Burger Singh Celebrates Bangalore Entry with ‘The Big Singh Feast’ Delivering 3,300+ Free Meals

Burger Singh Celebrates Bangalore Entry with ‘The Big Singh Feast’ Delivering 3,300+ Free Meals

By Hariharan U

Published on November 26, 2025

Burger Singh, India’s largest homegrown burger chain, made a blockbuster entry into Bangalore with ‘The Big Singh Feast’, a mega citywide giveaway that delivered over 3,300 free meals in a single day. Powered by 15,000+ sign-ups, the campaign marked one of the most successful brand activations the Indian QSR space has seen in recent years.

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Held across Sarjapur, HSR Layout and BTM Layout on 24 November, the event triggered massive queues from noon to late evening, with customers arriving well before opening hours. Families, students and neighbourhood communities turned the giveaway into a vibrant city moment—highlighting the growing appeal of homegrown Indian brands in competitive metro markets.

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Digital + Offline Strategy That created Citywide Buzz, The extraordinary response was fuelled by a sharply executed digital-plus-offline campaign under The Big Singh Feast. The digital play included:

  • Hyperlocal targeted communication

  • Countdown posts

  • WhatsApp amplification

  • A series of humorous, AI-generated reels that went viral

Offline initiatives such as neighbourhood branding, standees, in-store visibility and strong on-ground teams further amplified the buzz. Together, the campaign created a funnel that delivered exceptional reach, recall and registration numbers.

Guests received two of Burger Singh’s top-selling meals, the Big Crispy Chicken Meal and the Udta Punjab 2.0 Meal, served with Dilli 6 Fries and the signature Gulabo drink. First-time consumers highlighted the bold desi flavours, richly seasoned fries and refreshing masala-infused beverage, noting how distinct the experience was from typical international burger chains.

Ayush Kumar, Senior Vice President – Operations & Supply Chain, Burger Singh, said, “Bangalore gave us a historic moment. We often see queues like this for big movie premieres or major tech launches, but witnessing thousands line up for our desi burgers was truly special. The love, trust and enthusiasm Bangalore has shown inspires us to keep building in this market.”

Since entering Bangalore, Burger Singh has seen strong traction driven by high footfall, repeat visits and strong organic word of mouth. The success of The Big Singh Feast has further accelerated this momentum, positioning the city as a key growth market for the brand.

About Burger Singh

Burger Singh is India’s only major Made-in-India burger chain competing successfully with global QSR giants. Since opening its first outlet in Gurugram in 2014, the brand has expanded rapidly with 180+ outlets across 80+ cities including Delhi NCR, Mumbai, Pune, Kolkata, Shillong, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Chandigarh and Amritsar.

It is also the first Indian burger chain to go international, with three outlets and one food truck in London. The brand has strong presence across Tier 1, 2 and 3 cities and recently raised a pre-Series B round, valuing the company at INR 430 crore.


Hyatt Centric MG Road Bangalore Unveils Thoughtfully Curated Christmas Hampers for the Festive Season

Hyatt Centric MG Road Bangalore Unveils Thoughtfully Curated Christmas Hampers for the Festive Season

By Hariharan U

Published on December 25, 2025

This Christmas, Hyatt Centric MG Road Bangalore brings the joy of the season to life with a thoughtfully curated range of festive hampers and classic holiday treats. Designed with warmth, care, and a sense of togetherness, these Christmas offerings are perfect for sharing moments of cheer with family, friends, and colleagues.

Each festive hamper blends timeless Christmas favourites with indulgent sweet treats, capturing the essence of celebration and gratitude that defines the holiday season. From traditional festive bakes and rich plum delights to handcrafted chocolates and charming Christmas accents, every element has been carefully chosen to add comfort and joy to the festivities.

Guests can choose from two specially curated Christmas hampers. Christmas Hamper 1, offers a luxurious assortment that includes Panettone, Stollen, Dundee Cake, Plum Pudding, Plum Cake, Ginger Cookies, Mince Pie, Chocolate Santa, Almond Hazelnut Praline, Liquor Chocolates, a bottle of wine, and festive Christmas decorations. It is ideal for those looking to gift something truly indulgent.

Christmas Hamper 2, features a classic festive selection including Panettone, Stollen, Plum Pudding, Plum Cake, Ginger Cookies, Mince Pie, Pistachio Nougat, Chocolate Santa, and Christmas decorations, a perfect blend of tradition and celebration.

In addition to the hampers, Hyatt Centric MG Road Bangalore is also offering a wide range of Christmas goodies available à la carte, allowing guests to curate their own festive selections. Highlights include Stollen, Dundee Cup Cakes, Panettone, Plum Pudding, Plum Cake, Mince Pie, Pistachio Nougat, Almond Hazelnut Praline, Red Velvet Cookies, Ginger Cookies, decorative Christmas chocolate bars, Stuffed Santa chocolates, and Madeleines.

Whether it’s for personal celebrations, festive hosting, or thoughtful corporate gifting, these Christmas delights are crafted to add a touch of magic and sweetness to the season. Hyatt Centric MG Road Bangalore hopes these festive offerings fill homes with warmth, joy, and the unmistakable spirit of Christmas.

To place orders for Christmas hampers, festive goodies, or for bulk and corporate gifting enquiries, guests can contact +91 6370716589.


Popeyes Opens Its First Airport Outlet at Mumbai T2

Popeyes Opens Its First Airport Outlet at Mumbai T2

By Manu Vardhan Kannan

Published on December 25, 2025

Popeyes, the iconic Louisiana-born fried chicken brand, has officially launched its first airport outlet at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, Terminal 2. The opening marks a strategic step in Popeyes’ expansion across India following its debut in Mumbai earlier this year in August.

The Mumbai T2 store has been launched in partnership with AMRL, reflecting Popeyes’ focus on premium, high-footfall locations and its intent to bring globally loved flavours to travellers. Visitors at Terminal 2 can now enjoy signature offerings such as the Chicken Sandwich, Signature Fried Chicken, Boneless Chicken, and the Hot & Messy range, specially curated for the Indian palate. Staying true to its Louisiana Cajun roots, all chicken is fresh, hand-battered, hand-breaded, and marinated for 12 hours, ensuring bold and distinctive flavours in every bite.

Speaking on the expansion, Sameer Khetarpal, CEO & MD of Jubilant FoodWorks Limited, said, “Airports have become critical touchpoints for brand discovery and repeat engagement. Launching at Mumbai T2 allows us to reach a high-intent, high-frequency audience and take Popeyes beyond the high street. After a strong response in Mumbai since August, this opening is a deliberate move to scale the brand in premium travel-led locations.”

Highlighting the importance of F&B in the airport experience, a spokesperson from AMRL added, “The launch of Popeyes at CSMIA marks a significant milestone in AMRL’s F&B growth. Airports are evolving into lifestyle destinations, and partnering with a globally iconic brand like Popeyes aligns strongly with our vision of offering world-class choices to travellers. This collaboration reflects our focus on quality, consistency, and global relevance.”

The Popeyes Mumbai T2 outlet is now open for travellers, offering both dine-in and takeaway options for domestic and international passengers, making it a must-visit destination for those seeking a taste of Louisiana at India’s busiest airport.


Kickstart Your New Year Wellness with L-Carnitine Green Tea

Kickstart Your New Year Wellness with L-Carnitine Green Tea

By Manu Vardhan Kannan

Published on December 25, 2025

As the New Year begins, many of us look for practical ways to support weight management and overall wellness. Tetley introduces its Green Tea Slim Care range with added L-Carnitine, a beverage designed to help reduce body fat when combined with a balanced diet and regular physical activity.

The new range combines the natural antioxidants of premium green tea leaves with the fat-supporting benefits of L-Carnitine, making it an easy and refreshing addition to your daily routine. Available in two revitalising flavours: Lemon & Honey and Ginger Mint Lemon, this tea helps you stay consistent with your wellness goals, whether focusing on mindful eating, feeling lighter during the day, or complementing your workouts.

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L-Carnitine, when combined with a healthy diet and regular exercise, aids in reducing body fat and promoting a balanced lifestyle. The carefully curated flavours make it a delightful and sustainable choice for daily consumption.

The Tetley Green Tea Slim Care range is now available at Reliance stores and leading online platforms including Amazon, Blinkit, Zepto, Swiggy, and Bigbasket.

Start 2026 with a simple, science-backed habit, a daily cup of green tea with added L-Carnitine to support your New Year wellness goals and feel refreshed every day.

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