Simba Beer is raising a toast to nine adventurous years with the launch of a fresh, heartfelt content series titled “First Time with Simba”. As the homegrown craft beer brand continues its fearless journey in India’s beverage space, this new YouTube show brings its spirit of originality and courage to the screen.

Launched on May 4, the campaign reflects Simba’s journey from a disruptive newcomer to one of India's boldest and most flavour-forward beer brands. True to its rebellious DNA, Simba’s new series doesn’t feature influencers or big names—it highlights everyday people stepping out of their comfort zones to try something new. Whether it's performing live, facing personal fears, or tackling quirky challenges, each episode captures the magic of a first-time experience, with a supportive crew—and perhaps a cold beer—cheering them on.

“At Simba, we’ve always believed that life’s best moments start with a little courage and often, a good beer,” said Ishwaraj Singh Bhatia, Co-Founder and COO of Simba Beer and ZigZag Vodka. “With ‘First Time with Simba’, we want to inspire more people to take that first leap. This campaign is a toast to all the firsts that make life unforgettable.”

The series premieres on May 10, delivering unscripted, emotional, and engaging stories that celebrate vulnerability, growth, and community. More than just content, it’s a tribute to Simba’s evolving brand ethos—centered around courage, creativity, and connection.

In the last nine years, Simba has achieved several major milestones—from launching India’s first bottled stout to supporting the country’s hip-hop and street culture scene. Through platforms like Simba Garage and Uproar, the brand has backed independent artists like Hanumankind, Chaar Diwari, and Seedhe Maut, and introduced limited-edition brews that have redefined what craft beer can be.

With a footprint across 17 Indian states and a strong presence in cultural hotspots, Simba has become more than a beer brand—it’s a movement rooted in originality and experimentation.

As Simba steps into its tenth year, it’s not just looking back on a bold legacy—it’s gearing up for the next big leap. Because with Simba, the first time is just the beginning of many more adventures.

Scuzo Ice 'O' Magic, India’s fastest-growing live-popsicle and gelato brand, has officially launched its second outlet in Patna and 64th outlet across the country. The new store is located at Nasib Market, Ramnagri More, Ashiyana, bringing a fresh wave of interactive dessert experiences to Bihar’s capital.

Scuzo stands out for its live popsicle-making concept, where customers can create their own popsicles using real fruits, frozen live on the spot using a unique freezing technique. It’s not just a dessert—it’s an experience designed to be fresh, fun, and fully personalized.

Beyond popsicles, the outlet offers a diverse dessert menu featuring handcrafted gelatos, crispy waffle cones, sundaes, and thick milkshakes. All items are made with 100% real fruit and premium ingredients, completely free of artificial colours, flavours, and preservatives.

Gagan Anand, Founder of Scuzo Ice 'O' Magic, shared his excitement:

"Opening another store in Patna is a milestone for us. Our vision has always been to revolutionize the dessert industry in India—from the conventional, sugar-drenched to something enjoyable, healthier, and interactive. This store is proof of that vision being fulfilled in yet another energetic city."

Franchisee Partner Mohsin Raza Khan added,

"We are excited to bring Scuzo to the heart of Bihar. It's not just about desserts—it's about spreading delight. From the freshness of our ingredients to the excitement of live freezing, every aspect of the experience is crafted to impress our customers."

Located in a bustling and youth-friendly zone, the new outlet is well-placed to attract families, students, and tourists alike. With its unique combination of health, flavour, and visual appeal, the store promises to be a go-to spot for dessert lovers looking for something different.

As Scuzo Ice 'O' Magic continues its rapid growth across India, this launch in Patna reaffirms its commitment to offering innovative, handcrafted desserts with a healthy twist—making dessert guilt-free and fun at the same time.

Radisson Resort & Spa Lonavala is rewriting the rules of hilltop indulgence with the launch of Marquee — the first-ever sky bar in Lonavala, designed to elevate lifestyle experiences to a whole new level. Set against the stunning Sahyadri hills, Marquee offers more than just views — it’s a curated journey where nature meets luxury, and every moment feels cinematic.

Thoughtfully segmented into three distinctive zones — The Rock Bar, Eclectic Dining, and the serene Sunset Garden — the venue is an open-air escape where elegance and elemental beauty blend effortlessly. Whether it's a sunset toast at Vantage Point, a whimsical Champagne Boat on Wheels, or a stargazing session beneath the velvet sky, Marquee is packed with signature experiences designed to inspire wonder.

At its heart is a 25-feet sculptural rock bar, a bold centrepiece that anchors the space with character. Guests can witness culinary theatrics at the live chef’s table, enjoy globally inspired menus featuring Pan-Asian small plates, Mediterranean favourites, wood-fired pizzas, and artisanal pastas, or unwind to live entertainment ranging from soul-soothing bands to captivating illusionists.

“With Marquee, we’re unveiling a fresh take on leisure and lifestyle in Lonavala,” said Faisal Nafees, General Manager, Radisson Resort & Spa Lonavala. “Whether it’s golden hour cocktails or starlit celebrations, Marquee blends immersive experiences, sweeping views, and an atmosphere that’s both stylish and laid-back.”

The venue also transforms into an artful space by night, with rotating showcases, culinary pop-ups from celebrated chefs, and performances by illusionists and mentalists, creating what the team calls “a celestial gallery under the stars.”

Backed by the vision of Abhishek, Karan, and Parth — the young and dynamic directors of Radisson Resort & Spa Lonavala — Marquee is just the beginning. Plans are already in motion to bring this elevated concept to Mumbai and explore beachfront expansions in Goa, taking the experience to other iconic locations.

“Marquee sets the stage for a new kind of escape, where every evening is a story waiting to unfold,” Faisal added.

With this launch, Radisson Lonavala reaffirms its place at the forefront of luxury hospitality, crafting moments that go beyond conventional hospitality to celebrate human connection, expression, and escape.