Burger King India Partners with Gen Z Romantic Comedy Loveya

Burger King India Partners with Gen Z Romantic Comedy Loveyapa

By Author

Published on January 17, 2025

Burger King India, one of the country’s leading Quick Service Restaurant (QSR) chains, has announced an exciting partnership with the much-anticipated Gen Z romantic comedy Loveyapa. Starring Khushi Kapoor and Junaid Khan—the latter making his theatrical debut—the film is set to hit screens on February 7. Loveyapa explores the intricacies of modern relationships and humorously delves into the disillusionment of the “perfect” romance.

Introducing the Exclusive “Loveyapa Combo”

As part of this collaboration, Burger King is launching the “Loveyapa Combo,” a specially curated meal designed to celebrate this unique partnership. The combo includes:

Whopper Jr. with Cheese
Saucy Fries
Chocolate Thickshake

Available across all Burger King outlets nationwide starting January 15, this limited-time offering is perfect for sharing with a loved one or enjoying solo while immersing in the spirit of Loveyapa.

Engaging Gen Z with Fun Contests

In addition to the new combo, Burger King is hosting an exclusive social media contest to engage fans and movie enthusiasts. The user-generated content (UGC) contest invites participants to create humorous memes using screenshots from the Loveyapa trailer. Winners stand a chance to win exciting prizes, building anticipation for the film’s release.

Insights from Industry Leaders

Kapil Grover, Chief Marketing & Digital Officer of Burger King India, shared his thoughts on the collaboration:

“Burger King has always been about having meaningful connections with our Gen Z guests. Loveyapa’s script and cast perfectly align with our brand’s ethos. We’re thrilled to celebrate the movie’s release with the exclusive ‘Loveyapa Combo,’ which mirrors the film’s flavor with the taste of Burger King. With Junaid Khan’s debut and Khushi Kapoor’s charm, this movie promises to resonate with the youth of India.”

Srishti Behl, CEO of Phantom Studios, echoed similar sentiments:

“We are excited to partner with Burger King India for Loveyapa. The movie, with its fresh take on love and relationships, aligns perfectly with the dynamic and youthful energy of the brand. The ‘Loveyapa Combo’ captures the playful essence of the film that resonates with today’s Gen Z. It’s exciting to see this partnership come to life, reaching young audiences through a brand that truly speaks to them.”

A Star-Studded Trailer Launch Event

The trailer launch event for Loveyapa featured a glamorous red-carpet celebration attended by the film’s cast. Junaid Khan, son of Bollywood icon Aamir Khan, made a striking debut, while Khushi Kapoor captivated audiences with her on-screen charm. Guests at the event also enjoyed the “Loveyapa Combo,” adding a flavorful touch to the celebrations.

About Restaurant Brands Asia Limited

Restaurant Brands Asia Limited (formerly Burger King India Ltd) has grown to become India’s fastest-growing international QSR chain, with exclusive rights to develop, establish, and franchise Burger King restaurants in the country. The master franchisee arrangement allows RBA to leverage Burger King’s globally recognized brand name while utilizing its technical, marketing, and operational expertise.

Founded in 1954, the BURGER KING® brand is the second-largest fast-food burger chain globally. Operating over 15,000 locations in 100 countries, the brand is synonymous with the WHOPPER® and an unwavering commitment to quality and innovation.

Scuzo Ice 'O' Magic Expands in Lucknow with Three New Outlets

By Nishang Narayan

Published on March 18, 2025

Lucknow, get ready to indulge! Scuzo Ice 'O' Magic, India's pioneering gelato and live popsicle brand, has expanded its footprint in the city with the launch of three new outlets. Now serving dessert lovers in Ashiyana (Sector K), Gol Market in Mahanagar, and Lulu Mall Food Court, Scuzo continues to redefine frozen treats with its innovative, all-natural creations.

A Dessert Experience Like No Other

What sets Scuzo Ice 'O' Magic apart is its live popsicle experience—customers can watch fresh fruits of their choice transform into delicious popsicles in minutes. The menu also features:

Handcrafted gelatos
Crisp and light waffles
Fluffy pancakes
Creamy milkshakes
Rich dessert cakes & sundaes

Committed to healthy indulgence, Scuzo’s desserts are made from 100% real fruits, premium ingredients, and are free from chemicals and preservatives.

A Growing Presence in Lucknow

The three new stores have been launched in partnership with:

Ashiyana (Sector K) & Gol Market in Mahanagar – Mr. Mohsin Raza Khan
Lulu Mall Food Court – Gyansootr Consulting (OPC) Pvt. Ltd., represented by Mr. Ankit Rajput

“Lucknow has given us a warm welcome, and we are excited to serve our signature products at these new outlets. Our focus on quality and innovation remains strong as we continue to delight dessert lovers in the city,” said Gagan Anand, Founder, Scuzo Ice 'O' Magic.

Sustainability Meets Sweet Indulgence

Beyond taste, Scuzo champions sustainability with eco-friendly initiatives, including creative edible flavored rice straws. The brand remains dedicated to offering desserts that not only satisfy cravings but also contribute to a greener planet.

“We are excited to bring a unique dessert experience to more people in Lucknow. Our goal is to introduce innovative flavors and spread happiness to every customer,” added Mohsin Raza Khan, Franchise Unit Partner.

With this expansion, Scuzo Ice 'O' Magic continues its mission to redefine frozen desserts in India, one indulgent bite at a time.

The South Place Presents: The Great Biryani Festival

By Nishang Narayan

Published on March 18, 2025

Bengaluru’s biryani lovers, get ready for a feast! The South Place, Whitefield, is bringing you The Great Biryani Festival, a culinary celebration of India’s most beloved dish. Running from March 14 to March 30, this festival offers an indulgent selection of both non-vegetarian and vegetarian biryanis, crafted with authentic regional flavors.

An Epicurean Journey Through India's Biryani Traditions

From the bold spices of Chettinad Prawn Biryani to the tangy punch of Avakai Chicken Dum Biryani, each dish tells a story of its region. Savor the delicate, aromatic Thalasseri Chicken Biryani, the smoky Donne Biryani, or indulge in the royal richness of Hyderabadi Mutton Biryani.

Vegetarians can enjoy the Chettinad Mushroom Biryani, packed with robust spices, or the Ulavacharu Biryani, a unique dish featuring the subtle sourness of horse gram.

This dinner-only event is the perfect opportunity to explore India’s diverse biryani heritage with family and friends.

Where: The South Place, 2nd Floor, PrimeCo Union City, Off ITPL Main Road, Whitefield, Bengaluru
When: March 14 – March 30
Time: 7:30 PM onwards (Dinner only)

Reservations: +91 72044 38530

Come hungry and leave with a heart full of flavors!

Trippy Goat Expands to The Bay at RMZ Ecoworld, Bringing a Sophisticated Yet Approachable Dining Experience

By Manu Vardhan Kannan

Published on March 17, 2025

Trippy Goat, a brand celebrated for its creative and innovative culinary approach, has officially opened its latest outlet at The Bay, RMZ Ecoworld, Bangalore. Designed to offer a sophisticated yet approachable dining experience, the new location seamlessly merges fine dining with corporate convenience, catering to both professionals and food enthusiasts.

A Thoughtful Ambiance

The restaurant's 50-seat layout reflects a blend of old-world Bangalore charm and contemporary elegance, centered around a captivating Omakase-style bar. With a harmonious mix of indoor and outdoor spaces, Trippy Goat creates an inviting atmosphere, ideal for solo diners and groups looking for meaningful dining experiences.

A Refined Yet Accessible Menu

Staying true to its cuisine-agnostic philosophy, the menu balances sophistication with familiarity. Guests can enjoy favorites from Trippy Goat’s Cunningham Road location, along with exclusive corporate lunch selections tailored for the EcoWorld community. Signature dishes include:

Burrata Aglio Olio Milagaiccino – An artisanal pasta infused with unique flavors.
Lamb Ghee Roast Pizza – A fusion of local and international influences.
Mini Masa Sukka Tacos – A creative take on classic flavors.

"Trippy Goat is a brand that caters to popular consumer aspirations with a menu that's not fussy but classy," says Co-Founder Vishal Nagpal. "It reflects the soul of the city, which appreciates a top-notch product in a casually elegant setting."

Curated Wine & Coffee Experiences

The bar program continues Trippy Goat’s tradition of signature wine cocktails and a carefully curated wine selection. Additionally, the coffee offerings celebrate craftsmanship, featuring sustainably sourced beans brewed with precision.

Strategically positioned in Bangalore’s leading tech park, the restaurant is designed for corporate gatherings, executive meetings, and networking events. Guests can also enjoy curated experiences such as wine tastings and coffee workshops, along with private dining options for business occasions.

A Commitment to Sustainability

Beyond culinary artistry, Trippy Goat remains committed to sustainability, working closely with local farmers and artisans while supporting environmental and animal welfare initiatives. The EcoWorld outlet stands as a testament to the brand’s philosophy—creating not just a restaurant, but a space where food, culture, and community converge.

Co-Founder Vivek Poonacha shares: “Bangalore will always hold a special place in our hearts, not only as our city but also as a thriving hub of diverse cultures and cuisines.”

Co-Founder Abhijit Muralidhar adds: “This outlet at EcoWorld is an opportunity to engage a discerning audience that values fine dining experiences, high-quality food, and impeccable beverages.”

Visit Trippy Goat at RMZ Ecoworld

Address: Trippy Goat, Level 1, The Bay, Ecoworld, Adarsh Palm Retreat, Bellandur, Bengaluru, Karnataka 560103
Timings: 10 AM – 11 PM (Delivery Available)

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