Booking.com Launches 'Book Whoever You Want to Be' Campaign with Tina Fey

By Author

Published on February 6, 2024

Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.

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This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.

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Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.

Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.

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For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.

For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.


Padma Shri Awardee Chef Damu Passes Away in Chennai

Padma Shri Awardee Chef Damu Passes Away in Chennai

By Manu Vardhan Kannan

Published on October 26, 2026

Renowned chef and television personality Chef K. Damodharan, popularly known as Chef Damu, has reportedly passed away in Chennai at the age of 72, on 25 October 2026. His demise has raised concerns across the culinary and entertainment communities, where he was widely recognised for his contributions to Indian cuisine and television.

Chef Damu became a familiar face among Tamil television audiences through his cooking shows and his role as a judge on Cooku with Comali, broadcast on Star Vijay. His approachable personality, culinary knowledge and interactions with contestants helped him connect with viewers beyond professional kitchens. He also served as the President of the South Indian Chefs Association.

His contribution to the culinary world extended beyond television. In December 2010, Chef Damu achieved a Guinness World Record for the longest cooking marathon by an individual. During the continuous cooking session, he prepared 617 dishes weighing approximately 190 kilograms over 24 hours, 30 minutes and 12 seconds, marking a significant milestone in his culinary career.

In recognition of his contributions to the culinary arts, he received the Padma Shri in 2025, one of India's highest civilian honours. The recognition celebrated his work in the culinary field and his efforts to bring Indian food and cooking traditions to a wider audience.

Chef Damu also made appearances in Tamil films, extending his presence beyond television and the professional culinary world. His career reflected the growing connection between food, entertainment and popular culture, particularly through television programmes that brought cooking into Indian households.

His journey also represented the wider role of chefs in promoting culinary traditions, inspiring aspiring professionals and making food more accessible to audiences. Through his television appearances and professional achievements, he became a recognised personality in Tamil Nadu's culinary landscape.

His sudden demise has sent shockwaves through the culinary world, with condolences pouring in from across the industry.


India Works to Bring Back Umrah Pilgrims Stranded in Saudi Arabia

India Works to Bring Back Umrah Pilgrims Stranded in Saudi Arabia

By Manu Vardhan Kannan

Published on October 23, 2026

India has stepped up efforts to help stranded Umrah pilgrims return from Saudi Arabia amid the regional security situation. The Ministry of External Affairs (MEA) said the Indian Embassy in Riyadh and the Consulate General in Jeddah are coordinating with airlines and tour operators to arrange the early return of affected pilgrims.

MEA spokesperson Randhir Jaiswal said around 3,000 stranded Umrah pilgrims had travelled from Saudi Arabia to India over the past week on available flights. This was in addition to more than 10,000 other Umrah pilgrims who had returned on flights booked as part of their regular travel arrangements during the same period.

The efforts follow an attack on King Fahd International Airport in Dammam, which left one Indian national dead and two others injured. The incident has raised concerns among Indian nationals in the region as the wider security situation affects travel arrangements.

Earlier, AIMIM president Asaduddin Owaisi urged the Centre to intervene, stating that around 4,000 Indian pilgrims were stranded in Makkah and Madina after airlines suspended flights to Saudi Arabian cities amid regional security concerns.

In a post on X, MEA spokesperson Randhir Jaiswal said, “Our Embassy in Riyadh @IndianEmbRiyadh and the Consulate in Jeddah @CGIJeddah are actively engaging with concerned airlines and tour operators to facilitate the early return of affected pilgrims.”

He added, “Over the past week, about 3,000 stranded Umrah pilgrims have travelled from Saudi Arabia back to India on available flights. This is in addition to more than 10,000 normal Umrah pilgrims who were booked on the available flights and have travelled back to India over the past week.”

Jaiswal also said that arrangements were being discussed to facilitate the return of the remaining Umrah pilgrims at the earliest. The Indian Embassy and Consulate, with support from community volunteers, are providing welfare assistance to Indian nationals in need.

The MEA has also established 24×7 control rooms to assist Indian nationals and is issuing regular advisories to share updates and relevant information.

24×7 Control Room Contact Details

Embassy of India, Riyadh

  • Telephone: +966-554412016

  • Telephone: +966-542126784

  • Toll-free: 8002471234 (Calls from within Saudi Arabia only)

  • WhatsApp: +966-536216082 (Messages only)

Consulate General of India, Jeddah

  • Telephone: +966-12-2614093

  • Telephone: +966-556122301

  • WhatsApp: +966-536209704 (Messages only)

Indian pilgrims and their families can use these official contact channels for assistance and updates. The Indian authorities continue to coordinate with airlines, tour operators and local community volunteers to support affected travellers and facilitate their return as soon as possible.


Jivraj9 Tea Group Purchases ₹13 Lakh Worth of Tea at Assam Charity Auction

Jivraj9 Tea Group Purchases ₹13 Lakh Worth of Tea at Assam Charity Auction

By Hariharan U

Published on October 22, 2026

Jivraj9 Tea Group has purchased tea worth ₹13 lakh at a special charity auction organised at the Guwahati Tea Auction Centre (GTAC), joining stakeholders from across India's tea industry in raising funds for communities affected by floods in Assam. The initiative collectively raised approximately ₹2.26 crore, with proceeds directed towards the Assam Chief Minister's Relief Fund.

The special auction generated ₹1.61 crore through tea sales, while an additional contribution of ₹65 lakh took the total amount raised to approximately ₹2.26 crore. Assam Chief Minister Himanta Biswa Sarma personally wielded the auctioneer's hammer, with 12 ceremonial lots sold by him raising ₹99.51 lakh.

Jivraj9 Tea Group was among the participating buyers, joining major tea businesses and industry stakeholders who travelled from cities including Mumbai, Surat, Ahmedabad and Delhi to support the relief effort.

Commenting on the company's participation, Rushabh Shah, Executive Director, Jivraj9 Tea Group, said the tea industry's relationship with Assam extends beyond commercial interests and carries a shared responsibility towards the communities connected with the region's tea and agricultural ecosystem.

He added that the floods had affected local communities and livelihoods, making collective industry support particularly important. Shah said the company was proud to contribute alongside the wider tea fraternity in supporting Assam during the challenging period.

The auction brought together tea producers, buyers, brokers, warehouses and auctioneers, with participants across the value chain contributing to the initiative. Producers contributed tea, brokers and warehouses waived applicable charges, and GTAC facilitated the auction, enabling buyers to purchase the lots in support of the relief effort.

Jivraj9 Tea Group's participation also builds on its recent contribution of ₹12.5 lakh to the Assam Chief Minister's Relief Fund towards relief and rehabilitation efforts for flood-affected communities. The latest purchase at the charity auction further reflects the company's engagement with Assam, a key region in India's tea industry and an important part of its sourcing and value chain.

The initiative highlights the role of collective action in India's tea sector, bringing together businesses and industry partners to support communities during a time of need. By using an established industry platform to mobilise contributions, the charity auction demonstrates how commercial networks can also serve as channels for community support and relief.

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