Black Rock Hotels & Resorts has appointed Abhay Kumar as Cluster Associate Director of Sales as the company continues to strengthen its commercial team and expand across Rajasthan's leisure, MICE and destination wedding markets.

In his new role, Abhay will lead the sales and business development strategy for Pushkara Resort & Spa, Ajmer. He will also support the commercial growth of Black Rock Hotels & Resorts' expanding portfolio across the region.

Abhay brings over nine years of experience in hospitality sales, with a background in business development, client relationship management, revenue generation and strategic partnerships. During his career, he has worked with leading hospitality brands including Fairmont & Raffles Jaipur (Accor), Marriott International, Hyatt Hotels and ITC Hotels.

His experience includes managing luxury weddings, MICE, corporate business, travel trade and key account relationships. He has also been involved in luxury hotel pre-openings, large-format conferences, destination weddings and revenue-driven sales strategies. With this experience, Abhay is expected to play an important role as Black Rock continues to focus on experiential hospitality and event-led destinations across Rajasthan.

Commenting on the appointment, Anshul Bhargava, Founder, Black Rock Hotels & Resorts, said, "As Black Rock enters its next phase of growth, strengthening our commercial leadership is a key priority. Abhay brings a strong understanding of luxury hospitality sales, MICE, weddings and relationship management, having worked with some of the industry's most respected brands. His experience will be instrumental in expanding the market presence of Pushkara Resort & Spa while supporting our broader vision of building one of Rajasthan's leading hospitality management companies. We are delighted to welcome him to the Black Rock family and look forward to the energy, ideas and leadership he brings to the team."

Speaking on his appointment, Abhay Kumar said, "I'm excited to join Black Rock Hotels & Resorts at such an important stage of its journey. The company has built a strong reputation for managing distinctive hospitality destinations, and I look forward to contributing to the growth of Pushkara Resort & Spa while strengthening relationships with corporate, MICE, wedding and travel partners. It is an exciting opportunity to be part of a company that is expanding with a clear long-term vision."

Black Rock Hotels & Resorts has been steadily growing its hospitality footprint across Rajasthan, with a portfolio that includes destination resorts, luxury leisure hotels and wildlife hospitality.

Abhay's appointment comes as the company continues to invest in its commercial capabilities and build its presence across key leisure markets in the state.