Burger King India has fired up its menu with the launch of the Korean Spicy Fest, bringing the real heat and flavours of Korea to restaurants across the country. This limited-time offering features a fiery fusion of bold Korean spices and popular food formats, designed especially for Gen Z, millennials, and spice lovers.

Launched nationwide from April 2nd, the Korean Spicy Fest blends traditional Korean ingredients like sesame, ginger, garlic, and red chilies with Burger King's signature offerings. From juicy burgers to crispy wings and fries, the new menu brings a complete Korean taste experience at amazing prices.

The specially curated menu includes:

• Korean Spicy Chicken Burger
  
  

• Korean Spicy Paneer Burger
  
  

• Korean Spicy Chicken Wings
  
  

• Korean Spicy Chicken Bites
  
  

• Korean Spicy Fries
  
  

Each dish is served with premium brioche buns and coated using a unique dunking process that locks in the bold Korean flavour. To make it even more exciting, Korean Meal Deals and combo upgrades are available to ensure value with every bite.

Kapil Grover, Chief Marketing & Digital Officer, Burger King India, said,

“Guests today are looking for new, exciting flavours that push the boundaries of taste… Our team went to the fundamentals of Korean taste and built recipes that deliver authenticity. We’re confident this will become a guest favourite.”

Burger King is going full swing with a 360° marketing campaign—digital promotions, influencer collaborations, in-restaurant activations, and outdoor advertising. The #BKKoreanSpicyFest also includes user-generated content contests and interactive content for K-culture fans and food lovers.

Anupama Ramaswamy, Joint MD and Chief Creative Officer at Havas Worldwide India, shared,

“The buzz around K-culture is undeniable. People want real experiences, not just popular ones. This campaign is about honouring that and delivering authenticity through food.”

For a glimpse of the flavour-packed campaign, check out the video here:  https://youtu.be/d6CylgreafY?si=Xl1k_NIapb1rYaPn

Available for dine-in, takeaway, and delivery, the Korean Spicy Fest ensures every Indian can enjoy global flavours with a local touch—bold but balanced to suit the Indian palate.