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By Author
Published on February 6, 2024
Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.
This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.
Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.
Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.
For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.
For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.
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By Manu Vardhan Kannan
Published on November 20, 2025
Urban Square Mall, Udaipur has enhanced its premium retail offerings with the launch of Palmonas, one of India’s most loved demi-fine jewellery brands. This new addition marks Palmonas’ first store in Rajasthan, bringing its blend of elegance and contemporary style to the City of Lakes. Located on the ground floor with a 750 sq. ft. space, the store adds a fresh mix of modern design and everyday luxury to the mall’s retail line-up.
Palmonas introduces Udaipur shoppers to an exquisite range of demi-fine jewellery that balances luxury and everyday wear. The store features a carefully curated collection of necklaces, bracelets, rings, and earrings, crafted with high-quality materials and modern aesthetics. Each piece reflects the brand’s focus on elegance, versatility, and fine craftsmanship, making it ideal for both daily use and special occasions.
Nandini Taneja, CEO, Bhumika Enterprises, said, “The launch of Palmonas' first store in Rajasthan at Urban Square Mall reflects our commitment to bringing distinctive and aspirational brands closer to Udaipur's shoppers. Palmonas adds a touch of modern elegance and individuality to our retail mix. Urban Square has been designed as a complete lifestyle destination where visitors can explore everything, from fashion and jewellery to dining and entertainment, all under one roof.”
With Palmonas now part of its growing portfolio, Urban Square Mall continues to elevate Udaipur’s retail and lifestyle experience. The mall has become a vibrant destination where fashion, food, and entertainment come together, shaping a modern and enjoyable shopping environment for the city.
Ramee Hotels has announced the signing of a new 100-key resort in Karjat, strengthening the group’s expansion plans across Maharashtra. The upcoming property is being developed in partnership with Blue Neck Group and is currently in its greenfield stage. Once completed, it is set to become a leading leisure and events destination in the region.
Set against Karjat’s lush mountains and scenic waterfall views, the resort is planned as a blend of leisure, celebration, and lifestyle offerings. The design includes open lawns, landscaped recreational zones, dedicated event and party areas, terrace sections, and a swimming pool that elevate the overall guest experience.
Guests can also look forward to modern dining spaces, well-curated recreational facilities, and comfortable hospitality features, making it ideal for vacations, celebrations, corporate retreats, and weekend getaways.
Sharing his thoughts on the signing, Mr. Raj Shetty, Founder, Chairman & Managing Worker, Ramee Group, said, “Ramee Hotels has always focused on building destinations that resonate with today’s travellers. Karjat offers tremendous potential, and this new resort will be developed with the same passion and commitment that define our brand. We look forward to creating a landmark destination that welcomes families, corporates, and holidaymakers alike.”
Speaking on the development, Saurabh Gahoi, Senior Vice President, Ramee Group of Hotels, said, “Karjat is becoming one of Maharashtra’s most sought-after leisure and celebration destinations. This signing is an important step in our growth strategy as we continue expanding into high-potential markets. Our collaboration with Blue Neck Group reflects our commitment to creating properties that bring together exceptional hospitality, thoughtful design, and meaningful guest experiences.”
With this new addition, Ramee Hotels continues to build on its growth strategy, focusing on locations with strong tourism potential and rising demand for leisure and MICE travel.
By Hariharan U
Published on November 19, 2025
Thrillophilia has released its Women & Travel Decisions 2025 report, and the findings point to a strong shift inside Indian homes. Women are now at the centre of India’s leisure travel decisions, quietly driving 72% of trip planning across the country. The study is based on 212,000 itineraries and 8.9 million planning signals, showing how women are choosing destinations, curating experiences, handling budgets, and shaping how the entire family travels.
The report highlights that women prefer to plan early, compare more carefully, and double-check before confirming anything. On average, they book nine days earlier than men, which helps keep prices steady, prevent last-minute changes, and brings cancellations down by 18%. They also spend more time reading reviews, checking photos, and sharing itineraries within family and friend groups to make sure every detail is right. Still, even though women lead the planning, 62% of payments on women-planned couple trips are made by men.
Thrillophilia’s data also shows a clear theme in women’s choices: a smart luxury approach. This doesn’t mean flashy spending, but thoughtful indulgence, boutique stays, spa sessions, wellness walks, and slow mornings. Women add 28% more premium upgrades to their carts, yet their total spending stays only 6% higher than men’s. It’s not overspending; it’s making sharper choices.
Safety remains a major focus. Women apply more than three times the number of safety filters, resulting in fewer travel emergencies and a 23% drop in SOS calls. Their deeper research directly leads to smoother trips.
Chitra Gurnani Daga, Co-founder, Thrillophilia, said, "Indian leisure is increasingly a She-Planner economy. Women are curating smarter itineraries, earlier bookings, safety-first choices, and meaningful upgrades without blowing the budget. As women continue to lead India's travel decisions, the industry is shifting toward more thoughtful planning, better value choices, and deeply curated experiences."
For domestic trips, women prefer easy-paced and high-value destinations such as Rajasthan and Kerala, with Goa following closely. Internationally, they lean towards places that mix value and comfort Bali, Dubai-Abu Dhabi, Singapore, Thailand, and Vietnam.
Women travelling with kids and families tend to favour slow mornings, one main activity for the day, and early dinners. This planning style leads to 7% fewer reschedules, keeping trips smoother and more predictable.
Tier 2 India is showing the strongest rise in women planners. Cities like Indore, Ahmedabad, Lucknow, and Jaipur are rapidly emerging, with Indore alone growing 31% YoY. With this rise, the She-Planner trend is set to shape not just travel choices but a growing ecosystem built around women-led planning.
About ThrillophiliaThrillophilia is India’s leading AI-powered platform for discovering and personalizing multi-day trips. With over 100M+ users and 300,000+ travellers a year, it helps couples and families discover and book trips through verified local partners across 1,000+ locations. Based in Jaipur and operating in the UAE and the U.S., Thrillophilia combines technology, trusted supply, and human support to offer the right trip at the right price.
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