CARIB Premium Strong Beer Sells 40,000 Cases in 40 Days in Uttar Pradesh

CARIB Premium Strong Beer Sells 40,000 Cases in 40 Days in Uttar Pradesh

By Manu Vardhan Kannan

Published on August 5, 2025

CARIB Premium Strong Beer has marked a bold entry into the Indian alcobev scene, selling over 40,000 cases within just 40 days of its debut in Uttar Pradesh. Known for its international flavour and Caribbean roots, the beer’s performance signals a strong consumer demand for premium strong brews.

Launched in May 2025, CARIB Premium Strong Beer is brewed locally and distributed by GLOBUS ANSA Private Limited, a joint venture between Caribbean giant ANSA McAL and India’s leading alcoholic beverage company Globus Spirits Ltd. The beer blends strength with smoothness, tailored to suit the evolving taste of India’s modern beer drinkers.

The launch campaign spanned 31 towns across Uttar Pradesh, one of the country’s fastest-growing beer markets. Its early success is attributed to its bold flavour, premium packaging, and a globally inspired brand appeal. CARIB resonates especially with India’s lifestyle-conscious drinkers who seek both quality and experience.

Shekhar Swarup, Joint Managing Director of Globus Spirits Ltd., expressed his excitement:
“The phenomenal response from consumers in Uttar Pradesh validates CARIB’s global appeal and the growing demand for premium strong beers in India.”

Retailers and distributors have also praised the brand for its consistent quality, refreshing taste, and sleek presentation. The beer stands out in a crowded market by offering a fusion of Caribbean character and Indian craftsmanship.

With a promising start, CARIB Premium Strong Beer is set to expand its reach while reinforcing Globus Spirits Ltd.'s vision for premiumization and innovation across its product range.


The Third Place Launches in Pune with Coffee, Pizza & Community Spirit

The Third Place Launches in Pune with Coffee, Pizza & Community Spirit

By Hariharan U

Published on September 15, 2025

Pune has welcomed a new hotspot with the launch of The Third Place, a space that goes beyond being just a wine bar or café. Positioned as Pune’s first dedicated wine bar, it introduces a community-focused approach to unwinding, where soulful food, craft wines, and coffee come together with fashion, décor, and art.

What sets The Third Place apart is its pioneering status as India’s first full-fledged concept store, a destination where everything from food and wine to design and lifestyle finds a home under one roof. The idea draws inspiration from the Western model of “community spaces,” now reimagined for Indian audiences.

The brainchild of Kunal Mhaske, Managing Director of Grandeur Hotels Pvt. Ltd. and founder of The Third Place, the venue is designed to be more than just another café or bar. With over 14 years of experience in hospitality, Mhaske envisions the property as a platform to bring people together, share experiences, and build meaningful connections.

Our aim with The Third Place is not just to serve great food and wine, but to create a space where people can meet, exchange ideas, and form a community,” Mhaske shared.

With pizza, coffee, wine, art, and lifestyle all in one, The Third Place is set to redefine how Pune experiences dining and leisure — offering both locals and visitors a refreshing new way to connect


OZEN LIFE MAADHOO Unveils Barefoot Bistro with Global Mud Crab Feast

OZEN LIFE MAADHOO Unveils Barefoot Bistro with Global Mud Crab Feast

By Hariharan U

Published on September 14, 2025

OZEN LIFE MAADHOO has raised the bar for luxury dining in the Maldives with the launch of its new barefoot bistro at Hudhu Bay. The open-air concept blends fine dining with a relaxed, toes-in-the-sand setting, inviting guests on a global culinary journey inspired by Sri Lankan mud crab.

Anupam Banjeree, Vice President of Food & Beverage, explained, “Located in a prime beach setting, we wanted everything about HUDHU BAY to reflect sustainability, from the design to the dishes. The idea was to bring fine dining to the beach, where guests could enjoy exquisite meals barefoot, surrounded by nature.”image

The dining experience begins with tropical cocktails crafted by in-house mixologists and crab-inspired amuse-bouche, before guests are seated to explore an extensive mud crab menu. Dishes spotlight flavours from around the world, from À la Provençale Crab with its herb-infused French flair, to Hong Kong Butter Garlic Crab showcasing wok-hei Cantonese cooking.

Other highlights include the iconic Singaporean Chilli Crab, balancing sweet, spicy, and savoury notes, and the fiery Jaffna Spiced Crab, a tribute to Sri Lanka’s Tamil culinary traditions. Guests can also savour Sri Lankan Scampi, rooted in time-honoured coastal recipes.

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After dinner, the barefoot journey continues under the stars, with coffee and liqueurs served on the beach in a relaxed après-feast ritual.

OZEN LIFE MAADHOO has placed sustainability at the heart of the concept. From sourcing traceable seafood to eco-friendly décor choices, every detail reflects a commitment to marine conservation and responsible gastronomy.

This philosophy aligns with THE OZEN COLLECTION’s broader approach to redefining luxury dining across its properties from underwater fine dining at M6m to Maldivian heritage cuisine at LONU and authentic Asian flavours at TRADITION PEKING.

Guests can enhance their experience with the resort’s signature INDULGENCE™ Plan, which includes unlimited access to premium beverages, curated wines, and crafted cocktails. With its innovative concept, international flavours, and focus on sustainability, the barefoot bistro at Hudhu Bay is set to become one of the Maldives’ most memorable dining experiences — adding yet another jewel to OZEN LIFE MAADHOO’s world-class culinary portfolio.


Adhira & Appa Coffee Expands to Hyderabad and Nashik, Invites Investors for Nationwide Growth

Adhira & Appa Coffee Expands to Hyderabad and Nashik, Invites Investors for Nationwide Growth

By Manu Vardhan Kannan

Published on September 13, 2025

Adhira & Appa Coffee (A&A), a homegrown coffee brand from Kochi, has announced the opening of new outlets in Hyderabad and Nashik, marking the next phase of its national expansion. Following the strong response to its first café in Kochi, the brand now aims to establish over 50 outlets across India by the end of the financial year.

To accelerate this growth, A&A Coffee is inviting investors and franchise partners to collaborate in its journey. The brand’s expansion strategy includes multiple store formats designed to cater to different consumer segments and investor capacities.

Speaking about the brand’s vision, Karan Mendon, Co-founder & COO of Adhira & Appa Coffee, said:

“Our mission is to celebrate India’s coffee traditions while creating modern spaces where people can come together over authentic food, locally sourced coffee, and meaningful conversations. The enthusiastic response to our Kochi outlet has reinforced our belief that A&A’s unique mix of heritage, innovation, and local artistry has the power to connect with communities across India.”

Echoing this vision, Hari Kiran, Co-founder & COO of EBG Group, added:

“Adhira & Appa Coffee reflects our commitment to building businesses that combine cultural heritage with modern consumer needs. As part of the EBG Group, A&A is more than just a café chain; it is a platform for sustainable growth, an experience with community connection, and a vision to expand nationwide. We are confident that A&A’s unique blend of authentic coffee, fusion food, and local artistry will allow us to scale to 50+ outlets this year and strengthen our position as a group that champions India’s entrepreneurial spirit.”

A&A Coffee outlets will be introduced in various formats, including Mini Kiosks (Rs 15 lakh investment), Express Kiosks (Rs 30 lakh), Signature Stores (Rs 90 lakh), Flagship Stores (Rs 60 lakh), and Master Franchise models (Rs 1–3 crore). This tiered structure ensures accessibility for diverse investors while keeping the brand’s focus on culture, quality, and authenticity intact.

With its distinctive blend of traditional Indian coffee culture and modern café experiences, Adhira & Appa Coffee is set to strengthen its footprint across the country, offering a compelling opportunity for both coffee enthusiasts and entrepreneurs.

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