Burger King & Coca-Cola Roll Out ‘Feast on Wheels

Burger King & Coca-Cola Roll Out ‘Feast on Wheels

By Hariharan U

Published on April 23, 2026

In a move aimed at capturing India’s youth-driven consumption moments, Coca-Cola India and Burger King India have announced a strategic, long-term partnership with the launch of ‘Feast on Wheels.’

The initiative introduces a first-of-its-kind mobile food truck format, designed to bring curated Burger King meals paired with Coca-Cola directly to college campuses. Built around affordability, accessibility, and immersive experiences, the platform aims to meet Gen Z consumers in their natural social environments.

The concept was unveiled on April 15, 2026, at Lovely Professional University during its inter-college festival. The activation transformed the campus into a lively brand hub, featuring a fully branded food truck serving Whopper meal combos paired with Coca-Cola at student-friendly pricing.

Beyond food, the experience leaned into youth culture with live music, DJ sets, gaming zones like tic-tac-toe and ping pong, interactive brand installations, and dedicated content creation spaces to encourage organic sharing among students.

Abhishek Gupta, Vice President, Customer Development at Coca-Cola India and Southwest Asia, highlighted the strategy behind the move, stating that youth consumption today is spontaneous and social. He noted that the partnership brings a proven meal pairing into environments where such moments naturally occur, making the experience more accessible and engaging.

Kapil Grover, Chief Marketing Officer at Burger King India, emphasized the importance of cultural relevance, sharing that college campuses are where trends and energy thrive. He added that the initiative goes beyond food, helping the brand build deeper and more meaningful connections with young consumers.

By combining Coca-Cola’s global food pairing strategy with Burger King’s youth-first engagement approach, ‘Feast on Wheels’ is positioned as a scalable platform aimed at driving high-frequency consumption and long-term brand recall across India’s Gen Z landscape.


Nepal's Jimbu Thakali Makes India Debut with First Restaurant in Gurugram

Nepal's Jimbu Thakali Makes India Debut with First Restaurant in Gurugram

By Hariharan U

Published on August 1, 2026

Nepal's popular restaurant brand Jimbu Thakali has made its India debut with the opening of its first outlet in Gurugram, introducing authentic Thakali cuisine from Nepal's Himalayan Mustang region to Indian diners.

Following the success of four outlets across Kathmandu, the restaurant has opened at M3M 65th Avenue, Sector 65, offering a dining experience centred around the culinary traditions of the Thakali community.

The highlight of the menu is the Thakali Thali, a traditional platter featuring lentils infused with the Himalayan herb Jimbu, fragrant rice, seasonal vegetables, crispy potatoes, fermented gundruk, tangy radish pickle, tomato chutney, and a choice of chicken or mutton. The dishes are prepared using traditional family recipes that celebrate the balance of flavours and ingredients characteristic of Thakali cuisine.

Beyond the signature thali, guests can explore a selection of Himalayan specialities, including Buckwheat Fries, Mutton Momos, Chicken Choila Wings, Sukuti Sandheko, Timur Chicken, and Baked Buckwheat Nachos, showcasing the bold and comforting flavours of Nepal.

The restaurant places a strong emphasis on authentic Himalayan ingredients, including Timur, Nepal's distinctive pepper known for its citrus aroma and tingling finish, and Jimbu, a rare high-altitude herb valued for both its flavour and traditional medicinal properties.

Inspired by the historic salt trade routes connecting Nepal, Tibet, and India, Thakali cuisine reflects centuries of cultural exchange while preserving its Himalayan roots. This heritage is also reflected in the restaurant's interiors, which feature handcrafted Newari-style wooden windows inspired by the traditional homes of Mustang.

Alongside its signature Nepalese offerings, Jimbu Thakali also serves a curated selection of continental dishes, catering to a wider range of dining preferences.

Spread across 2,500 square feet with an 80-cover dining space, the restaurant aims to offer guests an immersive Himalayan dining experience complemented by warm Nepalese hospitality.

Restaurant Details

  • Venue: Jimbu Thakali, M3M 65th Avenue, Sector 65, Gurugram
  • Price for Two: ₹1,500 + GST

Celebrate Friendship Day with Craft Beer and Bold Flavours at Tropika Brewing Co.

Celebrate Friendship Day with Craft Beer and Bold Flavours at Tropika Brewing Co.

By Manu Vardhan Kannan

Published on August 1, 2026

Friendship Day is the perfect occasion to catch up with your favourite people over great food and freshly brewed craft beer, and Tropika Brewing Co. is making the celebration even more memorable with its newly launched Tropikal Treats menu.

Located in Marathahalli, Bengaluru, the brewery offers a lively setting where friends can come together for long conversations, shared plates and refreshing brews.

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The limited-edition menu features a variety of dishes that cater to every palate. Guests can begin with appetisers such as Peri Peri Corn Cob Ribs and Shawarma in Pita Pockets, before moving on to hearty specialities including Andhra Naatu Kodi Vepudu, Smoked Tandoori Chicken, Telangana Lamb Chops, and Ghee Roast Pomfret.

Seafood enthusiasts can also enjoy dishes like Hot & Spicy Prawns, Crab Cakes & Crackers, and the Kerala-inspired Meen Pollichathu Fillet, all paired with Tropika's freshly brewed craft beers.

Designed to bring people together over flavourful food and refreshing drinks, the Tropikal Treats menu offers the perfect setting for reunions, weekend catch-ups or spontaneous Friendship Day celebrations.

This Friendship Day, gather your gang, enjoy seasonal flavours and raise a toast to friendships that deserve to be celebrated.

  • Venue: Tropika Brewing Co., Marathahalli, Bengaluru.


Celebrate Friendship Day with Craft Beer and Great Company at Bengaluru's Favourite Breweries

Celebrate Friendship Day with Craft Beer and Great Company at Bengaluru's Favourite Breweries

By Manu Vardhan Kannan

Published on August 1, 2026

Friendship Day is the perfect excuse to gather your favourite people, enjoy great food and raise a toast to friendships that have stood the test of time. This year, two of Bengaluru's popular breweries are offering experiences that promise good conversations, handcrafted beers and memorable moments.

Gladia Brewery & Kitchen

Who says dates are only meant for couples? This Friendship Day, Gladia Brewery & Kitchen invites guests to celebrate their closest friendships in a setting inspired by grand Roman architecture.

Located in Sarjapur, Bengaluru, the brewery features elegant stone interiors, warm lighting and spacious seating, creating an inviting atmosphere for everything from casual catch-ups to long conversations over craft beer.

Guests can enjoy Gladia's handcrafted brews alongside an indulgent food menu while celebrating with childhood friends, college companions, work buddies or anyone who has been part of their journey. Whether it's sharing stories or creating new memories, Gladia offers the perfect backdrop for a Friendship Day outing.

  • Location: Gladia, Sarjapur, Bengaluru
  • Timings: 12:00 PM – 12:30 AM

Brooks and Bonds

For beer lovers, Brooks and Bonds is marking Friendship Day with its seasonal Mango Beer, a refreshing craft brew featuring tropical mango flavours and a crisp finish.

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The limited-edition beer pairs perfectly with the brewery's menu of bar bites, hearty mains and comfort food, making it an ideal destination for group gatherings. Whether you're planning a relaxed afternoon or an evening celebration, Brooks and Bonds combines fresh seasonal brews with a lively ambience that's perfect for spending time with friends.

  • Timings: 12:00 PM – 1:00 AM

Whether you prefer a beautifully designed brewery, seasonal craft beer or simply spending quality time with your favourite people, Gladia Brewery & Kitchen and Brooks and Bonds offer two memorable ways to celebrate Friendship Day in Bengaluru.

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