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By Author
Published on November 18, 2023
Have you ever wondered, of all the colors on earth, why did they choose white for the linens?
Despite the color being the easy one to get stained, it is the preferred color for linens in the hospitality industry, for years.
Why? Here is why.
White is a versatile and powerful color that can be used to evoke a wide range of emotions and associations. White is also a color that is often used to represent good and goodness. It is often associated with cleanliness and freshness.
White is a universal color, present everywhere starting from clothing to grandeur architecture. It is of no surprise that it is the first thing your eyes register when you enter your hotel room—white linens.
Hotels use white linens for a variety of reasons, including:
Cleanliness: White linens are seen as a symbol of cleanliness and freshness. Guests want to know that their hotel room is clean, and white linens help to convey that message.
Luxury: White is also associated with luxury and elegance. It is a timeless color that can be dressed up or down, making it perfect for any hotel room decor.
Versatility: White linens can be used in a variety of ways. They can be used for bedding, towels, bathrobes, tablecloths, and more. This versatility makes them a cost-effective choice for hotels.
Practicality: White linens are easy to clean and maintain. They can be bleached to remove stains, and they can be washed with other white linens without worrying about colors bleeding.
Inviting a guest in a hotel room of white linen will make the guests feel comfortable since not only will they be assured of the cleanliness about the linen but also white linens can also help to create a sense of calm and relaxation in a hotel room. This is important for guests who are looking to unwind and de-stress during their stay.
Additionally, if you think about it, white linens make rooms brighter and more spacious. This is important in smaller hotel rooms. And, white linens can match with basically any other color. You can throw in some red or pink colored pillows as an accent color to add a touch of warmth to the space. Based on the guest preferences, we can either maximalize or minimalize the room ambience, and our white linens will blend superbly in either setting.
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By Manu Vardhan Kannan
Published on August 14, 2026
Athulya Senior Care has inaugurated its third senior care facility in Bengaluru at Mathikere, further strengthening its presence and commitment to building a comprehensive senior care ecosystem in the city.
U.T. Khader, Minister for Health & Family Welfare, Government of Karnataka, inaugurated the new facility in the presence of healthcare professionals, senior citizens, partners and members of the Athulya family. Athulya Senior Care also acknowledged the support of Raksha Ramaiah and the MSR Infrastructure team for their partnership in developing the new facility. The purpose-built centre has been designed around the specific needs of seniors, bringing care, comfort, rehabilitation and dignity together under one roof.
Located in Mathikere, one of Bengaluru's premium residential neighbourhoods, the new geriatric care centre has been developed exclusively for senior citizens. It offers a range of services aimed at supporting seniors through different stages of care while also promoting active ageing and overall wellbeing.
The facility features 75 suite rooms, well-appointed living spaces and dedicated rehabilitation zones. It also includes technology-enabled physiotherapy services with virtual reality-based rehabilitation, specialised memory care infrastructure, emergency medical support, nutritious diet management and recreational spaces.
With the new centre, Athulya Senior Care now has 13 facilities live across India, including three centres in Bengaluru. The organisation has also crossed 300+ dedicated senior care beds in Bengaluru, expanding access to specialised geriatric care in the city. The new facility adds to Athulya's wider network of senior care services, with 1500 beds across India. Its expansion reflects the growing need for dedicated senior care spaces that combine medical support with rehabilitation, comfort and everyday wellbeing.
With 1500 beds across India and 300+ beds in Bengaluru, Athulya Senior Care continues to work towards one shared commitment, enabling seniors to age with dignity, independence and purpose.
Published on August 11, 2026
The Institute of Chartered Accountants of India (ICAI) held the 16th Meeting of its Strategy and Perspective Planning and Monitoring Committee at Tirupati on August 5, 2026, reaffirming its focus on supporting public institutions through professional expertise and research.
As part of the initiative, the ICAI Accounting Research Foundation (ICAI ARF) will conduct a detailed research study and prepare a project report to develop a stronger framework for the accounting and audit systems of the Tirumala Tirupati Devasthanams (TTD). The proposed work will focus on strengthening the existing systems and bringing accounting and financial management practices in line with current requirements.
During the visit, Sri Muddada Ravichandra, IAS, Executive Officer, TTD, met with the Central Council Members of ICAI. The discussions covered areas of collaboration between ICAI and TTD, including accounting reforms, financial reporting and governance. The Central Council Members also shared suggestions on expanding the partnership into other areas.
Speaking on the occasion, CA. Prasanna Kumar D, President, ICAI, said, "ICAI is collaborating with TTD in reviewing and updating the Accounting Manual of TTD, including the Chart of Accounts, to align it with the prevailing Accounting Standards and global best practices. The initiative will also focus on integrating ERP-based accounting processes to ensure uniformity and strengthen financial management systems across all institutions under TTD."
Appreciating the initiative, Sri Muddada Ravichandra, IAS, Executive Officer, Tirumala Tirupati Devasthanams (TTD), stated, "We appreciate ICAI for extending its support to TTD in strengthening our accounting and financial management systems."
The collaboration reflects ICAI's continued efforts to support public institutions through professional expertise, research-based inputs and the use of best practices in accounting, auditing and financial management. The initiative is expected to help TTD develop a modern and stronger financial management framework, while aligning its systems with contemporary accounting standards and governance requirements.
Swiss watch brand Longines has opened its third boutique in Bengaluru at Phoenix Market City, marking another step in its presence in the city. The boutique was inaugurated by Longines Friend of the Brand Sara Ali Khan.
Following the inauguration, Sara Ali Khan also visited the brand’s boutique at Phoenix Mall of Asia, enjoying an outing with Longines in a relaxed vacation mode setting.
Speaking at the event, Sara said, “Given the fact that this is Longines third store in Bengaluru speaks volumes about the loyalty of its customers in this city. I hope this success story is replicated everywhere in India.” She further added, “Longines quietly marks every moment with effortless joy and elegance, that’s what makes it unique.”
For the season, Longines is presenting a selection of its latest releases across different collections. The range includes the refined PrimaLuna, versatile Conquest, seaside-inspired HydroConquest, and the exploratory Longines Legend Diver, offering timepieces designed for different settings, from busy city days to relaxed beach escapes.
The new boutiques reflect the brand’s wider universe and showcase its latest product range. Visitors can explore the refined shapes of PrimaLuna and DolceVita, the sporty HydroConquest, as well as the watchmaking tradition represented by the Longines Master Collection and heritage timepieces.
With its third boutique in Bengaluru, Longines continues to strengthen its presence in the city while bringing its latest collections closer to its customers.
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