Burger King India Partners with Gen Z Romantic Comedy Loveyapa

Burger King India Partners with Gen Z Romantic Comedy Loveyapa

By Author

Published on January 17, 2025

Burger King India, one of the country’s leading Quick Service Restaurant (QSR) chains, has announced an exciting partnership with the much-anticipated Gen Z romantic comedy Loveyapa. Starring Khushi Kapoor and Junaid Khan—the latter making his theatrical debut—the film is set to hit screens on February 7. Loveyapa explores the intricacies of modern relationships and humorously delves into the disillusionment of the “perfect” romance.

Introducing the Exclusive “Loveyapa Combo”

As part of this collaboration, Burger King is launching the “Loveyapa Combo,” a specially curated meal designed to celebrate this unique partnership. The combo includes:

  • Whopper Jr. with Cheese

  • Saucy Fries

  • Chocolate Thickshake

Available across all Burger King outlets nationwide starting January 15, this limited-time offering is perfect for sharing with a loved one or enjoying solo while immersing in the spirit of Loveyapa.

Engaging Gen Z with Fun Contests

In addition to the new combo, Burger King is hosting an exclusive social media contest to engage fans and movie enthusiasts. The user-generated content (UGC) contest invites participants to create humorous memes using screenshots from the Loveyapa trailer. Winners stand a chance to win exciting prizes, building anticipation for the film’s release.

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Insights from Industry Leaders

Kapil Grover, Chief Marketing & Digital Officer of Burger King India, shared his thoughts on the collaboration:

“Burger King has always been about having meaningful connections with our Gen Z guests. Loveyapa’s script and cast perfectly align with our brand’s ethos. We’re thrilled to celebrate the movie’s release with the exclusive ‘Loveyapa Combo,’ which mirrors the film’s flavor with the taste of Burger King. With Junaid Khan’s debut and Khushi Kapoor’s charm, this movie promises to resonate with the youth of India.”

Srishti Behl, CEO of Phantom Studios, echoed similar sentiments:

“We are excited to partner with Burger King India for Loveyapa. The movie, with its fresh take on love and relationships, aligns perfectly with the dynamic and youthful energy of the brand. The ‘Loveyapa Combo’ captures the playful essence of the film that resonates with today’s Gen Z. It’s exciting to see this partnership come to life, reaching young audiences through a brand that truly speaks to them.”

A Star-Studded Trailer Launch Event

The trailer launch event for Loveyapa featured a glamorous red-carpet celebration attended by the film’s cast. Junaid Khan, son of Bollywood icon Aamir Khan, made a striking debut, while Khushi Kapoor captivated audiences with her on-screen charm. Guests at the event also enjoyed the “Loveyapa Combo,” adding a flavorful touch to the celebrations.

About Restaurant Brands Asia Limited

Restaurant Brands Asia Limited (formerly Burger King India Ltd) has grown to become India’s fastest-growing international QSR chain, with exclusive rights to develop, establish, and franchise Burger King restaurants in the country. The master franchisee arrangement allows RBA to leverage Burger King’s globally recognized brand name while utilizing its technical, marketing, and operational expertise.

Founded in 1954, the BURGER KING® brand is the second-largest fast-food burger chain globally. Operating over 15,000 locations in 100 countries, the brand is synonymous with the WHOPPER® and an unwavering commitment to quality and innovation.


When Chocolate Becomes a Love Letter: BELAGIO Unveils Its Valentine’s

When Chocolate Becomes a Love Letter: BELAGIO Unveils Its Valentine’s

By Hariharan U

Published on February 1, 2026

This Valentine’s Day, BELAGIO is redefining romance with chocolate that speaks straight to the heart. Introducing the Hearts & Roses Collection, a limited-edition Valentine’s special where love is baked, sculpted and savoured, transforming classic symbols of romance into elegant dessert creations.

Known for its emotion-driven craftsmanship and refined aesthetic, BELAGIO brings together flavour, form and feeling in a collection designed to delight not just the palate, but the senses. Each dessert is crafted as a love letter in chocolate, turning familiar Valentine motifs into luxurious, share-worthy indulgences.

At the heart of the collection is the Choco Berry Heart, a striking heart-shaped creation layered with dark chocolate mousse, tangy berry compote and almond chocolate sponge. Finished with a radiant red glaze and delicate gold accents, the dessert balances richness with brightness, offering a bold yet romantic expression of flavour.

Equally aptivating is the Chocolate Truffle Rose, a chocolate truffle cake crowned with a meticulously hand-crafted chocolate rose. Designed as a modern tribute to Valentine’s flowers, the edible rose adds both visual drama and sentimental charm, making it as memorable to gift as it is to savour.

Every dessert in the Hearts & Roses Collection is created as a thoughtful conversation between texture, taste and emotion. Whether shared between couples, friends, or enjoyed as a personal indulgence, the collection celebrates love in all its forms.

Available in limited quantities, BELAGIO’s Valentine’s special transforms everyday moments into romantic celebrations, offering chocolate that doesn’t just taste indulgent, but feels meaningful.


Cristal Azul Tequila Launches in Goa, Expands Premium Footprint Across India

Cristal Azul Tequila Launches in Goa, Expands Premium Footprint Across India

By Author

Published on January 31, 2026

Globally recognised premium tequila brand Cristal Azul has officially launched in Goa, marking the next phase of its India journey after a successful debut in Mumbai. The expansion signals the brand’s growing focus on India’s evolving premium spirits landscape, with plans already underway to enter key markets such as Delhi and Bengaluru.

Produced in Mexico and refined in New York, Cristal Azul follows traditional tequila-making methods while embracing contemporary craftsmanship. Made exclusively from 100% Blue Weber Agave sourced from the agave-rich soils of Jalisco, the tequila is known for its smoothness, balance, and consistency. Each bottle reflects a blend of heritage and modern sensibility, catering to today’s discerning consumers seeking refined sipping experiences.

Cristal Azul’s portfolio includes a range of internationally recognised expressions, including Añejo and Reposado, along with Extra Añejo, Blanco, Gold, and Silver. Designed for both neat sipping and modern cocktail culture, the range offers versatility across elevated social occasions and premium hospitality settings.

The brand’s arrival in Goa aligns naturally with the state’s vibrant hospitality ecosystem and premium lifestyle culture. As tequila continues to gain popularity among affluent Gen Z and Gen X consumers, alongside seasoned whisky drinkers exploring new categories, Cristal Azul positions itself as a natural choice for those seeking depth, elegance, and contemporary appeal.

Now available across select premium retail outlets, upscale bars, and leading hospitality destinations in Goa, Cristal Azul aims to elevate beachside gatherings, sunset rituals, and sophisticated nightlife experiences. Each expression is crafted to be enjoyed neat, over ice, or paired with curated culinary offerings.

With launches underway in Mumbai and Goa and further expansion planned across major Indian cities, Cristal Azul continues to strengthen its pan-India footprint. Blending global pedigree with meticulous craftsmanship, the brand invites Indian consumers to discover a new chapter in premium tequila culture, where every sip becomes an occasion.


Spice Traders at W Goa Reimagines Chinese Cuisine with a Modern, Intuitive Lens

Spice Traders at W Goa Reimagines Chinese Cuisine with a Modern, Intuitive Lens

By Hariharan U

Published on January 31, 2026

Spice Traders at W Goa is charting a new course for Chinese cuisine, offering a refined, contemporary interpretation rooted in philosophy rather than replication. Moving away from overt nostalgia or trend-driven reinvention, the restaurant’s refreshed culinary direction focuses on restraint, balance and instinctive flavour-building, quietly bridging the gap between tradition and modernity.

Inspired by the philosophies of China’s Eight Great Cuisines, the approach at Spice Traders does not attempt to recreate regional dishes in their original form. Instead, the kitchen, led by Chef Avinash, studies the thinking behind them. The emphasis lies on understanding how heat is layered rather than imposed, how fermentation creates depth without heaviness, and how contrast, rather than excess, brings harmony to a dish.

These principles form the foundation of a menu that feels contemporary and relevant while staying deeply connected to the soul of Chinese cooking. Techniques and ingredients are used with intent, allowing flavours to unfold naturally and with clarity, rather than overwhelming the palate. The result is food that feels confident, edited and quietly expressive.

Central to this evolution is Spice Traders’ BA philosophy, which celebrates the space between opposites. Tradition meets modernity, fire balances freshness, and comfort coexists with curiosity. Each dish is designed to live in this in-between space, reflecting a thoughtful equilibrium that defines the restaurant’s culinary identity.

With this renewed direction, Spice Traders at W Goa continues to honour one of the world’s most storied culinary traditions, while presenting it through a lens that resonates with today’s diners. The experience is less about spectacle and more about intuition, offering a modern Chinese dining journey that feels both familiar and forward-looking.

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