Boosting India's Hospitality Sector: A Look at Budget Policies in 2024

Boosting India's Hospitality Sector: A Look at Budget Policies in 2024

By Author

Published on January 8, 2024

India, a land of diverse landscapes and cultural wonders, has long been a sought-after destination for both leisure and business travelers. The travel and hospitality industry, although impacted by the recent pandemic, is making a robust comeback, presenting significant growth potential for the Indian economy. With a focus on boosting this sector, the Union Budget 2023 laid the groundwork by investing in infrastructure, including airports, railways, roads, and waterways, enhancing last-mile connectivity to remote destinations.

The Hotel Association of India's recent report predicts substantial growth for the Indian hotel market, projecting a contribution of $1,504 billion to the country's GDP by 2047, up from $65 billion in 2022. This growth, however, necessitates strategic government interventions to bridge the gap between room supply and demand.

The industry has long advocated for tax rationalization, incentives, and easier access to finance, particularly for small and medium-sized enterprises. One critical concern is the restructuring of indirect taxes, especially the Goods and Services Tax (GST) on hotel tariffs and restaurant services within hotels. A reduction in the current GST rate of 18% to a globally competitive rate of 12% is seen as crucial for the global competitiveness of Indian hotels.

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Aligning with tax benchmarks observed in competitor countries like Singapore and Thailand, where hotel taxes range between 5-7%, would position India as an attractive destination, especially for inbound travel. Additionally, according hotels the status of an infrastructure industry, similar to highways and ports, could incentivize local investments and reduce operational costs for hotels.

To foster a conducive environment for hotel growth, streamlining the approval process is essential. Reducing the number of licenses and creating a single-window system for approvals would expedite hotel projects and operations. This move aims to cut down on the time and costs associated with acquiring licenses.

Furthermore, investing in skill development within the tourism workforce is crucial for delivering high-quality services. Government support for skill development initiatives ensures direct and indirect employment opportunities, enhancing the overall quality of the sector.

Encouraging sustainable practices within the tourism sector is imperative for preserving India's natural and cultural heritage. Allocating funds to promote eco-friendly accommodations and tourist sites aligns with the United Nations Sustainable Development Goals, fostering long-term preservation and positive engagement with conscious travelers.

Leveraging the vast potential of hotels can contribute significantly to job creation, economic growth, and the realization of India's vision for 2047 – a 'New India.'


Monday Hotels Reports Strong Q1 Performance, Expands Footprint in 2025

Monday Hotels Reports Strong Q1 Performance, Expands Footprint in 2025

By Nishang Narayan

Published on April 15, 2025

Monday Hotels, the emerging hospitality brand catering to the modern-day traveler, has reported a strong first quarter in 2025. With an average occupancy of 75% across its eight operational properties, the brand credits its success to a growing number of direct bookings, repeat guests, and its promise of delivering value-driven stays.

Launched in 2023, Monday Hotels has made a name for itself by blending smart design and full-service amenities with a warm, personalized guest experience. Its brand philosophy, "We Value You," has resonated with both business and leisure travelers seeking quality and comfort at affordable prices in key city locations.

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“We're extremely pleased with the performance in Q1,” shared Salim Shaikh, Co-Founder of Monday Hotels. “The response from our guests affirms our belief that business travel doesn't have to compromise on comfort or experience. Our team remains focused on driving consistent service, operational efficiency, and guest satisfaction.”

Looking ahead, the brand is preparing to expand its footprint with upcoming properties in Hyderabad and Bengaluru, scheduled for launch in Q2 and Q3 of 2025. With a sharp eye on growth in Tier 2 and Tier 3 cities, Monday Hotels aims to redefine affordable luxury in markets that are often overlooked.

As the brand continues to scale, it stays rooted in its mission to offer thoughtfully curated experiences that strike the right balance between practicality and premium comfort.


Wendor Secures $2.5M Investment from Elanpro to Drive AI-Powered Vending and Global Expansion

Wendor Secures $2.5M Investment from Elanpro to Drive AI-Powered Vending and Global Expansion

By Nishang Narayan

Published on April 4, 2025

Wendor, a leading innovator in smart vending solutions, has raised $2.5 million (INR 21 crore) in a strategic investment from Elanpro, a market leader in commercial refrigeration equipment. The funding, structured as a mix of equity (INR 5 crore) and debt (INR 16 crore), will fuel Wendor’s AI-driven retail automation, operational expansion, and global market entry.

Driving AI-Powered Retail Innovation

The fresh capital will enhance Wendor’s AI vending technology, focusing on:

  • Camera-Based Product & Quantity Detection – Real-time tracking to improve inventory accuracy.
  •  AI-Powered Demand Forecasting – Consumer behavior analysis to optimize product offerings.
  •  Advanced Automation – Creating a seamless, data-driven retail experience.

Speaking on the milestone, Lakshit Anand, Founder & CEO of Wendor, stated:
"This investment marks a turning point in Wendor’s mission to revolutionize automated retail. With Elanpro’s financial backing and operational expertise, we are well-positioned to execute an ambitious expansion strategy across India and internationally. Our focus on AI-driven innovation will redefine vending as a smarter, more efficient, and engaging retail experience."

Operational Boost from Elanpro’s Service Network

The partnership grants Wendor access to Elanpro’s robust service infrastructure, including:

  • Nationwide Warehousing & Dealer Network – Strengthening service capabilities across India.
  • Import-Export Logistics Support – Facilitating entry into global markets.
  • Integrated Hardware, Software & Refrigeration Expertise – Ensuring reliable maintenance and superior customer experience.

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Sanjay Jain, Director of Elanpro, expressed enthusiasm about the collaboration:
"We are excited to support Wendor’s growth journey. Our extensive service network, import-export capabilities, and dealer partnerships will provide Wendor the operational muscle needed to scale efficiently. This partnership strengthens Wendor’s position in India while setting the stage for global expansion."

Scaling Up: Experience Centers & International Expansion

To strengthen its market presence, Wendor plans to launch ten experience centers across key metro and Tier-1 cities in the next two months, showcasing:

  • AI-Based Product Recognition
  • Automated Inventory Tracking
  • Refrigeration-Integrated Vending Technology

Beyond India, Wendor is targeting international expansion, with a focus on the Middle East and Southeast Asia as key growth markets.

Strategic Partnerships & Existing Installations

Wendor has already secured major collaborations, including:

  • Government Partnerships – Installations at Rashtrapati Bhawan, Taj Mahal, and Fatehpur Sikri, in collaboration with NAFED and Uttar Pradesh State Tourism.
  • Brand Tie-Ups – Partnerships with Coca-Cola, Amul, Nivea, Apollo Hospitals, Unilever, and Fortis.

About Wendor

Founded in 2021 by Lakshit Anand, Wendor is a pioneering provider of AI-driven vending and automated retail solutions in India. The company focuses on digital payments, mobile integration, and smart vending technology, shaping the future of retail automation.


Wyndham Hotels & Resorts Reports Strong Growth Across EMEA in 2024

Wyndham Hotels & Resorts Reports Strong Growth Across EMEA in 2024

By Nishang Narayan

Published on March 12, 2025

Wyndham Hotels & Resorts, the world's largest hotel franchising company, has continued its rapid expansion across Europe, the Middle East, Eurasia, and Africa (EMEA) in 2024. With 83 new contracts signed and over 50 hotels opened, the company has added more than 6,400 rooms to its portfolio, strengthening its presence in high-growth markets such as France, India, Spain, Türkiye, and Portugal.

This growth contributed to Wyndham’s 5% year-over-year increase in its global development pipeline, which now stands at a record 252,000 rooms worldwide. The EMEA region alone achieved 10% RevPAR growth, further demonstrating the strength of Wyndham’s brand portfolio and its commitment to supporting hotel owners through its Owner First™ approach to franchising.

"Wyndham's strong momentum in 2024 underscores the strength of our diverse brand portfolio and growing regional demand. We continue to strengthen our presence in key markets across EMEA while expanding into high-growth segments such as extended stay and branded residences. Our expansion in upscale segments, including Dolce by Wyndham in Europe, India, and the UAE, offers exciting opportunities for our business partners. As we grow, our focus remains on delivering long-term value through our Owner First strategies and providing exceptional experiences for travelers."

— Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts

Key Growth Highlights Across EMEA

1. Strengthening Presence in Türkiye

Wyndham remains the largest international hotel company in Türkiye, with 120+ hotels across 40+ cities. Key 2024 openings include:

  • Days Inn by Wyndham Alanya – A modern, budget-friendly resort along the Mediterranean coast.
  • Boreas Hotel, Trademark Collection by Wyndham – The first Trademark Collection hotel in Ankara, offering a contemporary stay in the capital.
  • Wyndham Garden Cambasi – A picturesque retreat in the Black Sea highlands of Ordu.

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2. Expanding Ramada Across the Middle East & South Asia

The Ramada by Wyndham brand continued its strategic expansion with notable 2024 openings, including:

  • Ramada by Wyndham Ahmedabad Narendra Modi Stadium Motera – Ideally located inside Narendra Modi Stadium.
  • Ramada by Wyndham Kathmandu Dhumbarai – A premium hotel near UNESCO World Heritage Sites.
  • Ramada Resort by Wyndham Gilgit – A luxury resort in Gilgit’s growing tourism hub.

3. Meeting Midscale Demand with Ramada Encore

Wyndham expanded its Ramada Encore brand across EMEA to cater to the growing midscale market. New openings in 2024 include:

  • Ramada Encore by Wyndham Konya Karatay (Türkiye)
  • Ramada Encore by Wyndham Rajbagh Srinagar (India) – A serene riverside getaway.
  • Ramada Encore by Wyndham Bhiwadi Phool Bagh Chowk (India) – Strategically located in an industrial hub.
  • Ramada Encore by Wyndham Viramgam (India) – A full-service hotel in Ahmedabad’s business district.

4. Expanding Dolce by Wyndham in the Upscale & MICE Segments

Dolce by Wyndham, a leader in luxury and MICE (Meetings, Incentives, Conferences, and Exhibitions) hotels, continues to grow with two major openings:

  • Dolce by Wyndham Barcelona Resort – A luxury golf retreat in Spain’s Penedès wine country.
  • Dolce by Wyndham Çeşme Alaçatı – The brand’s first Turkish resort, located on the Aegean coast.

Future Expansion Plans

1. Introducing Microtel by Wyndham in India

Wyndham is bringing its Microtel by Wyndham brand to India in collaboration with NILE Hospitality. The brand will debut in 2025, with plans to open 40 Microtel hotels across Tier-2, 3, and 4 cities by 2031.

2. Strengthening Presence in Portugal

Wyndham is working with The Lakhani Group to launch new hotels, including:

  • Wyndham Garden Alentejo Alcácer do Sal
  • Wyndham Residences Lisbon Loures
  • L Hotels Fátima, Trademark Collection by Wyndham
    (Opening in 2025)

3. Expanding Branded Residences Portfolio

Wyndham is set to launch multiple branded residences, including:

  • Wyndham Grand La Cala Golf Residences (Costa del Sol, Spain – April 2026)
  • Wyndham Residences Piraeus (Greece – December 2025)
  • Ramada Residences by Wyndham Halkidiki (Greece – May 2026)

The Wyndham Advantage: Technology & Rewards

Wyndham’s growth is backed by its $325 million investment in next-gen property management systems and digital innovations. With a global network of 114 million enrolled Wyndham Rewards members, the company continues to drive occupancy and revenue for its franchisees.

As international tourism demand rises in 2025, Wyndham remains focused on strategic expansion, strengthening its presence in key markets, and delivering exceptional guest experiences.

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