Callebaut's Ongoing Partnership with Chef Arvind: A Sweet Success

By Author

Published on November 7, 2023

Callebaut, celebrated for its century-old legacy of authentic Belgian chocolates, is thrilled to announce its continued collaboration with the esteemed Chef Arvind Prasad, who will continue to serve as the brand ambassador in India for the second consecutive year. This partnership holds immense importance for Callebaut as it strives to strengthen its bonds within the culinary community and exemplify the diverse applications of its chocolate products.

Over the past year, Chef Arvind has been the face of the Callebaut brand across numerous significant platforms. Notable highlights from the previous year include his representation of Callebaut at India's largest trade show, Aahar in Delhi, active engagement with the chef community and food industry influencers, and participation in the CIBUS Parma trade show in Italy, where he proudly represented India.

Chef Arvind shared his thoughts, stating, “In my culinary journey, I've had the privilege of working with numerous renowned chocolate brands, but it’s with Callebaut that I’ve found a truly reliable partner. What excites me most about Callebaut chocolates is their workability, versatility, and the unique taste of Belgian chocolate, which allows me to craft my best creations.”

For this year's Diwali celebration, Chef Arvind has introduced 'Diya,' an egg-free creation that beautifully combines the richness of dark chocolate with saffron and a medley of nuts. He explained, “For this creation, I wanted to design an indulgent dessert that pairs Belgian Chocolate with ingredients synonymous with Indian festivities, such as a blend of pistachios, almonds, and cashews, which are extensively used in Diwali gifting.”

Discussing the brand’s growth and the ongoing partnership with Chef Arvind, Mr. Dhruva Sanyal, Managing Director of India for Barry Callebaut, the company behind the Callebaut brand, stated, “Our primary focus is on expanding our presence within the culinary community and promoting the Finest Belgian Chocolate throughout India. The collaboration with Chef Arvind has proven to be exceptionally fruitful, drawing attention to our Callebaut brand and integrating its products into renowned hospitality brands throughout India. We eagerly anticipate Chef Arvind's extensive pastry expertise and reputation, which will further enhance Callebaut's brand awareness and market share.”

This year, Chef Arvind is scheduled to conduct several masterclasses, with his first session set to take place at the Bakery Biz in Mumbai on November 29, 2023. He will continue to create, share, and inspire through Callebaut's digital platforms and will be actively involved in Callebaut's pan-India competition. This competition is designed to provide an opportunity for the chef community to showcase their talent and compete for the prestigious title of 'Callebaut Patissier of the Year.'

Callebaut and Chef Arvind's partnership continues to be a delectable success story, and we look forward to more sweet creations and collaborations in the coming year.

The Glenwalk Wins 'Most Disruptive Brand of the Year' at Talent Track Awards 2025

By Manu Vardhan Kannan

Published on May 31, 2025

The Glenwalk, a premium blended Scotch whisky brand co-founded by Bollywood actor Sanjay Dutt and Cartel Bros, has bagged the 'Most Disruptive Brand of the Year' title at the 8th Talent Track Awards 2025, held recently in Mumbai. Known for recognising excellence in digital content, branding, and marketing, the Talent Track Awards celebrated Glenwalk's innovative approach in a competitive spirits market.

This award adds to a long list of prestigious honours the brand has earned in a short span of time. These include a Bronze Medal at the London Spirits Awards 2025, Gold Medal at ProWine 2023, Silver Medal at ProWine 2024, Silver Medal at the London Spirits Competition 2024, Silver Award at IWSC 2024, and Gold at Spiritz Achiever 2024, among others. These accolades reflect the brand’s unwavering focus on quality and innovation, led by co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.

“Winning the 'Most Disruptive Brand of the Year' title is both an honour and a responsibility. We have always believed in pushing boundaries, and this recognition reaffirms that our bold choices and fearless brand narrative are not only resonating but also setting new benchmarks,” said Mokksh Sani, Co-founder of Cartel Bros and Founder of Living Liquidz and Mansionz.

Since its launch, The Glenwalk has gained attention for its edgy brand storytelling and premium quality. By blending heritage craftsmanship with a bold, modern identity, it has carved a strong position in the Indian spirits market. The brand closed FY 2024–25 with 1.4 million bottles sold and has ambitious plans to triple this number to 4.2 million bottles in India, travel retail, and global markets.

“From day one, we set out to challenge the status quo and create something that would stand apart, not just in taste, but in approach,” said Sanjay Dutt, The Glenwalk’s brand ambassador and co-founder. “This award is a testament to the vision, the bold risks we took, and the incredible team behind the brand.”

This recognition as the 'Most Disruptive Brand of the Year' marks a major milestone for The Glenwalk. With a clear commitment to innovation and quality, the brand continues to reshape the premium whisky space in India and beyond.

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AYALAGAM: A Thamizh Food Festival Celebrating Authentic Flavours at Feathers Hotel

By Nishang Narayan

Published on May 31, 2025

Feathers Hotel’s Sangamithirai restaurant invites you to embark on a unique culinary voyage with AYALAGAM – A Thamizh Food Festival. Running from 30th May to 8th June, this week-long celebration brings the authentic flavours of Thamizh cuisine as lovingly preserved in Singapore and Malaysia, curated by the internationally acclaimed Chef Devagi Sanmugam — famously known as the “Spice Queen of Singapore.”

A Cultural and Culinary Homecoming

AYALAGAM is more than just a food festival. It’s a heartfelt journey into the soul of Thamizh cooking, reflecting the rich traditions and vibrant flavours that have travelled across oceans. Each day features a special curated set menu named after the iconic rivers of Tamil Nadu — Bhavani, Vaigai, Amaravathi, Thamirabharani, and Siruvani — capturing the diverse tastes and textures unique to different regions.

Highlights to Savor

Prepare your palate for a spectacular range of dishes blending tradition with innovation, including:

Peerkangai Kaintha Eral Soo Hoon Soup
Kozhi Sambal
Mutta Briyani
Palakkai Murungakai Kurma
Tauhu Urulai Kizhangu Sambal
Inippu Urappu Tamarai Thandu
Kadalai Paruppu Aatu Kothu Erachi Pirathal
Karuvepillai Meen
Vazhai Elai Kathirikai Chops
Nandu Parcel Soup
Sura Puttu Urundai
Palakai Biryani

Pudina Rasam
Masala Kalan Kutti Uttapam
Masala Sweet Potato Paniyaram
Maravalli Kizhangu Halwa
Pandan Idiappam with Vazhai Pazham Sauce
Chendol
Javarisi Elai Kozhukattai
Parangikkai Payasam

Each dish tells a story of tradition, spice, and home—elevated by Chef Devagi’s global expertise.

Meet the Spice Queen

Chef Devagi Sanmugam’s culinary journey spans over four decades, with 22 cookbooks and a global reputation as a culinary educator and consultant. Her passion for spices and Asian flavours shines through in this festival, bringing generations of recipes and memories to the table.

Feathers Executive Chef Murthi shared, “AYALAGAM is close to our hearts — it's about sharing the rich, soulful flavours of Thamizh cuisine from beyond our borders. Every dish brings a bit of home, with a twist.”

Chef Devagi adds, “Cooking for AYALAGAM feels like bringing my roots back to where it all began. These dishes are full of memories, spice, and love — just the way our grandmothers made them.”

Event Details:
Date: 30th May to 8th June 2025
Time: Lunch & Dinner
Venue: Sangamithirai, Feathers Hotel

Reservations: +91 78239 77825 | +91 73580 18812

Join AYALAGAM to taste the timeless culinary treasures of the Thamizh diaspora, celebrated with love and flair under one roof.