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By Author
Published on January 17, 2025
Burger King India, one of the country’s leading Quick Service Restaurant (QSR) chains, has announced an exciting partnership with the much-anticipated Gen Z romantic comedy Loveyapa. Starring Khushi Kapoor and Junaid Khan—the latter making his theatrical debut—the film is set to hit screens on February 7. Loveyapa explores the intricacies of modern relationships and humorously delves into the disillusionment of the “perfect” romance.
As part of this collaboration, Burger King is launching the “Loveyapa Combo,” a specially curated meal designed to celebrate this unique partnership. The combo includes:
Whopper Jr. with Cheese
Saucy Fries
Chocolate Thickshake
Available across all Burger King outlets nationwide starting January 15, this limited-time offering is perfect for sharing with a loved one or enjoying solo while immersing in the spirit of Loveyapa.
In addition to the new combo, Burger King is hosting an exclusive social media contest to engage fans and movie enthusiasts. The user-generated content (UGC) contest invites participants to create humorous memes using screenshots from the Loveyapa trailer. Winners stand a chance to win exciting prizes, building anticipation for the film’s release.
Kapil Grover, Chief Marketing & Digital Officer of Burger King India, shared his thoughts on the collaboration:
“Burger King has always been about having meaningful connections with our Gen Z guests. Loveyapa’s script and cast perfectly align with our brand’s ethos. We’re thrilled to celebrate the movie’s release with the exclusive ‘Loveyapa Combo,’ which mirrors the film’s flavor with the taste of Burger King. With Junaid Khan’s debut and Khushi Kapoor’s charm, this movie promises to resonate with the youth of India.”
Srishti Behl, CEO of Phantom Studios, echoed similar sentiments:
“We are excited to partner with Burger King India for Loveyapa. The movie, with its fresh take on love and relationships, aligns perfectly with the dynamic and youthful energy of the brand. The ‘Loveyapa Combo’ captures the playful essence of the film that resonates with today’s Gen Z. It’s exciting to see this partnership come to life, reaching young audiences through a brand that truly speaks to them.”
The trailer launch event for Loveyapa featured a glamorous red-carpet celebration attended by the film’s cast. Junaid Khan, son of Bollywood icon Aamir Khan, made a striking debut, while Khushi Kapoor captivated audiences with her on-screen charm. Guests at the event also enjoyed the “Loveyapa Combo,” adding a flavorful touch to the celebrations.
Restaurant Brands Asia Limited (formerly Burger King India Ltd) has grown to become India’s fastest-growing international QSR chain, with exclusive rights to develop, establish, and franchise Burger King restaurants in the country. The master franchisee arrangement allows RBA to leverage Burger King’s globally recognized brand name while utilizing its technical, marketing, and operational expertise.
Founded in 1954, the BURGER KING® brand is the second-largest fast-food burger chain globally. Operating over 15,000 locations in 100 countries, the brand is synonymous with the WHOPPER® and an unwavering commitment to quality and innovation.
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By Manu Vardhan Kannan
Published on July 11, 2026
The Patio at 24/1, located at JW Marriott Hotel Bengaluru, has introduced a refreshed all-day dining menu curated by Chef Afzal Mahmood. Designed to cater to every part of the day, the new offering combines globally inspired flavours with comforting classics and thoughtfully crafted dishes.
Guests can begin their day with the restaurant's breakfast selection, Patio Breakfast Then I'll Change The World. One of the highlights is the Ms. Patio Big Breakfast, featuring eggs cooked to preference, beef bacon, chicken sausage, and crispy potatoes.
As the day progresses, diners can explore a selection of small plates, including the Lebanese Batata Harra served with roasted red pepper dip and the Edamame & Red Cheddar Croquetas, accompanied by saffron aioli and jalapeño salsa.
The main course menu reflects Chef Afzal Mahmood's global culinary approach. Signature dishes include the Homemade Almond Butter Ricotta & Young Spinach Ravioli finished with tomato basil pecorino fondue, the Saffron Seafood Cappelletti served in a delicate creamy bisque, and the Premium Pink Cut Salmon paired with saffron caviar butter sauce and a citrus fennel salad.
To end the meal, guests can choose from desserts such as A Must Eat Risotto, a playful creation featuring white chocolate gelato and almond crumble, or the restaurant's signature Tiramisu, prepared using a 58-year-old recipe.
Whether visiting after a game on the pickleball court, meeting over breakfast, or enjoying a leisurely lunch, the new menu at The Patio at 24/1 is designed to offer a relaxed and memorable dining experience throughout the day.
Homegrown craft soju brand So Good Soju has expanded into Karnataka, marking its entry into Bengaluru with the launch of five popular flavours: Peach, Green Grape, Strawberry, Blueberry, and Green Apple. The move comes as interest in Korean food, culture, and flavour-forward, low-ABV beverages continues to grow among young Indian consumers.
The Karnataka launch is part of the brand's wider expansion strategy, which also includes Goa and the North East, further strengthening its footprint in India's evolving craft spirits market.
With this expansion, So Good Soju now offers a portfolio of seven flavours across still and sparkling expressions, including Peach, Green Apple, Yuzu Lime, K-Bomb, Green Grape, Strawberry, and Blueberry. The brand is currently available at both terminals of Mumbai Airport, retail outlets across Mumbai, Pune, Bengaluru, and Haryana, with additional markets set to follow.
The latest launch reflects the growing preference among Indian consumers for lighter, fruit-forward alcoholic beverages influenced by global drinking trends. The rising popularity of Korean cuisine, entertainment, and lifestyle has also contributed to increasing demand for authentic soju experiences in the country.
Each of the newly introduced flavours has been developed to offer a distinct taste profile. Green Grape delivers a crisp and refreshing finish, Strawberry offers a balanced fruit-forward flavour with bright acidity, while Blueberry features rich berry notes and a smooth finish, catering to a wide range of consumer preferences.
Commenting on the expansion, Jaspreet Singh, Founder, So Good Soju, said:
"We are seeing a clear shift in how young Indian consumers are approaching alcohol. They are looking for drinks that are lighter, flavour-forward and suited to more social, experiential occasions. Bengaluru is one of India's most exciting beverage markets, making it the ideal city to introduce the next phase of our portfolio. As interest in Korean culture continues to grow, we believe soju has the potential to become an important premium drinking choice for Indian consumers."
As part of its national growth strategy, So Good Soju will also introduce the new variants in Maharashtra, Goa, Haryana, and Punjab in the coming weeks, making its expanding portfolio accessible to more consumers seeking globally inspired beverage experiences.
Published on July 10, 2026
Wendy's India, operated by Rebel Foods under the master franchise agreement, has expanded its presence in the capital with the launch of its flagship restaurant in Hudson Lane, GTB Nagar, Delhi. Positioned in one of the city's most popular student and youth hubs, the new outlet has been designed as more than just a dining destination, bringing together food, music, anime culture, and community-driven experiences.
To mark the launch, Wendy's India has lined up a series of events inspired by the interests of Gen Z consumers. The initiative follows the recent introduction of the brand's Teriyaki Burger range and reflects its strategy of creating experiences that extend beyond its menu.
The celebrations begin on July 10, when customers can enjoy Wendy's newly launched Teriyaki Burgers free of cost, along with exclusive giveaways and meet-and-greet sessions with the iconic Wendy mascot.
On July 12, the flagship restaurant will host Wendy's Buns & Bars, a live rap battle celebrating India's growing hip-hop culture. Organised in collaboration with Naam Sujal, runner-up of Hustle Season 4, the event will feature ten finalists selected through online auditions. Winners will receive cash prizes of ₹50,000, ₹30,000, and ₹20,000, along with exclusive Wendy's merchandise and unlimited Wendy's meals during the competition.
The celebrations will continue on July 18 with an Anime Fans Meetup, inspired by the Teriyaki Burger range. For the event, the restaurant will be transformed into a Japanese-themed venue featuring anime-inspired décor, cosplay competitions, interactive fan activities, and exclusive Teriyaki merchandise, including T-shirts and bucket hats. The Wendy mascot will also make a special appearance, while cosplay winners will receive cash prizes of ₹50,000, ₹30,000, and ₹20,000.
Commenting on the launch, Mohit Mahajan, AVP Marketing, Rebel Foods, said:
"Delhi has always been a key market for Wendy's India, and Hudson Lane - with its vibrant student community and dynamic food culture - is the perfect home for our flagship restaurant. More than just a place to enjoy great food, this outlet has been designed as a space where music, fandom and global flavours come together. Through experiences like Buns & Bars and our Anime Fans Meetup, we are creating meaningful cultural moments that allow consumers to connect with Wendy's beyond the menu. As we continue to expand across India, our focus remains on building experiences that resonate with the country's next generation of consumers."
The Hudson Lane flagship reflects Wendy's India's focus on combining globally inspired flavours with locally relevant cultural experiences, strengthening the brand's presence among young consumers while creating a destination where food, entertainment, and community come together.
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