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By Author
Published on February 6, 2024
Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.
This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.
Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.
Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.
For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.
For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.
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By Manu Vardhan Kannan
Published on March 17, 2026
InterGlobe Foundation, the philanthropic arm of InterGlobe Enterprises, has introduced its first ‘Heritage Dialogue’ while also unveiling the third edition of its annual exhibition, ‘Tangible Conversations, Intangible Heritage’ (TCIH). The initiative marks an important step in encouraging conversations and collaborative efforts around cultural and heritage preservation in India.
The 10-day exhibition is being held at the Sunken Gardens in Sunder Nursery, with AKTC serving as the venue partner. Open from March 13 to March 22, 2026, between 11 am and 7 pm, the exhibition invites visitors to explore India’s living traditions through an engaging and immersive format.
This year’s theme, “Living Archives: Ritual, Performance and the City,” looks at heritage beyond traditional documentation. Instead, it presents heritage as something that continues to live through the rituals, practices, and everyday experiences of communities. By bringing together elements of tangible and intangible heritage, the exhibition highlights the Foundation’s ongoing work with communities to preserve India’s cultural legacy.
Visitors can experience the theme through a mix of photography, films, and installations that showcase three unique narratives. The first documents the Doli Yatra of Lord Rudranath in Uttarakhand, offering a closer look at the sacred pilgrimage and the devotion of the communities involved. The second focuses on Bhand Pather, the traditional folk theatre of Kashmir, presenting the history and cultural richness of this centuries-old performance tradition. The third narrative explores the idea of the city as a living archive through the ‘My City My Heritage’ initiative, showing how neighbourhood life and local communities shape the cultural identity of cities.
The exhibition also serves as the annual showcase of the InterGlobe Heritage Fellowships. This initiative supports individuals who research and document lesser-known aspects of India’s heritage. Since the fellowship began, nine fellows have been recognised for their contributions toward cultural preservation.
The day began with the ‘Heritage Dialogue’, organised by InterGlobe Foundation along with Sahapedia and IndiGoReach. The forum brought together leaders from corporate, cultural, and academic sectors to discuss ways to strengthen support for India’s built and intangible heritage. The platform is designed as a long-term initiative that encourages collaboration and investment in heritage preservation while connecting it to the broader goals of sustainable development and responsible corporate participation.
The evening continued with the formal opening of the ‘Tangible Conversations, Intangible Heritage’ exhibition at Sunder Nursery. Ms. Rohini Bhatia, Chairperson of InterGlobe Foundation, led the inauguration ceremony in the presence of cultural practitioners, institutional leaders, and heritage enthusiasts. The event concluded with a captivating Dastangoi performance at the historic Humayun’s Tomb Auditorium.
Rohini Bhatia, Chairperson, InterGlobe Foundation, said, "The ‘Tangible Conversations, Intangible Heritage’ exhibition reflects our deep commitment to protecting India’s diverse cultural legacy. This year's theme beautifully illustrates how our heritage is a living, breathing entity sustained by communities and their practices. Through the InterGlobe Heritage Fellowships and the new Heritage Dialogue, we aim to foster a deeper appreciation for our vibrant traditions and inspire collective action required to ensure they thrive for generations to come.”
For more than a decade, InterGlobe Foundation has supported several important conservation and heritage initiatives through its partners. These include the conservation and cultural revival of Abdur Rahim Khan-I-Khanan’s mausoleum in Delhi, the cultural mapping and documentation of eighteen cities through the ‘My City My Heritage’ campaign, the restoration of the Indra Kund stepwell in Delwara, the tile restoration of Qutb Shah’s Mausoleum, and the InterGlobe Heritage Fellowships.
By Hariharan U
Migsun Mall in Ghaziabad just added a name to its retail roster that signals exactly where the mall is headed. Calvin Klein has signed a leasing agreement for a 1,114 sq ft space at the mall, bringing one of the world's most recognised fashion brands to a retail destination that has been steadily building its premium appeal.
Calvin Klein's identity, clean aesthetics, modern sensibility, and a design philosophy that has built a global following, fits naturally into what Migsun Mall has been trying to create. The brand speaks directly to urban consumers who value minimalism, quality, and globally relevant fashion, which is exactly the kind of audience the mall is positioning itself to attract.
Rajeev Srivastava, Leasing Head at Migsun Group, put the signing in context. "Retail today is as much about brand alignment as it is about physical space. Calvin Klein represents a global design philosophy that speaks to modern consumers, and we're pleased to have the brand join Migsun Mall. Our approach has been to create a retail ecosystem that feels relevant, uncluttered and experience-oriented rather than purely transactional. Each new signing is evaluated not just on brand strength, but on how well it contributes to the overall shopping journey. Calvin Klein adds a distinct, contemporary dimension to our fashion mix and strengthens the mall's positioning as a destination for refined, modern retail."
The signing also reflects a broader trend playing out across India's organised retail sector. Brands are becoming increasingly selective about the locations they choose, favouring destinations that offer strong footfall potential, a cohesive brand environment, and a shopping experience that feels curated rather than crowded. Migsun Mall's approach of evaluating brands not just on name recognition but on how well they contribute to the overall experience speaks to this shift.
For Ghaziabad, the arrival of Calvin Klein at Migsun Mall is a notable moment, adding a brand with genuine global weight to a retail market that continues to grow in both scale and ambition.
The Aditya Birla Memorial Polo Cup Finals 2026 concluded on an exciting note at the Jaipur Polo Ground, with Rajnigandha Achievers emerging as the champions after a strong performance against Thunderbolts.
The prestigious event was attended by Hon'ble Defence Minister Rajnath Singh, who joined as the Chief Guest. Rajashree Birla, Chairperson of Aditya Birla Centre for Community Initiatives and Rural Development, was also present at the finals, adding to the significance of the occasion.
Several notable dignitaries attended the event, including Himanshu Kapania, Managing Director of Grasim Industries; Sanjay Seth, Member of Rajya Sabha; Naveen Jindal, Member of the Lok Sabha and Chairman of Jindal Steel, who also serves as the Captain of the Jindal Panther Polo Team; and Askaran K. Agarwala, Group Advisor, Birla Group Trusts & Special Community Projects.
The final match saw an engaging contest between Thunderbolts and Rajnigandha Achievers. The Thunderbolts team featured Sipahi Mukesh Gujar, Lt Col Vishal Chauhan, Major Mritunjay Chauhan (MS Chauhan), and Simran Singh Shergil. Rajnigandha Achievers fielded Aryaman Singh, a 14-year-old player with 19 tournament wins, along with Syed Shamsheer Ali, Dhruv Pal Godara, and Captain Daniel.
The match was played over four chukkas of 7.5 minutes each and was officiated by professional umpires from the Kingdom. Demonstrating consistent teamwork and control throughout the game, Rajnigandha Achievers secured a convincing 9–5 victory to lift the Aditya Birla Polo Cup 2026 title.
The final match not only showcased competitive polo but also highlighted the sport’s growing prominence in India, bringing together players, dignitaries, and enthusiasts for a memorable sporting evening at the Jaipur Polo Ground.
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