Burger King India has expanded its flavour-packed menu with the launch of its Limited-Time Peri-Peri Fest, bringing a fresh line-up of burgers, sides and value meals inspired by the globally loved Peri-Peri flavour. Available across Burger King restaurants nationwide from July 7, the new menu continues the brand's signature Dunking experience following the positive response to its Korean Kimchi Fest.

The Peri-Peri Fest menu is available for dine-in, takeaway and delivery. Customers can also choose from exclusive Peri-Peri combos and meal upgrades for a complete flavour-packed experience.

The limited-time menu features nine new offerings, including Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Cheese Burger, Peri-Peri Chicken Burger, Peri-Peri Chicken Wings, Peri-Peri Boneless Chicken, Peri-Peri Chicken Nuggets and Peri-Peri Fries.

To mark the launch, Burger King India has introduced a colourful campaign inspired by the African and Portuguese roots of Peri-Peri, blended with a Gen Z-inspired style. The campaign features an original musical film filled with vibrant visuals, music and cultural influences, celebrating the bold flavours in a distinctly Burger King way.

Commenting on the launch, Kapil Grover, Chief Marketing & Digital Officer, Burger King India, said:

"Peri-Peri has emerged as one of India's most loved flavour profiles, fuelled by consumers' growing appetite for bold and exciting flavours. With Peri-Peri Fest, we're taking that love a step further by bringing consumers an experience that's rooted in the true origins of Peri-Peri. Our signature Dunked Peri-Peri platform delivers richer, bolder flavour in every bite, offering a distinctive Burger King experience that's both craveable and memorable."

Sharing the creative thought behind the campaign, Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, said:

"The product itself has a natural sense of theatre as it's dunked for full flavour. We wanted the campaign to mirror that same exuberance. Instead of simply talking about flavour, we turned it into a musical celebration with an original soundtrack that's catchy, energetic and impossible to forget. Every beat, visual and movement was crafted to make audiences feel the joy of going all in."

To support the launch, Burger King India is rolling out a nationwide 360-degree campaign across digital platforms, out-of-home advertising, social media, influencer collaborations, in-restaurant branding and local activations.

As part of the celebration, customers purchasing select Peri-Peri x Sprite Meal Combos through the Burger King App will get a chance to win a free trip to Korea through a lucky draw. The app also offers exclusive Crazy App Deals for dine-in guests, making the Peri-Peri Fest even more rewarding.