Brigade Group's Strategic Expansion in Chennai: Residential and Resort Ventures

Brigade Group's Strategic Expansion in Chennai: Residential and Resort Ventures

By Author

Published on February 25, 2024

Brigade Group, a prominent real estate developer, is setting its sights on expanding its residential and hospitality portfolios in Chennai, marking a significant stride in its strategic growth plan. The company recently announced a joint development agreement with PVP Ventures Limited to construct a high-rise residential project in the vibrant neighborhood of Perambur. Spanning 16 acres, this development is poised to offer 2.5 million square feet of living space, with an estimated revenue potential of around INR 2000 crore.

In addition to the residential venture, Brigade has also embarked on a journey to enhance its hospitality offerings with a 45-year lease agreement to develop a 250-room resort along the picturesque East Coast Road (ECR). The company is currently in discussions with leading hoteliers to manage the resort's operations, aiming to cater to the growing demand for luxury and comfort among modern travelers.

Pavitra Shankar, Managing Director of Brigade Enterprises Limited, emphasized the importance of Bengaluru, Chennai, and Hyderabad as key markets for Brigade. "This strategic expansion in the residential and hospitality sectors is an integral part of our overall growth plan," Shankar stated. The choice of Chennai for these new projects is driven by the city's dynamic growth, fueled by the expanding presence of IT/ITeS, BFSI, manufacturing, automotive, and GCC companies in the region.

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With a substantial land bank of over 12 million square feet of residential projects across Chennai, Brigade is poised to make Chennai its second-largest market after Bengaluru. This expansion not only solidifies Brigade's footprint in the real estate and hospitality sectors but also contributes to the socio-economic development of Chennai.

Nirupa Shankar, Joint Managing Director of Brigade Enterprises Limited, shared insights into the company's hospitality ambitions. "The ECR property in Chennai will be our first resort and is part of our plan to increase our total room count by another 1200 keys over the next four years," she said. The upcoming resort under the Brigade badge is expected to offer a unique blend of luxury, comfort, and impeccable service, enhancing the company's hospitality portfolio and the region's tourism and hospitality landscape.

As Brigade Group continues to explore new opportunities and ventures, its commitment to delivering exceptional experiences and value to its customers remains unwavering. The Chennai expansion signifies Brigade's dedication to innovation and excellence in the real estate and hospitality industries.


TGI Hotels Launches The Shore Trishvam – A Pondy Beach Resort in Collaboration with Jayaram Hotels

TGI Hotels Launches The Shore Trishvam – A Pondy Beach Resort in Collaboration with Jayaram Hotels

By Nishang Narayan

Published on May 14, 2025

TGI Hotels and Resorts, in partnership with Jayaram Hotels, has officially launched The Shore Trishvam – A Pondy Beach Resort, a premium coastal retreat in the heart of Puducherry. Nestled right on the sun-kissed shoreline, this new property promises an elegant yet soulful experience that combines luxurious comfort with the vibrant culture of Pondicherry.

Owned by the reputable Jayaram Hotels group, The Shore Trishvam features 65 beautifully designed rooms and 6 opulent private pool villas, offering guests a chic and tranquil beach escape. The resort also boasts a 2,000-person capacity lawn, a modern conference hall, gourmet dining options, and a spa and wellness center, making it ideal for both leisure vacations and grand events.

The resort is part of the Trishvam brand by TGI Hotels, which focuses on “Recrafting Memories” through nostalgic design, immersive experiences, and a sense of soulful leisure. The Shore Trishvam aligns with this philosophy, curating an atmosphere where guests feel truly connected—with themselves, nature, and the local culture.

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Whether you're planning a destination wedding, corporate offsite, or a relaxing luxury getaway, The Shore Trishvam offers an unmatched blend of functionality and flair. With direct access to the beach and a serene environment, it promises to be one of Puducherry’s most sought-after stays.

This marks TGI Hotels’ second foray into Puducherry, following the success of Atithi TGI Grand, a much-loved city hotel known for its warmth and hospitality.

“We are thrilled to expand our presence in Puducherry with the launch of The Shore Trishvam,” said Amit Kumar, Chief Marketing Officer, TGI Hotels and Resorts. “This collaboration with Jayaram Hotels reflects our shared vision of delivering world-class hospitality experiences to discerning travellers. With The Shore Trishvam, we aim to redefine beachfront luxury while celebrating the cultural soul of Pondicherry.”

With this launch, TGI Hotels and Resorts continues to grow its footprint in South India, reinforcing its commitment to crafting high-quality hospitality experiences in the region’s top leisure destinations.


The Malabar Coast Opens New Gurugram Outlet at M3M Atrium

The Malabar Coast Opens New Gurugram Outlet at M3M Atrium

By Nishang Narayan

Published on May 13, 2025

The Malabar Coast, renowned for showcasing the rich flavours of Kerala, Karnataka, and Tamil Nadu, has expanded its presence with a new outlet at M3M Atrium, Sector 57, Gurugram. The grand opening drew food enthusiasts, influencers, and special guests eager to experience an authentic coastal culinary journey.

The new restaurant’s warm, coastal-inspired interiors—complete with handpicked artwork and traditional motifs—set the stage for a menu that spans delicately spiced seafood, classic Malabar biryanis, and their signature Coconut Payasam. Highlights included Ghee Podi Idly, Chettinad Chicken Tikka, Malabar Prawn Curry, and Thalassery Chicken Biryani, each dish crafted to transport diners to South India’s sun-soaked shores.

At the launch, Satish Bhatia, Co-Founder of The Malabar Coast, remarked,

“We are elated to bring the soul of South India’s coastlines to Gurugram. This outlet is an extension of our journey to celebrate regional flavours and offer an immersive, cultural dining experience in the heart of the city.”

Guests enjoyed live music performances, enhancing the relaxed, soulful atmosphere and reinforcing the brand’s commitment to an authentic South Indian cultural journey.

The Malabar Coast, an offshoot of The Appumm House founded in 2020 by Satish Bhatia and Priyanka Tiwari, continues to champion traditional coastal recipes and elevate regional dining across India.

The new Gurugram outlet is now open to the public, promising to become a go-to destination for lovers of genuine South Indian coastal cuisine.


IHCL and United Way Mumbai Join Hands for Community-Led Waste Management

IHCL and United Way Mumbai Join Hands for Community-Led Waste Management

By Nishang Narayan

Published on May 11, 2025

Indian Hotels Company (IHCL) has reinforced its commitment to sustainable practices through a strategic partnership with United Way Mumbai, driving impactful change in waste management as part of its Paathya ESG+ framework.

Under this initiative, IHCL has been actively supporting municipal efforts at Mahim Reti Bunder and Mahim Causeway by deploying Safai Sathis—frontline waste workers—who conduct daily beach clean-ups and waste segregation. From October 2024 to March 2025, the project has successfully collected and processed over 1,12,097 kilograms of waste, all of which was sent to a Material Recovery Centre (MRC) for recycling and co-processing—significantly reducing the burden on local landfills.

Gaurav Pokhariyal, Executive Vice President – Human Resources at IHCL, highlighted the significance of the project:

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“Guided by our industry leading ESG+ framework of Paathya, we are moving beyond conventional waste management to create lasting, scalable solutions that actively engage communities and drive positive environmental impact.”

George Aikara, CEO of United Way Mumbai, echoed the sentiment:

“Our partnership with IHCL builds on our vision of addressing waste at every stage—generation to disposal—by strengthening systems, raising awareness, and empowering communities.”

Beyond clean-ups, the initiative is also deeply focused on community sensitisation, engaging local residents through awareness drives, shore walks, and educational programs involving students, self-help groups, sanitation workers, and youth leaders.

Aligned with Paathya 2030 goals, this collaboration promotes circular economy solutions and reinforces responsible waste management across IHCL’s operations, reflecting a long-term commitment to sustainability and community-driven environmental change.

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