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By Manu Vardhan Kannan
Published on November 11, 2025
Indians swapped kaju katlis and barfis for Kunafa chocolates, the famous Bihari Thekua, and even protein bars this festive season, according to a new report by GoKwik.
GoKwik, India’s leading eCommerce enabler, released its analysis of D2C festive food trends, presenting a Great Indian Festive Food Map shaped by three powerful forces, Nostalgia, Viral Trends, and Wellness.
Based on data from October, the report reveals that D2C brands are not just selling sweets anymore, they’re shipping emotion, identity, and a taste of home. Among all categories, chocolate emerged as the clear winner, with order volumes surpassing the combined total of all other festive items. Its long shelf life, versatility, and universal appeal have made it the new digital shagun, redefining how India gifts sweetness online.
While chocolates led the numbers, traditional sweets fueled a Nostalgia Economy. Thekua, a beloved prasad from Bihar made during the ancient Hindu festival Chhath, became the only regional sweet to record sales in every Indian state and union territory. Interestingly, its top buyers were not from Bihar or Uttar Pradesh but from West Bengal, Maharashtra, and Delhi, showing how India’s migrant population now uses D2C platforms to send home a slice of their roots.
Meanwhile, global influences left a strong flavor. Kunafa, the viral Middle Eastern “Dubai chocolate” dessert, saw an extraordinary rise, with nearly half of its D2C orders originating from Kerala, highlighting the state’s deep cultural and familial connections with the Gulf region.
The Wellness Economy also made its mark. Protein bars became the unexpected celebration snack of the season, particularly in Maharashtra, Delhi NCR, Uttar Pradesh, and Karnataka. The shift showcases a growing preference among health-conscious consumers to seek “guilt-free” indulgence and mindful celebration through D2C platforms.
GoKwik’s report also highlighted untapped opportunities. Sweets like rasgulla and gujiya remain dominated by local halwais and quick-commerce players, suggesting room for “premium D2C fresh” brands to emerge. Similarly, Soan Papdi, the iconic last-minute gifting sweet, reflects a gap for more thoughtful, planned gifting experiences that D2C businesses can capture.
Commenting on the findings, Chirag Taneja, Co-founder and CEO of GoKwik, said,
“Festive commerce is no longer defined by geography, it’s defined by identity. Thekua trending in Mumbai or a Middle Eastern dessert peaking in Kerala shows how migration, media, and modern lifestyles are reshaping what India buys during festivals. For D2C brands, these insights are not just cultural curiosities, but growth signals. The brands that localize, personalize, and adapt to emotion-led commerce will own the next wave of festive demand.”
As the festive D2C economy continues to expand, India’s sweet box tells a modern story, one that blends nostalgia with novelty, tradition with wellness, and emotion with convenience. It mirrors a connected nation that celebrates with both heart and modernity.
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Published on December 4, 2025
India’s leading hospitality entrepreneurs and short-term rental professionals have announced the launch of ISTHA (Indian Short-Term Rental Host Association), the country’s first national platform dedicated to the short-term rental and alternative accommodation sector. With India seeing strong growth in homestays, boutique stays, serviced apartments, vacation rentals, guesthouses, B&Bs, and experiential accommodations, the industry has long operated without a unified structure or representation. ISTHA has been created to address this gap.
Speaking about the launch, Mr Gaurav Marwah, President of ISTHA, said that India’s short-term rental segment has expanded faster than traditional models but remains largely unorganised. He shared that ISTHA aims to build a credible and structured voice for hosts and operators with a focus on quality, compliance, and community. The platform will work to standardise documentation, hosting practices, and operational frameworks across India while helping hosts with knowledge exchange, compliance support, and collaboration.
ISTHA’s mandate includes establishing best-practice standards for hosts and property managers, engaging with authorities for regulatory clarity, providing training programmes and certification, creating state and regional chapters, encouraging collaboration with OTAs, tourism boards and technology partners, and promoting responsible hosting, safety standards and guest trust across the ecosystem. “Our mission is not just to build a network, it is to build trust. Trust between hosts, guests, and policymakers. ISTHA will champion responsible hosting, safety norms, and a consistently high-quality guest experience nationwide,” added Mr. Gaurav Marwah.
ISTHA is structured as a federal, member-driven organisation led by professionals from hospitality, tourism, real estate, and property management. The leadership team includes:
Gaurav Marwah, President: Airbnb Superhost and property management professional handling over 50 units across NCR and Jaipur, with active involvement in host representation and regulatory clarity.
Tarun Arora, Treasurer: Hospitality entrepreneur with experience in real estate and budget accommodation, overseeing financial and membership operations.
Priyanka M, General Secretary: Hospitality and operations specialist managing communications, documentation and organisational development.
Several homestay owners, B&B operators, vacation rental hosts, and property managers from Delhi NCR, Jaipur, Mumbai, Goa, Chennai, Coimbatore, Shimla, and Bengaluru have joined ISTHA during its founding phase. The association will soon introduce its first National Conclave, State Host Councils, and collaborations with OTAs, tourism boards, and technology partners.
About ISTHA (Indian Short-Term Rental Host Association)
ISTHA is a Section 8 non-profit industry body formed to represent India’s short-term rental, homestay, B&B, and alternative hospitality ecosystem. Its mission is to promote responsible hosting, support policy dialogue with authorities, provide training and resources for host development, and strengthen India’s position as a hub for flexible, experiential, and community-driven hospitality.
By Hariharan U
Cinépolis India is celebrating a major moment for Indian cinema as the iconic film Sholay returns to the big screen for its Golden Jubilee. The classic, known for its unforgettable characters and evergreen storytelling, will be showcased in a digitally remastered 4K uncut version across select Cinépolis cinemas nationwide.
This special re-release holds an emotional note for fans, especially with legendary actor Dharmendra, who played the beloved Veeru, in everyone’s thoughts. Cinépolis joins audiences across the country in wishing him continued strength and good health.
Sharing the significance of this milestone, Devang Sampat, Managing Director, Cinépolis India, said, "Sholay occupies a very special place in the hearts of Indian audiences, and it is a privilege for Cinépolis to bring this landmark film back to cinemas for its Golden Jubilee. We are grateful to be part of this moment that allows families across generations to come together for a story that has shaped our culture for fifty years. We hope this brings back warm memories for many and creates new ones for those watching it for the first time."
For fifty years, Sholay has been deeply rooted in India’s cultural memory. Its dialogues, moments and characters, from Gabbar’s legendary “Kitne aadmi the?” to the timeless friendship of Jai and Veeru, continue to resonate with audiences. The film remains one of the rare classics that every generation instantly recognises. Bringing it back to cinemas allows families to relive the experience together, while introducing younger viewers to the magic of watching it on the big screen.
The re-release also comes at a time when more viewers are returning to theatres to rediscover the joy of watching films collectively. Classic films showing in cinemas have become a meaningful way for audiences to reconnect with stories they grew up with, while new moviegoers enjoy them in a fresh and immersive format.
About Cinépolis IndiaCinépolis India is the first international cinema exhibitor in the country and a part of the global Cinépolis group. With a focus on creating memorable moviegoing experiences, the brand operates 487 screens in India under Cinépolis, Cinépolis VIP and Fun Cinemas.
The brand is well known for driving innovation in cinema exhibition, including luxury viewing with Cinépolis VIP and the kid-friendly Cinépolis Junior auditoriums. Its loyalty programme, Club Cinépolis, enhances the overall experience with free registration, reward points, pre-screening invites and access to special events.
Over the years, Cinépolis India has earned several honours, including the IMAX Big Cine Award for India's Top Multiplex Chain of the Year and multiple recognitions at MAPIC India for excellence in leisure and entertainment.
Indian Hotels Company (IHCL), the country’s largest hospitality group, has signed a new Ginger hotel in Shillong, marking the brand’s debut in Meghalaya. The upcoming property is a greenfield project and aims to serve the city’s fast-growing mix of business and leisure travellers.
Speaking about the announcement, Ms. Suma Venkatesh, Executive Vice President – Real Estate & Development, IHCL, said, “Shillong, with its vibrant spirit, resonates with Ginger’s philosophy of blending work and play. Under the Smart City program, Shillong is evolving into a significant administrative and economic hub. Its prime location, coupled with panoramic views of the hills, make it an ideal setting for the brand to serve the city’s evolving hospitality needs. We are delighted to partner with Mr. Khongsngi for this project.”
The hotel will offer 90 keys and include Ginger’s signature all-day dining restaurant Qmin, a stylish bar, a meeting room and a fitness centre, bringing together everything needed for guests who want comfort and convenience during their stay.
Mr. Khongsngi said, “We are happy to partner with IHCL to bring the Ginger brand to Shillong and contribute to the city’s growing hospitality landscape.”
Often called the Scotland of the East, Shillong blends its colonial charm with rich Khasi culture. With pleasant weather, rolling hills and attractions such as Umiam Lake, Elephant Falls and the famous Shillong Cherry Blossom Festival, the city continues to draw both travellers and investors.
With this addition, IHCL’s presence in Meghalaya grows to three hotels, including one under development.
About the Owning Company
Mr. Khongsngi is a real estate developer in Shillong and also serves as President of the Khasi Hills Archery Sports Institute (KHASI), an organisation dedicated to preserving and promoting the traditional sport of archery in Meghalaya.
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