Blank Canvas, Timeless Charm: Enduring Appeal of White Linens in Hotels

Blank Canvas, Timeless Charm: Enduring Appeal of White Linens in Hotels

By Author

Published on November 18, 2023

Have you ever wondered, of all the colors on earth, why did they choose white for the linens? 

Despite the color being the easy one to get stained, it is the preferred color for linens in the hospitality industry, for years. 

Why? Here is why.

White is a versatile and powerful color that can be used to evoke a wide range of emotions and associations. White is also a color that is often used to represent good and goodness. It is often associated with cleanliness and freshness. 

White is a universal color, present everywhere starting from clothing to grandeur architecture. It is of no surprise that it is the first thing your eyes register when you enter your hotel room—white linens.

Hotels use white linens for a variety of reasons, including:

Cleanliness: White linens are seen as a symbol of cleanliness and freshness. Guests want to know that their hotel room is clean, and white linens help to convey that message.

Luxury: White is also associated with luxury and elegance. It is a timeless color that can be dressed up or down, making it perfect for any hotel room decor.

Versatility: White linens can be used in a variety of ways. They can be used for bedding, towels, bathrobes, tablecloths, and more. This versatility makes them a cost-effective choice for hotels.

Practicality: White linens are easy to clean and maintain. They can be bleached to remove stains, and they can be washed with other white linens without worrying about colors bleeding.

Inviting a guest in a hotel room of white linen will make the guests feel comfortable since not only will they be assured of the cleanliness about the linen but also white linens can also help to create a sense of calm and relaxation in a hotel room. This is important for guests who are looking to unwind and de-stress during their stay.

Additionally, if you think about it, white linens make rooms brighter and more spacious. This is important in smaller hotel rooms. And, white linens can match with basically any other color. You can throw in some red or pink colored pillows as an accent color to add a touch of warmth to the space. Based on the guest preferences, we can either maximalize or minimalize the room ambience, and our white linens will blend superbly in either setting. 


Skyscanner Names Suryakumar Yadav as First Brand Ambassador in India

Skyscanner Names Suryakumar Yadav as First Brand Ambassador in India

By Manu Vardhan Kannan

Published on September 4, 2025

Skyscanner has named Indian cricketer Suryakumar Yadav, popularly known as ‘SKY’, as its first brand ambassador in India. This marks the company’s most significant consumer outreach initiative in the Indian market so far.

The partnership builds on the rising trend of sport-led travel in the country, with research showing that nearly half of Indian travellers are willing to travel specifically to watch live cricket. By joining hands with a cricketer of Yadav’s popularity and cultural influence, Skyscanner aims to strengthen its presence among Indian travellers and inspire them to explore new destinations with ease.

Known as ‘Mr. 360’ for his versatile cricketing style, Yadav will now extend his influence off the field by encouraging travellers to experience the joy of discovery with Skyscanner. The collaboration begins with a digital contest on Skyscanner India’s and Yadav’s social media channels, where fans can create personalised travel itineraries for the cricketer using Skyscanner’s features. Selected winners will get the chance to meet Yadav in person, offering unique engagement opportunities between the brand and its community.

Speaking about the partnership, Suryakumar Yadav said: “Travel has always been something that excites me as much as cricket,  whether it is exploring new places during tours or discovering hidden gems on break. Partnering with Skyscanner feels natural because it’s about making travel simple, smart, and full of possibilities. I’m looking forward to inspiring more fans to combine their love for cricket with the joy of discovering the world.”

Neel Ghose, Country Manager & General Manager, Travel Expert, Skyscanner, India, added: “We are really excited to welcome SKY to the Skyscanner family. His connection with people across India makes him the perfect partner to help us show travellers just how simple, affordable and joyful planning a trip with Skyscanner can be. With him alongside, we aim to make travel not just more accessible, but a source of inspiration and connection for every Indian traveller. Last year, we inaugurated our first office in India and today marks yet another special occasion with SKY as the face of our brand.”

Through this collaboration, Skyscanner hopes to encourage Indian travellers to see travel as both accessible and aspirational, combining their love for cricket with the excitement of exploring new places.


Zomato Hikes Platform Fee to ₹12 Ahead of Festive Season

Zomato Hikes Platform Fee to ₹12 Ahead of Festive Season

By Manu Vardhan Kannan

Published on September 4, 2025

Zomato has raised its platform fee on food delivery orders to ₹12 from ₹10, as demand is set to surge during the festive season. The fee is charged per order and does not include goods and services tax (GST).

The hike comes shortly after rival Swiggy raised its platform fee to ₹14 (inclusive of GST) in select pin codes, citing growing order volumes. Both Zomato and Swiggy had introduced the platform fee in 2023 and have steadily increased it over time.

The move reflects growing financial pressures on the two food delivery giants as they continue to invest heavily in quick commerce, even as growth in their core food delivery business has moderated. For the April–June quarter, Zomato’s parent company reported a 16% year-on-year growth in gross order value at ₹10,769 crore, slower than the over 20% growth it had recorded until recent quarters.

Despite a 70% jump in revenue, Zomato posted a sharp 90% decline in consolidated net profit at ₹25 crore compared to ₹253 crore a year earlier. Swiggy, meanwhile, saw its quarterly losses widen to ₹1,197 crore, largely due to investments in its quick commerce vertical Instamart, even as its operating revenue rose 54% to ₹4,961 crore.

Industry experts believe platform fee hikes will continue to support profitability. “The strategy of raising platform fees ahead of the festive season and retaining the higher rate later has been in place since last year, when the fee was increased from ₹6 to ₹10. The platform fee has increased six times since its introduction on Zomato. For every rupee of platform fee added, Zomato’s take rates improve by 22 basis points,” said Karan Taurani, Executive Vice President at Elara Capital.

Meanwhile, new competition may test the duopoly of Zomato and Swiggy. Rapido has recently launched its food delivery service, Ownly, in Bengaluru, positioning itself as a lower-cost alternative with commissions ranging from 8–15% for restaurants, compared to the 16–30% charged by Zomato and Swiggy. Currently, Ownly is operational in Koramangala, HSR Layout, and BTM Layout.

With platform fees rising and competition heating up, India’s food delivery landscape is poised for a dynamic shift in the months ahead.


Hospitality Sector Gains as GST 2.0 Comes Into Effect

Hospitality Sector Gains as GST 2.0 Comes Into Effect

By Manu Vardhan Kannan

Published on September 4, 2025

The Indian government has announced a significant reform in the Goods and Services Tax (GST) structure, introducing two primary slabs of 5% and 18%. The decision was taken at the 56th GST Council meeting and will take effect from 22 September 2025, coinciding with the beginning of Navaratri.

Under the revised system, essential food items such as bread and paneer will be exempt from GST, while agricultural and food products will attract only 5%. This move is expected to reduce costs for consumers and the food service industry alike. Sin goods, including gutka, tobacco products, and carbonated drinks, will face a higher rate of 40% GST.

For the hospitality industry, the changes bring notable relief. GST taxation on rooms in hotels are also comes under the new GST slabs.

Hotel rooms with tariffs of less than or equal to Rs 7500 per day will be taxed at 5% without input tax credit (ITC) from 12% with inputs tax credit (ITC), as per recommendations made by the 56th GST Council. This move will enhance both the hospitality and tourism industry, with hotel stays now becoming more affordable.

This system continues to simplify hotel accommodation taxation, while the reduction of GST on essential goods and appliances used in hotels, such as air conditioners and televisions, paves the way for operational cost savings. Additionally, milk products and butter now fall under 0% from 5%, that means no tax for these products, creating the potential for reduced prices of dairy-based dishes and desserts like ice creams and pastries in hotel restaurants.

Mr. Varadharajan, Chartered Accountant and Hotel Tax Consultant, welcomed the move, stating that the revised GST will help bring down costs for both hotel operators and guests, making hospitality more accessible.

The GST 2.0 reform signals the government’s intent to balance affordability with economic growth, offering a direct benefit to hotels, restaurants, and consumers. With its timing aligned with the festive season, the initiative is expected to boost travel, dining, and overall demand in the hospitality sector.

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