Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced celebrated Indian cricketer Smriti Mandhana as its new brand ambassador. She joins Shahrukh Khan as the face of the brand, marking another milestone in Candere's efforts to strengthen its connection with young and modern Indian consumers.

One of India's most accomplished cricketers, Smriti Mandhana has earned the admiration of millions through her achievements, consistency and authentic personality. With women's cricket continuing to attract greater attention across the country, her association aligns with Candere's vision of making jewellery an everyday expression of personal style rather than something reserved only for special occasions.

Speaking on the announcement, Mr. Ramesh Kalyanaraman, Director, Candere, said, "Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shahrukh Khan. Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country."

As consumer preferences evolve, jewellery has become an essential part of everyday fashion instead of being limited to celebrations and special events. Keeping this shift in mind, Candere has developed contemporary collections that complement daily wear, personal style and modern lifestyles. Its versatile designs are created to suit everything from workdays and weekends to celebrations and personal milestones.

Commenting on the association, Ms. Smriti Mandhana said, "I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself. Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns."

With more than 130 retail stores across India and a rapidly expanding presence, Candere continues to strengthen its position in the lifestyle jewellery segment. Supported by the trusted legacy of Kalyan Jewellers, the brand offers customers a seamless omni-channel shopping experience through its growing retail network and digital platform while bringing together craftsmanship, contemporary designs and accessibility for everyday wear.