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By Author
Published on October 19, 2023
In the dynamic dance of the digital world, the traditional metrics of evaluating a hotel’s online performance by its own previous standards is akin to dancing to a tune that’s long stopped playing. In the sprawling space of the internet, a symphony of data points weaves the narrative of a hotel’s online story. But how do we discern the melody amidst the noise?
Why Year-to-Year Website Performance Comparison Falls Short?
While it's common to measure a hotel's growth against its own past performance, this method is no longer as reliable. The digital landscape is a dynamic world, constantly shifting and evolving. A hotel's improved metrics from last year might still lag behind in today's competitive and fast-paced digital realm. Relying solely on past data can overlook current industry trends, evolving guest expectations, and the growing influence of various booking platforms. In essence, a broader, more contextual view is essential to accurately gauge a hotel's online standing and strategize for future success.
How Potential Guests Discover Hotels Online
The journey of potential guests is intricate, involving multiple touchpoints. They don’t just land on a hotel's website; their discovery process includes search engines, online travel agencies (OTAs), social media, and review platforms. Each touchpoint impacts the others; for example, poor reviews can affect the effectiveness of paid ads.
The Role of Big Data in Digital Marketing Strategies
Big data is transforming how hotels measure their online performance. It enables comparison not just with the hotel’s past data but against industry benchmarks and competitors. This granular data analysis provides actionable insights for enhanced strategic planning and decision-making.
The Importance of Choosing the Right Data Sources
Traditional data sources like the Property Management System (PMS) don’t capture the entire guest journey. The shift towards more comprehensive sources like the Central Reservation System (CRS) provides a broader view of the guest’s online interactions, offering richer insights to inform marketing strategies.
Developing an Online Scorecard for Performance Assessment
An online scorecard goes beyond traditional metrics, offering a more comprehensive view of a hotel's online performance. It considers various aspects including brand.com contribution, OTA mix, and website conversions, painting a holistic picture of the hotel’s online standing and areas for improvement.
Identifying and Addressing Gaps in Online Presence
Big data is instrumental in pinpointing gaps in a hotel’s online strategy. It offers a roadmap to enhance digital presence, optimise marketing spend, and improve overall online performance. In the world of digital marketing, informed, data-driven strategies lead to enhanced guest experiences and business profitability.
With this new perspective, the dance of digital marketing is not just a set of rehearsed steps but an art, where every move is a brushstroke, every strategy a hue, painting a masterpiece that’s not just seen but felt, experienced, and remembered. Welcome to the renaissance of hotel digital marketing, where big data is the choreographer, and your hotel, the star gracing the stage with poise, grace, and an allure that turns every stay into a standing ovation.
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By Hariharan U
Published on April 19, 2026
IndiGo Ventures has made a strategic equity investment of Rs 10 crore in Sarla Aviation, marking an early step toward building India’s first nationwide air taxi network.
The investment, which was part of Sarla Aviation’s previous funding round led by Accel and Nikhil Kamath, signals a deeper alignment between aircraft manufacturing and airline operations in India’s emerging urban air mobility space.
The partnership aims to address a long-standing gap in India’s mobility ecosystem, the middle-distance segment. While short-distance travel is handled by road and metro systems and long-distance routes by railways and airlines, journeys in the 30–300 km range remain inefficient and time-consuming.
Electric vertical take-off and landing (eVTOL) aircraft are being positioned as a solution to this gap. These aircraft are designed to operate quietly, without the need for runways, and at lower costs compared to helicopters, potentially transforming how people move across cities and nearby regions.
Sarla Aviation brings the hardware capability to the partnership, with a hybrid-electric eVTOL platform tailored for Indian conditions. The company has built one of India’s largest private eVTOL demonstrators and is backed by a team with experience across global players such as Lilium, Volocopter, Beta Technologies, and Joby Aviation.
On the other hand, IndiGo contributes operational scale and infrastructure. As India’s largest airline, it operates over 2,000 daily flights across more than 85 airports, offering a strong backbone for future commercial deployment, along with maintenance, distribution, and safety expertise.
The company said the investment goes beyond funding, representing a strategic move to create an aligned OEM-operator ecosystem, something that has not yet existed in India at this scale. Globally, similar models have been seen with airlines like United Airlines investing in Archer Aviation, Delta Air Lines backing Joby Aviation, and American Airlines partnering with Vertical Aerospace.
Adrian Schmidt, Co-founder and CEO of Sarla Aviation, said the partnership marks a turning point for India’s mobility future. He noted that IndiGo’s backing adds credibility and scale to the vision of making air mobility more accessible and efficient for everyday use.
Founded in 2023 by Rakesh Gaonkar and Adrian Schmidt, Sarla Aviation is headquartered in Bengaluru and is named after Sarla Thukral. The company is focused on building advanced aircraft systems for intra- and inter-city travel.
Its flagship programme includes a six-seater electric flying taxi designed to significantly reduce travel time in congested urban centres such as Bengaluru, Mumbai, Delhi, and Pune. The aircraft is being developed with a focus on safety, affordability, and ease of use, with the aim of making air mobility as seamless as app-based ride-hailing services.
As India looks to address growing congestion, rising demand density, and evolving transportation needs, this collaboration could play a key role in shaping the next phase of aviation-led mobility in the country.
Specialty coffee brand Cohoma Coffee has raised Rs 5 crore in a seed funding round led by Inflection Point Ventures along with Swishin VC, as it looks to strengthen its manufacturing capabilities and accelerate global expansion.
The company plans to utilise the fresh capital to scale production and expand its presence in international markets. Positioned in India’s growing specialty coffee segment, Cohoma has built a fully integrated model that controls the entire coffee journey, from sourcing beans to manufacturing brewing machines.
Cohoma Coffee offers one of the widest ranges of equipment-free specialty coffee products in India. Its portfolio is designed for convenience, allowing consumers to prepare coffee in under a minute without requiring specialised tools. The brand also claims to offer the country’s only naturally flavoured brews made without added sugar or preservatives.
The company sources coffee beans from regions across India, Africa, and South America, enabling a diverse range of blends, including rare naturally infused varieties. Alongside roasting, it also manufactures its own super-automatic machines catering to hospitality and corporate clients.
Commenting on the investment, Vinay Bansal, Founder and CEO at Inflection Point Ventures, said the brand has created a distinct position in India’s specialty coffee market by owning the entire value chain. He highlighted the company’s focus on convenience-led innovation and its growing repeat customer base as key strengths supporting its expansion plans.
Cohoma has also introduced grind-on-demand café kiosks in premium retail locations, offering customers over 15 coffee options with guided assistance to find their preferred brew. Its omnichannel strategy spans retail stores, e-commerce platforms, and partnerships with hotels, corporate offices, cafés, and multiplexes.
The brand provides turnkey coffee solutions for the hospitality sector, ensuring consistent quality across formats. According to the company, this focus on experience and reliability has helped it achieve a repeat customer rate of over 90 percent.
Kanika Birla, Founder of Cohoma Coffee, said the company’s aim has been to make specialty coffee more accessible without the usual complexity. She added that the new funding will help strengthen manufacturing capabilities while expanding globally, as the brand continues to focus on delivering a high-quality coffee experience across different consumption occasions.
Published on April 11, 2026
DYN at Hilton Bangalore Embassy GolfLinks ushers in the season of new beginnings with a thoughtfully curated Harvest Feast, celebrating India’s diverse regional New Year traditions this April.
Marking the spirit of harvest and renewal, the experience brings together the essence of Baisakhi, Pohela Boishakh, Tamil Puthandu, and Vishu, offering guests a culinary journey across the country through festive flavours and shared traditions.
The specially curated spread highlights robust Punjabi classics such as Amritsari Chole, Dal Bukhara, and Tandoori Murgh, alongside popular favourites like Paneer Tikka and Jeera Pulao, capturing the hearty and celebratory spirit of Baisakhi.
Drawing inspiration from Bengal’s New Year festivities, the menu features dishes like Basanti Pulao and Cholar Dal, known for their aromatic and festive appeal. Southern traditions are equally showcased with comforting preparations inspired by Puthandu and Vishu, including Avial, Sambar, and Vegetable Thoran, complemented by coconut-rich accompaniments that define South Indian festive dining.
The experience concludes on a sweet note with traditional desserts such as Pinni and Phirni, evoking nostalgia and the warmth of celebratory gatherings across regions.
Set in a relaxed and inviting ambience, the Harvest Feast offers a meaningful way to celebrate the season—whether with family, friends, or simply in appreciation of India’s rich culinary diversity.
Blending regional authenticity with contemporary hospitality, DYN presents a dining experience that reflects the joy of togetherness and the promise of new beginnings.
Event Details:What: Harvest New Year FeastWhere: DYNDate: April 13 – April 15, 2026Time: 12:30 PM – 3:00 PM
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