Brush Creek Distillery Partners with Purdue for Life on Limited-Edition Bourbon

Brush Creek Distillery Partners with Purdue for Life on Limited-Edition Bourbon

By Nithyakala Neelakandan

Published on October 18, 2024

Brush Creek Distillery has launched a special-release Straight Bourbon Whiskey in collaboration with the Purdue for Life Foundation, celebrating the shared legacy of the university and alumni Bruce and Beth White, founders of Brush Creek Ranch. The bourbon reflects Purdue’s values and history, with each bottle priced at $74.18, representing Purdue’s founding year, 1874. It is available online through Bourbon Outfitters and at the Brush Creek Distillery in Saratoga, Wyoming.

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Managing Director Andrew Wason expressed the distillery’s excitement about the partnership, stating, “We are thrilled to unveil this special-release whiskey with Purdue for Life and to support the organization’s ongoing efforts to engage alumni and strengthen the community.” The limited-edition bourbon showcases Wyoming’s rugged spirit and Purdue’s innovative legacy, aged for seven years—symbolizing the seven degrees offered at Purdue’s White Lodging – J.W. Marriott, Jr. School of Hospitality and Tourism Management, which honors Bruce White's contributions to the hospitality industry.

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The bourbon offers a rich tasting experience, with aromas of spiced honey, mint, citrus zest, and baking spices. The palate reveals layers of vanilla custard, caramel, dark chocolate, and spearmint, leading to a smooth, lingering finish with hints of pipe smoke and spice.

Founded in 2019, Brush Creek Distillery focuses on small-batch spirits, including bourbon, rye, gin, and vodka. The distillery’s commitment to craftsmanship is evident through this release, blending Wyoming's natural elements with Purdue’s spirit of innovation.

The Purdue for Life Foundation, established in 2020, helps alumni stay connected, supports lifelong learning, and encourages engagement with the university. The bourbon serves as a tribute to Purdue’s past while also supporting ongoing alumni initiatives.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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