Burger Singh Strengthens Youth Market Presence with New Outlet at IIT Kanpur

Burger Singh Strengthens Youth Market Presence with New Outlet at IIT Kanpur

By Hariharan U

Published on November 17, 2025

Burger Singh has expanded its footprint once again with a new outlet at IIT Kanpur, strengthening its presence in youth-heavy, high-traffic locations. The homegrown burger chain continues to grow across spaces where students, commuters, and young professionals dominate the crowd, making this launch a natural fit for the brand’s strategy.

The outlet at IIT Kanpur is in line with Burger Singh’s move towards high-engagement formats such as universities, hospitals, metro stations, and airports. These spaces allow the brand to launch faster, stay accessible, and build a strong everyday presence for consumers.

image

Kabir Jeet Singh, Founder & CEO of Burger Singh, said, "We've built Burger Singh on the idea that entrepreneurship in India shouldn't be limited by capital. Our low-capex model allows first-time business owners to run profitable QSR outlets in high-demand zones like campuses and transit spaces. IIT Kanpur represents that spirit perfectly, young energy, ambition, and the drive to build something of their own."

The brand now operates 180+ outlets across 80+ cities, growing steadily through its co-investment franchise model. Compact formats under this model start at around ₹24–30 lakh, depending on the space, helping local entrepreneurs open outlets with quicker breakeven timelines, operational support, and consistent store-level performance.

Bhargav PV, Chief of Staff at Burger Singh, added, "Our kiosk and compact formats are built to minimise location risk. They work across high-footfall zones, from campuses to metro stations, without the heavy overheads of traditional QSR spaces. The model gives us flexibility to test, scale, or relocate quickly, while maintaining strong unit-level profitability. That's been key to our rapid, sustainable expansion."

With its focus on efficient growth and deeper reach across new cities, Burger Singh continues to strengthen its position as a proudly homegrown QSR brand built on affordability, flexibility, and strong business fundamentals.

About Burger Singh
Burger Singh is the only Made-in-India brand competing with global burger chains and has grown rapidly since opening its first outlet in Gurugram in 2014. Today, the chain has 180+ outlets across 80+ cities including Delhi NCR, Mumbai, Pune, Kolkata, Shillong, Jaipur, Dehradun, Jammu, Nagpur, Ahmedabad, Chandigarh, Amritsar, and more. It is also the first Indian burger brand to expand internationally, with three outlets and one food truck in London. With strong acceptance in both tier 1 and tier 2–3 cities, and a recent pre-series B funding round valuing the company at INR 430 crores, Burger Singh continues its upward growth story.


OCAD Brings Coffee and Desserts to the Neighbourhood

OCAD Brings Coffee and Desserts to the Neighbourhood

By Manu Vardhan Kannan

Published on September 17, 2026


VVM Restaurant Consultants Enters Biryani Business with Birian

VVM Restaurant Consultants Enters Biryani Business with Birian

By Manu Vardhan Kannan

Published on September 17, 2026


Adie Broswon Group Introduces MOOOZ Cranberry Vodka in Uttar Pradesh

Adie Broswon Group Introduces MOOOZ Cranberry Vodka in Uttar Pradesh

By Manu Vardhan Kannan

Published on September 16, 2026

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.