BL Agro, a prominent FMCG brand, and its agritech arm, Leads Connect, launched SAMARTH 1.0 during Krishi Bharat 2024 in Lucknow. This initiative aims to tackle critical agricultural challenges through scientific collaboration and innovative solutions. The event saw participation from dignitaries, including Shri Surya Pratap Shahi, Uttar Pradesh's Agriculture Minister, Shri Manoj Kumar Singh, IAS, Chief Secretary of Uttar Pradesh, and Jan-Kees Goet, Minister for Agriculture, Fisheries, Food Security, and Nature from the Netherlands.

SAMARTH 1.0, an acronym for "Seminar on Agricultural Modeling and Assessing Risks for Transforming Humanity," focuses on fostering dialogue among stakeholders, including researchers, academics, and industry leaders. The initiative prioritizes sustainable agro-ecosystem development and value chain enhancements.

Highlighting the initiative’s purpose, Dr. Alok B. Mukherjee, Director of Research, Analytics & Modeling at Leads Connect, remarked, “SAMARTH is more than just a research journal. It’s a way to create real, on-ground impact… By combining advanced technology with an interdisciplinary approach and hyper-local intelligence, we are moving beyond conventional AI to embrace strong AI.”

The event also included the announcement of SATI (Satellite Analytics & Transfer Intelligence), a scientific journal aiming to spotlight cutting-edge research in agriculture, climate resilience, and value chain analytics. The top three research papers will be awarded Rs. 50,000, Rs. 30,000, and Rs. 20,000, with selected articles published in SATI after a rigorous peer-review process.

Kisan Samvad, a unique interactive session, enabled farmers to voice their challenges and contribute valuable insights for developing practical, sustainable solutions. This engagement underscored the initiative’s commitment to addressing real-world agricultural issues.

Navneet Ravikar, Chairman and Managing Director of Leads Connect, emphasized the broader mission, stating, “Our efforts are driven by a deep commitment to developing robust and sustainable solutions for agriculture and the environment… SAMARTH 1.0 is a testament to our dedication to transforming lives and bringing smiles to people through impactful solutions.”

Jan-Kees Goet highlighted the Netherlands' shared commitment to agricultural innovation, commending SAMARTH 1.0 for its collaborative vision. He remarked, “It is inspiring to see initiatives like SAMARTH 1.0 echoing values of productivity and sustainability by integrating global and local expertise.”

Shri Manoj Kumar Singh praised Uttar Pradesh’s agricultural heritage and BL Agro’s efforts, noting that advanced technologies like embryo development and zero-waste integrated farming are vital for enhancing productivity and sustainability in the region.

About the Organizations

Leads Connect Services specializes in data-driven agritech solutions, focusing on risk management, climate resilience, and sustainable farming practices. Their expertise in GIS, analytics, and crop assessment fosters resilience in the agricultural sector.

BL Agro, headquartered in Bareilly, Uttar Pradesh, has grown from a mustard trading business to a leading FMCG conglomerate. Known for its popular brands Bail Kolhu and Nourish, the group also champions dairy innovation and sustainable agritech solutions through its subsidiaries.