Callebaut Unveils the Third Edition of India’s PATISSIER OF THE YEAR Competition

Callebaut Unveils the Third Edition of India’s PATISSIER OF THE YEAR Competition

By Author

Published on December 15, 2023

Callebaut, the renowned producer of the Finest Belgian Chocolate, is thrilled to announce the return of its flagship event, Callebaut Patissier of the Year (CPY) 2024, in collaboration with Chocolate Academy Mumbai. This prestigious competition invites chefs and artisans to showcase their creative mastery in the art of chocolate crafting.

Celebrating a century of crafting The Finest Belgian Chocolate, Callebaut recognizes the paramount value of originality in the world of chocolate and pastry. This year's theme, 'Craft Your Signature,' emphasizes the uniqueness of every chef. CPY 2024 aims to create a platform that celebrates chefs for who they are – their background, culture, and authentic selves.

The competition features qualifying rounds challenging participants to showcase their originality through chocolate creations. Scheduled through February 2024 in Mumbai, Delhi, and Bangalore, the qualifier winners will compete in the finale set to take place in Mumbai in May 2024.

Dhruva Sanyal, Managing Director of India for Barry Callebaut, said, “As we embark on the third edition of Callebaut Patissier of the Year, we are excited to witness the diverse and innovative creations of our talented Indian chefs. This competition reflects our commitment to supporting and celebrating the unique talents within the culinary world.”

Pratik Deshmukh, Head of Chocolate Academy Mumbai, invited participants to become a part of the Callebaut family, emphasizing the competition as not only a chance to compete but also to learn. “We welcome you to become a part of the Callebaut and Global Chocolate Academy™ Network. We’re thrilled to witness groundbreaking creation techniques and excited to see the best talents come forward to participate in the competition. We are excited to find the best gem of the pastry chef community together,” he added.

Applications are open from December 1, 2023, and can be submitted online until January 20, 2024. An esteemed jury led by Pratik Deshmukh will evaluate the applications.

The title winner will enjoy a privileged visit to the world's largest chocolate factory in Wieze, Belgium. The first runner-up will receive a masterclass at Chocolate Academy Dubai, while the second runner-up will be awarded an international masterclass at Chocolate Academy Mumbai.

Callebaut's CPY 2024 promises not just a competition but a celebration of creativity and individuality in the world of chocolate crafting. As the legacy continues, it invites participants to showcase their unique signatures and be a part of a community passionate about the artistry of chocolate.


Siren Bengaluru Reimagines Tequila with Patrón’s Agave-Fueled Cocktail Takeover

Siren Bengaluru Reimagines Tequila with Patrón’s Agave-Fueled Cocktail Takeover

By Manu Vardhan Kannan

Published on July 21, 2025

Tequila gets a bold new twist in Bengaluru as Siren, the city’s only Asian cocktail bar, joins hands with Patrón for a limited-time celebration of World Tequila Day. From July 15 to 31, guests can sip their way through a specially curated menu where agave spirits meet Asian-inspired creativity.

The menu features four unique cocktails, each showcasing a different expression of Patrón tequila, Blanco, Reposado, and  Añejo crafted with Siren’s trademark style rooted in clarity, control, and craft.

Here’s what’s pouring:

  • Patrón OG Picante – a bold and spiced creation, striking a perfect balance between heat and flavour

  • Patrón Añejo Old Fashioned – a smooth, slow-sipping reinterpretation of the classic

  • Patrón Mango Verse Highball – light, lyrical, and layered with tropical notes

  • Patrón Sour Cherry Margarita – tangy, vibrant, and meant to leave a lasting impression

This isn't just a celebration of tequila, it’s an elevated experience where technique, bold ingredients, and inspired pairing take centre stage. Every sip tells a story of tradition meeting modern cocktail artistry.

Whether you’re a tequila lover or someone curious to explore new blends, this collaboration promises an unforgettable journey through taste, intention, and agave.

Catch the experience from 7 PM to 10 PM at Siren, located on Lavelle Road, and raise a glass to the craft of cocktails and the heart of heritage.


Eros Hotel New Delhi Turns Tropical with a Grand Mango Celebration

Eros Hotel New Delhi Turns Tropical with a Grand Mango Celebration

By Manu Vardhan Kannan

Published on July 21, 2025

The vibrant spirit of National Mango Day comes alive at Eros Hotel New Delhi, where the beloved King of Fruits takes center stage. This delightful event promises guests a tropical escape through taste, décor, and ambiance, perfect for both food lovers and photo enthusiasts.

To celebrate the legacy of mangoes, the hotel has turned its signature restaurants, Tea Lounge, Blooms, and Lounge AND Bar, into mango wonderlands. Whether it’s the zesty thrill of raw mango or the smoothness of creamy mango desserts, there’s something to please every palate.

Blooms will feature a lavish buffet lined with irresistible mango desserts that are both indulgent and refreshing. Guests can sip on expertly blended mocktails and cocktails, created specially to highlight the juicy richness of mangoes, each drink a perfect balance of cooling and flavor-packed delight.

The menu is a tribute to mango’s many moods, offering tropical twists on classic treats and cooling drinks that keep the summer heat at bay. From sweet to spicy, tangy to chilled, the spread is designed to take guests on a taste journey.

Adding to the experience is the mango-themed décor, featuring a grand mango tree as its centerpiece. With lush greens and sunny yellows filling the space, guests will feel like they’ve stepped into a tropical celebration, ideal for those Insta-perfect pictures.

If you’re looking for a fresh, fruity escape with unforgettable flavors, Eros Hotel New Delhi is the place to be. This mango-inspired festival is set to stir your senses and leave you with lingering memories of taste and joy.


Baskin Robbins India and The Smurfs Team Up for a Scoop of Fun

Baskin Robbins India and The Smurfs Team Up for a Scoop of Fun

By Manu Vardhan Kannan

Published on July 20, 2025

Baskin Robbins India is adding a playful twist to your ice cream outings by teaming up with the much-loved Smurfs movie franchise. This cheerful collaboration brings together the joy of scoops and the charm of everyone’s favourite blue characters—creating a fun and flavourful adventure for kids and families across the country.

Inspired by the adventurous world of The Smurfs, Baskin Robbins has introduced a lively new flavour called Splish Splash. This vibrant blue scoop captures the energy and mischief of the Smurfs, blending colour and taste into one joyful bite.

But the excitement doesn’t stop at the counter. Speaking about the partnership, Aleesha Desai, General Manager (Marketing) – Baskin Robbins India, shared,

“At Baskin Robbins, our mission is to spread smiles over a scoop of happiness. Collaborating with the beloved Smurfs helps us do that in a playful way.”

The celebration extends beyond flavours, Baskin Robbins is lighting up its parlours with Smurfs-themed in-store activations, engaging games, and social media contests. The brand has even gone full blue on its Instagram feed, making fans a part of the blue wave.

To bring the magic closer to fans, special product activations will take place at movie screenings, with influencers and content creators joining in for Smurfs-themed celebrations. Lucky fans will also get the chance to win limited-edition Smurfs goodies, turning every visit into a memorable moment.

With this colourful collaboration, Baskin Robbins once again proves that it’s more than just an ice cream brand, it’s a creator of joyful memories. While the love for ice cream spans all ages, this Smurfs-inspired tie-up is sure to leave kids smiling from ear to ear and parents reaching for another scoop.

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