Booking.com Launches 'Book Whoever You Want to Be' Campaign with Tina Fey

By Author

Published on February 6, 2024

Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.

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This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.

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Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.

Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.

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For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.

For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.


Eros Hotel New Delhi Strengthens Water Conservation Efforts During World Water Week

Eros Hotel New Delhi Strengthens Water Conservation Efforts During World Water Week

By Hariharan U

Published on August 25, 2026

Eros Hotel New Delhi is reinforcing its commitment to responsible water management during World Water Week 2026 by highlighting a range of initiatives focused on reducing water consumption, promoting mindful usage and recycling wastewater across its operations.

Organised annually by the Stockholm International Water Institute (SIWI), World Water Week brings global attention to water-related challenges and the importance of responsible water management. The 2026 edition is being held from 23 to 27 August.

At Eros Hotel New Delhi, water conservation has been integrated across guest areas, kitchens, back-of-house operations and public facilities through a combination of water-efficient infrastructure and awareness initiatives.

The hotel has installed water-saving aerators across taps in guest room washrooms, kitchens and back-of-house areas to regulate water flow and improve consumption efficiency. Public washrooms feature sensor-operated taps, helping reduce unnecessary water usage, while guest rooms are equipped with dual-flush WC cisterns that allow guests to use water according to requirements.

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The hotel's sustainability approach also focuses on creating greater awareness among guests and employees. Water conservation tent cards placed in guest rooms encourage visitors to adopt mindful water-use practices during their stay. Awareness posters across kitchens and back-of-house areas further reinforce responsible water consumption among employees and operational teams.

A key element of Eros Hotel New Delhi's water management strategy is the 100% recycling of wastewater. Treated recycled water is utilised for horticulture and cooling towers, reducing the hotel's dependence on fresh water for selected operational requirements while ensuring wastewater is put to productive use.

By combining water-efficient fixtures, wastewater recycling and awareness programmes, Eros Hotel New Delhi continues to integrate resource-conscious practices into its daily operations.

The initiatives reflect the hotel's broader approach to making water conservation a shared responsibility among guests, employees and operational teams while strengthening its ongoing sustainability efforts.

About Eros Hotel New Delhi:

Eros Hotel New Delhi is a luxury hotel located in the heart of the city, offering accommodation, dining and hospitality facilities for leisure and business travellers.


Ambience Mall Vasant Kunj Hosts Victoria’s Secret ‘Rome After Dark’ Launch with Triptii Dimri

Ambience Mall Vasant Kunj Hosts Victoria’s Secret ‘Rome After Dark’ Launch with Triptii Dimri

By Hariharan U

Published on August 22, 2026

Ambience Mall, Vasant Kunj, hosted an exclusive ‘Rome After Dark’ experience by Victoria’s Secret, marking the launch of the brand’s latest Very Sexy Collection and bringing together fashion, luxury and experiential retail.

Inspired by the romance and mystique of Rome, the launch transformed the Victoria’s Secret store into an immersive setting reflecting the collection’s distinctive aesthetic and after-dark appeal.

Actor Triptii Dimri joined the event as the special guest, adding a celebrity and fashion dimension to the evening. Her presence further enhanced the launch, which brought together the brand’s signature fashion identity with an experience-led retail format.

Speaking on the occasion, Arjun Gehlot, Director, Ambience Group, said that luxury retail destinations are increasingly defined by the experiences they create alongside the brands they house. He highlighted the mall’s focus on bringing leading international and premium brands together with experiences designed for an evolving, fashion-conscious consumer.

Shahista Gehlot, Director, Ambience Group, added that contemporary luxury is increasingly about being distinctive, relevant and ahead of the curve. She noted that the ‘Rome After Dark’ experience combined fashion, trends and a strong sense of occasion, reflecting the evolving retail environment at Ambience Mall.

The Very Sexy Collection takes inspiration from Rome’s timeless romance and after-dark allure. Through the ‘Rome After Dark’ narrative, Victoria’s Secret has created a retail experience centred around discovery and engagement while retaining the brand’s distinctive visual and fashion language.

The launch also underlines Ambience Mall Vasant Kunj’s continued focus on premium and luxury retail. The destination brings together international and Indian brands spanning fashion, beauty, lifestyle and dining, positioning itself as a destination that combines shopping with fashion, culture and entertainment.

Over the years, Ambience Mall has also hosted prominent celebrities for brand launches and engagements, further strengthening its role within Delhi’s premium retail and lifestyle landscape.

With Victoria’s Secret’s latest collection at the centre of the evening and Triptii Dimri adding a celebrity presence, the ‘Rome After Dark’ launch showcased how luxury retail is increasingly moving beyond conventional shopping to create immersive and experience-led brand interactions.


TSG Aura Resort Hosts Special Lunch for Students in Shaheed Dweep

TSG Aura Resort Hosts Special Lunch for Students in Shaheed Dweep

By Manu Vardhan Kannan

Published on August 22, 2026

TSG Aura Resort hosted a special lunch for students of Government Middle School, Sitapur, Shaheed Dweep, South Andaman, as part of its Corporate Social Responsibility (CSR) initiative.

The initiative was planned to give the young students a warm and memorable experience. The resort team spent time with the children, interacted with them and shared moments of happiness during the gathering.

More than just providing a meal, the occasion gave the team an opportunity to connect with the students and make them feel valued and appreciated. Through initiatives such as this, TSG Hotels & Resorts continues to engage with the local community and support efforts that contribute to the well-being of people in the destinations where it operates.

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