Booking.com Launches 'Book Whoever You Want to Be' Campaign with Tina Fey

By Author

Published on February 6, 2024

Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.

image

This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.

image

Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.

Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.

image

For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.

For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.


Manotsava 2025: India’s National Mental Health Festival Returns to Bengaluru

Manotsava 2025: India’s National Mental Health Festival Returns to Bengaluru

By Hariharan U

Published on October 31, 2025

The much-awaited second edition of Manotsava – India’s National Mental Health Festival is returning to Bengaluru this November at The Lalit Ashok. Organised by the National Institute of Mental Health and Neurosciences (NIMHANS) and the National Centre for Biological Sciences (NCBS) in collaboration with Rohini Nilekani Philanthropies (RNP), the festival promises two days of meaningful conversations, interactive sessions, and creative engagement around the theme of mental well-being.

image

This free and open-to-all event brings together experts, researchers, and the general public to explore how mental health connects to our everyday lives. From genetic research, psychedelics, and gut microbiome science to more relatable themes such as workplace burnout, parenting, aging, maternal health, and technology’s influence on mental well-being, the festival will touch on it all.

Visitors can look forward to an array of experiences, including panel discussions, keynote talks, workshops, stalls and exhibits, discussion circles, and live music performances. For families, there’s even a dedicated children’s zone, ensuring an inclusive and engaging atmosphere for all ages.

Manotsava isn’t just an event, it’s a movement to bring mental health into public spaces, making conversations about the mind as normal and open as any other aspect of life.


IHCL Signs New Taj Hotel in Pondicherry

IHCL Signs New Taj Hotel in Pondicherry

By Manu Vardhan Kannan

Published on October 31, 2025

The Indian Hotels Company (IHCL), India’s largest hospitality group, has announced the signing of a new Taj hotel in Pondicherry, further expanding its luxury footprint in South India. The upcoming property will be a greenfield project, developed in partnership with Mr. M.K. Rajagopalan of MGM Healthcare.

Spread across 52 acres, the 180-key Taj Pondicherry will offer panoramic views of the Bay of Bengal. Located on the outskirts of White Town, the hotel will feature an all-day dining restaurant, two specialty restaurants, a bar, and a lounge, bringing together refined gastronomy and timeless elegance.

Guests can unwind with Taj’s signature J Wellness Circle, which offers holistic spa therapies and wellness treatments. The property will also include a gym, swimming pool, and multiple recreational amenities for a complete leisure experience.

Designed to host grand social gatherings, the hotel will feature the largest indoor banquet hall in the region, spanning 10,700 sq. ft., along with exclusive beachfront lawns ideal for weddings and outdoor events.

Commenting on the announcement, Ms. Suma Venkatesh, Executive Vice President – Real Estate & Development, IHCL, said,

“Pondicherry has witnessed a steady rise in domestic travel and a rebound in foreign arrivals, reinforcing its position as a key leisure destination. The addition of Taj Pondicherry will cater to the growing demand for large-scale social events in the region. We are delighted to partner with Mr. M.K. Rajagopalan for this project.”

Expressing enthusiasm for the collaboration, Mr. M.K. Rajagopalan, MGM Healthcare, added,

“We are happy to venture into the hospitality sector with IHCL. This hotel will be a landmark destination in the region.”

Known for its French colonial charm, serene beaches, and spiritual ambience, Pondicherry continues to attract travellers from across the world. Popular attractions such as Auroville, Sri Aurobindo Ashram, Pondicherry Museum, Oussudu Bird Sanctuary, and the Puducherry Canyon add to its appeal as a cultural and wellness retreat.

About the Owning Company:

MGM Healthcare is a diversified entrepreneurial venture by Mr. M.K. Rajagopalan, operating three hospitals in Chennai, one in Vizag, and two upcoming projects in Chennai. He also serves as the Chancellor of a renowned university that runs medical colleges in both Puducherry and Chennai.

With this signing, IHCL continues to strengthen its presence across India’s most sought-after leisure destinations, combining luxury, heritage, and hospitality excellence under the Taj brand.


Lemon Tree Hotels Expands Presence in Gujarat with New Property in Morbi

Lemon Tree Hotels Expands Presence in Gujarat with New Property in Morbi

By Manu Vardhan Kannan

Published on October 31, 2025

Lemon Tree Hotels Limited has announced the launch of its latest managed property, Lemon Tree Hotel, Morbi, further strengthening its presence in Gujarat, one of India’s most vibrant industrial and business destinations.

Strategically located in the ceramic capital of India, the new hotel caters to both business and leisure travellers. Its prime location offers excellent connectivity to nearby industrial and commercial hubs such as Rajkot and Jamnagar, making it an ideal choice for corporate guests, traders, and tourists visiting the region.

The hotel features 69 well-appointed rooms and suites, thoughtfully designed for comfort and functionality. Guests can savour diverse flavours at Citrus Café, the hotel’s multi-cuisine restaurant serving Indian, European, and Pan-Asian delicacies.

For events and gatherings, the hotel offers extensive banqueting spaces including Tangerine Grand and Tangerine Lawn, which can accommodate up to 400 guests, perfect for business meetings, conferences, and social celebrations.

Additional amenities include a spa, fitness centre, and swimming pool, allowing guests to unwind and rejuvenate after a busy day.

The property also provides convenient access to some of Morbi’s popular attractions, such as Mani Mandir, Green Tower, Wellingdon Secretariat, and Nehru Gate, adding a touch of local charm to every stay.

Commenting on the launch, Vishvapreet Singh Cheema, President of Lemon Tree Hotels, said,

“Morbi is one of Gujarat’s fastest-developing cities, known globally for its ceramic industry and entrepreneurial spirit. With the launch of Lemon Tree Hotel, Morbi, we are delighted to announce the 10th operational property in Gujarat to bring our signature comfort, warmth, and value to both business and leisure travellers visiting this vibrant city.”

With this opening, Lemon Tree Hotels continues to expand its footprint across India, offering exceptional hospitality experiences rooted in comfort, quality, and value.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.