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By Author
Published on February 6, 2024
Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.
This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.
Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.
Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.
For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.
For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.
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By Manu Vardhan Kannan
Published on May 16, 2025
On2Cook, an Ahmedabad-based deep-tech startup, has won the German Innovation Award 2025, a major recognition presented by the prestigious German Design Council. The award ceremony was held at Deutsche Technikmuseum in Berlin, honouring global innovations that demonstrate real-world impact and future-forward technology.
The award places On2Cook among an elite group of global innovators and highlights India’s growing presence in the deep-tech space. Unlike traditional design awards, the German Innovation Award focuses on six strict parameters: innovation, user benefit, market readiness, economic viability, technical and design quality, and sustainability. With jury members from technology, business, design, and academia, the recognition is seen as a strong industry endorsement.
On2Cook’s patented appliance is designed for both speed and efficiency. By combining induction searing, microwave volumetric heating, and AI-powered sensor control, the appliance reduces cooking time by up to 70% and energy usage by 50%. Independent lab tests confirm that it retains nutrients better and delivers consistent flavour and texture.
Currently used in over 50 commercial kitchens across India, the US, and the Middle East, the appliance replaces multiple machines, allowing chefs to work faster and businesses to scale more efficiently.
“This recognition is a validation of not just our patents, but our mission to make sustainable, intelligent cooking the global norm,” said Sanandan Sudhir, Inventor & CEO of On2Cook. “It shows that world-class hardware innovation can be conceived and engineered in India,” he added.
The award is timely as On2Cook prepares for its Series A funding round. It boosts the startup’s credibility with investors, European distributors, and regulatory bodies, strengthening its global expansion and export plans.
For Sanandan and Jyoti Sudhir, Co-Founders of both On2Cook and InventIndia, this win is the result of years of belief in human-centred design and purpose-driven technology. From starting the venture in Ahmedabad to receiving global recognition, their journey reflects the resilience and rising potential of Indian startups to shape global industries.
The art of British tailoring took centre stage in Mumbai as master Savile Row tailor Robert Bailey hosted an exclusive trunk show at Modernist, the private members’ club at Four Seasons Hotel Mumbai.
On his second visit to India, Bailey brought over 40 years of bespoke tailoring expertise and showcased a curated collection of more than 3,000 luxury fabrics from renowned mills like Dormeuil, Scabal, Holland & Sherry, and Loro Piana. Held over three days, the event featured private, by-appointment consultations where clients received expert guidance on fit, fabric, and styling.
“It’s been a pleasure returning to Mumbai,” said Robert Bailey. “The level of appreciation for true craftsmanship here is remarkable. I’ve found the clientele to be confident, curious, and style-aware—keen to express individuality through tailoring, but also deeply respectful of tradition.”
Bailey is known for his signature approach of adapting Savile Row traditions to suit modern lifestyles, and for Mumbai’s climate, he introduced breathable fabrics, lighter canvases, and subtle adjustments in cut—while maintaining details like sculpted waists and high armholes. His clientele in the city included lawyers, entrepreneurs, and professionals who value custom tailoring with timeless appeal.
Nitesh Gandhi, General Manager at Four Seasons Hotel Mumbai, said, “It was a true pleasure to welcome Robert Bailey. At the heart of our hotel is a commitment to curating exceptional experiences. Trunk shows like these bring together artistry and elegance, offering our guests access to some of the world’s finest craftsmanship—right here in Mumbai.”
The trunk show was more than a display of tailoring excellence—it was a celebration of tradition and individual expression. Guests can look forward to future visits, as Robert Bailey plans to return to Mumbai, with appointments available through Four Seasons Hotel Mumbai.
Published on May 15, 2025
OYO, the global travel-tech firm, secured a legal victory as the Delhi High Court ruled in its favour by setting aside the arbitral award related to its long-standing dispute with Zostel Hospitality, the parent company of ZO Rooms. The court also dismissed Zostel’s execution petition, bringing closure to the years-long legal tussle.
The court upheld OYO’s stance that it did not breach any agreement arising from the acquisition discussions held with Zostel in 2015. The judgment emphasised that no part of Zostel’s business was ever transferred to OYO and reinforced the legal principle that a determinable contract cannot be specifically enforced, aligning with precedents from the Supreme Court of India.
The dispute dates back to November 2015, when OYO and Zostel signed a non-binding term sheet to explore a possible acquisition. However, the transaction fell through due to failed due diligence and lack of mutual agreement on key commercial terms.
Zostel had initiated arbitration in September 2018, which resulted in a March 2021 arbitral award, a decision OYO promptly challenged. The legal battle continued with OYO securing an earlier win when the court dismissed Zostel’s injunction application in February 2022.
The Delhi HC's latest ruling affirms that no definitive agreement was ever finalised and that essential terms remained unsettled.
OYO, responding to the outcome, reiterated its commitment to technological innovation and operational excellence, continuing its mission to deliver quality accommodation experiences for customers worldwide.
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