Domaine du Chalet in Chigny-les-Roses, France, set the stage for a meaningful celebration as Cellar 33, in collaboration with Sonarys, hosted an exclusive pre-launch dinner to introduce eight grower Champagne houses to the Indian market. This initiative marks a significant step in connecting India's evolving wine scene with some of France's most authentic, small-batch Champagne producers.

Founded by Amrita Singh DipWSET and Mattia Antonio Cianca DipWSET, Cellar 33 is a Bordeaux-based export and marketing agency focused on Champagne, wine, and spirits, with India as a priority market. Their work includes building long-term partnerships, selecting ideal importers for producers, and offering end-to-end branding and market integration support.

The event highlighted India's growing appetite for craft-driven, authentic wines. With curated Champagne pairings and a gourmet menu crafted by Chef Nikhil Nagpal of Avartana (ITC Grand Chola)—one of Asia’s 50 Best Restaurants—the dinner showcased how the nuanced flavours of artisanal Champagne pair beautifully with the spice and depth of Southern Indian cuisine.

“For Amrita, India represents origin and vision, while for Mattia, it signifies inspiration and opportunity,” noted the hosts. They emphasized that the evening was not just about a product launch but about creating meaningful, long-term collaborations.

The participating Champagne houses were:

• Champagne Gounel-Lassalle (Montagne de Reims)
  
  

• Champagne Lafalise-Froissart (Montagne de Reims)
  
  

• Champagne François Secondé (Montagne de Reims)
  
  

• Champagne R. Faivre (Vallée de la Marne)
  
  

• Champagne Gaston Révolte (Vallée de la Marne)
  
  

• Champagne André Robert (Côte des Blancs)
  
  

• Champagne Daniel Leclerc et Fils (Côte des Bar)
  
  

• Champagne Lacroix-Triaulaire (Côte des Bar)
  
  

Sanjay Menon, CEO of Sonarys, added, “It was a seminal discovery… of both the artistry of Champagne and its perfect pairing with Indian ‘Nouvelle’ cuisine.”

India's wine and spirits market is complex, regulated, yet brimming with opportunity, is seeing a shift towards authenticity, provenance, and craftsmanship. The dinner was attended by Champagne producers, trade professionals, and French and international press, symbolising a pivotal moment in India’s premium beverage journey.

"Introducing these eight producers to India is a momentous occasion," said Mattia Cianca. "Each house represents the soul of its terroir, and we are excited to introduce their artistry to a discerning Indian audience."

With support from Sonarys and growing interest among top restaurants and sommeliers, Cellar 33’s pre-launch celebration lays the foundation for a strong artisanal Champagne presence in India, one rooted in quality, connection, and vision.

About Cellar 33:

Cellar 33, founded in 2023 by Amrita Singh and Mattia Antonio Cianca, is an international marketing and export agency based in Bordeaux. With a sharp focus on Champagne, wine, and spirits, the agency offers branding, market strategy, and representation for select producers. Active participants in Vinexpo and Prowine India, Cellar 33 combines decades of industry expertise to help global brands grow in emerging markets like India.