Burger King India Partners with Gen Z Romantic Comedy Loveyapa

Burger King India Partners with Gen Z Romantic Comedy Loveyapa

By Author

Published on January 17, 2025

Burger King India, one of the country’s leading Quick Service Restaurant (QSR) chains, has announced an exciting partnership with the much-anticipated Gen Z romantic comedy Loveyapa. Starring Khushi Kapoor and Junaid Khan—the latter making his theatrical debut—the film is set to hit screens on February 7. Loveyapa explores the intricacies of modern relationships and humorously delves into the disillusionment of the “perfect” romance.

Introducing the Exclusive “Loveyapa Combo”

As part of this collaboration, Burger King is launching the “Loveyapa Combo,” a specially curated meal designed to celebrate this unique partnership. The combo includes:

  • Whopper Jr. with Cheese

  • Saucy Fries

  • Chocolate Thickshake

Available across all Burger King outlets nationwide starting January 15, this limited-time offering is perfect for sharing with a loved one or enjoying solo while immersing in the spirit of Loveyapa.

Engaging Gen Z with Fun Contests

In addition to the new combo, Burger King is hosting an exclusive social media contest to engage fans and movie enthusiasts. The user-generated content (UGC) contest invites participants to create humorous memes using screenshots from the Loveyapa trailer. Winners stand a chance to win exciting prizes, building anticipation for the film’s release.

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Insights from Industry Leaders

Kapil Grover, Chief Marketing & Digital Officer of Burger King India, shared his thoughts on the collaboration:

“Burger King has always been about having meaningful connections with our Gen Z guests. Loveyapa’s script and cast perfectly align with our brand’s ethos. We’re thrilled to celebrate the movie’s release with the exclusive ‘Loveyapa Combo,’ which mirrors the film’s flavor with the taste of Burger King. With Junaid Khan’s debut and Khushi Kapoor’s charm, this movie promises to resonate with the youth of India.”

Srishti Behl, CEO of Phantom Studios, echoed similar sentiments:

“We are excited to partner with Burger King India for Loveyapa. The movie, with its fresh take on love and relationships, aligns perfectly with the dynamic and youthful energy of the brand. The ‘Loveyapa Combo’ captures the playful essence of the film that resonates with today’s Gen Z. It’s exciting to see this partnership come to life, reaching young audiences through a brand that truly speaks to them.”

A Star-Studded Trailer Launch Event

The trailer launch event for Loveyapa featured a glamorous red-carpet celebration attended by the film’s cast. Junaid Khan, son of Bollywood icon Aamir Khan, made a striking debut, while Khushi Kapoor captivated audiences with her on-screen charm. Guests at the event also enjoyed the “Loveyapa Combo,” adding a flavorful touch to the celebrations.

About Restaurant Brands Asia Limited

Restaurant Brands Asia Limited (formerly Burger King India Ltd) has grown to become India’s fastest-growing international QSR chain, with exclusive rights to develop, establish, and franchise Burger King restaurants in the country. The master franchisee arrangement allows RBA to leverage Burger King’s globally recognized brand name while utilizing its technical, marketing, and operational expertise.

Founded in 1954, the BURGER KING® brand is the second-largest fast-food burger chain globally. Operating over 15,000 locations in 100 countries, the brand is synonymous with the WHOPPER® and an unwavering commitment to quality and innovation.


Adrift Kaya Launches Experiential Japanese Sunday Brunch at JW Marriott New Delhi

Adrift Kaya Launches Experiential Japanese Sunday Brunch at JW Marriott New Delhi

By Manu Vardhan Kannan

Published on August 31, 2025

Adrift Kaya, the celebrated Japanese dining destination by Michelin-starred Chef David Myers, is introducing its much-anticipated Sunday Brunch at JW Marriott New Delhi on 14th September 2025. Designed as an immersive experience, the brunch promises to transform Sundays into the city’s most awaited culinary ritual.

Blending bold Japanese flavours, innovative drinks, live entertainment, and family-friendly activities, the brunch channels the vibrant spirit of Tokyo in the heart of Delhi. At its centre is the Kaiseki Bento Box, a showcase of seasonal Japanese delicacies such as sake-marinated salmon glazed with miso, crisp tempura, and traditional miso soup. For younger guests, the Little Kaya Bento Box brings playful creations like Kawaii Onigiri, Japanese Croquettes, and a mini Chicken Katsu Burger.

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The Dessert Station is designed to delight, featuring freshly flipped Japanese soufflé pancakes in matcha and chocolate, alongside a Build-Your-Own Sundae Bar with house-made ice creams in indulgent flavours including Sakura, Kaya Miso Salted Caramel, and Black Sesame.

Beverages take centre stage with a curated line-up of signature cocktails, zero-proof creations, and themed bars. Guests can enjoy unique offerings at the Matcha Bar, refreshing twists at the Mimosa Bar with its live trolley, and a curated Sake Bar highlighting Japanese craftsmanship.

Enhancing the experience, the brunch includes live DJ beats, a dedicated Kids’ Zone with Manga comics and Polaroid keepsakes, and a vibrant setting ideal for families, couples, and groups of friends.

“With ADRIFT Kaya’s Sunday Brunch, we wanted to create something fresh for Delhi, a Japanese-inspired experience that feels fun, delicious, and interactive. From Japanese-style soufflé pancakes and Kaiseki bento to the Little Kaya Bento with its playful mini chicken katsu burger, plus the matcha whisking and mimosa bars, it’s about creating moments that families and friends will remember,” said Chef David Myers.

With its trend-forward menus, spirited beverages, and lively ambience, the Adrift Kaya Sunday Brunch is set to become Delhi’s coolest weekend ritual.

  • Launch Date: Sunday, 14th September 2025.
  • Venue: Adrift Kaya, JW Marriott New Delhi.
  • Timings: 12:30 PM – 3:30 PM.

Brix & Barrells Craft Brewery Opens in Whitefield, Blending Beer, Food, and Music

Brix & Barrells Craft Brewery Opens in Whitefield, Blending Beer, Food, and Music

By Hariharan U

Published on August 30, 2025

 Whitefield has a new hotspot for beer lovers and food enthusiasts with the opening of Brix & Barrells Craft Brewery. Spread across 30,000 square feet and designed to seat 500 guests, the two-story venue combines craft brewing, global dining, and live performances, setting a fresh standard for Bengaluru’s ever-evolving beer scene.

At the heart of the brewery lies a 3,500 sq. ft. microbrewery serving six in-house brews  from Hefeweizen and Stout to IPA, Wheat, Lager, and American Pilsner. Each beer is crafted with precision to cater to both casual drinkers and true connoisseurs.

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The design of Brix & Barrells draws heavily from nature and international inspirations. Light-filled interiors, water walls, and lush greenery indoors and outdoors create an inviting escape from the bustle of the city. A sprawling central bar anchors the space, encouraging conversations and social connections. Adding to its charm, the brewery is pet-friendly and even features a curated menu for furry companions.

The vision behind Brix & Barrells comes from its founders and managing directors, Mr. Arvind Murthy, Mr. Daksh Vedanth Gowda, and Ms. Renuka Limbavali, supported by business partners Mrs. Beena Arvind and Ms. Pragna Saahithya. Leaving behind their professional careers to follow their passion for brewing and hospitality, they’ve created a community-first destination.

Sharing his excitement, Arvind Murthy said, “Brix & Barrells is our vision of a space where people come together to share conversations, good food, and great beer. Whitefield has such a dynamic beer culture”.

Adding to this, Daksh Vedanth Gowda noted, “We’re excited to add our own signature brews to it, each crafted with passion and detail. At the same time, we wanted to go beyond the pint, offering a global culinary experience and a welcoming atmosphere that makes Brix & Barrells a true destination for the community”.

The culinary offerings match the ambition of the brewery. With over 200 dishes, the menu draws from Asian, South Indian, Italian, and continental influences. Highlights include smoky tandoori platters like Achari Mushroom Tikka and Malai Broccoli, fiery delights such as the Naga Ghost Seekh, and comfort classics like the Chicken Smash Burger.

The drinks list extends beyond beer, with a range of innovative cocktails. Guests can sip on the tropical richness of Mango Madness or enjoy the tangy kick of Tonic Twist, alongside craft beers like the smooth Heavenly Suspension (Hefeweizen), the refreshing Wit Wall (Wheat), and the crisp Punch Line (Pilsner).

With its blend of craft brewing, diverse food, and live music, Brix & Barrells positions itself as more than a brewery, it’s a destination where Bengaluru’s community can connect, celebrate, and unwind.


Cellar & Cup Debuts at AIPL Joy Central, Offering a Premium Café Experience in Gurugram

Cellar & Cup Debuts at AIPL Joy Central, Offering a Premium Café Experience in Gurugram

By Manu Vardhan Kannan

Published on August 30, 2025

AIPL Joy Central in Sector 65, Gurugram, has welcomed Cellar & Cup, a 2,250 sq. ft. European-inspired café on its first floor, blending European elegance with Northeastern warmth. The café-restaurant is designed as a haven for coffee connoisseurs, food lovers, and wine enthusiasts, offering an eclectic mix of global flavors and curated experiences.

Sourcing its coffee from the lush estates of Meghalaya, Cellar & Cup highlights a rich, earthy brew that pairs seamlessly with fine Italian dishes, handcrafted sourdough pizzas, and an exclusive range of Georgian wines, a rare indulgence for wine enthusiasts in the city. The interiors reflect a contemporary European charm with wooden accents, warm lighting, artistic wall murals, and cozy seating, creating a welcoming yet vibrant ambience.

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Speaking on the new addition, Ishaan Singh, Director at AIPL, said, “With this new addition, our endeavour is to craft experiences that go far beyond dining. AIPL Joy Central has already emerged as a perfect F&B hub with multiple options and some of the finest brand names, making it a destination in itself. Our vision is to create spaces where people can connect, unwind, and celebrate life in settings that are vibrant, welcoming, and memorable.”

Adding his perspective, Aman, Founder of Cellar & Cup, shared, “Having ventured into the restaurant space earlier, Cellar & Cup marks my second step in this exciting journey. With this concept, I wanted to create something more immersive where specialty coffee, eclectic cuisine, and fine wines come together under one roof. It’s about building a place that not only serves but also inspires people to connect, unwind, and celebrate life in a vibrant yet welcoming ambience.”

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The opening of Cellar & Cup reflects AIPL’s vision of developing lifestyle-centric destinations that go beyond dining to foster culture, community, and meaningful experiences. With its unique combination of artisanal coffee, global cuisine, and fine wines, the café is poised to become Gurugram’s latest go-to spot for those seeking refined flavours and a relaxed yet lively atmosphere.

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