Brigade Hospitality has announced the rebranding of its MLR Convention Centre Whitefield as MLR Cultural Centre, marking the venue’s transformation into an emerging destination for arts, culture, and creative expression in Bengaluru.

The rebranding includes a refreshed logo and updated visual identity, reflecting the venue’s evolving role as a platform for cultural engagement. Over recent years, MLR Cultural Centre has expanded beyond traditional conferences and corporate events to host a diverse range of artistic experiences, including music, theatre, dance, literature, and performing arts.

The new identity recognises this journey and reinforces the venue’s commitment to creating meaningful cultural experiences by bringing together artists, audiences, and creative communities.

The nomenclature and visual identity of Brigade Hospitality’s MLR Convention Centre in JP Nagar will remain unchanged.

Commenting on the rebranding, Gurmeet Singh, Assistant Vice President, Brigade Hospitality, said that the identity change reflects the transition the venue has undergone, with cultural activities becoming a stronger focus while continuing to accommodate conferences and corporate events.

He added that the vision is to establish MLR Cultural Centre as a space where artists, audiences, and ideas come together to celebrate India’s vibrant cultural fabric and create memorable experiences.

The rebranding marks a new chapter for MLR Cultural Centre as it strengthens its position as a leading destination for art, music, and cultural performances in Bengaluru and beyond.