Boutique Group Shines: Dazzling Saudi Luxury Debuts at ILTM Cannes

Boutique Group Shines: Dazzling Saudi Luxury Debuts at ILTM Cannes

By Author

Published on December 2, 2023

In a significant move to highlight Saudi Arabia's burgeoning ultra-luxury hospitality sector, Boutique Group, the first ultra-luxury hospitality group in the Kingdom, announces its participation at the prestigious International Luxury Travel Market Cannes (ILTM Cannes). Scheduled from December 4 to 7, 2023, this flagship luxury travel trade show is a vital platform for the industry's top players.

Owned by Saudi Arabia’s Public Investment Fund, Boutique Group aligns with the Ministry of Tourism and the Ministry of Culture's objectives to develop and promote the nation's tourism industry. The group specializes in transforming historic and cultural palaces into ultra-luxury boutique hotels, setting new industry benchmarks and redefining luxury hospitality in the Kingdom. These developments offer both domestic and international travelers an immersive experience into a modern Saudi Arabia, deeply rooted in tradition.

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Boutique Group's portfolio features historically significant properties, including Riyadh’s Red Palace, Jeddah's Al Hamra Palace, and the Aga Khan Award-winning Tuwaiq Palace, each a symbol of architectural and cultural prestige. The renovation of these palaces into luxurious accommodations provides guests with an experience that honors local history and culture, offering unparalleled service standards, cultural immersion, and modern comforts.

With private luxury villas and suites, Boutique Group emphasizes personalized services, including dedicated personal assistants, high-end dining options, and private spa facilities. These iconic palaces represent the epitome of Saudi hospitality and generosity.

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As Boutique Group prepares to showcase its unique brand at ILTM Cannes, the world’s most exclusive luxury travel event, it aims to introduce its offerings to leading travel agents, curators, and advisors. ILTM Cannes is renowned for bringing together top hospitality brands and travel designers, with last year’s event attracting over 3,600 professionals from 77 countries.

Mark De Cocinis, CEO of Boutique Group, expressed excitement about participating in ILTM Cannes, emphasizing Saudi Arabia's deep-rooted tradition of hospitality and the Group’s mission to offer a distinct ultra-luxury hospitality experience. He highlighted the significant investment opportunities in Saudi Arabia's travel and tourism sector, with the Ministry of Tourism expecting $6 trillion in investments by 2030. As the hospitality sector rapidly expands, Boutique Group aims to engage with global industry peers at ILTM Cannes and contribute to the Kingdom’s growing prominence in the luxury travel market.


Varel Singapore Appoints Agnes Cheng as General Manager

Varel Singapore Appoints Agnes Cheng as General Manager

By Manu Vardhan Kannan

Published on October 24, 2026

Varel Singapore, a Tribute Portfolio Hotel, has appointed Agnes Cheng as General Manager, bringing more than 20 years of hospitality experience across luxury, upscale and boutique hotels in Singapore. In her new role, she will oversee the hotel's operations, commercial strategy and financial performance, with a focus on guest satisfaction and business growth.

Agnes has held senior positions at several established hospitality groups, including Naumi Hotels, Millennium & Copthorne Hotels, Far East Hospitality and The Ascott Limited. Her experience covers hotel operations, sales and marketing, revenue optimisation, food and beverage (F&B) management and strategic partnerships.

Before joining Varel Singapore, Agnes served as General Manager of Naumi Hotel Singapore, where she managed hotel operations, commercial performance and financial performance while overseeing the Rang Mahal restaurant. During her tenure, she led operational improvements and major asset enhancement initiatives, including restaurant refurbishment and enhancements to the hotel's façade.

Under her leadership, Naumi Hotel Singapore received the Best Boutique Hotel accolade at the TTG Travel Awards in both 2025 and 2026. The hotel also received the Tripadvisor Travellers' Choice Best of the Best Award 2026 during her tenure.

Agnes also brings experience in hotel openings, having played key roles in the launches of Citadines Connect City Centre Singapore, Bay Hotel Singapore and Grand Park Orchard. Across these appointments, she developed new business opportunities, built long-term client relationships and guided sales teams towards achieving revenue targets.

Known for her hands-on and collaborative management approach, Agnes places importance on team development, operational efficiency and service quality. Her leadership approach focuses on empowering employees, creating a positive working environment and maintaining consistent service standards while supporting business performance.

Fluent in English, Mandarin and Cantonese, Agnes brings a combination of operational knowledge, commercial expertise and experience across different hotel brands to her new role at Varel Singapore. As General Manager, she will focus on building on the hotel's existing foundation, strengthening guest satisfaction and supporting its continued growth in Singapore's hospitality market.


The Hari Singapore Appoints Aaron Tan as Director of Culinary

The Hari Singapore Appoints Aaron Tan as Director of Culinary

By Manu Vardhan Kannan

Published on October 23, 2026

The Hari Singapore has appointed award-winning chef Aaron Tan as its Director of Culinary ahead of the hotel's opening in early 2027. Bringing more than 25 years of experience across hotels, fine-dining restaurants and international events, Tan will lead the hotel's food and beverage operations, including four restaurants and bars, banqueting and in-room dining.

Tan will focus on delivering quality food with flavour at the centre, supported by thoughtful presentation and a strong kitchen team. From breakfast and dining experiences to in-room service, he aims to create a consistent culinary identity across the hotel.

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“Aaron has a deep respect for tradition, but he’s never afraid to bring something new to the table,” said General Manager Andreas Kraemer. “Just as importantly, he wants to grow cooks, not just menus. I can’t think of a better person to shape dining at The Hari Singapore.”

Sharing his approach to food, Tan said, “Singapore diners know good food, and they can tell when something is real. For me, food has to look good and taste even better, with flavour always first. I don’t expect to win anyone over with one dish. We will earn their trust plate by plate, visit by visit. My philosophy has always been simple: cook with heart, and never forget your roots.”

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Tan joins The Hari Singapore from Frasers House, a Luxury Collection Hotel, formerly InterContinental Singapore, where he has served as Executive Sous Chef and Executive Chinese Chef since 2019. During his tenure, he strengthened the profile of its Cantonese restaurant, Man Fu Yuan, through refined cooking and culinary collaborations.

In 2025, Tan introduced the Manchu-Han Imperial Feast to Singapore for the first time, working with Master Chef Qi Jinzhu after 14 months of preparation. In 2026, he also led a four-hands culinary collaboration with Lily’s at The Ritz-Carlton, Bangkok.

His culinary journey began in Singapore, where he developed his skills under Hong Kong master chefs before expanding his experience across Western, Asian and fusion cuisines. He later held senior positions at Conrad Centennial Singapore, Fairmont Singapore and Hotel Vagabond. He was also one of three chefs responsible for the Singapore Pavilion at the Shanghai World Expo 2010.

Tan's achievements include winning the 2016 Lee Kum Kee International Young Chef Chinese Culinary Challenge in Hong Kong, where he represented Singapore against 42 chefs from 13 countries. He has also led Singapore teams to medals at the World Championship Chef competitions and won Gold at the Souchu International Cooking Competition in Beijing.

Beyond the kitchen, Tan serves as Vice President of the Society of Chinese Cuisine Chefs (Singapore), where he mentors emerging culinary professionals. With his experience in Cantonese cuisine, international culinary collaborations and team development, Tan will lead the dining programme at The Hari Singapore as the hotel prepares to welcome guests in early 2027.


Boutique Hospitality Services Appoints Apat Salamone to Drive Hospitality Partnerships and Technology Growth

Boutique Hospitality Services Appoints Apat Salamone to Drive Hospitality Partnerships and Technology Growth

By Manu Vardhan Kannan

Published on October 22, 2026

Boutique Hospitality Services Limited has appointed Apat Salamone as Hospitality Partnership Manager as its parent company, Boutique Corporation Public Company Limited (BC), looks to expand its hotel management, third-party operating and hospitality technology businesses.

Apat brings 12 years of hospitality experience, covering hotel operations, B2B business development and sales. In his new role, he will lead business development across BC's Hotel Management Services (HMS), Third-Party Operator (TPO) and upcoming hospitality technology (SaaS) business.

His responsibilities will include building the commercial pipeline, managing owner and client relationships for properties operating under BC's hotel management agreements, and overseeing key business development activities. These properties include JonoX Karon Phuket. He will also help steer key milestones towards the planned launch of BC's SaaS product by the end of 2026.

The appointment comes as BC strengthens its focus on hotel operations and technology. The company is a certified Third-Party Operator for Accor and Marriott, managing both internationally branded and independent hotels on behalf of their owners. Alongside its hotel management business, BC is developing technology solutions designed to help hotels improve operational efficiency and overall performance.

BC's portfolio includes its own brands, Journeyhub Hotels and Jono Hotels, alongside internationally branded properties such as Novotel and ibis Chiang Mai Nimman Journeyhub, Mercure Phuket Patong Journeyhub and greet Bangkok Sukhumvit 16 Jono. The portfolio is also set to expand with the addition of Mövenpick Resort Phuket Kamala Beach and JonoX Sukhumvit 5 – Handwritten Collection.

With Apat's appointment, BC aims to strengthen its business development efforts while advancing its hotel management and technology plans. His experience across operations, sales and business development is expected to support the company's efforts to build stronger partnerships with hotel owners and expand its hospitality offerings.

As the company prepares for its planned SaaS launch by the end of 2026, the appointment also reflects its broader focus on combining hotel operating expertise with technology solutions to support better-performing properties.

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