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By Hariharan U
Published on November 26, 2025
Burger Singh, India’s largest homegrown burger chain, made a blockbuster entry into Bangalore with ‘The Big Singh Feast’, a mega citywide giveaway that delivered over 3,300 free meals in a single day. Powered by 15,000+ sign-ups, the campaign marked one of the most successful brand activations the Indian QSR space has seen in recent years.
Held across Sarjapur, HSR Layout and BTM Layout on 24 November, the event triggered massive queues from noon to late evening, with customers arriving well before opening hours. Families, students and neighbourhood communities turned the giveaway into a vibrant city moment—highlighting the growing appeal of homegrown Indian brands in competitive metro markets.
Digital + Offline Strategy That created Citywide Buzz, The extraordinary response was fuelled by a sharply executed digital-plus-offline campaign under The Big Singh Feast. The digital play included:
Hyperlocal targeted communication
Countdown posts
WhatsApp amplification
A series of humorous, AI-generated reels that went viral
Offline initiatives such as neighbourhood branding, standees, in-store visibility and strong on-ground teams further amplified the buzz. Together, the campaign created a funnel that delivered exceptional reach, recall and registration numbers.
Guests received two of Burger Singh’s top-selling meals, the Big Crispy Chicken Meal and the Udta Punjab 2.0 Meal, served with Dilli 6 Fries and the signature Gulabo drink. First-time consumers highlighted the bold desi flavours, richly seasoned fries and refreshing masala-infused beverage, noting how distinct the experience was from typical international burger chains.
Ayush Kumar, Senior Vice President – Operations & Supply Chain, Burger Singh, said, “Bangalore gave us a historic moment. We often see queues like this for big movie premieres or major tech launches, but witnessing thousands line up for our desi burgers was truly special. The love, trust and enthusiasm Bangalore has shown inspires us to keep building in this market.”
Since entering Bangalore, Burger Singh has seen strong traction driven by high footfall, repeat visits and strong organic word of mouth. The success of The Big Singh Feast has further accelerated this momentum, positioning the city as a key growth market for the brand.
About Burger Singh
Burger Singh is India’s only major Made-in-India burger chain competing successfully with global QSR giants. Since opening its first outlet in Gurugram in 2014, the brand has expanded rapidly with 180+ outlets across 80+ cities including Delhi NCR, Mumbai, Pune, Kolkata, Shillong, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Chandigarh and Amritsar.
It is also the first Indian burger chain to go international, with three outlets and one food truck in London. The brand has strong presence across Tier 1, 2 and 3 cities and recently raised a pre-Series B round, valuing the company at INR 430 crore.
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Published on February 25, 2026
As vibrant gulal fills the air and festive music sets the mood, Haldiram's ushers in the Holi season with a specially curated festive range under its campaign, “Holi Ke Rang, Gujiya Aur Thandai Ke Sang.” The initiative celebrates the joy of togetherness, indulgence, and the timeless pairing of colours with classic festive flavours.
Blending tradition with modern celebrations, Haldiram’s Holi collection captures the essence of rangon ki dhoom dhaam, laughter shared with loved ones, and tables adorned with festive favourites. Whether it is a lively Holi party, thoughtful gifting, or a family gathering, the brand’s curated hampers and assortments are designed to add warmth and sweetness to every celebration.
At the centre of the festive spread is Haldiram’s iconic Gujiya range. The Kesar Gujiya stands out with its delicate preparation using premium saffron, lending a rich aroma, natural golden hue, and royal flavour to every bite. Its crisp outer shell encases a luscious mawa (khoya) filling, delivering the melt-in-the-mouth indulgence associated with authentic Holi traditions.Complementing the classic is the Coconut Dry Fruit Gujiya, generously filled with coconut shavings and premium dry fruits, offering a satisfying balance of crunch and sweetness. Together, the Gujiya selection brings back the nostalgic taste of Holi while catering to evolving festive preferences.
No Holi celebration is complete without thandai, and the festive range pairs seamlessly with chilled, flavourful servings of the traditional drink. The combination of gujiya and thandai ensures every colourful moment is accompanied by familiar, comforting flavours.
In addition to sweets, customers can explore Haldiram’s special chaat and snackable range, perfect for house parties and festive gatherings, adding a savoury twist to the sweet indulgence.
The Holi collection is available across Haldiram’s stores, including outlets in North Delhi. Customers can also place orders via Swiggy and Zomato, making festive treats easily accessible at home
By Manu Vardhan Kannan
A new Italian dining destination is ready to add fresh energy to Navi Mumbai’s food scene with the launch of Piccolino Italian Taproom. Designed as an all-day vegetarian space, the restaurant brings together relaxed European charm, handcrafted Italian food, and a modern taproom experience under one roof.
Inspired by the easy-going vibe of European plazas, Piccolino is created as a warm and welcoming space for every kind of gathering. From leisurely lunches and coffee catch-ups to family dinners, intimate dates, and lively evenings with friends, the restaurant is positioned as a seamless all-day destination that celebrates everyday moments.
At the core of Piccolino’s kitchen is a strong focus on honest, from-scratch cooking. Fresh pasta is rolled and shaped every morning, pizza dough is fermented for 24 hours to achieve the right texture, and breads, sauces, and dips are prepared in-house daily. The menu highlights premium produce, mature cheeses, and carefully sourced ingredients, staying true to Italian traditions while keeping flavours clean and comforting.
Some of the menu’s standout favourites include the rich Pesto Burrata Pizza, the Stuffed Ravioli with Pesto Calabrese, and the popular Spinach & Corn Croconte. For smaller bites, options like Picco Crisps and Parmesan Garlic Knots set the tone for shared dining, while the Classic Tiramisu rounds off the meal with a familiar and comforting finish.
The beverage programme follows the same attention to detail. The taproom features a curated selection of craft beers, meads, and ciders on tap, along with a thoughtfully put-together global wine list. Popular pours include the American Dream West Coast IPA, Guava Chilli, Berrylicious, and Mango Peach, adding a fun and contemporary layer to the dining experience.
Among the early movers in the region, Piccolino also introduces an elevated range of Zero Proof Cocktails in Navi Mumbai. These alcohol-free options are crafted for guests who prefer mindful drinking, without compromising on flavour or presentation.
With its polished yet friendly ambience, ingredient-led Italian menu, and vibrant taproom feel, Piccolino Italian Taproom is set to become a neighbourhood favourite in Navi Mumbai, whether for a morning espresso, a relaxed afternoon meet-up, or a long evening over food and drinks.
Published on February 24, 2026
Café Amudham, known for its contemporary take on authentic South Indian cuisine, has launched its third outlet in Punjabi Bagh, West Delhi. The opening marks an important milestone in the brand’s growing presence in the capital and its steady expansion across key urban markets.
Guided by its philosophy of ‘Good Food Happiness’, Café Amudham blends authentic South Indian flavours with a modern urban dining style. The menu is thoughtfully curated to balance tradition and everyday comfort, while the dining spaces are designed to feel warm, friendly, and casual. The new Punjabi Bagh outlet carries forward the brand’s signature Mediterranean detailing, offering a relaxed setting for daily dining.
With this addition, Café Amudham brings its premium yet approachable QSR experience to West Delhi’s vibrant food scene. The focus remains on quality ingredients, consistency, and authenticity, values that have helped the brand build a loyal following across its locations.
Speaking about the Punjabi Bagh outlet, Priyanka Rudrappa, CEO of Café Amudham, said, “Our Punjabi Bagh outlet reflects Café Amudham's continued growth in Delhi. West Delhi has a strong appreciation for food prepared with integrity and authentic flavour. We remain committed to staying true to our South Indian roots while creating warm, contemporary spaces where guests can experience comfort, sustainability, and the joy of good food.”
Ankur Shukla, Director – Operations, Strategy & Growth, Café Amudham, added, “Our new store at Punjabi Bagh is a big step toward bringing the richness of South Indian culinary heritage to West Delhi. We aim to create a warm, modern environment where guests can enjoy both traditional and regional dishes while having a significant impact on the Punjabi Bagh.”
The Punjabi Bagh outlet joins Café Amudham’s existing locations in Delhi and Bengaluru, reflecting the brand’s focus on thoughtful expansion while remaining rooted in its South Indian culinary heritage.
Outlet Details:
Time: 08 am onwards till 12 at night
Venue: 5C, Punjabi Bagh West, Ground Floor, North West, Avenue Club Road, New Delhi – 110026.
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