Booking.com Launches 'Book Whoever You Want to Be' Campaign with Tina Fey

By Author

Published on February 6, 2024

Booking.com is setting the stage for an imaginative travel experience with its latest ad campaign, "Book Whoever You Want to Be," featuring the multifaceted Tina Fey. Set to make its grand debut during the eagerly anticipated "big game" on February 11, this campaign encourages travelers to explore the myriad personas within themselves each time they embark on a journey. With a sneak peek already generating buzz on YouTube, the campaign promises a blend of humor and inspiration, urging adventurers to delve into the vast array of accommodations Booking.com offers.

image

This innovative campaign, brought to life with creative input from Zulu Alpha Kilo and media strategy by Mindshare, will span TV, audio streaming, online, and social channels, including prime-time slots. Viewers can look forward to a mix of 30 and 15-second commercials, featuring not only Tina Fey in various whimsical roles—like "Sasquatch Tina" seeking solitude in a cabin or "Influencer Tina" opting for the chic environs of a boutique hotel—but also cameo appearances by Glenn Close, Jane Krakowski, and Jack McBrayer. These spots, including a 90-second extended version of the "big game" ad, aim to showcase the joy and potential for self-reinvention that comes with booking a getaway.

image

Arjan Dijk, Booking.com's Senior Vice President and Chief Marketing Officer, emphasizes the campaign's core message: Booking.com aspires to simplify the journey for everyone looking to experience the world. This year's Booking.yeah initiative illustrates that with Booking.com's user-friendly app, travelers can easily find themselves in unique locales across the U.S. and beyond. The inclusion of Tina Fey and guest stars adds a layer of lighthearted fun that resonates well with the American audience, tapping into the desire for 'main character energy' on vacation.

Indeed, Americans are ready to embrace their travel alter-egos in 2024, with 64% of travelers reporting a boost in confidence and 50% acknowledging a travel persona. Booking.com caters to this adventurous spirit with an extensive selection of places to stay, from sleek hotels in the heart of the city to serene beach houses, cozy cabins, and even treehouses. This diversity ensures that every booking is an opportunity to live out a new story, offering the ultimate Booking.yeah experience.

image

For those eager to start plotting their next chapter, Booking.com is rolling out Early 2024 Deals, with discounts starting at 15%. Whether you're drawn to the allure of city lights, the tranquility of the beach, or the charm of a rustic retreat, Booking.com invites you to discover your next adventure.

For more details on these travel offerings, visit Booking.com or download the app, and embark on a journey to find, or perhaps find again, whoever you want to be.


Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

Culinary Tourism: Drawing Visitors through Mall/High Street Dining and Hospitality

By Nithyakala Neelakandan

Published on May 23, 2024

Culinary tourism is rapidly becoming a key driver in the tourism industry, with an increasing number of travelers seeking unique and memorable dining experiences. Malls and high streets are capitalizing on this trend by transforming into culinary destinations, offering diverse and immersive gastronomic adventures. This strategy not only enhances the visitor experience but also boosts foot traffic and revenue for retail and hospitality businesses.

The Rise of Culinary Tourism

Culinary tourism focuses on exploring local cuisines, dining experiences, and food-related activities as a significant part of travel. According to the World Food Travel Association, culinary travelers spend about 25% of their travel budget on food. This shift has prompted many commercial centers to integrate high-quality dining options and culinary events into their offerings.

Malls and High Streets as Culinary Destinations

Omaxe Chowk, located in the heart of Delhi, aims to be a hub for culinary tourism by showcasing India's rich culinary heritage. "Our vision is to recreate the charm of Chandni Chowk's street food within a modern and comfortable environment. Visitors can enjoy authentic local delicacies while exploring the historical and cultural essence of Old Delhi," says Jatin Goel, Executive Director, Omaxe Group. The operational food brands at Omaxe Chowk's Dawatpur include Popeyes, Burger King, Hongs Kitchen, Pizza Hut, Vaango, Spicenama, Eat Co., Amritsari Chennai Express, Chat Town, Jung Bahadur Kachori, KDH Chat, Vezley, Chicago Pizza, KFC, Chinese Wok, Dominos, Rolls Mania, Wow Momo, and Wow China.

Pacific Malls, with multiple locations across India, have embraced the culinary tourism trend by offering a variety of dining options ranging from fine dining to food courts with international cuisines. "We believe that a great dining experience is crucial to the overall appeal of our malls. By bringing together diverse culinary traditions, we aim to attract food enthusiasts and create a vibrant community space," states Abhishek Bansal, Executive Director of Pacific Malls. Notable food brands at Pacific Malls include Spezia Bistro, Punjab Grill, United Coffee House, Chili's, Birch By Romeo Lane, Neoba, House of Royal, Indus Flavour, and QDs.

Reach 3Roads, a mixed-use development in Gurugram, combines retail, dining, and entertainment to create a holistic experience for visitors. "Our focus is on creating an environment where people can come together to enjoy great food and social activities. Culinary events and festivals are a significant part of our strategy to engage the community and attract tourists," shares Nandini Taneja, VP, Reach Group. The dining options at Reach 3Roads include Sagar Ratna, Starbucks, Haldiram's, Chaayos, McDonald's, Badmaash Kebabi, Hong's Kitchen, Dunkin', and Moti Mahal.

Urban Square Mall in Udaipur is positioning itself as a premier culinary destination in the region. "We are curating a mix of local and international dining options to cater to the tastes of both residents and tourists. Our goal is to make Urban Square Mall a landmark for food lovers in Udaipur and for those also visiting Udaipur," says Uddhav Poddar, Managing Director of Bhumika Group, developers of Urban Square Mall. The mall features a variety of food brands including Kailash Parbat, Starbucks, Pind Balluchi, Keventers, Wow Momos, Subway, KFC, Pizza Hut, and Baskin Robbins. Additionally, they're excited to announce the upcoming opening of Lemon Tree Hotel and PVR INOX, further enhancing the visitor experience.

Creating Memorable Culinary Experiences

To attract and retain visitors, malls and high streets are incorporating various elements into their culinary offerings. Diverse food options, including local, regional, and international cuisines, cater to different tastes and preferences. Themed food festivals celebrate specific cuisines, seasons, or cultural traditions, drawing in crowds. Interactive food experiences, such as cooking classes, food tastings, and chef meet-and-greets, engage visitors actively. Aesthetic and comfortable ambiance enhances the overall dining experience, while promotions and partnerships with food bloggers, chefs, and influencers help to promote dining options and attract food enthusiasts.

Culinary tourism is transforming malls and high streets into vibrant culinary hubs, creating memorable experiences for visitors. As this trend continues to evolve, these commercial centers will be pivotal in shaping the future of travel and dining.


Can a Hospitality Degree Be Your Key to Success?

Can a Hospitality Degree Be Your Key to Success?

By Nithyakala Neelakandan

Published on April 11, 2024

Considering a career in hospitality? You might be wondering if a hospitality degree is truly worth the investment. The answer, in a dynamic and ever-evolving industry, is a resounding yes! 

A hospitality degree equips you with far more than just the ability to smile and say "welcome." It delves into the core principles that run the hospitality industry, from revenue management and marketing to human resource management and customer service excellence.  You'll gain a comprehensive understanding of guest psychology, allowing you to anticipate their needs and deliver exceptional experiences.

Broadening Your Horizons: The industry encompasses a vast array of exciting sectors, from event planning and cruise lines to destination management and luxury resorts. A hospitality degree exposes you to these diverse opportunities, helping you discover your niche within the broader industry.

image

Standing Out from the Crowd: In a competitive job market, a hospitality degree sets you apart. It demonstrates your dedication to the industry and equips you with a specialized skillset. Employers value graduates who possess a strong foundation in hospitality principles and can hit the ground running.

High-earning Potential: Hospitality careers offer excellent earning potential, especially with the right qualifications and experience. According to the U.S. Bureau of Labor Statistics, several hospitality occupations boast above-average salaries. For instance, hotel managers earn a median annual wage of $99,500, while meeting, convention, and event planners make a median of $53,390 (as of May 2022).

Courses to Consider in Hospitality:

Culinary Arts Management: This degree equips you with the skills to manage a restaurant or food service operation, opening doors to lucrative positions like Executive Chef or Food and Beverage Director.

image

Event Management: If you thrive on organization and creating memorable experiences, event management offers a high-paying path. Graduates can find success planning weddings, conferences, or concerts.

Hospitality Marketing: In today's digital age, hospitality marketing skills are in high demand. This course will teach you how to craft compelling campaigns and leverage social media to attract guests, making you a valuable asset to any hotel or resort.

Hotel Management: This classic degree offers a well-rounded education in all facets of hotel operations. Graduates can climb the career ladder, potentially reaching positions like General Manager or Hotel Operations Director.

image

A hospitality degree is just the beginning. Gaining relevant experience through internships or entry-level positions is crucial to career advancement. Network with industry professionals, hone your soft skills, and stay passionate about creating unforgettable experiences.

With dedication, a hospitality degree can unlock a world of opportunity and pave the way for a successful and rewarding career in a dynamic and ever-growing industry. Take the plunge, embrace the challenge, and watch your hospitality journey unfold!


Luxury Hotels Redefine Wellness with State-of-the-Art Gyms

Luxury Hotels Redefine Wellness with State-of-the-Art Gyms

By Nithyakala Neelakandan

Published on April 8, 2024

Gone are the days of cramped hotel gyms stocked with dusty treadmills and rusty weights. Today's discerning traveler prioritizes wellness alongside luxury, and leading hotels are responding with state-of-the-art fitness facilities that rival high-end gyms. These havens of health and wellness offer more than just a place to get a quick sweat session; they provide a chance to invigorate your body and mind, all within the opulent surroundings of a luxury hotel. So, ditch the travel-induced workout woes and step into a world of fitness royalty. This article explores some of the world's finest hotel gyms, designed to elevate your workout experience and keep you feeling your best while on the go.

Experience Japanese minimalism and cutting-edge fitness technology at the Four Seasons Tokyo. Their fitness center features Technogym's Artis line with interactive screens, a dedicated personal training studio, and a serene relaxation area to unwind after your workout.

image

Soaring 20 floors above the Windy City, The Langham's Chuan Spa and Health Club offers breathtaking views to accompany your workout.  Featuring the latest Technogym equipment, a dedicated yoga studio, and a luxurious lap pool, this haven caters to all fitness levels. Guests can also participate in personalized training sessions or curated wellness programs designed to restore and revitalize.

image

Embrace the Dubai sunshine at the Four Seasons Resort's expansive fitness center. This haven boasts cutting-edge Technogym equipment, a dedicated free weight area, and a separate cardiovascular zone with ocean views.  The resort also offers a variety of fitness classes, from invigorating yoga sessions to high-intensity interval training, ensuring there's something for everyone.  For a truly personalized experience, guests can book private training sessions with certified professionals.

image

Nestled within Perth's historic Treasury Building, COMO The Treasury's wellness sanctuary, COMO Shambhala, offers a holistic approach to fitness.  The state-of-the-art gym features Technogym equipment alongside a dedicated Pilates studio and a Kinesis room for functional training. Guests can also unwind in the vitality pool or steam room after their workout.

image

Experience unparalleled luxury at The Peninsula Shanghai's ESPA Life integrated wellness center.  This expansive haven features a fitness center with cutting-edge equipment, a 25-meter indoor pool, and a dedicated yoga studio bathed in natural light.  The center also offers a wide range of fitness classes, from invigorating group sessions to personalized training programs tailored to individual needs.

image

These are just a few examples of the exceptional fitness facilities offered by luxury hotels around the world.  So, next time you're planning a trip, remember to factor in the hotel's fitness offerings.  A top-notch gym can make all the difference in maintaining your fitness routine and returning from your travels feeling refreshed and invigorated.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.