Wendor has already secured major collaborations, including:
Founded in 2021 by Lakshit Anand, Wendor is a pioneering provider of AI-driven vending and automated retail solutions in India. The company focuses on digital payments, mobile integration, and smart vending technology, shaping the future of retail automation.
Published on March 12, 2025
Wyndham Hotels & Resorts, the world's largest hotel franchising company, has continued its rapid expansion across Europe, the Middle East, Eurasia, and Africa (EMEA) in 2024. With 83 new contracts signed and over 50 hotels opened, the company has added more than 6,400 rooms to its portfolio, strengthening its presence in high-growth markets such as France, India, Spain, Türkiye, and Portugal.
This growth contributed to Wyndham’s 5% year-over-year increase in its global development pipeline, which now stands at a record 252,000 rooms worldwide. The EMEA region alone achieved 10% RevPAR growth, further demonstrating the strength of Wyndham’s brand portfolio and its commitment to supporting hotel owners through its Owner First™ approach to franchising.
"Wyndham's strong momentum in 2024 underscores the strength of our diverse brand portfolio and growing regional demand. We continue to strengthen our presence in key markets across EMEA while expanding into high-growth segments such as extended stay and branded residences. Our expansion in upscale segments, including Dolce by Wyndham in Europe, India, and the UAE, offers exciting opportunities for our business partners. As we grow, our focus remains on delivering long-term value through our Owner First strategies and providing exceptional experiences for travelers."
— Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts
Wyndham remains the largest international hotel company in Türkiye, with 120+ hotels across 40+ cities. Key 2024 openings include:
The Ramada by Wyndham brand continued its strategic expansion with notable 2024 openings, including:
Wyndham expanded its Ramada Encore brand across EMEA to cater to the growing midscale market. New openings in 2024 include:
Dolce by Wyndham, a leader in luxury and MICE (Meetings, Incentives, Conferences, and Exhibitions) hotels, continues to grow with two major openings:
Wyndham is bringing its Microtel by Wyndham brand to India in collaboration with NILE Hospitality. The brand will debut in 2025, with plans to open 40 Microtel hotels across Tier-2, 3, and 4 cities by 2031.
Wyndham is working with The Lakhani Group to launch new hotels, including:
Wyndham is set to launch multiple branded residences, including:
Wyndham’s growth is backed by its $325 million investment in next-gen property management systems and digital innovations. With a global network of 114 million enrolled Wyndham Rewards members, the company continues to drive occupancy and revenue for its franchisees.
As international tourism demand rises in 2025, Wyndham remains focused on strategic expansion, strengthening its presence in key markets, and delivering exceptional guest experiences.
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