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By Author
Published on February 6, 2024
Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.
This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.
Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.
Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.
For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.
For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.
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By Manu Vardhan Kannan
Published on April 6, 2026
ITC Hotels Limited has announced the opening of Storii Jawai in Rajasthan, adding the 11th property to its Storii portfolio. The boutique retreat is designed as a nature-led destination, reflecting the growing interest in experiential and eco-sensitive travel across India.
Located in the Jawai region, the property is surrounded by landscapes known for leopard sightings, granite hills, and the Jawai River ecosystem. The area is also home to a variety of flora and fauna, including migratory birds, making it a unique destination for travellers looking to connect with nature and wildlife.
Developed in partnership with 1st Gate Luxe Pvt. Ltd., the property highlights ITC Hotels’ focus on expanding through collaborations while building immersive travel experiences.
The retreat features 15 keys, designed to blend safari-style elements with modern comfort. Guests are welcomed through a tented reception that leads to a colonial-style bungalow serving as the central lounge and bar. The accommodation is spread across villas set within a preserved natural setting, with features such as private courtyards, plunge pools, and tented structures. The design ensures minimal impact on the environment while offering a stay that reflects the region’s character.
Facilities include an infinity pool set on a hillock overlooking a natural lake, along with spaces for wellness and outdoor activities. The experience is further enhanced with wildlife exploration programmes and curated dining, catering to travellers seeking more meaningful and destination-led stays.
Commenting on the launch, Anil Chadha, Managing Director, ITC Hotels Limited, said, “We are delighted to open the 11th Storii in Jawai. An intimate 15 key boutique retreat that distils the essence of quiet comforts in the wild, Jawai stands as a testament to the harmonious coexistence of modern innovation and timeless tradition. Storii Jawai is our tribute to the beauty and resilience of this region”.
Bharat Kumar Singh, Promoter, 1st Gate Luxe Pvt. Ltd., added, “As people from the soil, Storii Jawai reflects our belief in Rajasthani culture and traditions. It has been a humbling experience for us to be able to build a space for fellow travellers to come and immerse in our hinterland. We are grateful to associate with ITC Hotels Limited who reflect our values and vision, and have been with us shoulder to shoulder to make it happen”.
The launch also reflects rising demand for destinations that combine ecological sensitivity with cultural depth, especially in regions like Jawai that are closely connected to local communities such as the Rabari community.
Published on April 5, 2026
Indian Hotels Company Limited has unveiled Eternity, Kanpur – IHCL SeleQtions, marking the debut of the SeleQtions brand in Kanpur, one of Uttar Pradesh’s key commercial and industrial centres.
Highlighting the significance of the launch, Ms. Deepika Rao, Executive Vice President – New Businesses & Hotel Openings, IHCL, said, “Kanpur, a vital commercial and industrial centre is witnessing rapid growth with its evolving infrastructure and increasing connectivity. The opening of Eternity, Kanpur, IHCL SeleQtions addresses the growing demand from corporate, MICE and social segments.”
Strategically located on NH-91, away from the city’s bustle, the hotel features 104 neo-classical rooms offering views of the cityscape. The property is designed to cater to both business and leisure travellers with a mix of comfort, connectivity, and modern amenities.
Dining options include Célesté, an all-day dining restaurant; Thea, a bar serving European-inspired cocktails along with an exclusive cigar lounge; and Aurumn the Lounge. Guests can also enjoy wellness facilities such as a spa, swimming pool, and a fully equipped gym.
For events and gatherings, the hotel offers expansive banquet and meeting spaces. The largest banquet hall spans over 11,000 sq. ft., making it suitable for conferences, conventions, and social celebrations.
Mr. Jalpreet Sodhi, General Manager, Eternity, Kanpur – IHCL SeleQtions, said, “We look forward to welcoming guests to Eternity - IHCL SeleQtions and offering a memorable experience in the culturally rich city of Kanpur.”
Located along the banks of the Ganga, Kanpur is known for its strong industrial legacy in leather, textiles, and manufacturing, making it an important commercial hub in North India. With this launch, IHCL continues to strengthen its presence in growing urban markets across the country.
After weeks of deadlines, financial closures, and the usual rush that comes with March, the Good Friday long weekend arrives at just the right time. Sitting right at the end of the financial year, it offers a chance to step away from routine, take a breather, and begin April with a clearer mind. Whether it’s the calm of a coffee estate, the stillness of backwaters, or the fresh air of the mountains, a short getaway can make all the difference.
At Evolve Back Coorg, the surroundings naturally slow things down. Set amid coffee plantations and rainforest landscapes, the experience here is all about quiet moments. Mornings begin with misty walks, followed by relaxed breakfasts, spa time, and peaceful hours by a private pool, making it easy to switch off from work mode.
For those who prefer a deeper disconnect, The Tamara Coorg offers forest-lined cottages and sweeping hill views. The calm setting encourages slower mornings and evenings without screens, allowing travellers to gently ease out of the stress of work and return feeling lighter.
If a slower pace by the water sounds more appealing, Coconut Lagoon provides a refreshing change. Surrounded by the backwaters of Kumarakom, the experience is simple and unhurried, with boat rides, sunset views, and traditional wellness therapies creating a sense of balance without the need for a packed schedule.
For a more complete wellness reset, Ananda in the Himalayas stands out as a destination focused on mental and physical well-being. With meditation, personalised wellness programmes, and the calming influence of the mountains, even a short stay here helps restore focus and energy.
Similarly, Six Senses Vana offers a more guided approach to relaxation. Instead of a typical holiday, it focuses on mindful routines and holistic wellness, helping guests return feeling calmer, more balanced, and ready for the weeks ahead.
Not every break needs to be long to make an impact. Sometimes, a few days in the right environment is enough to reset both mind and body. With peaceful surroundings and thoughtful hospitality, these retreats offer a simple yet meaningful way to step into April with renewed energy.
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