Cendyn, a global hotel technology and services company, has teamed up with Glowing, a provider of omnichannel messaging solutions, to revolutionize guest communication for hoteliers. This collaboration aims to streamline and enhance how hotels interact with guests by integrating various messaging platforms into a single, cohesive system.

In today's digital age, guests use a wide array of messaging platforms such as WeChat, Line, WhatsApp, Telegram, Messenger, and Skype. Effective communication through these preferred channels is essential for hotels to engage guests more deeply. Statistics show that such engagement can lead to a 98% read rate for messages and up to ten times higher redemption rates for promotions.

The integration of Cendyn's Customer Relationship Management (CRM) system with Glowing's messaging platform ensures that every guest interaction, regardless of the messaging platform, is synchronized with the guest's profile in Cendyn CRM. This enriched profile allows hoteliers to build stronger relationships with their guests and execute more targeted marketing campaigns. Personalized communications and offers can be delivered seamlessly, enhancing the overall guest experience.

Chris Egan, Chief Product Officer at Cendyn, highlights the power of this integration: “Integrating Glowing’s platform with Cendyn CRM empowers hoteliers to communicate more effectively, tying every message back to their unified guest profile. This first-party data is one of the most powerful assets in today’s world as it puts hoteliers in control of how they communicate their unique products and services to every guest. It creates bespoke guest experiences, strengthening the relationship between a guest and a hotel, which almost always leads to increased revenue.”

Glowing’s platform leverages generative AI to provide tailored messaging recommendations based on individual guest preferences and past behaviors. This technology ensures that messages are crafted in the hotel's unique tone of voice and saved back to the master profile, making guests feel valued and recognized while reducing the workload on hotel staff.

Jasen Lew, CEO of Glowing, expressed excitement about the partnership: “At Glowing, we’re thrilled to announce our partnership with Cendyn, a premier brand in the hospitality space. This close collaboration represents a significant opportunity for the hospitality industry to reach new heights with the guest experience by integrating our globally recognized GenAI messaging platform with Cendyn’s comprehensive suite of products. Together, we are committed to upleveling and completing the customer journey by helping hoteliers deliver exceptional service that defines a successful guest experience.”

This partnership between Cendyn and Glowing is set to redefine how hotels manage guest communications, ensuring more meaningful interactions and ultimately driving better business outcomes. By leveraging advanced technology and a unified approach, hoteliers can now provide a more personalized and engaging experience for their guests, fostering loyalty and boosting revenue.