Brigade Group's Strategic Expansion in Chennai: Residential and Resort Ventures

Brigade Group's Strategic Expansion in Chennai: Residential and Resort Ventures

By Author

Published on February 25, 2024

Brigade Group, a prominent real estate developer, is setting its sights on expanding its residential and hospitality portfolios in Chennai, marking a significant stride in its strategic growth plan. The company recently announced a joint development agreement with PVP Ventures Limited to construct a high-rise residential project in the vibrant neighborhood of Perambur. Spanning 16 acres, this development is poised to offer 2.5 million square feet of living space, with an estimated revenue potential of around INR 2000 crore.

In addition to the residential venture, Brigade has also embarked on a journey to enhance its hospitality offerings with a 45-year lease agreement to develop a 250-room resort along the picturesque East Coast Road (ECR). The company is currently in discussions with leading hoteliers to manage the resort's operations, aiming to cater to the growing demand for luxury and comfort among modern travelers.

Pavitra Shankar, Managing Director of Brigade Enterprises Limited, emphasized the importance of Bengaluru, Chennai, and Hyderabad as key markets for Brigade. "This strategic expansion in the residential and hospitality sectors is an integral part of our overall growth plan," Shankar stated. The choice of Chennai for these new projects is driven by the city's dynamic growth, fueled by the expanding presence of IT/ITeS, BFSI, manufacturing, automotive, and GCC companies in the region.

image

With a substantial land bank of over 12 million square feet of residential projects across Chennai, Brigade is poised to make Chennai its second-largest market after Bengaluru. This expansion not only solidifies Brigade's footprint in the real estate and hospitality sectors but also contributes to the socio-economic development of Chennai.

Nirupa Shankar, Joint Managing Director of Brigade Enterprises Limited, shared insights into the company's hospitality ambitions. "The ECR property in Chennai will be our first resort and is part of our plan to increase our total room count by another 1200 keys over the next four years," she said. The upcoming resort under the Brigade badge is expected to offer a unique blend of luxury, comfort, and impeccable service, enhancing the company's hospitality portfolio and the region's tourism and hospitality landscape.

As Brigade Group continues to explore new opportunities and ventures, its commitment to delivering exceptional experiences and value to its customers remains unwavering. The Chennai expansion signifies Brigade's dedication to innovation and excellence in the real estate and hospitality industries.


Vivanta Makes a Stylish Debut in Thane with Scenic Hillside Views

Vivanta Makes a Stylish Debut in Thane with Scenic Hillside Views

By Nishang Narayan

Published on August 2, 2025

Indian Hotels Company (IHCL) has officially announced the opening of Vivanta Thane on LBS Road, marking a significant debut for the brand in one of the most dynamic urban pockets of the Mumbai Metropolitan Region (MMR).

Set against the scenic Yeoor Hills, this new 97-key hotel offers a refreshing blend of nature and modern luxury, catering to both business and leisure travellers. Strategically located with excellent access to major business corridors and transport routes, Vivanta Thane brings a fresh perspective to the city’s hospitality landscape.

Deepika Rao, Executive Vice President – New Businesses & Hotel Openings, IHCL, said,

“The opening of Vivanta Thane reflects IHCL’s strategy of expanding into key urban centres. Thane, as an immediate neighbour to Mumbai, has evolved into a major satellite city within the Mumbai Metropolitan Region.”

image

Guests at Vivanta Thane can indulge in diverse culinary experiences. Mynt, the hotel’s all-day diner, offers panoramic views of the hills, while Zira, a specialty vegetarian restaurant, celebrates flavour-rich plates. For spirited evenings, Wink, the brand’s signature bar, serves expertly crafted cocktails in a lively setting. Adding a sweet touch, Swirl, a chic patisserie at the lobby level, presents colourful desserts in a playful atmosphere.

The hotel also boasts a state-of-the-art fitness centre and an infinity pool that overlooks the hills and city skyline, offering guests moments of calm and luxury. Business travellers and event planners can benefit from the hotel’s modern banqueting and meeting venues, tailored for seamless gatherings and upscale functions.

Tejas Bhoite, General Manager, Vivanta Thane, commented,

“Vivanta Thane, LBS Road captures the vibrant spirit of the city, offering guests a haven where style and substance converge. Our team is excited to welcome guests to this new landmark.”

With this launch, IHCL now operates 17 hotels in the Mumbai Metropolitan Region, including 5 currently under development, further solidifying its stronghold in western India’s hospitality circuit.


ELIVAAS and Aranayam Unveil Amayah – Goa’s First Sustainable Luxury Villa Community

ELIVAAS and Aranayam Unveil Amayah – Goa’s First Sustainable Luxury Villa Community

By Nishang Narayan

Published on August 1, 2025

In a major step toward redefining eco-conscious living in India’s favourite holiday state, ELIVAAS, a leading curator of premium vacation experiences, has joined hands with luxury villa developer Aranayam to launch Amayah—Goa’s first sustainable luxury villa community. Located in the lush neighbourhood of Assagao, Amayah blends the charm of Indo-Portuguese architecture with cutting-edge green technologies and timeless comforts.

Spread across 25,700 sq. ft., Amayah consists of nine meticulously crafted villas, including eight 3 BHKs and one 4 BHK, each thoughtfully designed with handcrafted teakwood finishes, natural lime plaster walls, and elegant balconies. These elements not only exude old-world charm but also ensure energy efficiency and climate adaptability.

At the heart of the project lies a commitment to sustainability. Amayah is one of the first villa communities in Goa to be GRIHA-certified—a prestigious green rating that ensures environmentally responsible construction and operations. The project is designed around sustainable development practices such as rainwater harvesting, solar energy systems, efficient water treatment and reuse, and eco-friendly materials.

But Amayah doesn’t just stop at responsible construction—it elevates the concept of luxury living. Each villa comes with private swimming pools, spa and sauna rooms, open-to-sky showers, private landscaped gardens, and state-of-the-art kitchens fitted with premium appliances. A mix of Portuguese tiles, terrazzo flooring, and authentic local craftsmanship create a serene, rooted aesthetic that mirrors Goa’s relaxed yet sophisticated lifestyle.

“At ELIVAAS, we’ve always believed that luxury doesn’t have to come at the cost of the planet,” says Ritwik Khare, Founder and CEO of ELIVAAS. “With Amayah, we’re creating a product that is beautiful, culturally grounded, and environmentally future-ready. We’re not just building villas; we’re curating soulful living experiences.”

image

Aranayam, known for its commitment to thoughtful architecture and context-aware design, brings its deep understanding of local building styles and sustainability to this project. Varun Maheshwari, Founder of Aranayam, shares, “We believe that our homes should reflect harmony with their surroundings. Amayah is designed to be timeless—rooted in Goan heritage, but forward-thinking in function and sustainability. This collaboration with ELIVAAS has allowed us to create something truly special.”

Amayah's location in Assagao, one of Goa’s most sought-after residential areas, adds to its charm. Known for its greenery, peaceful vibe, and proximity to beaches like Vagator and Anjuna, Assagao is rapidly becoming the preferred address for those seeking both serenity and sophistication.

In an era where real estate is often viewed through the lens of returns and convenience, Amayah is a refreshing example of “luxury with purpose.” The project stands as a benchmark for regenerative tourism and sustainable living in Goa, setting a precedent for future developments in the region.

Whether as a private residence, vacation home, or investment, Amayah by ELIVAAS and Aranayam offers a chance to own a piece of Goa that not only promises elegance but also leaves a lighter footprint on the planet.


Myst by Machan Signs Resort Near UNESCO Heritage Ellora

Myst by Machan Signs Resort Near UNESCO Heritage Ellora

By Hariharan U

Published on July 31, 2025

Machan Resorts LLP, known for redefining sustainable luxury in India, is all set to open its next eco-wellness retreat under the Myst by Machan brand in Chhatrapati Sambhaji Nagar (formerly Aurangabad). With this signing, the group added its third property in Maharashtra, after Lonavala and Karjat.

The upcoming resort will span around 15 acres of forested land, offering elevated forest rooms, waterfront cottages, and luxury villas—each designed to blend in with nature while offering modern comfort. The space will also feature a wellness centre, farm-to-table dining, and versatile event venues fit for intimate weddings, offsite corporate events, and cultural gatherings.

Perfectly Located for Culture & Calm

 Just a scenic drive away via the Samruddhi Mahamarg, this location places guests at the heart of heritage and nature—close to the UNESCO-listed Ellora Caves, and within reach of other iconic sites like Shirdi, Ajanta, and Verul.

Chhatrapati Sambhaji Nagar is an ideal setting for our Myst by Machan concept. It lets us bring together eco-living and local heritage in a meaningful way”, said Rakshit Sharma, COO, Machan Resorts LLP.

Opening in 2028

 The resort is expected to open its doors in 2028, continuing the brand’s vision of building experiences that are both responsible and rejuvenating.

About Machan Resorts

 With a reputation rooted in eco-conscious hospitality, Machan Resorts LLP is best known for its treehouse retreats in Lonavala. Their Legacy Mandawa property in Rajasthan offers royal stays in a beautifully restored haveli. The group is currently expanding into Karjat, Mulshi, Pawana, Jaisalmer, and Udaipur, building a network of thoughtfully designed retreats across India.

To know more, visit www.themachan.com or follow @machanresorts on Instagram.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.