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By Author
Published on February 6, 2024
Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.
This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.
Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.
Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.
For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.
For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.
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By Manu Vardhan Kannan
Published on February 21, 2025
Celebrity designer Sussanne Khan has unveiled ‘The Charcoal Project’ (TCP) in Hyderabad, expanding her vision of luxury interior design. Since its inception in 2011, TCP has been at the forefront of curated home aesthetics, blending craftsmanship with storytelling. As the brand marks its 14th anniversary, Khan’s latest venture brings a unique design experience to Hyderabad, redefining the city's interiors landscape.
This milestone project also features a creative collaboration with Gauri Khan Designs, adding an extra layer of elegance to the space. Sussanne and Gauri, both renowned figures in the design world, share a deep admiration for each other’s work. Their partnership brings a dedicated floor within TCP’s six-storey gallery, showcasing Gauri Khan’s signature aesthetics and celebrating a fusion of two pioneering design philosophies.
Sharing glimpses of the new store on Instagram, Sussanne expressed her excitement, referring to TCP Hyderabad as her “new baby.” She wrote, “Just a little sneak peek into our ‘World of Charcoal’. Looking forward to opening our doors to all of you on 27th February 2025.”
The Charcoal Project, Hyderabad, promises to be a game-changer in home furnishings, offering a meticulously curated retail experience. Partnering with Electronics Mart India Ltd (EMIL), this venture is set to become a landmark for design enthusiasts in the city.
By Nishang Narayan
Published on February 19, 2025
Looking for the perfect place to challenge your friends, enjoy high-tech games, and make lasting memories? Whether you love VR gaming, bowling, racing simulators, or classic arcade fun, these top gaming zones have it all.
1. BLAAST - The Ultimate Entertainment Destination
Blaast is a paradise for gaming enthusiasts, featuring a VR Free-Roam Area, cricket & golf simulators, arcade battles, pool tables, trampoline zones, and more. For thrill-seekers, the tallest rope course and high-tech gaming battles make for an intense challenge. With exciting attractions, Blaast guarantees non-stop fun.
Location: 2nd Floor, Entertainment Land Mall, Sector 83, Near Khirki Dhaula, GurugramTimings: 11 AM – 10 PM
2. SMAAASH, Dwarka – The Ultimate Fun Destination
SMAAASH is a perfect blend of virtual reality, bowling, racing simulators, and classic arcade games. Compete in Twilight Bowling, Air Hockey, or VR cricket and then unwind at the in-house café with your squad. It’s an ideal spot for a fun-filled day with friends.
Location: Vegas Mall, Dwarka, DelhiTimings: 11 AM – 11 PM
3. Timezone – Nostalgic & Modern Gaming Fun
Timezone offers a mix of old-school and modern gaming experiences, from racing simulators and claw machines to VR adventures. With multiple locations across Delhi NCR, it’s a must-visit for an action-packed gaming session with friends.
Locations: Ambience Mall (Gurgaon & Vasant Kunj), Pacific Mall, NoidaTimings: 11 AM – 9:30 PM
4. Mastiii Zone – The Ultimate Play Zone
Mastiii Zone in Grand Venice Mall, Greater Noida, is a massive gaming hub with over 150 attractions, including bowling, a shooting range, a haunted house, VR games, a trampoline park, and more. It also boasts India’s only indoor zipline (as claimed). Suitable for all age groups, Mastiii Zone offers an adventurous day out.
Location: Grand Venice Mall, Greater NoidaTimings: 11 AM – 10 PM
5. Zoreko – Epic Hangout Destination
Zoreko is the go-to place for an exciting hangout, featuring bowling, arcade games, VR experiences, dance-off stations, and a variety of delicious food. Known for its proprietary gamification technology, it includes bike racing simulators, motor racing, and go-karting tracks. Perfect for those who love gaming and adventure.
Location: Rajouri Garden, New DelhiTimings: 11 AM – 11 PM
These gaming zones offer thrilling experiences and exciting activities, making them the perfect destinations for a fun-filled day with friends and family.
Published on February 14, 2025
Budget announcements set the economic direction for the year, shaping sectoral growth through taxation, incentives, and infrastructure investments. For the tourism and hospitality industry, the latest budget offers a strong push for infrastructure modernization, aiming to position India as a top-tier global travel destination.
Industry Insights on the Budget Impact
Shylender Jindal, Managing Director, SKIL Travel:
"The budget’s focus on developing infrastructure and heritage circuits aligns with India's growing tourism ambitions. The rise of medical tourism, wellness retreats, and experiential travel presents immense opportunities. While the long-term outlook is promising, immediate relief measures like tax benefits and investment incentives would have been welcomed. Nevertheless, we are ready to align our strategies with evolving market conditions."
Louis D’souza, Director, Tamarind Global:
"Strengthening infrastructure and regional connectivity is a game-changer for tourism. Enhanced roadways, rail networks, and air routes will make even lesser-known destinations more accessible, unlocking new opportunities for domestic and international travelers. While these are positive steps, additional policy measures, such as GST reforms on hotel tariffs and incentives for sustainable tourism, could further accelerate growth. Still, recognizing tourism as a key economic driver is an encouraging move."
Prabhakar Kamat, Business Head, Red Dot Representations:
"The budget’s push for upgrading tourism infrastructure - especially in lesser-explored regions - is a step in the right direction. Making such destinations more accessible encourages travel diversification. However, for the hospitality sector to reach its full potential, policy reforms and financial incentives remain crucial. Sustainable tourism also needs stronger backing for long-term impact. If executed effectively, this budget could transform India's tourism industry."
While the true impact of the budget unfolds over time, effective planning and adaptability will be key for businesses to leverage these policy shifts for sustained growth.
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