Global hospitality company OYO has announced that it has become the first in India’s hospitality sector to adopt Google’s Veo 3 generative AI video technology. The move marks a significant shift towards data-driven creative production for hyperlocal advertising campaigns.

The company launched its first pilot in Europe under its premium vacation homes brand, DanCenter, with a campaign titled Time Out targeting summer travellers in Denmark, Norway and Sweden. The AI-enabled advertisements focused on cultural familiarity and authenticity, using realistic gestures and expressions to connect with local audiences.

According to OYO, the campaign delivered strong results compared with traditionally produced advertisements. In Germany, the Veo 3-generated video achieved a 130 per cent higher view rate, while in Denmark it registered an 80 per cent increase. Viewer engagement also showed major gains, with full plays of the AI-generated content in Germany rising by 187 per cent over conventional campaigns.

Traditionally, campaigns required large production teams, equipment, on-location shoots and long timelines. With Veo 3, OYO expects to reduce production costs by up to 70 per cent and timelines by around 60 per cent. The technology also allows localisation at scale, enabling customised storytelling across multiple geographies.

Shashank Jain, Group Head, Technology and Marketing at OYO, said, “Veo 3 is set to become OYO’s virtual production studio for its authenticity which is critical to our business. From sunlit balconies in Copenhagen to bustling city streets in Mumbai, everything could be rendered with realism. We are planning to use Veo 3 for generating localised advertisement variants in Hindi, English, Danish, Bahasa, German, and many other languages across the globe where the brand is spreading its footprint.”

The company also plans to extend this initiative to its Motel6 brand in the United States. OYO continues to collaborate with Google to strengthen demand generation for its hotels, leveraging YouTube as a key platform for performance marketing, audience insights, and creative advertising solutions across markets.

Annapurna Hostel in Greater Noida has introduced its Smart Hospitality Solutions, a fresh approach to student and traveler accommodation designed for today’s tech-savvy youth. The initiative aims to bring together comfort, security, and connectivity, offering students, young professionals, and digital nomads a smarter and safer living environment.

One of the biggest highlights is Smart Security and Access Control, with biometric entry, 24x7 CCTV surveillance, and round-the-clock onsite staff ensuring complete peace of mind for residents. Alongside this, the hostel has launched app-based check-ins and digital assistance, making it easier for guests to book, check-in, and request services instantly through their smartphones.

Connectivity is another core feature, with high-speed internet zones across the property, allowing residents to work, study, or stream seamlessly. To support healthier lifestyles, the hostel also offers nutritious and customizable meals, meeting the dietary needs of both students and working professionals.

Beyond comfort, Annapurna Hostel focuses strongly on community building. Shared spaces and curated events promoted through the hostel’s app, encourage residents to interact, collaborate, and grow together, making the stay more meaningful than just renting a room.

Sustainability is also a key aspect of the project, with energy-efficient systems and eco-conscious practices woven into everyday living.

Speaking about the launch, Kunwar Gaurav, Founder of Annapurna Hostel, said, "Students and travelers today are looking for more than a basic place to stay; they need a safe, communal, and modern environment that suits their lifestyle. Through our Smart Hospitality Solutions, we are applying technology to traditional hotel care and creating a true next-gen living space at Annapurna Hostel in Greater Noida."

Perfectly located in the city’s education and business hub, Annapurna Hostel is positioned as more than a residence. it’s an ecosystem where young people can live, learn, and connect. With this move, the hostel is reshaping what affordable metropolitan living means for India’s new generation.

About Annapurna Hostel:

 Located in the heart of Greater Noida’s education and industry belt, Annapurna Hostel is known for providing affordable accommodation that balances safety, comfort, and community living. With its latest Smart Hospitality Solutions, the hostel is further innovating at the crossroads of hospitality and technology to create a unique living experience for students and young professionals.

Oracle Hospitality has been recognized as a Leader in the IDC MarketScape Worldwide Hospitality Property Management Systems (PMS) 2025 Vendor Assessment, for the second time following its initial recognition in 2022.

The report commended Oracle for its consistent delivery against its roadmap, noting the company’s track record in providing planned updates, enhancements, and new functionalities to hotel clients worldwide. Oracle’s OPERA Cloud PMS was highlighted for addressing challenges faced by hotels across geographies, market segments, and property sizes.

Laura Calin, Senior Vice President, Oracle Hospitality, said, “Being named a Leader for the second time validates our commitment to delivering the most functional, secure, and future-proof cloud platform for property management. It also reflects the trust our thousands of hotel customers place in us to drive revenue growth and ensure smooth operations.”

The IDC MarketScape evaluation assessed vendors on integration and partnerships, user experience, innovation, data reporting, guest engagement, flexibility, and scalability. The study noted that OPERA Cloud supports hotels from midscale to luxury and resort segments, offering customizable workflows, role-based personalization, and functionality to ensure smooth guest experiences from check-in to checkout.

Dorothy Creamer, Senior Research Manager, IDC, said, “Oracle demonstrates a strong strategy to help hoteliers centralize operations while maintaining accessibility and enterprise-grade security.”

A key highlight is the Oracle Hospitality Integration Platform (OHIP), enabling partners and clients to manage integrations independently. The platform continues to be instrumental in driving innovation and delivering exceptional guest experiences.

For hoteliers, Oracle Hospitality solutions provide a unified, customizable, and scalable platform, helping brands adapt to evolving market needs and elevate guest engagement.