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By Author
Published on February 6, 2024
Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.
This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.
Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.
Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.
For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.
For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.
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By Hariharan U
Published on May 11, 2026
WorkEZ has announced a major expansion of its managed workspace portfolio, taking its total footprint to approximately 1.7 million sq. ft. across 12 active buildings and two upcoming developments across South India. The expansion strengthens the company’s presence in Chennai, Kochi, and Coimbatore, reinforcing its focus on high-growth commercial markets in the region.
As part of this growth phase, WorkEZ has added 65,000 sq. ft. at Phoenix One National Park in Chennai, further strengthening its presence in one of the city’s key commercial corridors. The company has also entered the Kochi market through a strategic partnership with Lulu Developers, adding 70,000 sq. ft. to its expanding portfolio. The move reflects increasing demand for premium managed workspaces from enterprises and Global Capability Centres (GCCs) in Kerala.
Speaking about the milestone, Sunil Reddy said, “Our growth to 1.7 million square feet reflects the trust our clients, partners and landlords have placed in WorkEZ over the years. The recent additions in Chennai, Kochi and Coimbatore mark an important step in our continued growth, and we remain focused on building high-quality managed workspaces in markets where demand continues to evolve.”
Coimbatore continues to emerge as a key growth market for the company. WorkEZ recently onboarded several marquee enterprise clients in the city, including global consulting, technology, and engineering firms, reinforcing enterprise confidence in Coimbatore as an emerging business destination.
Building on this momentum, WorkEZ has signed a new 0.4 million sq. ft. development in Coimbatore in partnership with Veeras Infra Private Limited, following the successful leasing of 0.1 million sq. ft. in Phase I. The company believes the city’s growing appeal among GCCs, IT services, and advanced manufacturing sectors will continue to drive demand for flexible office infrastructure.
Commenting on the Coimbatore expansion, Prathap Murali said, “Coimbatore has been a very encouraging market for us. The response to our Phase I development and the onboarding of leading global consulting and technology firms have reinforced our belief in the opportunity the city presents.”
Founded in 2019 in Chennai, WorkEZ has steadily evolved into one of South India’s leading managed office space providers, catering to enterprises, startups, Fortune 500 companies, and institutional landlords. The company’s growth strategy has focused on identifying emerging business corridors early and delivering scalable, experience-led workspaces designed around modern enterprise needs.
As businesses increasingly prioritise flexibility, operational efficiency, and employee-centric work environments, managed office spaces continue to gain traction across India’s commercial real estate landscape. WorkEZ’s latest expansion reflects this broader shift while further strengthening its position in South India’s fast-growing workspace market.
Published on May 10, 2026
L’Oréal Paris has marked its 29th consecutive year as the Official Beauty Partner of the Festival de Cannes, reinforcing its long-standing commitment to celebrating women in cinema, inclusivity, and empowerment on one of the world’s most prestigious cultural stages.
Held from 12 to 23 May 2026, this year’s edition continues to bring together global cinema, fashion, and beauty, with L’Oréal Paris highlighting its enduring philosophy of championing women’s self-worth through its iconic message, “Because You’re Worth It.”
A major highlight of this year’s participation is a powerful Indian representation led by L’Oréal Paris ambassadors Aishwarya Rai Bachchan, Alia Bhatt, and Aditi Rao Hydari, each bringing a distinct expression of confidence, individuality, and global cultural presence to the Cannes red carpet.
Alia Bhatt returns to Cannes for the second consecutive year as a global ambassador, reflecting on the experience as a celebration of sisterhood and women’s voices on an international platform. Aditi Rao Hydari’s presence this year further strengthens India’s creative visibility at the festival, symbolising elegance and self-expression beyond cinema.
Speaking on the occasion, Dario Zizzi, General Manager, L’Oréal Paris India, said the brand’s nearly three-decade journey at Cannes has been about amplifying voices and celebrating women who are reshaping culture and cinema on their own terms.
The 2026 edition also features the sixth L’Oréal Paris Lights on Women’s Worth Award, with actress and ambassador Gillian Anderson serving as juror, continuing the brand’s focus on recognising emerging female voices in filmmaking.
The global ambassador line-up this year includes names such as Jane Fonda, Eva Longoria, Andie MacDowell, Ariana Greenblatt, and others, further reinforcing L’Oréal Paris’ global creative network.
Alongside its Cannes presence, L’Oréal Paris has also partnered with Nykaa in India to bring exclusive red carpet beauty experiences closer to Indian consumers, extending the festival’s glamour beyond the French Riviera.
With its continued presence at Cannes, L’Oréal Paris once again positions beauty not just as aesthetics, but as a powerful expression of identity, ambition, and storytelling on a global stage.
By Manu Vardhan Kannan
Published on May 9, 2026
WelcomHeritage has introduced a curated collection of Mother’s Day weekend staycations across North India, bringing together heritage palaces, wellness resorts, wildlife retreats, and scenic hillside escapes. Designed as experience-led getaways, the stays reflect the growing preference for meaningful celebrations centred around quality time and memorable experiences.
The curated selection spans different travel styles, from peaceful mountain retreats and wellness-focused resorts to immersive outdoor stays. Moving beyond traditional hospitality experiences, the stays encourage families to slow down and spend meaningful time together in unique and character-filled destinations.
In Himachal Pradesh, WelcomHeritage Natraj offers a calm mountain escape surrounded by nature, making it ideal for guests looking for a relaxed and peaceful retreat. Meanwhile, WelcomHeritage Santa Roza presents a boutique-style experience that combines scenic surroundings with a slower and more intimate atmosphere.
In Uttarakhand, WelcomHeritage Arka Resort & Spa focuses on wellness and rejuvenation, offering guests a refreshing break away from the fast pace of city life. For travellers interested in heritage experiences, WelcomHeritage Kasmanda Palace reflects the brand’s heritage charm through its historic architecture and panoramic valley views.
For guests seeking an outdoor and wildlife-inspired getaway, WelcomHeritage Mount Valley Resort offers a nature-led experience close to one of India’s most popular national parks, blending comfort with opportunities for wildlife exploration.
As staycations continue to gain popularity around occasions like Mother’s Day, travellers are increasingly choosing destinations that allow them to reconnect and unwind in settings that feel personal and immersive. Through these curated experiences, WelcomHeritage aims to offer celebrations that focus more on meaningful moments and less on scale.
For further information and reservations, guests can visit: WelcomHeritage Official Website
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