India’s largest and fastest-growing specialty coffee brand, Blue Tokai Coffee Roasters, is making its way to the Gulf. In a strategic move, Blue Tokai has partnered with Ambrosia Gulf, which will serve as its master franchisee for the GCC, starting with a flagship launch in the United Arab Emirates. This marks the brand’s first official foray into the Middle East.

With over 175 cafés across India and an international footprint in Tokyo, this partnership is a key milestone for Blue Tokai as it looks to bring its signature farm-to-cup coffee experience to a new audience.

Ambrosia Gulf, part of the Ambrosia Foods Group and backed by mid-market investment firm Pulsar Capital, will lead the expansion. The firm is already known for operating Papa Johns in India (with its first outlet set for September 2025) and managing Biryani By Kilo in the GCC, underlining its strong cross-border brand management capabilities.

“We’re excited to bring Blue Tokai to the UAE and share its incredible coffee story with the region,” said Vish Narain, Executive Chairman of Ambrosia Gulf. “We’re focused on building brands that prioritize quality, authenticity, and customer experience — values that Blue Tokai exemplifies.”

Echoing this sentiment, Matt Chitranjan, Co-Founder and CEO of Blue Tokai, said, “It’s an exciting time for us as we grow beyond India into a market that appreciates traceability, craft, and community. Ambrosia Gulf’s operational expertise and deep local insights make them the perfect partners for this journey.”

Adding to this, Shivam Shahi, COO of Blue Tokai, shared, “Partnering with a group that already operates leading food brands across India and the GCC gives us confidence as we scale internationally. This isn’t just expansion — it’s about building a regionally aligned presence while staying true to our values.”

Beyond launching cafés, the partnership also aims to introduce Blue Tokai’s FMCG offerings to the GCC, tapping into HoReCa (Hotels, Restaurants, Cafés) and direct-to-consumer channels, thereby significantly broadening the brand’s reach.

The first Blue Tokai café in the UAE is expected to open by Q4 2025. Coffee lovers can look forward to experiencing Blue Tokai’s celebrated single-estate coffees, manual brewing styles, and a transparent, craftsmanship-driven café environment.