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By Nishang Narayan
Published on June 17, 2024
Booking.com is enhancing its mission to make travel accessible for everyone by announcing a new partnership with the Stonewall National Monument Visitor Center. This collaboration aims to preserve and promote LGBTQ+ history and culture, reinforcing Booking.com's commitment to diversity and inclusion in the travel industry.
Arjan Dijk, CMO and Senior Vice President of Booking.com, expressed pride in being a Founding Partner of the Visitor Center, stating, "Booking.com is incredibly proud to be a Founding Partner of the Stonewall National Monument Visitor Center, making it easier for visitors to learn more about a significant piece of history for the LGBTQ+ civil rights movement, in one of the most popular travel destinations in the world."
This partnership announcement coincides with Booking.com's release of new research emphasizing the importance of inclusivity in travel. Key insights include:
Over half (59%) of American LGBTQ+ travelers have faced discrimination while traveling.
50% of American LGBTQ+ travelers feel more insecure and self-conscious due to their LGBTQ+ identity.
More than half (58%) of American LGBTQ+ travelers prefer destinations with established LGBTQ+ tourism, while 46% seek destinations where they can promote social awareness and acceptance.
72% of American LGBTQ+ travelers acknowledge that increased inclusivity in the travel industry has made them feel more comfortable.
For more detailed insights, the research methodology, and global statistics, please visit the Booking.com global media room.
About Booking.com
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com's mission is to make it easier for everyone to experience the world. By leveraging technology to reduce travel friction, Booking.com connects millions of travelers with memorable experiences daily. Follow @bookingcom on social media or visit globalnews.booking.com for more information.
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