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By Author
Published on February 6, 2024
Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.
This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.
Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.
Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.
For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.
For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.
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By Hariharan U
Published on May 16, 2026
Alia Bhatt made a striking appearance at the 79th edition of the Cannes Film Festival, wearing bespoke sapphire and diamond jewellery from Malabar Gold and Diamonds, blending refined craftsmanship with contemporary elegance on one of the world’s most celebrated red carpets.
Styled in a custom ensemble by Rhea Kapoor, Alia paired her Cannes look with a curated selection of high jewellery pieces featuring Ceylon sapphires and diamonds from the jewellery brand’s premium collection.
The jewellery edit showcased statement earrings, sapphire rings, and a diamond pendant crafted with contemporary detailing and precision artistry. Together, the pieces reflected a balance of sophistication, gemstone craftsmanship, and understated luxury.
Among the standout creations were the White Quartz Briolette Earrings, featuring 3-carat pear-shaped earrings designed with fluid white quartz briolettes that moved elegantly with light and motion.
Adding depth to the overall styling were statement rings including the Ceylon Sapphire Oval Ring, centred around an 8-carat oval Ceylon sapphire surrounded by brilliant round diamonds, enhancing the gemstone’s rich ocean-blue tones and brilliance.
The look also featured the Pear-Shaped Ceylon Sapphire Ring, showcasing 8.8 carats of Ceylon sapphire designed to resemble a falling raindrop, highlighting remarkable clarity and depth.
Completing the ensemble was the Pear-Shaped Diamond Pendant, featuring a 4-carat pear-shaped diamond suspended in a minimal and refined setting, creating a graceful stream of reflected light.
The Cannes appearance further highlighted Malabar Gold & Diamonds’ continued focus on fine craftsmanship, gemstone quality, and modern design interpretation, while also reinforcing the growing global presence of Indian jewellery artistry across international fashion and cultural platforms.
Commenting on the collaboration, M. P. Ahammad said, “Cannes Film Festival represents a global platform where fashion, artistry, and craftsmanship come together. Through this collaboration with Alia Bhatt, we wanted to present jewellery that reflects timeless elegance while showcasing the finesse and design excellence associated with Malabar Gold & Diamonds.”
Founded in 1993, Malabar Gold & Diamonds is the flagship company of the Malabar Group and currently operates over 445 showrooms across 14 countries. The brand continues to expand its global footprint through a strong focus on luxury craftsmanship, international design sensibilities, and socially responsible business practices.
Alia Bhatt’s Cannes 2026 appearance marks another milestone for the brand as Indian luxury and jewellery craftsmanship continue gaining visibility on global fashion platforms.
By Manu Vardhan Kannan
Adani Airport Holdings Limited (AAHL) and IHG Hotels & Resorts have entered into a major partnership to develop five hotels across important airport-linked and fast-growing urban destinations in India. The agreement will add close to 1,500 rooms and marks a significant step in strengthening hospitality infrastructure around India’s expanding aviation network.
One of the biggest highlights of the partnership is the India debut of Kimpton Hotels & Restaurants, which will open its first property in Jaipur. Alongside this, additional properties under Holiday Inn and Holiday Inn Express brands will be introduced as part of mixed-use developments connected to Adani Airport cities.
The planned projects will be spread across Jaipur, Navi Mumbai, Mangaluru, and Thiruvananthapuram. The collaboration reflects the increasing demand for hospitality services around airport-led developments and growing urban centres. Reports also suggest that AAHL and IHG are in advanced discussions to further expand their partnership.
Kimpton’s entry into India brings a globally recognised lifestyle hospitality brand known for its boutique experiences and design-led approach. Its launch signals the rising demand for premium hospitality experiences, especially around airports and urban developments.
The expansion also comes at a time when India’s aviation and tourism sectors continue to witness strong growth. Increasing passenger traffic and business travel are driving the need for integrated airport ecosystems that go beyond transport and include hospitality, retail, and commercial spaces.
Speaking on the development, Pranav Adani, Director, Adani Enterprises Limited, said: “As the Adani Group expands its presence across hospitality and airport-led urban infrastructure, our vision is to create world-class destinations that seamlessly integrate travel, stay and urban experiences around India’s rapidly growing aviation ecosystem. We are building this platform in partnership with leading international hotel brands that bring global standards, operational excellence and scale. Our collaboration with IHG Hotels & Resorts, and the development of five hotels across key gateway destinations, marks an important step in strengthening high-quality hospitality infrastructure aligned with India’s long-term travel and economic growth.”
AAHL continues to build airport city developments that combine aviation, hospitality, retail, and commercial infrastructure. Its airport city projects currently span around 663 acres across multiple locations with a focus on long-term urban growth and passenger experience.
Commenting on the partnership, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said: “The partnership with Adani Airport Holdings reflects the scale of opportunity we continue to see in India’s hospitality sector, particularly across gateway cities and airport-led developments that are witnessing strong demand from business, leisure and transit travellers alike. With a mix of luxury, premium and essentials brands, this portfolio allows us to meaningfully strengthen our presence across high-growth markets across the country. This agreement also marks an important milestone for us with the introduction of Kimpton Hotels & Restaurants to India.”
IHG Hotels & Resorts currently operates 52 hotels across six brands in India and has a pipeline of 98 more properties expected to open over the next three to five years.
With busy schedules and fast-moving city life becoming a daily reality, many couples are now looking for meaningful breaks that help them slow down and spend quality time together. Quiet surroundings, privacy, and experiences that encourage genuine connection are becoming more valuable than long-distance travel plans.
Keeping this growing travel trend in mind, The Serai Resorts has introduced a curated collection of romantic drive-to getaways designed especially for couples. Located within comfortable driving distance from Bengaluru and Mysuru, the boutique luxury properties in Kabini, Bandipur, and Chikmagalur offer private and immersive experiences for those looking for a refreshing escape.
A key highlight of the offering is the specially designed Forever in Love package. Starting at ₹56,000 plus taxes and available for both two-night and three-night stays, the package has been created to bring together luxury and intimate experiences. Couples can enjoy a romantic dining setup within the privacy of their room, sparkling wine, handcrafted chocolates, candle-lit turndown décor, and a celebratory cake. Guests also receive a 10% savings benefit on spa and bar services.
At The Serai Kabini, couples can relax beside the peaceful Kabini backwaters while enjoying experiences that combine nature and comfort. Activities include nature walks, coracle rides, kayaking, and boat and land safaris. The experience is further enhanced with private BBQ dining arrangements and 30-minute spa therapies at the doorstep, offering moments of privacy and relaxation.
For travellers who prefer cooler weather and scenic landscapes, The Serai Chikmagalur presents a serene retreat set amid lush coffee plantations. Recognised as India’s Best Staycation at the India’s Best Awards 2025 by Travel + Leisure, the property features spacious villas with private pools designed for uninterrupted relaxation. Guests can explore guided plantation walks, cycling trails, and peaceful outdoor experiences or simply spend quiet moments together within their private villa. Personalised BBQ experiences and doorstep spa treatments add to the overall experience.
At The Serai Bandipur, couples can enjoy a stay close to nature on the edge of Bandipur National Park. Surrounded by forest landscapes and wildlife, the resort offers opportunities to spot deer near private log huts and experience guided safaris and outdoor adventures. The stay also includes private BBQ dining and spa therapies, blending nature, adventure, and comfort.
From the calm backwaters of Kabini and the misty hills of Chikmagalur to the wilderness of Bandipur, The Serai Resorts offers couples a chance to enjoy intimate and memorable experiences without travelling too far from the city.
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