CARIB Premium Strong Beer has marked a bold entry into the Indian alcobev scene, selling over 40,000 cases within just 40 days of its debut in Uttar Pradesh. Known for its international flavour and Caribbean roots, the beer’s performance signals a strong consumer demand for premium strong brews.

Launched in May 2025, CARIB Premium Strong Beer is brewed locally and distributed by GLOBUS ANSA Private Limited, a joint venture between Caribbean giant ANSA McAL and India’s leading alcoholic beverage company Globus Spirits Ltd. The beer blends strength with smoothness, tailored to suit the evolving taste of India’s modern beer drinkers.

The launch campaign spanned 31 towns across Uttar Pradesh, one of the country’s fastest-growing beer markets. Its early success is attributed to its bold flavour, premium packaging, and a globally inspired brand appeal. CARIB resonates especially with India’s lifestyle-conscious drinkers who seek both quality and experience.

Shekhar Swarup, Joint Managing Director of Globus Spirits Ltd., expressed his excitement:
“The phenomenal response from consumers in Uttar Pradesh validates CARIB’s global appeal and the growing demand for premium strong beers in India.”

Retailers and distributors have also praised the brand for its consistent quality, refreshing taste, and sleek presentation. The beer stands out in a crowded market by offering a fusion of Caribbean character and Indian craftsmanship.

With a promising start, CARIB Premium Strong Beer is set to expand its reach while reinforcing Globus Spirits Ltd.'s vision for premiumization and innovation across its product range.