Callebaut Unveils the Third Edition of India’s PATISSIER OF THE YEAR Competition

Callebaut Unveils the Third Edition of India’s PATISSIER OF THE YEAR Competition

By Author

Published on December 15, 2023

Callebaut, the renowned producer of the Finest Belgian Chocolate, is thrilled to announce the return of its flagship event, Callebaut Patissier of the Year (CPY) 2024, in collaboration with Chocolate Academy Mumbai. This prestigious competition invites chefs and artisans to showcase their creative mastery in the art of chocolate crafting.

Celebrating a century of crafting The Finest Belgian Chocolate, Callebaut recognizes the paramount value of originality in the world of chocolate and pastry. This year's theme, 'Craft Your Signature,' emphasizes the uniqueness of every chef. CPY 2024 aims to create a platform that celebrates chefs for who they are – their background, culture, and authentic selves.

The competition features qualifying rounds challenging participants to showcase their originality through chocolate creations. Scheduled through February 2024 in Mumbai, Delhi, and Bangalore, the qualifier winners will compete in the finale set to take place in Mumbai in May 2024.

Dhruva Sanyal, Managing Director of India for Barry Callebaut, said, “As we embark on the third edition of Callebaut Patissier of the Year, we are excited to witness the diverse and innovative creations of our talented Indian chefs. This competition reflects our commitment to supporting and celebrating the unique talents within the culinary world.”

Pratik Deshmukh, Head of Chocolate Academy Mumbai, invited participants to become a part of the Callebaut family, emphasizing the competition as not only a chance to compete but also to learn. “We welcome you to become a part of the Callebaut and Global Chocolate Academy™ Network. We’re thrilled to witness groundbreaking creation techniques and excited to see the best talents come forward to participate in the competition. We are excited to find the best gem of the pastry chef community together,” he added.

Applications are open from December 1, 2023, and can be submitted online until January 20, 2024. An esteemed jury led by Pratik Deshmukh will evaluate the applications.

The title winner will enjoy a privileged visit to the world's largest chocolate factory in Wieze, Belgium. The first runner-up will receive a masterclass at Chocolate Academy Dubai, while the second runner-up will be awarded an international masterclass at Chocolate Academy Mumbai.

Callebaut's CPY 2024 promises not just a competition but a celebration of creativity and individuality in the world of chocolate crafting. As the legacy continues, it invites participants to showcase their unique signatures and be a part of a community passionate about the artistry of chocolate.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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