Burger King India Partners with Gen Z Romantic Comedy Loveyapa

Burger King India Partners with Gen Z Romantic Comedy Loveyapa

By Author

Published on January 17, 2025

Burger King India, one of the country’s leading Quick Service Restaurant (QSR) chains, has announced an exciting partnership with the much-anticipated Gen Z romantic comedy Loveyapa. Starring Khushi Kapoor and Junaid Khan—the latter making his theatrical debut—the film is set to hit screens on February 7. Loveyapa explores the intricacies of modern relationships and humorously delves into the disillusionment of the “perfect” romance.

Introducing the Exclusive “Loveyapa Combo”

As part of this collaboration, Burger King is launching the “Loveyapa Combo,” a specially curated meal designed to celebrate this unique partnership. The combo includes:

  • Whopper Jr. with Cheese

  • Saucy Fries

  • Chocolate Thickshake

Available across all Burger King outlets nationwide starting January 15, this limited-time offering is perfect for sharing with a loved one or enjoying solo while immersing in the spirit of Loveyapa.

Engaging Gen Z with Fun Contests

In addition to the new combo, Burger King is hosting an exclusive social media contest to engage fans and movie enthusiasts. The user-generated content (UGC) contest invites participants to create humorous memes using screenshots from the Loveyapa trailer. Winners stand a chance to win exciting prizes, building anticipation for the film’s release.

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Insights from Industry Leaders

Kapil Grover, Chief Marketing & Digital Officer of Burger King India, shared his thoughts on the collaboration:

“Burger King has always been about having meaningful connections with our Gen Z guests. Loveyapa’s script and cast perfectly align with our brand’s ethos. We’re thrilled to celebrate the movie’s release with the exclusive ‘Loveyapa Combo,’ which mirrors the film’s flavor with the taste of Burger King. With Junaid Khan’s debut and Khushi Kapoor’s charm, this movie promises to resonate with the youth of India.”

Srishti Behl, CEO of Phantom Studios, echoed similar sentiments:

“We are excited to partner with Burger King India for Loveyapa. The movie, with its fresh take on love and relationships, aligns perfectly with the dynamic and youthful energy of the brand. The ‘Loveyapa Combo’ captures the playful essence of the film that resonates with today’s Gen Z. It’s exciting to see this partnership come to life, reaching young audiences through a brand that truly speaks to them.”

A Star-Studded Trailer Launch Event

The trailer launch event for Loveyapa featured a glamorous red-carpet celebration attended by the film’s cast. Junaid Khan, son of Bollywood icon Aamir Khan, made a striking debut, while Khushi Kapoor captivated audiences with her on-screen charm. Guests at the event also enjoyed the “Loveyapa Combo,” adding a flavorful touch to the celebrations.

About Restaurant Brands Asia Limited

Restaurant Brands Asia Limited (formerly Burger King India Ltd) has grown to become India’s fastest-growing international QSR chain, with exclusive rights to develop, establish, and franchise Burger King restaurants in the country. The master franchisee arrangement allows RBA to leverage Burger King’s globally recognized brand name while utilizing its technical, marketing, and operational expertise.

Founded in 1954, the BURGER KING® brand is the second-largest fast-food burger chain globally. Operating over 15,000 locations in 100 countries, the brand is synonymous with the WHOPPER® and an unwavering commitment to quality and innovation.


Ironhill Bengaluru Launches 'The Monsoon Affair' Seasonal Dining Experience

Ironhill Bengaluru Launches 'The Monsoon Affair' Seasonal Dining Experience

By Hariharan U

Published on July 15, 2026

Ironhill Marathahalli has announced the launch of The Monsoon Affair, a seasonal culinary celebration that brings together comforting flavours, nostalgic recipes, and immersive dining experiences to mark the arrival of the monsoon in Bengaluru.

Running from July 15 to August 31, the limited-period menu has been curated to capture India's enduring love for monsoon comfort food through a selection of hearty dishes inspired by regional flavours and seasonal indulgences.

Among the highlights are the Smoky Sigdiwala Bhutta, Madras Curry, Lamb Fry, and Haleem Bun with Mutton Marag, each offering a contemporary interpretation of traditional comfort food while celebrating the warmth and richness associated with the rainy season.

Complementing the food is a selection of refreshing beverages designed for the season, alongside a monsoon-inspired ambience and interactive experiences that enhance the overall dining experience.

With The Monsoon Affair, Ironhill aims to transform the rainy season into an occasion for guests to gather, unwind, and enjoy flavourful dishes in a vibrant setting. The seasonal promotion reflects the restaurant's focus on creating themed culinary experiences that combine comfort, hospitality, and memorable moments.

The Monsoon Affair will be available at Ironhill Marathahalli until August 31, offering diners an opportunity to savour specially curated seasonal dishes throughout the monsoon.


House of Awaki Debuts in Bengaluru with Premium Japanese Tea and Contemporary Cuisine Concept

House of Awaki Debuts in Bengaluru with Premium Japanese Tea and Contemporary Cuisine Concept

By Hariharan U

Published on July 15, 2026

House of Awaki has officially opened its doors in Bengaluru, introducing a contemporary Japanese tea house concept dedicated to celebrating the depth and diversity of Japanese tea culture. Located in Kalyan Nagar, the new destination combines premium ceremonial Matcha, speciality Japanese teas, signature beverages, and a thoughtfully curated menu of contemporary Japanese-inspired cuisine.

The name Awaki blends the idea of being "awake" with Ki, the Japanese philosophy of life force and energy, reflecting the brand's focus on mindful hospitality and intentional tea experiences.

At the heart of the concept is an extensive Japanese tea programme featuring six ceremonial Matcha cultivars - Ren, Kiyone, Takara, Ajisai, Bara, and Yuri, sourced from renowned tea-growing regions including Mie, Uji, Yame, and Kagoshima. Each cultivar offers distinct flavour characteristics, allowing guests to explore the nuances of premium Matcha.

Beyond Matcha, House of Awaki also showcases three varieties of Houjicha - Akane, Hibisu, and Tsubaki, along with Genmai, Genmaicha, and Rikka teas. The beverage menu further expands the tea experience through creations such as Miso Cookie Caramel Matcha, Pandan Palm Candy, Coco Matcha Honey Lemon, Milo Akane, and Coco Matcha Float.

Complementing the beverage programme is a menu of approximately 20 contemporary Japanese-inspired dishes designed to pair naturally with the teas. Signature offerings include Ponzu Prawn Inari, Chicken Karaage, Kale Tempura, Kimchi Udon, Braised Pork Belly, and Mayak Egg Toast. Desserts such as Matcha Basque Cheesecake, Matcha Houjicha Basque Cheesecake, and Mocha Babka Toast continue the tea-led culinary journey.

Speaking on the launch, Pranav Praburam, Founder of House of Awaki, said the concept was created to introduce Indian consumers to the richness of Japanese tea culture beyond its growing popularity as a trend. He noted that his experience learning about Matcha from tea practitioners in Malaysia inspired the vision for a destination where every tea tells a story and reflects craftsmanship.

The culinary programme has been developed by Chef Mathangi Kumar, a Le Cordon Bleu London alumna. According to Kumar, the menu has been conceptualised around the teas themselves, ensuring that every dish complements and enhances the flavour profiles of the beverages while remaining rooted in Japanese culinary principles.

Designed as an intimate 30-35-seater space, House of Awaki aims to build a community around Japanese tea through immersive experiences, educational workshops, premium retail tea offerings, and future ready-to-drink innovations.

Located in Bengaluru's Kalyan Nagar neighbourhood, the launch marks the beginning of House of Awaki's broader vision of making authentic Japanese tea culture more accessible to Indian consumers through craftsmanship, education, and thoughtfully designed hospitality experiences


Taj Agra Celebrates the Monsoon with a Refreshing Seasonal Mocktail Menu

Taj Agra Celebrates the Monsoon with a Refreshing Seasonal Mocktail Menu

By Hariharan U

Published on July 14, 2026

Taj Agra has unveiled its exclusive Monsoon Mocktail Menu, a limited-edition beverage collection celebrating the refreshing flavours and nostalgic charm of the Indian monsoon. Available throughout the rainy season, the menu features five handcrafted mocktails that blend tropical fruits with warming spices and artisanal syrups to create a distinctive seasonal experience.

Inspired by the changing moods of the monsoon, the collection combines ingredients such as mango, guava, watermelon, pineapple, ginger, mint, black salt, and chaat masala to offer a balance of refreshing and comforting flavours. Each beverage has been thoughtfully curated to complement the cool, earthy ambience that accompanies the rains in Agra.

Commenting on the launch, Aman Raj, Bartender at Taj Agra, said, "Monsoon in Agra has a unique charm that calls for comforting yet vibrant flavors. For this menu, we wanted to elevate familiar seasonal fruits by balancing their sweetness with the sharp bite of ginger, fresh mint, and classic street-side spices like chaat masala. These drinks do more than refresh. They evoke nostalgic memories of a classic Indian monsoon, perfectly complementing the cool, earthy atmosphere of the season."

The seasonal menu includes the Mango Monsoon Cooler, a refreshing blend of mango, lime, mint, and sparkling fizz; the Mango Masala Fizz, inspired by India's iconic fruit chaat with chaat masala and black salt; the Watermelon Mint Rain Cooler, combining fresh watermelon juice with muddled mint; the Spicy Pineapple Ginger Fizz, featuring pineapple, ginger syrup, and ginger ale for a warming finish; and the Guava Watermelon Punch, a layered mocktail combining guava, watermelon, and grenadine.

Through this limited-time offering, Taj Agra aims to create a sensory dining experience that captures the essence of the monsoon while showcasing seasonal ingredients through innovative, alcohol-free beverages.

Part of the Taj Hotels portfolio, Taj Agra continues to offer curated culinary experiences that blend contemporary hospitality with India's rich gastronomic traditions.

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