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By Author
Published on February 6, 2024
Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.
This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.
Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.
Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.
For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.
For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.
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By Manu Vardhan Kannan
Published on April 27, 2026
Atmosphere Core has announced its partnership with Vision Dempo Hospitality Pvt Ltd to bring a new boutique property, Crown Heritage Panjim by Atmosphere Goa, to its growing India portfolio. The 34-key hotel is set to open in Q1 2027 in Fontainhas, Panjim’s UNESCO-listed heritage district, close to the Mandovi River. The location also offers easy access, with Mopa Airport about an hour away and Dabolim Airport around 40 minutes from the property.
This upcoming hotel will be part of the ‘By Atmosphere’ sub-brand under the Atmosphere Hotels & Resorts portfolio. Designed as an intimate and experience-led space, the property will feature deluxe rooms and a rooftop suite, combining heritage-inspired elements with a fresh design approach to offer a personalised stay.
Sharing his thoughts, Mr. Salil Panigrahi, Co-Founder & Managing Director of Atmosphere Core, said, “We’re now building strong momentum in India, with the signing of properties in key destinations, and Goa has always been central to our strategy. With this property, we aim to introduce a fresh, creative and experience-led offering, appealing to a diverse range of travellers, from leisure seekers to those drawn to Goa’s rich cultural heritage, while delivering a setting that is both intimate and distinctive.”
Guests at Crown Heritage Panjim can expect a well-rounded experience, including an all-day dining restaurant, a café lounge, and a rooftop resto-bar serving Goan and global cuisines along with a curated selection of wines and spirits. The property will also feature the award-winning ELE|NA Ayur Spa, offering wellness therapies, along with a swimming pool, outdoor deck, and a fully equipped fitness centre.
Located in Panjim, Goa’s capital city, the hotel sits in the culturally rich neighbourhood of Fontainhas, known for its colourful houses, narrow lanes, and Portuguese-era architecture. The area reflects a unique blend of Indian and Portuguese influences, offering visitors a mix of heritage charm and modern city life.
Speaking on the collaboration, Mr. Rajesh Dempo, Founder & Managing Director of Vision Dempo Group, said,
"Atmosphere Core’s distinguished legacy of excellence aligns perfectly with our vision to unveil a world-class boutique hotel in Panjim, Goa. As the destination continues to evolve beyond leisure into a year-round, experience-led market, this partnership will contribute to strengthening Goa’s premium tourism landscape and set new benchmarks in hospitality within its UNESCO-recognised heritage precinct.”
Adding to this, Mr. Souvagya Mohapatra, Managing Director Atmosphere Core India, Bhutan, Nepal & Sri Lanka, said, “Panjim the capital city of Goa, with its awe-inspiring cultural heritage backdrop and timeless appeal, is a natural choice for our expansion. As we enter this extraordinary destination, we look forward to delivering a progressive and immersive hospitality experience, thoughtfully tailored to its surroundings, and redefining boutique indulgence within Fontainhas.”
With this addition, Atmosphere Core continues to strengthen its presence in India, bringing in properties that focus on experience, culture, and thoughtful design.
Published on April 26, 2026
India’s aviation sector is on track for strong growth, with passenger traffic expected to reach around 500 million annually by 2030 and nearly 1 billion by 2047. This projection was shared by industry leaders at the Airport 360 Expo 2026, held at the Bombay Exhibition Centre.
The growth is being supported by steady demand, expansion of airline fleets, and ongoing infrastructure development. With over 1,000 aircraft orders already in place, the sector is preparing for a major scale-up in the coming years.
Speaking at the event, BVJK Sharma, CEO, Navi Mumbai International Airport Ltd, said, “We are already one of the top three domestic aviation markets in the world, and we are continuing to grow rapidly. In 2025 itself, we handled about 4 million passengers and 3.5 million of cargo, which is around 20 per cent higher than the pre-COVID levels.”
He added that while the sector has historically grown at 10–12 per cent, the pace may gradually stabilise to around 5.6 per cent by 2044. However, in the near term, domestic air travel demand is expected to remain strong, with an initial year-on-year growth of about 17 per cent.
India’s aviation infrastructure is also expanding quickly, with more than 160 operational airports currently and continued investments under national programmes. The sector already contributes nearly USD 54 billion to the economy and supports millions of jobs. Emerging segments like MRO are also expected to play a key role in strengthening the overall ecosystem.
At Navi Mumbai International Airport, development is being carried out in phases, with plans to handle up to 90 million passengers by 2032. The focus remains on building strong connectivity, improving digital systems, and ensuring smooth operations through integrated planning.
Sharad Kumar, Chief Advisor, Airports Authority of India, highlighted that the sector is entering a crucial phase where growth needs to be backed by clear strategy. “Globally, the industry is being shaped by digital transformation, sustainability, and deeper integration across aviation, logistics, tourism, and trade. At the same time, recent geopolitical developments have highlighted the sector's vulnerability, impacting routes, costs, and operational efficiency,” he said.
He also noted that India has a strong advantage with rising demand, better infrastructure, and a long-term vision to expand to around 350 airports by 2047. Initiatives like UDAN have already improved regional connectivity, and the next phase will focus on efficiency, long-term viability, and better network integration.
A key focus going forward will be to reduce reliance on foreign hubs for international travel and create stronger domestic hubs. This includes improving policy support, strengthening infrastructure, and using technology to build a more efficient aviation ecosystem.
Organised by Media Fusion, the second edition of the two-day Airport 360 Expo brought together over 2,500 industry professionals, more than 70 exhibitors, and over 200 aviation experts. Participants from over 10 countries, including Germany, Singapore, Oman, Sri Lanka, Nepal, and Thailand, were part of the event.
With strong demand and continued investments, India’s aviation sector is steadily moving towards becoming a global hub in the coming decades.
By Hariharan U
Published on April 25, 2026
In a significant move towards building integrated urban lifestyle destinations, The Phoenix Mills Ltd, in partnership with Ileseum Clubs, has launched Millennium Club in Wakad, Pune. The new development brings together sport, wellness, hospitality, and community into a single, experience-led ecosystem.
Strategically located alongside Millennium Towers and Phoenix Mall of the Millennium, the Club is part of a larger mixed-use development spanning over 2.6 million sq. ft. of commercial and retail space. Designed as a lifestyle extension of the workplace and retail environment, Millennium Club reflects a growing shift towards integrated urban living.
Spread across approximately 62,000 sq. ft. over six floors, along with a pool and terrace, the Club offers a multi-dimensional experience. It features professional-grade sports infrastructure including pickleball, squash, and badminton courts, alongside expansive fitness and wellness zones. The space is designed to seamlessly transition from daytime fitness activities to evening social and hospitality experiences.
Enhancing its wellness offering, the Club has partnered with leading brands such as Fittr, Tattva Spa, and Manah Wellness, creating a holistic ecosystem focused on health and wellbeing.
A key highlight of the destination is Aufside, a sports-led hospitality concept developed by Aufside Hospitality LLP. Designed as a multi-level venue, it combines large-format sports screenings with social dining, catering to both high-energy match days and relaxed gatherings.
Commenting on the launch, Vithal Suryavanshi, CEO – Commercial Real Estate at The Phoenix Mills Ltd, said the Club is a natural extension of the company’s philosophy of building integrated destinations where work, leisure, and community coexist. He emphasised the importance of embedding wellness into everyday urban life rather than treating it as an occasional pursuit.
Pavit Singh, Co-Founder of Aufside Hospitality LLP and Managing Partner at Ileseum Clubs, highlighted that the launch marks a key milestone in expanding sports-led lifestyle destinations across India, tailored for the evolving expectations of modern consumers.
The launch comes at a time when India’s sports industry, valued at over ₹18,000 crore, is witnessing strong growth alongside rising demand for organised, experience-driven formats. Millennium Club responds to this shift by offering a scalable model that integrates sport, wellness, and social engagement within a single platform.
With expansion plans already underway across key cities, Millennium Club is positioned as a flagship prototype for the next generation of community-driven, sport-led urban destinations in India.
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