Burger Singh, India’s largest homegrown burger chain, made a blockbuster entry into Bangalore with ‘The Big Singh Feast’, a mega citywide giveaway that delivered over 3,300 free meals in a single day. Powered by 15,000+ sign-ups, the campaign marked one of the most successful brand activations the Indian QSR space has seen in recent years.

Held across Sarjapur, HSR Layout and BTM Layout on 24 November, the event triggered massive queues from noon to late evening, with customers arriving well before opening hours. Families, students and neighbourhood communities turned the giveaway into a vibrant city moment—highlighting the growing appeal of homegrown Indian brands in competitive metro markets.

Digital + Offline Strategy That created Citywide Buzz, The extraordinary response was fuelled by a sharply executed digital-plus-offline campaign under The Big Singh Feast. The digital play included:

• Hyperlocal targeted communication

• Countdown posts

• WhatsApp amplification

• A series of humorous, AI-generated reels that went viral

Offline initiatives such as neighbourhood branding, standees, in-store visibility and strong on-ground teams further amplified the buzz. Together, the campaign created a funnel that delivered exceptional reach, recall and registration numbers.

Guests received two of Burger Singh’s top-selling meals, the Big Crispy Chicken Meal and the Udta Punjab 2.0 Meal, served with Dilli 6 Fries and the signature Gulabo drink. First-time consumers highlighted the bold desi flavours, richly seasoned fries and refreshing masala-infused beverage, noting how distinct the experience was from typical international burger chains.

Ayush Kumar, Senior Vice President – Operations & Supply Chain, Burger Singh, said, “Bangalore gave us a historic moment. We often see queues like this for big movie premieres or major tech launches, but witnessing thousands line up for our desi burgers was truly special. The love, trust and enthusiasm Bangalore has shown inspires us to keep building in this market.”

Since entering Bangalore, Burger Singh has seen strong traction driven by high footfall, repeat visits and strong organic word of mouth. The success of The Big Singh Feast has further accelerated this momentum, positioning the city as a key growth market for the brand.

About Burger Singh

Burger Singh is India’s only major Made-in-India burger chain competing successfully with global QSR giants. Since opening its first outlet in Gurugram in 2014, the brand has expanded rapidly with 180+ outlets across 80+ cities including Delhi NCR, Mumbai, Pune, Kolkata, Shillong, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Chandigarh and Amritsar.

It is also the first Indian burger chain to go international, with three outlets and one food truck in London. The brand has strong presence across Tier 1, 2 and 3 cities and recently raised a pre-Series B round, valuing the company at INR 430 crore.