Brigade Hospitality Relaunches The Baking Company with a Fresh, Urban Concept

Brigade Hospitality Relaunches The Baking Company with a Fresh, Urban Concept

By Hariharan U

Published on April 10, 2026

In a strategic move to align with evolving urban consumer preferences, Brigade Hospitality has relaunched its flagship bakery brand, The Baking Company (TBC), introducing a refreshed concept focused on quality, convenience, and contemporary design.

Currently operating at prominent locations including the World Trade Center and The Woodrose, the brand continues to position itself within high-end commercial and lifestyle spaces. Strengthening its presence, a third outlet is set to open later this month at Brigade Tech Gardens, with three additional outlets planned across Bengaluru within the year.

The relaunch reflects a conscious effort to reimagine the brand for today’s fast-paced, quality-conscious consumers. With a strong emphasis on freshness and accessibility, The Baking Company aims to seamlessly integrate into everyday urban routines while maintaining a premium positioning.

The Baking Company holds a special place in our portfolio, and this relaunch reflects our effort to reimagine the brand for today’s fast-paced, quality-conscious consumer. With a strong focus on freshness, convenience, and design, we aim to create a bakery experience that fits seamlessly into everyday urban life,” said Gurmeet Singh.

The menu has been curated to cater to diverse tastes, offering a wide range of bite-sized savouries, desserts, and beverages. Guests can expect an assortment of sandwiches, sliders, doughnuts, macarons, tartlets, and gourmet cakes. In line with changing consumer preferences, the brand is also expanding its focus on healthier options, incorporating fresh ingredients and select superfoods.

Operationally, the brand leverages a central kitchen model supported by a hub-and-spoke distribution system, ensuring consistency in quality, food safety, and efficiency across all outlets. This structured approach positions The Baking Company for scalable growth while maintaining product integrity.

With this relaunch, Brigade Hospitality blends the familiarity of a well-loved brand with a modern, forward-looking vision. As the brand expands its footprint, it aims to establish itself as a preferred urban bakery destination for India’s evolving consumer base.


Vivanta Miramar Launches Verre Rooftop Bar, Blending Cocktails, Storytelling and Panoramic Sea Views

Vivanta Miramar Launches Verre Rooftop Bar, Blending Cocktails, Storytelling and Panoramic Sea Views

By Hariharan U

Published on June 10, 2026

Vivanta Miramar has introduced Verre, a new rooftop glasshouse concept that brings together handcrafted cocktails, global cuisine, curated music, and immersive storytelling, set against sweeping views of the Goan coastline.

Positioned as more than a rooftop bar, Verre is designed as a “parallel universe” experience where familiar archetypes are reimagined as playful characters, creating a layered and evolving social space. The venue transitions naturally from relaxed sundowners during sunset to high-energy nightlife as the evening progresses.

At the centre of the experience is a cocktail programme inspired by celestial themes, drawing from the sun and moon to create drinks that combine classic mixology techniques with global influences and experimental ingredients. The beverage offering is complemented by a contemporary menu featuring Asian, Mediterranean, and Indian flavours, along with curated shareable plates and a live sushi bar.

Music plays a key role in shaping the atmosphere at Verre, beginning with lounge and ambient sounds at sunset before shifting into upbeat and club-driven sets later in the night. This gradual transformation is designed to mirror the changing energy of the space as guests move from evening relaxation to late-night celebration.

A defining element of the concept is the introduction of “Verre Characters,” a storytelling feature that assigns playful personas inspired by everyday human traits. From dreamers to socialites and collectors, guests are invited to identify with these characters, adding an interactive narrative layer to the experience.

According to Ranjit Philipose, Senior Vice President – Operations, Goa, IHCL, Verre has been designed to go beyond traditional dining and drinking formats. He noted that the concept blends design, music, storytelling, and mixology to create a more immersive and memorable social experience in Goa’s evolving hospitality landscape.

With its combination of panoramic views, evolving atmosphere, and experiential storytelling, Verre positions itself as a distinctive addition to Goa’s rooftop and nightlife scene


Novotel Hyderabad Airport Brings Coastal Italian Flavours to Food Exchange

Novotel Hyderabad Airport Brings Coastal Italian Flavours to Food Exchange

By Manu Vardhan Kannan

Published on June 10, 2026

Novotel Hyderabad Airport is inviting guests to experience the flavours of coastal Italy with A Taste of the Italian Coast, a specially curated brunch designed to bring together authentic Italian cuisine, seasonal ingredients, and a relaxed dining atmosphere.

Hosted at Food Exchange, the brunch celebrates the rich culinary traditions of Italy’s coastline through a menu featuring classic favourites and fresh creations inspired by the region’s vibrant food culture.

Designed as a leisurely Sunday dining experience, the brunch offers families, friends, and food enthusiasts an opportunity to enjoy a carefully crafted selection of Italian dishes in a welcoming and elegant setting.

With its focus on comforting flavours, quality ingredients, and the laid-back charm associated with coastal Italy, the experience aims to transport guests on a culinary journey while offering a memorable afternoon of dining and hospitality.

The brunch will be available every Sunday in June 2026, except 21 June, at Food Exchange, Novotel Hyderabad Airport, from 12:30 PM to 4:00 PM.

  • Venue: Food Exchange, Novotel Hyderabad Airport
  • Dates: Every Sunday in June 2026 (except 21 June)
  • Time: 12:30 PM – 4:00 PM


Café Delhi Heights Opens New All-Day Dining Destination at Central 50, Noida

Café Delhi Heights Opens New All-Day Dining Destination at Central 50, Noida

By Manu Vardhan Kannan

Published on June 10, 2026

Café Delhi Heights (CDH) has announced the opening of its newest outlet at Central 50, Noida, further expanding its presence in one of the city's emerging lifestyle destinations. Designed as an all-day dining space, the new café offers a welcoming atmosphere that transitions seamlessly from casual daytime gatherings to relaxed evening experiences.

Spread across 1,680 sq. ft. and accommodating up to 69 guests, the outlet has been thoughtfully designed to create the feel of a modern neighbourhood café. The interiors feature a soothing mix of terracotta and lime tones, complemented by warm wooden finishes, brick-tiled details, and rattan accents. Carefully placed black highlights add contrast, while large windows allow natural light to create changing patterns throughout the day.

image

Speaking about the new opening, Vikrant Batra said, “We wanted this space to feel calm, comfortable and effortlessly welcoming, a place that truly speaks of comfort, where you can drop in for a coffee during the day or unwind in the evening. Central 50 is an exciting new destination in Noida, and it gives us the perfect opportunity to connect with a diverse, evolving audience.”

Located within Central 50, the café is expected to attract a wide range of guests, including corporate professionals, families, and young urban diners. Its flexible layout and relaxed ambience make it suitable for everything from informal meetings and quick coffee breaks to leisurely meals and evening catch-ups.

Over the years, Café Delhi Heights has built a strong reputation for offering comfort-focused dining experiences across India. Since opening its first outlet in Gurgaon, the brand has expanded across multiple cities while maintaining its signature approach of creating spaces that feel both familiar and unique.

The launch at Central 50 marks another step in the brand’s growth journey. With a focus on combining thoughtfully designed spaces and enjoyable dining experiences, Café Delhi Heights continues to strengthen its presence in key urban markets across the country.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.