Can You Trust What You Eat? How Technology is Making Food Labels Honest

Can You Trust What You Eat? How Technology is Making Food Labels Honest

By Hariharan U

Published on October 24, 2025

In a time when consumers are increasingly questioning claims like “organic” and “natural,” Earthen Connect is bringing authenticity back to the shelf. This agri-tech natural foods brand uses a QR code-enabled traceability system, connecting buyers directly to the source of every product, from the farm where it was grown to the community that cultivated it.

Each jar of honey, packet of seeds, or pouch of turmeric now comes with a scannable QR code that shows the product’s complete journey, including farm location, grower name, harvest date, certifications, and sustainability practices.

Trust in food has been compromised for far too long,” said Vaibhav Sinha, Founder & CEO, Earthen Connect. “We built Earthen Connect to close that gap, not with words, but with proof. Our technology ensures that when a consumer scans our product, they see exactly where it came from and who made it possible. Transparency shouldn’t be a privilege; it should be a standard.”

Organic labels alone don’t always tell the full story. Earthen Connect’s system delivers hyper-transparency, showing consumers not only what’s in their food but how it reached them.

For farmers, the platform offers visibility, fair pricing, and recognition, while its Fair Trade validation ensures local communities get the value they deserve. For buyers, it offers direct access to ethically sourced produce, giving them confidence in what they consume.

Empowering Conscious Consumption

For Consumers: Scan and verify every step of a product’s lifecycle, from soil to shelf.

For Farmers: Gain digital visibility and fair compensation through verified traceability.

For the Industry: A model that challenges opaque supply chains and sets new standards for “clean” and “sustainable.”

Consumers are no longer satisfied with claims; they want clarity,” added Vaibhav Sinha. “Our traceability system makes information accessible, verifiable, and human. It builds a transparent bridge between the farmer and the consumer.”

About Earthen Connect

Earthen Connect is an agri-tech enterprise dedicated to building a transparent, ethical, and sustainable natural foods ecosystem. Combining technology, traceability, and Fair Trade principles, the brand ensures that every product—from raw forest honey and Lakadong turmeric to a range of superfoods—is honest, healthy, and responsibly sourced.

For more details, visit www.earthenconnect.com or scan any Earthen Connect product to trace its journey from farm to plate.


Air India Hits One Million Inflight WiFi Users Across Connected Fleet

Air India Hits One Million Inflight WiFi Users Across Connected Fleet

By Manu Vardhan Kannan

Published on July 19, 2026

Air India has recorded more than one million inflight WiFi users over the past 12 months, reflecting the growing demand for onboard internet services among travellers.

According to the airline, over one million passengers connected to its inflight WiFi service between June 2025 and June 2026 across its WiFi-enabled fleet. The service is currently available on more than 55 daily flights operated by 28 connected aircraft.

The airline said passenger adoption has increased significantly during the year, with WiFi usage rising from 30 per cent in June 2025 to 55 per cent in June 2026.

Usage data shows that inflight connectivity is being driven largely by entertainment and social media. Around 89 per cent of connected passengers used the service to stream content or access social media platforms, while the remaining 11 per cent used it for web browsing, emails and messaging applications.

Over the 12-month period, passengers consumed nearly 500 terabytes of data through the airline's onboard network. Streaming services accounted for 86 per cent of total data usage, while web browsing made up the remaining 14 per cent.

Air India's inflight WiFi service is currently available on international routes served by its connected fleet, including flights to London, New York, Newark, Frankfurt, Melbourne, Hong Kong, Singapore, Bali, Manila and Mauritius.

The airline said it plans to gradually expand onboard connectivity as more aircraft are equipped with WiFi, extending the service to additional routes in the future.

Introduced as part of Air India's broader efforts to enhance passenger experience and digital services, the inflight WiFi platform has witnessed steady growth over the past year. The airline noted that demand has been particularly strong on long-haul international flights, where passengers increasingly expect uninterrupted internet access throughout their journey.

While Air India did not disclose the number of individual devices connected or the average data consumed per passenger, it said the service has maintained consistent growth since its rollout.


TCS Named Strategic Technology Partner for New Terminal One at JFK Airport

TCS Named Strategic Technology Partner for New Terminal One at JFK Airport

By Hariharan U

Published on July 16, 2026

Tata Consultancy Services (TCS) has been appointed as the strategic technology and innovation partner for The New Terminal One at John F. Kennedy International Airport (JFK), supporting the development of a next-generation digital ecosystem designed to transform the airport experience for passengers, airlines, and operations teams.

As part of the partnership, TCS will build the digital foundation for the terminal by deploying advanced technologies across passenger processing, artificial intelligence-driven IT operations, infrastructure management, and cybersecurity. The collaboration aims to create a seamless, connected, and efficient airport environment powered by real-time data and intelligent automation.

The New Terminal One at JFK is part of The Port Authority of New York and New Jersey’s $19 billion transformation programme for JFK Airport, one of the largest airport redevelopment initiatives in the United States. The project is envisioned as a world-class aviation hub focused on enhancing passenger experience through modern infrastructure and innovative technology.

Through the partnership, TCS will leverage its digital solutions, including Cognix and ignio platforms, to enable end-to-end visibility across critical airport operations such as passenger processing, baggage management, terminal security, and IT infrastructure.

The deployment of AI-powered systems will help improve operational efficiency, enhance predictive capabilities, and support faster decision-making across multiple airport functions. The technology foundation is expected to enable a more reliable and personalised travel experience for passengers while helping airport teams manage complex operations more effectively.

Commenting on the partnership, Jennifer Daniel Aument, CEO, The New Terminal One at JFK, said that TCS will play an important role in helping the terminal achieve its vision of becoming one of the world’s leading airport experiences, delivering enhanced services for partner airlines and travellers.

Amit Bajaj, President, North America, TCS, highlighted the role of artificial intelligence in shaping the future of aviation experiences. He noted that AI will support a seamless and dependable passenger journey while helping transform The New Terminal One into a technology-led experiential destination.

With airports worldwide increasingly adopting digital transformation strategies, the partnership reflects the growing role of technology in improving passenger journeys, operational resilience, and security. From automated processes and predictive analytics to intelligent infrastructure management, digital platforms are becoming central to the future of global aviation.

The collaboration between TCS and The New Terminal One at JFK represents a significant step towards creating a smart airport ecosystem where technology, innovation, and hospitality converge to deliver a more efficient and engaging travel experience


Radisson Hotel Group Launches AI-Powered Real-Time Hotel Price Matching Technology

Radisson Hotel Group Launches AI-Powered Real-Time Hotel Price Matching Technology

By Hariharan U

Published on July 5, 2026

Radisson Hotel Group has launched a new AI-powered real-time price matching technology, aimed at transforming the way guests book directly through hotel websites and strengthening transparency in hotel pricing.

The system automatically identifies lower publicly available rates for Radisson properties listed on third-party platforms such as OTAs and search engines, and instantly matches those prices on RadissonHotels.com. This removes the need for manual claims, screenshots, or approval processes that are typically required under traditional best rate guarantee programs.

Unlike conventional models, the new system operates in real time. When a lower rate is detected on platforms including Booking.com, Expedia, Agoda, Trip.com, and others, the AI engine verifies the pricing difference and automatically applies the matched rate, redirecting users directly to the hotel’s booking platform.

According to Gianni Di Fede, Global Chief Commercial Officer at Radisson Hotel Group, modern travellers expect speed, simplicity, and confidence when booking. He noted that the new feature ensures guests always receive the best available price when booking directly with Radisson.

For guests, the system eliminates uncertainty around pricing and simplifies the booking journey. For hotel teams, it reduces administrative workload associated with manual price match requests and allows staff to focus more on guest service and operational efficiency. The tool also provides better visibility into pricing trends and booking behaviour.

The AI-powered price matching feature is now live across all Radisson Hotel Group properties worldwide, marking a significant step in the company’s digital transformation strategy.

The initiative forms part of Radisson’s broader push toward automation and AI-driven solutions aimed at improving direct bookings, enhancing transparency, and creating a more seamless digital experience for travellers. By replacing traditional reactive pricing guarantees with a fully automated system, Radisson is positioning itself at the forefront of hospitality technology innovation.

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