Celebrate Love at the Sweet Truth SweetHeart Zone at R-City Mall

Celebrate Love at the Sweet Truth SweetHeart Zone at R-City Mall

By Nishang Narayan

Published on February 13, 2025

This Valentine’s season, Sweet Truth, the western dessert brand of Rebel Foods, is bringing an unforgettable experience to Mumbai couples with the Sweet Truth SweetHeart Zone—a specially curated Valentine's-themed experience at R-City Mall, Ghatkopar, on February 14th and 15th, 2025.

Ditch the usual dinner dates and movie nights! This year, Sweet Truth is redefining romance with interactive activities that celebrate love in the sweetest way possible.

A Valentine’s Celebration Like No Other

Couples visiting the SweetHeart Zone can indulge in a variety of fun and engaging activities, including:

  • Sweetheart’s Canvas – A quirky painting challenge where you paint your partner’s face on a transparent sheet using your non-dominant hand!
  • Scented with Love – Craft a custom fragrance with your partner and take home your unique co-created perfume.
  • Captured in Love – A Black & White photo booth for instant romantic keepsakes.
  • Poetry of the Heart – Get a personalized love poem written by talented poets based on your love story.
  • Little Tokens of Love – Design a DIY shrink keychain with your partner as a special memento.
  • Spinning Sweet Moments – A spin-the-wheel challenge for couples to win fun tasks and prizes.

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To add to the romantic ambiance, a live violinist will be serenading couples throughout the event, even taking song requests for special dedications.

Indulge in Sweet Truth’s Valentine’s Specials

Alongside the immersive experience, Sweet Truth’s Sweet Hearts Collection—a delightful assortment of heart-shaped desserts and exclusive gifts—will be available for order across India from February 7th to 14th.

Nishant Kedia, CMO, Rebel Foods, shared his excitement, stating:

"At Sweet Truth, we believe desserts are more than just indulgences—they are celebrations of emotions. With the SweetHeart Zone, we aim to create experiences that bring couples closer through shared moments of love and joy."

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Adding a thoughtful touch, Sweet Truth will also include a Valentine’s Day greeting card and a plantable paper rose with each order. The collection features indulgent favorites like:

  • Sweet Heart Choco Lava Cake
  • Red Velvet Cake
  • Dutch Truffle Cake

Each dessert is crafted with 100% authentic ingredients, free from artificial colors and flavors, making them a guilt-free indulgence.

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About Sweet Truth:

Sweet Truth, Rebel Foods’ premium western dessert brand, specializes in pure, indulgent desserts. With a focus on natural ingredients, their offerings include cheesecakes, brownies, cake jars, and more—all available via EatSure.com, EatSure App, and leading food aggregators.

About Rebel Foods:

Rebel Foods is the world’s leading Internet restaurant company, home to brands like Faasos, Behrouz Biryani, Oven Story Pizza, Wendy’s, and more. Operating 450+ kitchens across 70+ cities, Rebel Foods continues to revolutionize the food industry with its full-stack technology and innovative brand launches.

Whether you're looking for an exciting date idea or a unique way to celebrate love, the Sweet Truth SweetHeart Zone is the perfect Valentine's destination. Celebrate love with interactive activities, romantic desserts, and unforgettable moments this season!


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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