Callebaut, celebrated for its century-old legacy of authentic Belgian chocolates, is thrilled to announce its continued collaboration with the esteemed Chef Arvind Prasad, who will continue to serve as the brand ambassador in India for the second consecutive year. This partnership holds immense importance for Callebaut as it strives to strengthen its bonds within the culinary community and exemplify the diverse applications of its chocolate products.

Over the past year, Chef Arvind has been the face of the Callebaut brand across numerous significant platforms. Notable highlights from the previous year include his representation of Callebaut at India's largest trade show, Aahar in Delhi, active engagement with the chef community and food industry influencers, and participation in the CIBUS Parma trade show in Italy, where he proudly represented India.

Chef Arvind shared his thoughts, stating, “In my culinary journey, I've had the privilege of working with numerous renowned chocolate brands, but it’s with Callebaut that I’ve found a truly reliable partner. What excites me most about Callebaut chocolates is their workability, versatility, and the unique taste of Belgian chocolate, which allows me to craft my best creations.”

For this year's Diwali celebration, Chef Arvind has introduced 'Diya,' an egg-free creation that beautifully combines the richness of dark chocolate with saffron and a medley of nuts. He explained, “For this creation, I wanted to design an indulgent dessert that pairs Belgian Chocolate with ingredients synonymous with Indian festivities, such as a blend of pistachios, almonds, and cashews, which are extensively used in Diwali gifting.”

Discussing the brand’s growth and the ongoing partnership with Chef Arvind, Mr. Dhruva Sanyal, Managing Director of India for Barry Callebaut, the company behind the Callebaut brand, stated, “Our primary focus is on expanding our presence within the culinary community and promoting the Finest Belgian Chocolate throughout India. The collaboration with Chef Arvind has proven to be exceptionally fruitful, drawing attention to our Callebaut brand and integrating its products into renowned hospitality brands throughout India. We eagerly anticipate Chef Arvind's extensive pastry expertise and reputation, which will further enhance Callebaut's brand awareness and market share.”

This year, Chef Arvind is scheduled to conduct several masterclasses, with his first session set to take place at the Bakery Biz in Mumbai on November 29, 2023. He will continue to create, share, and inspire through Callebaut's digital platforms and will be actively involved in Callebaut's pan-India competition. This competition is designed to provide an opportunity for the chef community to showcase their talent and compete for the prestigious title of 'Callebaut Patissier of the Year.'

Callebaut and Chef Arvind's partnership continues to be a delectable success story, and we look forward to more sweet creations and collaborations in the coming year.