Booking.com Launches 'Book Whoever You Want to Be' Campaign with Tina Fey

By Author

Published on February 6, 2024

Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.

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This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.

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Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.

Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.

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For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.

For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.


Chartered Speed Doubles Fleet Size, Eyes Sustainable Growth by 2025

Chartered Speed Doubles Fleet Size, Eyes Sustainable Growth by 2025

By Manu Vardhan Kannan

Published on December 27, 2024

India’s public transport sector is undergoing a transformation, with a renewed focus on connectivity and road safety. Despite having fewer than 0.3 buses per 1,000 people, compared to countries like Turkey and China, where the ratio is 1.3, India is making strides to bridge the gap. Government initiatives aimed at improving road connectivity and boosting public transport are beginning to reshape the industry.

One notable success is seen in eastern India, where enhanced access to buses in rural and semi-urban areas has fueled economic growth, contributing significantly to the national GDP.

Chartered Speed: A Catalyst in Public Transport Transformation

In 2024, Chartered Speed doubled its fleet size to 2,300 buses, reaffirming its commitment to improving connectivity and uplifting communities. This expansion is not just moving people but also creating thousands of jobs across diverse areas like driving, maintenance, administration, and tech-enabled services.

"We are not only moving people but also uplifting communities across India by creating employment opportunities. Our goal is to deliver connectivity, employment, and greener solutions," said Sanyam Gandhi, Director, Chartered Speed.

Focus on Sustainable Transport for 2025

Looking ahead, Chartered Speed is gearing up for a greener future. Aligning with government goals, the company plans to:

  • Expand its electric vehicle (EV) fleet.

  • Phase out diesel buses.

  • Explore biofuels and hydrogen-powered vehicles to reduce reliance on traditional internal combustion engine (ICE) buses.

  • Enhance passenger safety with tech-enabled solutions.

This push towards sustainable solutions underscores Chartered Speed’s vision of transforming public transportation into a more environmentally friendly and efficient sector.

With these initiatives, Chartered Speed is not just addressing the current needs of public transport but also paving the way for an eco-friendly future that supports economic growth and community well-being.


Delhi-NCR Christmas Celebrations 2024: Top Malls Lighting Up the Season with Festive Cheer and Magical Décor

Delhi-NCR Christmas Celebrations 2024: Top Malls Lighting Up the Season with Festive Cheer and Magical Décor

By Manu Vardhan Kannan

Published on December 24, 2024

As Christmas 2024 approaches, the festive spirit sweeps across Delhi-NCR, turning bustling malls into magical havens of holiday cheer. Adorned with glittering lights, extravagant decorations, and an array of engaging activities, these destinations promise joy and excitement for visitors of all ages. This year, renowned venues like Spectrum Metro, World Street by Omaxe, Reach 3Roads, DLF Mall of India, Ambience Mall (Gurgaon and Vasant Kunj), Vegas Mall Dwarka, and EDM Mall are hosting spectacular Christmas carnivals, making the season truly unforgettable.

World Street by Omaxe: The Happiness Carnival

World Street by Omaxe brings festive joy with its Happiness Carnival, a grand celebration from December 20 to 26. This week-long extravaganza features twinkling lights, vibrant décor, and a cheerful ambiance that sets the perfect holiday mood.

The highlight of the carnival is a special performance by renowned comedian Gaurav Gupta on December 21, ensuring an evening filled with laughter. Tickets for this unmissable event are available on BookMyShow. With activities for all ages, the carnival promises fun, laughter, and festive delight.

Vegas Mall Dwarka: Christmas Ville Extravaganza

Starting December 21, Vegas Mall unveils its lavish Christmas Ville, a central piazza filled with festive attractions. Visitors can experience:

  • VR Sledge Rides and Interactive AR Photo Booths

  • Donut-Making Workshops and the entertaining Pick the Candy Activity

  • Heartwarming Meet & Greet with Santa and a vibrant Christmas Parade


The festive atmosphere is further elevated with moving Christmas Choir performances and picturesque photo spots, making Vegas Mall the perfect place to capture holiday memories.

Reach 3Roads: Winter Wonderland 3.0

Reach 3Roads presents Winter Wonderland 3.0, a month-long celebration ending on December 25. This festive extravaganza offers:

  • Crafting Workshops: Tinsel & Twigs, Lanterns of Light, and Santa’s Hat Craft Party

  • Special Appearances by Santa Claus on December 21, 22, and 25

  • Live Music and captivating Christmas Carols

Families can enjoy magic shows, kids’ ramp walks, and performances by whimsical elves and clowns. Culinary delights at Bon Mama and The Spice Plate add a delicious twist to the celebrations.

DLF Mall of India: Christmas Fiesta

DLF Mall of India celebrates the season with its Christmas Fiesta, running from December 10 to 31. Visitors can explore handmade crafts, traditional treats, and carol singing sessions. Key highlights include:

  • Secret Santa Surprises for nearby RWAs from December 20 to 31

  • Santa Visits and Carol Singing in collaboration with Hamleys on December 24 and 25

  • A 25km Christmas Run across Noida on December 25

The Late Night Shopping Campaign from 8:00 PM to 10:00 PM offers exciting promotions and festive shopping opportunities with over 100 participating brands.

Ambience Malls (Gurgaon and Vasant Kunj): Winter Magic

Ambience Malls in Gurgaon and Vasant Kunj embrace the season with grand celebrations:

  • Ambience Mall Gurgaon: A majestic Christmas tree, dazzling lights, and a special Santa Meet and Greet hosted by Hamleys. LEGO’s Winter World from December 20 to 29 adds creative fun for kids.

  • Ambience Mall Vasant Kunj: A vibrant Christmas Carnival featuring thrilling activities, festive décor, and exclusive offers from top brands.

Both malls create a magical winter wonderland experience for shoppers and families.

EDM Mall: Festive Extravaganza

EDM Mall spreads Christmas cheer with breathtaking aerial decorations and vibrant celebrations. Highlights include:

  • Creative Workshops: Christmas Card Making, Rock Painting, and Snowman Decorations

  • A lively Christmas Parade and thrilling Magic Show

  • Cookies and Chocolate Workshops and kid-friendly rides

Shoppers can enjoy seasonal treats at the Chat Corner and explore festive gifts at popular stores. The Gift of Warmth Initiative, in collaboration with an NGO, embodies the true spirit of Christmas by distributing winter clothes and toys to those in need.

Celebrate the Season in Style

From interactive workshops to dazzling performances and festive shopping, Delhi-NCR's top malls are pulling out all the stops to make Christmas 2024 a season of joy, warmth, and unforgettable experiences. Whether you’re creating memories with loved ones, indulging in holiday treats, or soaking in the festive spirit, these malls offer something special for everyone.

Plan your visits today and immerse yourself in the magic of Christmas!


Vegas Mall to Host “Christmas Ville” - A Grand Christmas Celebration to Light up the Season

Vegas Mall to Host “Christmas Ville” - A Grand Christmas Celebration to Light up the Season

By Manu Vardhan Kannan

Published on December 24, 2024

Vegas Mall, Dwarka, is ushering in the festive season with an enchanting event, Christmas Ville, beginning on December 22, 2024. With a promise to deliver joy and unforgettable experiences, the mall is transforming its central piazza into a magical Christmas wonderland.

The highlight of Christmas Ville is its lineup of immersive activities. Kids and families can enjoy VR sledge rides, an interactive AR photo booth, and the exciting Pick the Candy Activity. The piazza also boasts delightful Christmas-themed photo ops, perfect for capturing the festive spirit.

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Inside the mall, visitors can look forward to heartwarming Meet & Greet sessions with Santa Claus, where children can share their holiday wishes. Adding to the joy are Christmas Choir Performances and a lively Christmas Parade, creating a vibrant atmosphere for all attendees.

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Ravinder Choudhary, Vice-President of Vegas Mall, shared his excitement about the event:

“We are thrilled to bring the magic of the holiday season to life with Christmas Ville at Vegas Mall. Our mall always strives to create unique experiences for our visitors, and this event underscores our commitment. We look forward to friends, families, and kids coming together to make joyful memories and celebrate the true spirit of Christmas with us.”

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With dazzling Christmas decor and thoughtfully curated activities, Vegas Mall invites visitors to immerse themselves in the festive cheer and create cherished memories.

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