Burger King India Partners with Gen Z Romantic Comedy Loveyapa

Burger King India Partners with Gen Z Romantic Comedy Loveyapa

By Author

Published on January 17, 2025

Burger King India, one of the country’s leading Quick Service Restaurant (QSR) chains, has announced an exciting partnership with the much-anticipated Gen Z romantic comedy Loveyapa. Starring Khushi Kapoor and Junaid Khan—the latter making his theatrical debut—the film is set to hit screens on February 7. Loveyapa explores the intricacies of modern relationships and humorously delves into the disillusionment of the “perfect” romance.

Introducing the Exclusive “Loveyapa Combo”

As part of this collaboration, Burger King is launching the “Loveyapa Combo,” a specially curated meal designed to celebrate this unique partnership. The combo includes:

  • Whopper Jr. with Cheese

  • Saucy Fries

  • Chocolate Thickshake

Available across all Burger King outlets nationwide starting January 15, this limited-time offering is perfect for sharing with a loved one or enjoying solo while immersing in the spirit of Loveyapa.

Engaging Gen Z with Fun Contests

In addition to the new combo, Burger King is hosting an exclusive social media contest to engage fans and movie enthusiasts. The user-generated content (UGC) contest invites participants to create humorous memes using screenshots from the Loveyapa trailer. Winners stand a chance to win exciting prizes, building anticipation for the film’s release.

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Insights from Industry Leaders

Kapil Grover, Chief Marketing & Digital Officer of Burger King India, shared his thoughts on the collaboration:

“Burger King has always been about having meaningful connections with our Gen Z guests. Loveyapa’s script and cast perfectly align with our brand’s ethos. We’re thrilled to celebrate the movie’s release with the exclusive ‘Loveyapa Combo,’ which mirrors the film’s flavor with the taste of Burger King. With Junaid Khan’s debut and Khushi Kapoor’s charm, this movie promises to resonate with the youth of India.”

Srishti Behl, CEO of Phantom Studios, echoed similar sentiments:

“We are excited to partner with Burger King India for Loveyapa. The movie, with its fresh take on love and relationships, aligns perfectly with the dynamic and youthful energy of the brand. The ‘Loveyapa Combo’ captures the playful essence of the film that resonates with today’s Gen Z. It’s exciting to see this partnership come to life, reaching young audiences through a brand that truly speaks to them.”

A Star-Studded Trailer Launch Event

The trailer launch event for Loveyapa featured a glamorous red-carpet celebration attended by the film’s cast. Junaid Khan, son of Bollywood icon Aamir Khan, made a striking debut, while Khushi Kapoor captivated audiences with her on-screen charm. Guests at the event also enjoyed the “Loveyapa Combo,” adding a flavorful touch to the celebrations.

About Restaurant Brands Asia Limited

Restaurant Brands Asia Limited (formerly Burger King India Ltd) has grown to become India’s fastest-growing international QSR chain, with exclusive rights to develop, establish, and franchise Burger King restaurants in the country. The master franchisee arrangement allows RBA to leverage Burger King’s globally recognized brand name while utilizing its technical, marketing, and operational expertise.

Founded in 1954, the BURGER KING® brand is the second-largest fast-food burger chain globally. Operating over 15,000 locations in 100 countries, the brand is synonymous with the WHOPPER® and an unwavering commitment to quality and innovation.


Aditya Birla Group Launches Flint, a Grill-Forward Café at NCPA

Aditya Birla Group Launches Flint, a Grill-Forward Café at NCPA

By Manu Vardhan Kannan

Published on March 31, 2026

Aditya Birla New Age Hospitality (ABNAH), the hospitality arm of the Aditya Birla Group, has announced the opening of Flint, a grill-forward, all-day café at the National Centre for the Performing Arts (NCPA) in Mumbai. With Waarsa and Bay21 already part of the venue, the addition of Flint further builds NCPA’s position as a growing culinary destination within the city’s cultural space.

Flint is designed as a neighbourhood café that fits into different parts of the day with ease. From relaxed breakfasts and coffee catch-ups to working lunches and lively evenings, the space adapts to a variety of occasions while keeping a balance between comfort and energy.

The culinary direction is led by Chef Rahul Akerkar and Chef Jaydeep Mukherjee, with a strong focus on fire-led cooking. Techniques like grilling, charring, and live-flame cooking are at the heart of the menu, bringing depth and flavour to every dish. While the cuisine draws largely from European influences, the approach remains flexible, combining global techniques with locally sourced ingredients.

The menu features a wide range of options, starting with breakfast dishes like Flint Eggs Benny with Spicy Crab Cakes, Cast Iron Shakshuka, and Bharoochi Akuri. Sandwich selections include the Roast Mushroom & Smoked Stracciatella Sandwich and the Smoked Chicken Waldorf Sandwich. Small plates highlight items such as Grilled Papaya & Flamed Burrata Salad, Grilled Corn Empanadas, Crispy Calamari Friti, and Flint’s Bombay Chicken Wings. For larger plates, guests can explore dishes like Spaghetti with Creamy Black Truffle Butter, Charred Dukkah Cauliflower, Manipur Black Rice Risotto, Tandoori Salmon Tikka, and Char-Grilled Lamb Chops.

Desserts bring together both comfort and creativity, featuring options like Crème Catalan, Peanut Butter S’mores, Burnt Basque Cheesecake, Charred Lemon Tiramisu, Smoked Apple Tarte Tatin, and Caramel Banana Pie. The menu also places a strong focus on vegetarian dishes, along with vegan, gluten-free, and Jain-friendly options.

The beverage programme includes specialty coffee, teas, and matcha, with unique offerings such as the Charcoal Latte and Ceremonial Matcha Latte. Guests can also try functional drinks like The Berry Biohack smoothie or signature beverages like the clarified Cold Fashion. The cocktail selection follows the same fire-led theme, with options like the Bacon Washed Bloody Mary and the Ambada Leaf Picante.

Flint also features an in-house baking programme, offering freshly baked breads and pastries, which are available for takeaway through Flint Out, the café’s deli extension.

Speaking on the launch, Udai Pinnali, CEO, Aditya Birla New Age Hospitality, said:

“We’ve created it for today’s urban diners, those looking for a space that moves effortlessly through the day, from relaxed breakfasts to lively evening gatherings, and one that makes them want to return. Our portfolio is built around distinctive experiences, shaped by culinary excellence and spaces that feel naturally warm and welcoming.”

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Chef Jaydeep Mukherjee added:

“At Flint, everything begins with fire. Char, smoke, grill, and live flame aren’t just techniques for us, they’re the foundation of flavour. The menu moves fluidly from small plates to pastas, grills, and desserts, balancing indulgence with restraint and familiarity with depth. Every element, from the grill to the glass, is designed to feel cohesive and rooted in flavour.”

The interiors, designed by DR&W – Design, Research and Workshop, reflect the theme of fire through elements like exposed brick, oxidised metal, layered wood, and warm lighting. The space is designed to transition smoothly through the day, aligning with the café’s overall concept.


Amara Brings a Nostalgic Twist to Frozen Desserts in Bengaluru

Amara Brings a Nostalgic Twist to Frozen Desserts in Bengaluru

By Hariharan U

Published on March 31, 2026

Amara is quietly carving a niche for itself in Bengaluru as a go-to destination for indulgent, cold desserts, especially on long, warm days when comfort meets craving. Positioned as a space to unwind, Amara brings together familiarity and creativity through a thoughtfully curated dessert experience.

What sets Amara apart is its unique approach to reimagining traditional Indian sweets. Drawing inspiration from regional recipes and collaborating with generational halwais, the brand transforms nostalgic favourites into contemporary frozen formats. The result is a menu that feels both rooted and refreshing.

Guests can explore inventive creations such as filter kaapi ice cream, Parle-G infused with masala chai flavours, and meetha paan-inspired desserts. Alongside these, the menu also features classics like kulfis and faloodas, offering a balance between innovation and comfort.

At its core, Amara’s appeal lies in this intersection of nostalgia and modern expression. Each dessert reflects a familiar memory, reinterpreted for today’s audience making it particularly relevant in a dining landscape that increasingly values both storytelling and experience.

Located in Indiranagar, the space is designed for relaxed visits, whether it’s a quick dessert stop or a late-night indulgence. With growing interest in seasonal and fruit-forward offerings, including mango and watermelon-based creations, Amara also aligns with the evolving preferences of summer dining.

As Bengaluru’s café and dessert culture continues to expand, Amara positions itself as more than just a dessert stop, it is an experience that celebrates Indian flavours in a format that feels new, yet comfortingly familiar


LOYA at Taj West End Hosts Intimate Storytelling Afternoon in Bengaluru

LOYA at Taj West End Hosts Intimate Storytelling Afternoon in Bengaluru

By Hariharan U

Published on March 31, 2026

LOYA at Taj West End, Bengaluru marked World Storytelling Day with an intimate and thoughtfully curated afternoon that brought together voices from diverse creative fields through a shared appreciation for storytelling.

The gathering was envisioned as a reflective exchange on storytelling as a means of preserving meaning—capturing the beauty, emotion, and quiet depth of everyday experiences. Much like food, storytelling served as a medium to connect, celebrate, and rediscover shared cultural narratives.

The conversation featured a diverse panel including Ruth D'Souza Prabhu, Ruma Singh, Aslam Gafoor, and Indu Antony. Each brought a unique perspective, yet the dialogue revealed a common thread—storytelling as a powerful connector across disciplines.

Rooted in Indian heritage and culture, food emerged as a central metaphor throughout the afternoon. It reflected how memories, traditions, and personal narratives come together, echoing the philosophy that LOYA seeks to celebrate through its culinary experiences.

Complementing the dialogue was a thoughtfully curated menu that highlighted dishes steeped in history and storytelling. Selections such as Dal ki Chaat, Dahi Kraal, Gola Paratha, Tudkiya Bhaat, and Kala Moti Gucchi Pulao added depth to the experience, reinforcing the connection between cuisine and cultural memory.

Set within the serene ambience of Taj West End, the afternoon unfolded with quiet elegance, where conversations flowed organically and moments felt unhurried. Through experiences like these, LOYA continues to create a distinctive space where food, culture, and storytelling intersect meaningfully beyond the dining table.

As part of Indian Hotels Company Limited, LOYA represents a flagship North Indian concept that celebrates regional culinary heritage through time-honoured recipes, slow-cooking techniques, and heirloom ingredients. With a refined setting and immersive approach, it offers a dining journey that goes beyond flavour, into stories that stay with guests long after the meal concludes.

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